《星巴克英文简介课件》由会员分享，可在线阅读，更多相关《星巴克英文简介课件（12页珍藏版）》请在金锄头文库上搜索。
1、1星巴克英文简介The History of StarbucksBRIEFThe Advertising of Starbucks 2星巴克英文简介 1970s The first Starbucks opens. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the worlds fines
2、t coffees to the cold, thirsty people of Seattle. The original Starbucks logo 3星巴克英文简介 1980s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milans famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. Hes right af
3、ter trying lattes and mochas, Seattle quickly becomes coffee-crazy. The second Starbucks logoThe third Starbucks logo4星巴克英文简介 1990s The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first com
4、panies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. 1987-19925星巴克英文简介 2000s The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso d
5、rinks, people now enjoy Tazo tea and Frappuccino ice blended beverages. 1992-today6星巴克英文简介7星巴克英文简介8星巴克英文简介9星巴克英文简介Starbucks Outdoor AdvertisingThe ad is a venti-sizedStarbucks cup magnetically connected to theroofs of about 100 Boston taxicabs. 10星巴克英文简介THANKS11星巴克英文简介此课件下载可自行编辑修改，供参考！感谢您的支持，我们努力做得更好！12星巴克英文简介
