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1、学术英语学术英语 管理管理Consumer BehaviorText A Critical reading and thinkingOverviewSupplementary information Language building-upSpecialized vocabularyFormal EnglishConsumer Behavior InfluencersUnit 6Consumer BehaviorUnit 6Consumer BehaviorText AOverview Text analysisCritical reading and thinkingDifferent ki
2、nds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _are focused people on a mission trying to fulfill a specific list of goods.slowly compare products side by side, deciding what they want as they go along.wander the aisles looking for inspiration as to what they should p
3、repare for the week.are focused on getting the best deals through sales, coupons and volume deals.Critical ThinkingThere are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, environment factors or culture factors?
4、Unit 6Consumer BehaviorText ALanguage SupportCritical reading and thinking1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的上徘徊，寻思着本周还有什么要准备的。Unit 6Consumer BehaviorText A
5、Language SupportCritical reading and thinking2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in the know: informed, aware 知内情的知内情的Unit 6Consumer BehaviorText ALa
6、nguage SupportCritical reading and thinking3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。水匮乏的市场来说，这恐怕是一场大灾难。Unit 6Consumer BehaviorText
7、 A Language building-up Collocations 1. marketing campaign 市场营销（活动）市场营销（活动） An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperf
8、orm its competitors and dominate the markets.Unit 6Consumer BehaviorText A Language building-up Collocations 2. stem from （起）源于（起）源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addicti
9、ve behaviors can drain your bank account.Unit 6Consumer BehaviorText A Language building-up Collocations 3. in the know 知内情的知内情的 I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). Im sure hes going to resign, for it was told me by someone who is
10、in the know.Unit 6Consumer BehaviorText A Language building-up Collocations 4. hold true for 适用于适用于 Some political stereotypes hold true for liberals and conservatives. Keyness theory does not always hold true for all economic problems.Unit 6Consumer BehaviorText A Language building-up Collocations
11、5. be obsessed with 痴迷于痴迷于 Brands should be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest.Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B and then translate thecol
12、locations you have got into Chinese.adfhbcgeUnit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.adfhbcge消费者行为消费者行为消费驱动的文化消费驱动的文化打零工的人打零工的人经济上的成功经济上的成功区域性品牌区域性品牌营销活动营销活动
13、流动性大的社会流动性大的社会大批量交易大批量交易Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upComplete the following sentences with the correct form of the terms in the box.a specific list of goodsglobal brandactual productUnit 6Consumer BehaviorSpecialized vocabularyText A Language building-up st
14、atus symbol comparing productspackaging and advertising Good marketingUnit 6Consumer BehaviorText A Language building-upSignpost language Classification Here are some common classification transitions andclue words for your reference.the first (kind/type/group/class, etc.) ; the second ; the third s
15、ome ; other sort, classify, categorizeform, category, group, class, kindUnit 6Consumer BehaviorText A Language building-upSignpost language Classification Key to the exercises (P129)1. different kinds; some; others; Others; still others2. two3. one; another4. Some; otherUnit 6Consumer BehaviorFormal
16、 EnglishText A Language building-upThe following sentences are selected from Text A. Replace the underlined formal words with less formal ones.taskrulessymbolobservedachievementUnit 6Consumer BehaviorFormal EnglishText A Language building-upuncontrolledthrown awayfairly largegreatdevelopingclimaxUni
17、t 6Consumer BehaviorText B The Customers RevengeCritical thinking and readingSupplementary analysisCollocationsSuggested answersUnit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking1. In the final sequence, the man probabilities. (Line 1, Para.3) In the last part of the video, t
18、he men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think about it 一口气说或重复某事一口气说或重复某事 Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking2. Nor will we ever be if I
19、can help it, Jim thought, as he snapped his laptop shut. (Para.5) Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap. Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking3. Another nail in their coffin, he th
20、ought. (Line 4, Para.6) The phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking4. Executives had high hopes that would excite Wall street. (Line 4, Para.8) 高管们迫切地希望，
