麦肯锡分析问题的框架和思路(英文).ppt

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1、SystemsThe way managerscollectively behavewith respect to useof time, attention,and symbolic actionsThe people in the organization, consideredin terms of corporate demographics,not individual personalitiesThe organization chart andaccompanying baggage thatshow who reports to whomand how tasks are bo

2、thdivided up and integratedThose ideas of what is right anddesirable (in corporate and/orindividual behavior) which aretypical of the organization andcommon to most of its membersThe processes and proceduresthrough which things get donefrom day to dayA coherent setof actions aimedat gaining asustain

3、ableadvantage overcompetitionStrategyCapabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Somecompanies performextraordinaryfeats withordinary peopleSkillsStaffStyleSharedValuesStructure天马行空官方博客:http:/ ;QQ:1318241189;QQ群:175569632A coherent set ofactions aimed at gainin

4、ga sustainable advantageover competitionThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its membersThe organization chart andaccompanying baggage that showwho reports to whom and how tasksare both divided up

5、and integratedThe way managerscollectively behavewith respect to useof time, attention andsymbolic actionsThe processes and proceduresthrough which things get donefrom day-to-dayThe people inthe organization,considered interms of corporatedemographics, notindividual personalitiesSkillsSharedvaluesSt

6、rategyStaffStructureSystemsCapabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peopleStyleStyleStructureStaffStrategySystemsSkillsSharedvalues A coherent set of actions aimedat gaining a sustainable advantageover co

7、mpetitionThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its membersThe organization chart andaccompanying baggage that showwho reports to whom and how tasksare both divided up and integratedThe way managers

8、collectivelybehave with respect to use of time,attention and symbolic actionsThe processes and proceduresthrough which things get donefrom day-to-dayThe people in theorganization, consideredin terms of corporatedemographics, notindividual personalitiesCapabilities possessed by theorganization as a w

9、hole as distinctfrom the individuals. Some companiesperform extraordinary feats withordinary peopleCommitmentCapabilityConvictionCourageEnablingdevicesIndividualactivityChangevisionChiefexecutiveDown thelineExternalconstituentsLeadershipgroups天马行空官方博客:http:/ ;QQ:1318241189;QQ群:175569632Developingfel

10、t need. . . . . . andvision. . . amplifyingchange andbuildingskills . . . . . . andreinforcingchangeInstitutional-izing achangemindset 1. Preparing for change 2. Bringing about change 3. Sustainingchange Launchingchange . . . Vision andLeadershipOrganizationalInfrastructurePerformancemeasurementPeop

11、ledevelopmentCommunicationsProblem solvingprocess Implementation ornear implementationof required structureand systems Flow of 2-waycommunications Peoples understanding,belief and contributionto act on vision andaction plans Accurate measurementof action and results Clear accountabilities Early wins

12、 Action plans sufficient toachieve goals Agreement on objectivesby line management Management of high-involvement process Visibledemonstrationof new vision andvalues by clientleadership Client managers (particularlymiddle management) haveskill to lead programimplementation Change in actual behavior

13、P Delta Governmentderegulation ofthe industry Licensing of 16new (mainlyforeign) banks Freeing-up of mostinterest rates Virtuallyunrestricted entryinto foreignexchange dealingAvailability of new,low-cost networkingtechnology ATMs Low-cost,high-speed datacommunicationslinks “Smart” plastic cardsSubst

14、antially reducedconcentrationInflux of new “players” withdiverse methods, valuesand backgrounds, etc.Formation of strategicgroups of banks “Full-line/high-tech/maximize-share” bankers “Niche” bankersIncumbent banks stuck withhigh-cost “bricks and mortar”networks; entrants able touse electronic/plast

15、icnetworks more intensivelyIncreased price rivalry,especially in commercialsegment and foreignexchangeIncreased focus on marketsegments (e.g. consumer,rural and commercial)through Products Outlets Staff trainingReduced marginsReduced costsImproved serviceP R O D U C E R SExternalshocksChanges inCond

16、uctCChanges inPerformancePI N D U S T R YChanges inStructureSProductivityContributionTotal selling costsSelling marginContributionSalesSelling rateSalesAvailable selling timeUtilizationAvailable selling timeTotal sales timeSupport intensitySupport costsTotal selling costsEffectivenessContributionAva

17、ilable selling timeEfficiencyAvailable selling timeTotal selling costsSupport leverageTotal sales timeSupport costsProduct offeringPlacePricePositioningpromotionProductPackageP R O D U C E R SI N D U S T R YtructureSonductCerformancePExternalshocksFeedbackP R O D U C E R SChanges inConductCChanges inPerformancePI N D U S T R YChanges inStructureS

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