合肥贵池路瑞福食尚街全程策划报告110页

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1、安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

2、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

3、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

4、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

5、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福 “贵池路项目贵池路项目”全程策划报告全程策划报告组合定位规划推广运营回报安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

6、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

7、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

8、aorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

9、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPP

10、ORT瑞博营销一个特别的地块.一种全新的合作开发模式我们没有规则可以遵循没有案例可以模仿于是仅有20年的使用权安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

11、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

12、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

13、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

14、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销美食街？社区配套商业街？小户型公寓？超市大卖场？小户型公寓？快捷酒店？特色商业街？传统商场？写字楼？安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo

15、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

16、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

17、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

18、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

19、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销曾经如此众多的选择和组合让我们陷入了 现现在在 让让我我们们再重新再来再重新再来迷思迷思安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

20、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

21、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo

22、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

23、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销市场是如此的残酷要想脱颖而出，必须从走好第一步开始 开启瑞福项目的成功历程 开创瑞福置业的品牌之路安粮安

24、粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

25、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

26、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

27、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

28、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销案案前前思思考考组合，项目物业组合分析定位，项目定位分析规划，项目规划及建筑建议推广，项目招商策略分析运营，项目运营管理分析回报，项目投资回报分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo yi

29、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

30、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

31、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

32、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

33、ng xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福新天地新天地组合组合项目物业组合分析项目物业组合分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

34、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

35、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

36、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

37、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销项目区位分析项目区位分析项目位于蜀山区，被老城区、政务区和高新区环绕，是新区开发与老城连接的核心地带，区位优势明显。二二环环老城区老城区高新区高新区政务区政务区安粮安粮城市广场项目建议书城市广场项目建议

38、书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

39、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

40、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

41、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

42、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销项目位于解放军电子工程学院地块内，贵池路从潜山路至青阳路段，交通优势较为明显，通过合肥市的环状交通网，可直达市区各地。但贵池路本身车流量不大，且公交路线较少！潜潜山山路路一一环环二二环环黄山路黄山路长江路长江路金金 寨寨 路路项目交通分析项目交通分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo

43、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

44、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

45、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

46、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

47、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销A地块地块矩形矩形75*75m近近7000B地块地块长条形长条形长约长约366m总总29145C地块地块矩形矩形约约5000项目地块分析项目地块分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

48、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

49、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

50、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

51、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销S-优势优势W-劣势劣势T-威胁威胁 O-机会

52、机会 项目位于蜀山区核心位置，区位优势明显；紧临潜山路与贵池路，交通环境优越；地块沿街面较长，为商业街铺的运营提供了充足的展示面。老街改造，规划的力度强。 项目地块零散，操作难度较大；开发商知名度较低，市场号召力不足；贵池路本身车流量、人流量较小；背靠军校，核心商圈消费力不足。 项目周边环境较差，不利于项目档次提升；周边商业项目较多，市场竞争大，为本项目的招商带来一定的难度；青阳路、东至路等老街区将有部分商业物业翻新； 周边新开发住宅项目多有配套商业，为本项目将来的价值提升带来较多不确定因素。 老居民区商业配套不足；项目周边近年住宅开发量大，有利于带动商业发展； 周边沿街商铺稀缺，使得本项目竞

53、争力加大； 合钻街区、西环中心等商业项目分布项目周边，有利于片区商业氛围的形成。项目项目SWOT分析分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

54、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

55、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

56、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

57、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销 走市场细分差异化战略，在享受板块整体的商业氛围的同时，又可脱颖而出，以此规避周边商业项目林立的局面；对一些片区唯一性较强的业态，抢先引入（如政府规定1万以上的超市，500米范围内只准有一家），取得战略优势，来规避未来周边住宅项目

58、配套商业的竞争问题；利用周边其他老街铺面改造的时机，在规划建筑时积极融入其整体氛围，以提高本项目的形象和档次； 发挥地理优势，在道路节点设置导视牌，化解本项目商业街部分离潜山路较深的问题；与政府、协会、设计院等公信度较高的机构合作，提升本项目的品牌知名度，化解开发商号召力较弱的问题；注重本案沿街部分的街区建设，吸引周边居民来此，带动项目人气，以此化解贵池路车流、人流不足的问题；利用老街改造规划力度强的优势，进行科学规划，吸引品牌商户入驻，扩大市场辐射力，化解背靠军校核心商圈消费力不足的问题。竞争策竞争策略略分析分析SW发挥优势发挥优势/化解劣势化解劣势OT利用机会利用机会/规避威胁规避威胁安粮

