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1、PPT模板下载： Where is the way Analysis on Business English major组长： 组员：The situation Analysis TacticsContent 123Statistical Statistical data data from from Mycos Mycos institutioninstitutionThe employment situation The employment rate 2011 89.6% . 2009 86.6 % 20102008 85.5%20112007 87.5%Monthly salary (
2、RMB)Average : 2011 2479 2009 2130Undergraduates: 2011 2815 2009 2369Vocational : 2011 2142 2009 1890Unfavorable situationUnfavorable situationEmployment environment in 20136.11million graduates and undergraduates2.1million unemployed graduatesMore than 60.000 private enterprise closedExcessive job a
3、pplicants Limited positionsDilemma The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.SWOT ANALISIS SWOTSWOTTextTextTextWhat is your weakne
4、ss ?Where is the opportunity ?What is your threat ?strengthSWOT analysisweaknessopportunitythreatWhat is your strength ?Culture choicebusinesslanguage strengthsstrengthsStrength as a English major graduate foundationfoundation knowledgeknowledgeemploymentemploymentWeaknessWeakness Concentrate on Eng
5、lish onlyLower mastery in both English and businessCollages emphasis more on English less position Need for more skilled workersToo much job applicantsBusiness English is a new emerging subjectEducation system Less practice curriculum Opportunities opportunitiesForeign companiesTranslation Internati
6、onal trade Teacher Free worker Private enterpriseProduct BProduct CProduct AThreats English major in translationInternational Trade Electric business Threats Stronger comprehensivenessEnglish is a required courseMore skilled in computer Complete knowledge in English and its cultureBetter in speaking
7、 listening reading and writingSpecific in business/commerceComplete knowledge in business eg. Trade Practice /trade negotiation Comprehensive analysis Helpful Harmful Cross-field knowledgeMore choice Internal External SWOTLess specificUncompleted system Development of international trade Multiple ch
8、oice Lake of core competitive edgeSO tactics: cultivate application-oriented graduates; take opportunities WO tactics: to perfect/complete education system; strengthen competitive edge.ST tactics: add more practical curriculums. Change the examine system.WT tactics: cultivate students creativity; choose practical textbooks; increase the teaching quality.Tactics Tactics Thank Thank you !you !
