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1、ShoppingUnit 4 Teaching ObjectivesIn this unit, you will:1. Read a report about Chinas Singles Day and an article about online shopping;2. Learn some words and expressions about shopping;3. Share a special online shopping experience with your partners;4. Focus on the usages of adjectives and adverbs
2、;5. Learn skills of writing an advertisement. Warming-upSome useful tips:Alipay(支付宝支付) Wechat Pay(微信支付) Baidu Wallet(百度钱包) Apple Pay (苹果支付)UnionPay(银联支付) Quick Pass(银联闪付)Text AText ASingles Day: Chinas Own Black FridayThe Main Idea of the TextThe Main Idea of the Text In this text, the author introd
3、uces Singles Day Chinas Own Black Friday to us. He describes it from its influence, its origin and its survey of 2017.Text Structure AnalysisText Structure AnalysisThe passage can be divided into two parts.Part I (Para.1): Lead in the topic of Singles Day.Part II (Para.2-4): Describe Singles Day in
4、detail from its influence, its origin and its survey of 2017.Notes to the Text ANotes to the Text A1. The event is now nearly four times the size of Americas biggest shopping days Black Friday and Cyber Monday. 这个活动规模现在几乎是美国最大购物街黑色星期五和网络星期一的四倍。倍数表达法倍数表达法倍数+形容词或副词的比较级+than This rope is twice longer t
5、han that one. 这根绳的长度是那根绳的三倍。倍数+as+形容词或副词+as Asia is four times as large as Europe. 亚洲的面积是欧洲的四倍。倍数+the size (length, height) +of This street is four times the length of that street. 这条街是那条街的四倍长。倍数+more+名词+than There are four times more books in our library than in yours. 我们图书馆的藏书是你们图书馆藏书的四倍。倍数+as+man
6、y或much+名词+其他+as There is three times as much water in this pot as in that one. 这个壶里的水（量）是那个壶里的三倍。when引导定语从句引导定语从句 关系副词when在从句中作时间状语，定语从句修饰的是表示时间的名词。 It was a time when philosophers could have positions in government. 在那个时期，思想家可以在政府任职。注意注意 time（次数）为先行词时，定语从句常用that引导，或将that省略。 It was the first time (t
7、hat) Helen had understood such a complex word. 海伦第一次理解了如此复杂的一个单词。Language pointsLanguage points1. achieve v.a. 达到，实现达到，实现 It is important to remember that success is a sum of small efforts made each day and often takes years to achieve. 重要的是要记住，成功是每天所做的一些小小的努力的总和，而且常常需要很多年的时间才能实现。b. 取得，获得取得，获得 We wa
8、nt all our students to achieve within their chosen profession. 我们希望所有的学生在自己选择的专业领域内都能有所成就。【派生】 achievement n. 实现，达到；成功，成就注意注意一般只用作及物动词，其宾语可以是“实现”的目标、目的等，也可以是“取得”的胜利、成功、名誉、地位等。 Everybody should be given the chance to achieve their aims. 要让每个人都有机会实现自己的目标。偶尔用作不及物动词，表示“获得成功”或“如愿以偿”。 He achieved because
9、he worked hard. 他因为工作努力获得了成功。2. focus n. （注意、活动等的）中心（注意、活动等的）中心 Because of his strange clothes, he immediately became the focus of attention when he entered the office. 由于服装奇特，他一走进办公室便成了大家注意的中心。 v. （使注意力等）集中（使注意力等）集中 Im so tired that I cant focus (on anything) today. 今天我太累了，精神集中不起来。【搭配】focus on 意为“集
10、中”“致力于”We must focus on our study. 我们必须努力学习。3. delay n. 拖延，耽搁拖延，耽搁 We are sorry about the delay. 耽搁了时间，我们表示歉意。 v. 延缓，耽搁延缓，耽搁 The accident delayed the train for two hours. 事故使火车耽搁了2个小时。【搭配】without delay 意为“立刻”“毫无耽搁” I arrived there without delay. 我顺利抵达那里，毫无耽搁。注意注意后接动词作宾语时，通常用动名词。 I have to delay answ