59、安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

60、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

61、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

62、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

63、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销地块物业类别A地块超市大卖场专业市场传统商场B地块社区配套商业街特色商业街C地块快捷酒店小户型公寓写字楼各地块可行性物业选择各地块可行性物业选择个案角度：风险度、收益率、增长率全案角度：板块相容性（能否为其他版块带来效益）选择物业组合的两个标准选择物业组合的两个标准安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xi

64、ao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

65、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

66、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

67、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

68、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销个案分析个案分析A地块地块超市大卖场高风险低回报高回报低风险专业市场传统商场超市大卖场传统商场专业市场时间价格专业市场：合肥专业市场多集中于新站区版块，其他的除家电数码类和建材类外都经营较差。传统商场：现在合肥的传统商场都在不断升级，生存空间极小。超市大卖场：项目周边居民区集中，但生活购物问题一直让人头痛，超市大卖场生存空间较大。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xia

69、o rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

70、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

71、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

72、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

73、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销社区配套商业街高风险低回报高回报低风险特色商业街社区配套商业街特色商业街时间价格社区配套商业街：周边住宅项目都有配套底商，整体竞争环境较大，难以形成自身特色，且本项目背靠军校，市场支撑力薄弱。特色商业街：虽然周边也有合钻街区、西环中心等特色商业街，但只要利用好本项目规划空间大的优势，完全可以脱颖而出。个案分析个案分析B地块地块安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao r

74、ui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

75、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

76、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

77、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

78、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销快捷酒店高风险低回报高回报低风险写字楼小户型公寓快捷酒店小户型公寓写字楼时间价格快捷酒店：快捷酒店作为主力店，将享受较大的租金优惠，但对拉动其他本分升值能力不强。小户型公寓：目前开发商持有的小户型公寓较少，但作为新兴市场，其升值潜力也是最大。写字楼：写字楼的成功主要在于其周边商务氛围、以及其地理标志性，在这两点上C地块都极为不足。个案分析个案分析C地块地块安粮安粮城市广场项目建议书城市广场项目建议书rui bo

79、 ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

80、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

81、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

82、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

83、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销物业分析组合1超市大卖场+社区配套商业街超市与社区配套商业经营内容相重叠，且无法做到原设想中的三层四层。组合2超市大卖场+特色商业街超市的便利性消费聚人气、特色商业街的目的性消费带利润，两者可以优势互补组合3专业市场+社区配套商业街由于B地块背靠军校，单面消费支撑不足，再加上沿街形式的配套商业，周边小区都有分布，因此也难以吸引其他小区的消费者；而专业市场主要是由目的性消费支撑，在市场培育

84、前期人流量较少；这样的两种情况会给本项目带来，经营不善的整体形象。组合4专业市场+特色商业街都是拉动目的性消费，如定位准确，将有较大的市场发展空间，但整体经营管理难度极大、风险很高。在排除传统商场、以及写字楼后。由于C地块在整个项目构建中，只是一个追随者的角色，其定位对整个项目并不起决定性作用，因此将以资金回报分析来决定其定位。所以A地块与B地块的组合问题在全案操作中至关重要。业态组合甄选业态组合甄选安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo yin

85、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

86、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

87、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

88、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

89、g xiao rui bo ying xiao RAPPORT瑞博营销超市大卖场电器大卖场VSA地块业态定位地块业态定位业态建筑成本租金承受人气带动作用超市大卖场较高较低较大电器大卖场较低较低一般由于超市大卖场能够带来较大的人流，可以提升B地块的租金价格，因此在同等租金条件下，优先选择“超市大卖场”。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

90、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

91、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

92、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

93、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销特色商业街购物类餐饮娱乐类娱乐为

94、主餐饮为主B地块业态定位地块业态定位批发为主零售为主业态市场现状租金承受操作难度零售为主多为建材或数码类产品，其他类产品集群较少。较高较高批发为主依托强大的物流能力，多集中于站前区，其他区域难以支撑。最高最高餐饮为主餐饮集群在合肥已有几个，但都不尽成熟，市场空间较大。一般较低娱乐为主相对集中的集群较少，市场不够发达，且已有马鞍山路娱乐集群。较低较高综合而看，以餐饮为特色的商业街区，生存空间较大，且操作难度较低，所以优先选择。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xi

