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1、Coca-Cola companyCoca-Cola company03031304刘卓刘卓03031313黄标黄标03031325王钦王钦03031336陈振亚陈振亚OutlinelAboutthecompanylThemarketingstrategylAmountsoftheyear2000,2003and2002lFinancialinformationlConclusionlQuestiontimeAbout the company(To be the global successful enterprise)(To be the global successful enterpri
2、se)lThe Coca-Cola Company exists to benefit andrefresheveryoneittouches.Foundedin1886,TheCompany is the worlds leading manufacturer,marketer,anddistributorofnonalcoholicbeverageconcentrates and syrups, used to produce nearly400 beverage brands. The companys corporateheadquartersareinAtlanta,withloca
3、loperationsinover200countriesaroundtheworld.About the companylJustasmanyoftodayssuccessfulcompaniesstartedwithacoolideainagarage,Coca-Colabeganasacooldrinkatasodafountain.Butthatwasmorethanacenturyago.TodaysCoca-ColaCompanyisoneofthemostsuccessfulglobalcompaniesofalltime.Throughtheworldslargestdistr
4、ibutionsystem,consumersinmorethan200countriesenjoytheCompanysbeveragesatarateexceeding1billionservingseachday. About the companylOneofourgreateststrengthsliesinourabilitytoconductbusinessonaglobalscale,whilemaintainingalocal,community-focusedapproach.Webuildourcompanybybuildingrelationships-withthec
5、onsumer,withourcustomersandbottlers,andwiththecommunitiesweserve.About the companylAlongwithCoca-Cola,recognizedastheworldsbest-knownbrand,theCompanymarketsfouroftheworldstopfivesoftdrinkbrands,includingDietCoke,FantaandSprite,andawiderangeofotherbeverages,includingdietandlightsoftdrinks,waters,juic
6、esandjuicedrinks,teas,coffeesandsportsdrinks.Inall,TheCoca-ColaCompanysellsandmarketsnearly400brandsglobally.lTheCoca-ColaCompanyisanEqualOpportunityEmployerthatvaluesthediversityofitsemployees,customers,andconsumers.MarketingStrategyofCoca-ColaCoca-Cola has been a complex part of American culture f
7、or over a century. The products image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Colas greatest strengths. Enjoyed
8、 more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment Why is Coca-Cola so successful?One of themost important factors isitsexcellentmarketingstrategies.3Aand3PStrategiesofCoca-ColaSince a long time ago,theCoca-Colacompanyalways
9、pursueits3Aand3Pstrategiestowinitsbigmarketquotient.3Arefersto:1.Affordability:Itmeanstheretailpriceofcoca-colashouldbesuitable,makesureallconsumerscanaffordit.2.Availability:Itmeansthatmakesuretheconsumerscanbuyitwhentheywanttobuy.3.Acceptability:Itmeansthattrytomakeconsumerslikeandacceptcoca-colap
10、roducts,andmakethemfeelhappytobuyanddrinkthisbeverage.3PStrategiesreferto:1.PricetoValue:Itmeanstheconsumersarenotonlycanaffordtobuycoca-cola,butalsocangetbenefitsovertheirgivesfromcoca-colaproducts.2. Pervasiveness: It means that make sure theconsumerscanbuycoca-colaproductsateverywhereatanytime.Yo
11、ucanseeCoca-Colaintheanycorner.3. Preference: It means that try to make theconsumers not only like and accept coca-colaproducts, but also be partial to the coca-colabrands.MakesureCoca-Colaistheirfirstchoice.PROMOTION AND ADVERTISINGAmounts of the year 2004,2003and 2002Financial information lFor add
12、itional financial information about our operating segments and geographic areas, Notes the consolidated financial statements of this report, incorporated herein by reference.lThe company manufactures and sells beverage concentrates and syrups, including fountain syrups. lThe company also manufacture and sell some finished beverages, both carbonated and noncarbonated, including certain juice and juice-drink products and water products.