11、ering the letter. 我只得推迟回信。4. hear of 听说听说 Ive never heard of anyone doing a thing like that. 我从未听人说过会有人做那种事。【辨析】hear about、hear from与与hear ofhear about 意为“听说”“得知”。 Ive never heard about him (this). 我从未听人说起过他（这件事）。hear from 意为“收到来信（或消息等）” I hear from her now and then. 我常常收到她的来信。 或意为“从听来” I heard this
12、 from my friend. 这是我从朋友那里听来的。hear of 意为“听说”“得知” Have you ever heard of this? 你听说过这事吗？5. be popular with 受受欢迎欢迎 She had a pleasant manner and was popular with everyone. 她举止文雅，每个人都喜欢她。注意注意 be popular with后面可以表示单数意义的名词，也可以接表示复数意义的名词；接表示复数意义的名词时，其中的with也可以换成among。 She is very popular with/among her pupi
13、ls. 她非常受学生的欢迎。6. get sb to do sth 使某人做某人使某人做某人 Mom got me to clean my own room. 妈妈要我打扫我自己的房间。【辨析】get sb to do sth、get sb doing sth与与get sth doneget sb to do sth 意为“使某人做某事” My sister got me to help her with math. 我妹妹要我帮她学习数学。get sb doing sth 意为“使某人一直做某事” What he said got us thinking. 他所说的话使我们思考起来。get
14、 sth done 意为“使某事被做” You must get the work done by Friday. 你必须最迟在星期五以前把工作做完。Practice 1-5 BCABD 6-10 CCCAD1-5 BCABD 6-10 CCCADTask 1 1-5 BCDDA1-5 BCDDATask 2 1. 你有可能没有听说过 2. 一个娱乐节目 3. 看起来像孤独的一个人 4. 推出了一场光棍节的促销活动 5. 中国日报记者进行了一次调查Task 3 这次活动不是正式的公共假日，但作为一个全国性节日，它已经成为世界上最大的线下和线上购物日。在光棍节的促销活动中，阿里巴巴的天猫和淘宝的
15、销售总额在2015年至2017年分别为143亿美元、178亿美元和254亿美元。京东在2017年光棍节的销售额也创下了191亿美元的纪录。现在，这个活动的规模几乎是美国最大购物日黑色星期五和网络星期一的4倍。 GrammarAdjective and AdverbAdjective and Adverb（形容词和副词）（形容词和副词）（形容词和副词）（形容词和副词）形容词的概述形容词基本用法形容词副词的概述副词基本用法副词少数形容词只能作表语。如：afraid、asleep、awake、alone、alive、well（健康的）、ill、sorry、glad、sure、pleased等。例如：
16、He is alone in the classroom. 他独自在教室。形容词基本用法作定语修饰名词时，要放在名词的前面。但是如果形容词修饰以-thing为词尾的复合不定代词时，要放在它们之后。例如：What an interesting movie it is！多有趣的一部电影啊！作表语放在系动词后面。例如：The food smells delicious. 食物闻起来很香。某些形容词之前加上冠词the表示一类人。如：the young、the old、the deaf、the blind、the living、the dead等。例如：The young should be polit
17、e to the old. 年轻人对老年人应该要有礼貌。位于宾语后作宾语补足语。例如：You must keep your classroom clean and tidy. 你们必须保持教室干净整洁。副词的分类和用法方式副词。主要有slowly、quickly、fast、luckily、easily等。这类副词大都由“形容词+ly”构成。例如：Please speak more slowly so that we can hear you clearly.请慢点说以便我们能够听清楚你说的内容。时间副词。主要有now、today、yesterday、soon等。例如：There is goin
18、g to be a class meeting tomorrow.明天将有一个班会。频度副词。主要有sometimes、often、always、usually等。例如：They have never seen each other before. 他们以前从未见过面。地点副词。主要有here、there、home、somewhere、anywhere、outside等。例如:I have looked for my pen everywhere，but I cant find it anywhere.我到处找了我的钢笔，但哪儿都没看见。副词的分类和用法关系副词。主要有 when、where、
19、why、how等，引导各种从句。例如：What were you doing when the UFO landed？UFO着陆时你在干什么？程度副词。主要有very、quite、rather、too、much、so等，在句子中修饰形容词或其他副词。例如：Its much too hot in Changsha these days.这些天长沙太热了。疑问副词。主要有 when、where、why、how、how long、how soon、how often、how far、how old等。置于句首构成特殊疑问句。例如：How soon will your father be back h
20、ome.你爸要过多久回家。形容词和副词的比较级构成形容词和副词的比较级构成表一：规则变化形容词和副词的比较级构成形容词和副词的比较级构成表二：不规则变化比较级用于两者之间比较。其常见句型为：A+谓语动词+比较级+than+B。例如：This tree is taller than that one. 这棵树比那棵树高Lily has more friends than I. 莉莉比我朋友多。最高级用于三者或三者以上之间比较!形容词最高级前必须加定冠词the，副词最高级前的the可以省略，句子中常用in或of短语来表示比较的范围。其常见句型为：A+谓语动词+the+最高级+ 比较范围。例如：Ch