21、高管们迫切地希望， 新上市的新上市的Andromeda XL车型车型目前的强劲销售势头能得到华尔街的青睐。目前的强劲销售势头能得到华尔街的青睐。 Unit 6Consumer BehaviorText B Language building-up Collocations 1. reel off 一口气说出一口气说出The headmaster can reel off the names of all the children in the school.Harry can reel off the names of all the Presidents of the United Stat
22、es in less than a minute.Unit 6Consumer BehaviorText B Language building-up Collocations 2. in unison 完全一致地完全一致地 E.U. must act in unison for climate change negotiations. Military leaders have long known that marching in unison makes for a tight-knit(紧密密团结的的) platoon(军队,队伍伍).Unit 6Consumer BehaviorTe
23、xt B Language building-up Collocations 3. on the receiving end of 遭受遭受 The party in power soon learns what its like to be on the receiving end of political satire. In answering this question, you might want to draw on any experiences you have had of being on the receiving end of “racialisation”(种族化种
24、族化) of this kind.Unit 6Consumer BehaviorText B Language building-up Collocations 4. take revenge on 报复报复In order to take revenge on the enemy who killed his father, he has been enduring humiliation in order to survive.A dentist takes revenge on ex-boyfriend by pulling out all his teeth during dental
25、 surgery just two days after he dumped her for another woman.Unit 6Consumer Behavior Suggested answersText B In Text B, the author provides three examples of customer service. Read the text and then complete the following table. treating passengers like prisoners overbooking its seats surly attendan
26、ts lost baggage Unit 6Consumer Behavior Suggested answersText B offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program, covering everything from transaxle repairs to the paintwork; an Atida credit card rewarding customers with accessories for t
27、heir cars and apparel sporting the Atida logo; providing returning customers with a free satellite radio; building a call center to reduce costs and call-waiting times, standardizing and streamlining service for customers. Unit 6Consumer Behavior Suggested answersText B It seems like every time Mich
28、elle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again. Unit 6Consumer BehaviorListening Unit 6Consumer BehaviorListeningDealing with unfamiliar words1If the words do not hinder your understanding of the major points, just
29、skip them over.2Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases or definitions to explain new terms.3If you fail to figure out the meaning of an important word, just move on and listen attentively to the spea
30、ker. Never let any new word distract your attention from the talk.Unit 6Consumer BehaviorListeningListen to a part of a lecture given by Joseph Pine, a writer and veteran consultant to entrepreneurs and executives alike. Then define the following words according to the contextual information, common
31、 sense or background information.things that you grow in the ground, raise on the ground or pull out of the groundremove/ to take or get sth outbeing treated like a commoditymaking according to requirementsthe economy where experiences are becoming the predominant economic offeringUnit 6Consumer Beh
32、aviorListeningListen to the lecture again and then answer the following questions.Four. They are agrarian, industrial, service-based and experience economies. We used commodities as a raw material to be able to make or manufacture goods.Unit 6Consumer BehaviorListeningListen to the lecture again and
33、 then answer the following questions.Goods have become commoditized.Long-distance telephone service sold on price, price, price; fast-food restaurants with all their value pricing; and even the Internet is commoditizing not just goods, but services as well.He talks about Disney the worlds premier ex
34、perience-stager, theme restaurants, experiential retail, boutique hotels, and Las Vegas the experience capital of the world.Unit 6Consumer BehaviorWriting Unit 6Consumer BehaviorWritingRead the writing strategies and analyze the sample on page 143. Unit 6Consumer BehaviorWritingRead the sample and t
35、hen complete the following table.The overall model was significant and univariate F-tests indicated that age, ethnicity and waste were all significant. The gender x ethnicity interaction was not significant.Consumer age has an influence on how much more a consumer is willing to pay for an environmen
36、tally friendly product.Certain demographic groups are willing to pay more for an eco-friendly product.Concern for waste was significantly related to the amount an individual was willing to pay.Unit 6Consumer BehaviorWritingCheck () whether the sample uses the helpful strategies for writing findings/results mentioned above.