95、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

96、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

97、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

98、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

99、o rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销快捷酒店小户型公寓VSC地块业态定位地块业态定位业态建筑成本租金承受操作难度快捷酒店较低低较低小户型公寓略高高较高快捷酒店的生存空间在于商业街的人流支持，其对本案的其他版块并无带动作用，因此，在操作难度差异不大的情况下，优先选择“小户型公寓”。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

100、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

101、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

102、 bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

103、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博

104、营销+业态组合定位业态组合定位超市大卖场超市大卖场特色商业街特色商业街小户型公寓小户型公寓安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

105、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

106、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

107、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

108、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福新天地新天地定位定位项目定位分析项目定位分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo y

109、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

110、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

111、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

112、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

113、ing xiao rui bo ying xiao RAPPORT瑞博营销合肥商业市场合肥商业市场合肥商业市场合肥商业市场借鉴案例借鉴案例借鉴案例借鉴案例项目特性项目特性项目特性项目特性宏观经济环境分析u合肥总体的经济水平呈现良好的上升趋势；u省会经济圈战略实施，推动合肥经济、商贸发展；u城市规划战略的实施步伐加快，如滨湖新区开发、交通设施完善；u在人口结构上，合肥是个年轻的城市，其中大学城及黄山路大学区更集中了高学历年轻人群；u合肥居民收入持续快速增长，人民生活水平不断提高，居民收u入增长而消费支出增长略缓；u旅游资源开发程度不高，旅游消费市场不活跃；项目发展启示：u合肥在中部地区经济的辐射

114、力将加强，对商贸市场、消费市场发展推进的势头突出；u注重合肥年轻消费群体的消费需求，以培育项目忠实的消费群u体；宏观经济分析宏观经济分析商业定位依据商业定位依据安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

115、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

116、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

117、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

118、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业定位依据商业定位依据合肥商业市场分析u消费市场正朝综合化、规范化、专业化方向发展；u合肥旅游、衣着支出增长缓慢，文化餐饮类比重大，增长快；u2010规划大幅提高人均零售商

119、业营业面积水平；u成熟商圈内拥有较多大型购物中心和百货商场，而本案未在其中；u各大现有商圈业态均以服饰为主，休闲娱乐型业态分布较为零散；u未来新增项目多，规模大，与本案存在一定类似性，对本案形成相当的竞争压力；项目发展启示：u突出多功能综合性大型购物中心定位，合理组合业态；u提高餐饮休闲娱乐型业态比例，以目的性消费培养人气；u强调主题式经营，加强项目未来竞争力；u商户选择上创新，引进新的品牌，形成本案特色。合肥商业市场合肥商业市场合肥商业市场合肥商业市场借鉴案例借鉴案例借鉴案例借鉴案例项目特性项目特性项目特性项目特性宏观经济分析宏观经济分析安粮安粮城市广场项目建议书城市广场项目建议书rui b

120、o ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

121、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

122、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

123、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

124、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业定位依据商业定位依据合肥商业市场合肥商业市场合肥商业市场合肥商业市场借鉴案例借鉴案例借鉴案例借鉴案例项目特性项目特性项目特性项目特性宏观经济分析宏观经济分析可借鉴案例分析（南京1912、芜湖凤凰美食街）u都是依托当地资源；u都充分与当地文化相结合；u其最特色的部分，并不在业态中占绝对比例，都是多业态并存；u都在经营过程中，很大程度上坚持了自身的定位；u街区景观化浓重。项目发展启示：

125、u注重自身建筑的美观化u充分利用项目周边的资源，将这部分市场做细；u积极推进项目周边公共交通的改善，为项目发展铺平道路；u将正确的商业定位与规划坚持到底，不任意中途改变规划；安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

126、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

127、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

128、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

129、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业定位依据商业定位依据合肥商业市场合肥商业市场合肥商业市场合肥商业市场借鉴案例借鉴案例借鉴案例借鉴案例项目特性项目特性项目特性项目特性宏观经济分析宏观经济分析