21、angjiang is the longest river in China. 长江是中国最长的河流。表示“越来越”时，用比较级的叠加形式，即“比较级+and+比较级”。例如：Its get hotter and hotter. 天气越来越热了。形容词形容词和副词和副词的比较的比较级用法级用法表示“越就越时”，其句型为“the+比较级，the+比较级”。例如：The more trees, the more better. 树木越多越好。表示A和B在某一方面相同或A不及B时用同级比较。其常见句型为：A+谓语动词+as+原级+as+B；其否定结构为：A+谓语动词 (not)+as/so+原级+a
22、s+B。例如：He speaks English as well as Chinese. 他英语和汉语说得一样好。形容词形容词和副词和副词的比较的比较级用法级用法选择疑问句比较级和最高级的句型分别为：“疑问词+谓语动词+比较级，A or B?和”“疑问词+谓语动词+最高级,A,B or C?”。例如：Who plays soccer better，David or Martin? 戴维或马丁，谁足球踢得更好。WritingWritingAn Advertisement An advertisement is a kind of public communication about goods
23、and services, ideas, organizations, people, and places and so on. Generally speaking, advertisements can be put into two types on the basis of the mercial ads(商业广告)public service ads(公益广告)SamplesSamplesa commercial ada public service adExercises 1-5 ABDCD 6-10 BCABD1-5 ABDCD 6-10 BCABDText BText BOn
24、line ShoppingNotes to the Text BNotes to the Text B1. With only two weeks to go before Christmas, buying presents is a high priority for a lot of people. 圣诞节前只有两周的时间，买礼物是许多人的头等大事。2. It seems that women are now more attracted to the convenience of online shopping than they used to be. 现在看来，女性比以往更喜欢网上
25、购物带来的便利。3. In the past a lot of people were reluctant to shop online. 过去很多人不愿意在网上购物。4. Bad news for the high street has become good news for the bank balances of UK shoppers this Christmas.Words and ExpressionsWords and Expressions1. comfort n. 舒适，安逸；安慰舒适，安逸；安慰 The hotel offers a high standard of co
26、mfort and service. 这家旅馆提供高标准的舒适享受和优质服务。 I tried to offer a few words of comfort. 我试图说上几句安慰的话。【派生】comfortable adj. 舒服的，舒适的2. queue v. 排队（等候）排队（等候） Queue here for taxis. 等出租车在这里排队。 【搭配】queue up 排队等候 We had to queue up for an hour for the tickets. 我们只得排一个小时的队买票。3. attract v. 吸引吸引 What first attracted m
27、e to her was her sense of humour. 她首先吸引我的是她的幽默。 【派生】attraction n. 爱慕，吸引4. compare v. 比较，对照比较，对照 【辨析】compare to与compare withcompare A to B 把A比作BThe writer of the poem compares his love to a rose.这首诗的坐着把他的爱比作玫瑰。compare A with B 把A和B相比较He began to compare himself with the workers.他开始拿自己和工人作比较。 compare
28、to/with 与相比较，和比起来Compared to many women, she was indeed very fortunate.和许多女人相比，她确实很幸运。5. detail n. 细节，详情细节，详情 This issue will be discussed in more detail in the next chapter. 这个问题将在下一章详细论述。 The research has been carried out with scrupulous attention to detail. 研究工作一丝不苟地完成了。6. bargain n. 特价商品；便宜的东西特价
29、商品；便宜的东西 I picked up a few good bargains in the sale. 我在减价期间买了几样挺不错的便宜货。 The car was a bargain at that price. 研究工作一丝不苟地完成了。7. with the help of 在在的帮助之下的帮助之下 With the help of a ladder, neighbours were able to rescue the children from the blaze. 邻居们借助一把梯子把孩子们从大火中救了出来。8. be worried about 担心担心 Im not wor
30、ried about her she can take care of herself. 我不为她担心，她能照顾自己。 Doctor are worried about the possible spread of the disease. 医生担心这疾病可能会蔓延。Task 1 1-5 DACCB1-5 DACCBTask 2 1. shopping online/online shopping 2. queue up 3. only 197 4. Their card details 5. special offersTask 3 在过去，很多人不愿意在网上购物。许多人担心在互联网输入信用卡的安全性和互联网的可靠性，但随着网上购物变得越来越普遍，这些担忧开始消失。虽然45%的互联网用户仍然有安全顾虑，但这并没有减缓网络购物者数量不断增加的速度。
