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1、The Credibility Principle 诚信原信原则UNIT10Zz赵原创1.ROBERT L. SHOOKWidelyknownasoneofAmerciaspremierbusinessbookwriters.Duringhiscareer,hehasinterviewedthousandsofindividuals,includingawidevarietyofhigh-profilepersonsandbusinessleaders.About the author2.Best-sellingauthorRobertL.Shookhasbeenworkingfull-tim
2、easanauthorsince1978.HeisoneofsixNew York Timesbest-sellers.MemberofboardofdirectorsofValueCityDepartmentStores,1991-2002.Contributingeditor-Success Magazine-4years.Chairmanoftheboard-AmericanCancerSociety(FranklinCounty)2000-2002;ACSboardmember(1985-2002);1994VolunteeroftheYear-AmericanCancerSociet
3、y;pastboardmemberofOpera/Columbus;PlayersTheaterofColumbusandmemberoftheColumbusAdopt-a-SchoolProgram.ROBERT L. SHOOK3.Howmanytimeshaveyoubrokenyourpromisesandbeendisappointedbyunfulfilledpromisesofothers？Whatiscredibilityprinciple?Dowhatyouhavepromisedontheduetime.4.Whyweshouldfollowthecredibilityp
4、rinciple?Thecredibilityprinciplehaslongbeenthesoulofeastcivilization.Ifonelostit,onewouldloserelativesandfriendship,evenresultinconflictsandhatered,ormore.5.Social discreditable behaviorscredibilitycrisis信任危机信任危机Leadto6.Credibilitycrisisperturbsgoodsocialorderwithliesandpropaganda,andithaseffectedve
5、riousproblemsinallrespectsofthesociety.Therearealotofpeoplebreaktheirpromises,eveniftheyareattorneys,doctorsandpoliticians.Howtobuildsocialcredibilitysystembecomesanimportanttaskthatwearefacing.7.BusinessCredibilityBusinesscultureisanindispensablecoreandsoulofanenterprise.”credibility”isthefundament
6、alonewhichcannotbeignored.sinceitplaysanimportantroleincontemporaryworldandisinevitablefordoingbusiness,everybusinessmanshouldobeyit.8.socialcredibilitysystemAsthegreatsocialtransformationbroughtbytheReformingandOpening,oursocietyoccurscredibilitycrisis.Facedwiththeexistingpredicamentwheredishonestc
7、ompanies,peopleandbehaviorsareinabndance,whichbadlyinfluencedthedevelopmentofourcountry.lRecontructagoodsocialsystemCreateacredibleenvironmenttodecreasetheimmoralbehaviorsanddishonestorganizations.lImprovemoraleducationEnhanceourawarenessoftheimportanceofcredibilityandtrytofindsomeefficientwaytoimpr
8、oveit.9.Howcanwefollowthecredibilityprinciple?Fileintegrity诚信档案10.Sinceremessageresemblesamirror,breakinasingleday,crackwillappearoveryourpersonality.诚信像一面镜子，一旦打破，你的人格就会出现裂痕。Thesinceremessageisthemostbeautifulovercoatofperson,isanintelligenttheholiestandpurestfreshflower.诚信是人最美丽的外套，是心灵最圣洁的鲜花。Thesinc
9、eremessageisyournohumblepriceshoes,traversesthelengthandbreadthofajourneyfilledwithnumerousdifficultiesanddangers,masscantrespondtoeternalinvariable.诚信是你价格不菲的鞋子，踏遍千山万水，质量也应永恒不变。Believesreallyistolinktheintelligentbridgeup,tobeexpertinthepeoplewhocheats,toarriveatforeverthebridgeanotheroneholdswithoutend.诚信是沟通心灵的桥梁，善于欺骗的人，永远到不了桥的另一端。11.Thewordoncespokencanneverbewithdrawn民民间谚语说：一言既出，：一言既出，驷马难追追12.