130、项目特性分析u项目地块零散，操作难度较大；u开发商知名度较低，市场号召力不足；u贵池路本身车流量、人流量较小；u背靠军校，核心商圈消费力不足。u项目位于蜀山区核心位置，区位优势明显；u紧临潜山路与贵池路，交通环境优越；u地块沿街面较长，为商业街铺的运营提供了充足的展示面。u老街改造，规划的力度强。项目发展启示：u发挥地理优势，在道路节点设置导视牌，化解本项目商业街部分离潜山路较深的问题；u与政府、协会、设计院等公信度较高的机构合作，提升本项目的品牌知名度，化解开发商号召力较弱的问题；u注重本案沿街部分的街区建设，吸引周边居民来此，带动项目人气，以此化解贵池路车流、人流不足的问题；u利用老街改造

131、规划力度强的优势，进行科学规划，吸引品牌商户入驻，扩大市场辐射力，化解背靠军校核心商圈消费力不足的问题。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

132、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

133、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

134、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

135、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销硬件佳档次高租金高商品价格高体量大位置佳本案西环中心元一中西街合钻街区绿地饕界合肥商业市场的竞争性决定了如果要项目，发展在市场定位上除了应把握项目自有的优势外，更需把握市场空间。商业街的特色化及现有商业街的件的条件决定了本项目要在

136、市场上形成影响力，一方面要提供优越的消费环境、符合消费市场的商户组合方案；同时面对商户资源的竞争，提供有竞争力的经营环境和租金条件，争取到商家的进驻。项目市场定位项目市场定位安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

137、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

138、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

139、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

140、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销通过前期进行的商业市场研究、现有商业业种业态发展及分布的调研，结合本项目在合肥城市的区位、道路交通、商业开发规模量体以及市场定位，并考虑未来市场发展趋势及竞争等

141、因素，对目标客群建议如下：项目客群定位项目客群定位高中低低合肥本地收入水平不高，中等或中等偏下收入的客层占本项目目标市场的比例较大，同时吸引大量中等收入的客层，才能形成一定规模的目标客层；从周边规划看，未来会汇聚当地中高收入的群体，利用本项目之独特性吸引其前来消费；中等偏下收入的群体作为项目初期人气培育及后期人气的补充；从人口年龄结构上，以20-40岁人群为目标客层，该类人群的消费意愿、消费能力及消费自主性均较高。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui

142、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

143、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

144、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

145、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

146、 bo ying xiao rui bo ying xiao RAPPORT瑞博营销目标客户类型定位描述消费诉求本案周边居民项目周边的几个住宅小区，如安居苑、广利花园等，锁定本案周边住宅居住人群是根本。家庭消费、休闲消费娱乐消费、社交消费高新区商务人士及中高消费人群高新区商务人士众多，但适合其招待客户及朋友的场所较少，此类人群是本项目要争取的重要客户群体。社交消费、娱乐消费周边大学学生项目周边高校林立，学生人数基数庞大，消费力强。社交消费、休闲消费、生活消费合肥西边居民合肥西边从整个城市开发而言是后开发区域，整体商业配套不够完善，本案的特色定位，能吸引部分人群前来消费。休闲消费、娱乐消费合肥青

147、年消费群本案以餐饮+娱乐为前导，并是本案的主要消费人群社交消费、娱乐消费项目客群描述项目客群描述安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

148、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

149、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

150、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

151、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销流行性/高品质高价格低价格流行性/低品质餐饮娱乐零售服务项目商品定位项目商品定位餐饮：品质及流行性跨度大，应涵盖不同档次、不同类型，满足各类消费群体的消费需求；娱乐：高品质，低价格作为吸引人流的重要业态；购物：中档偏高的流行性及品质定位，

152、中低价格；服务：在品质和价格上均设置加大的跨度，满足不同消费层级消费群体的需要；项目整体定位以中档为主，在餐饮及服务类上少量高端定位作为形象支撑，娱乐及零售方面以中档的定位吸引消费群体。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

153、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

154、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

155、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

156、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销餐饮菜品定位餐饮菜品定位特色战略本地战略异地战略混合战略餐饮定位的战略中，弱化菜品的本地特色，强化异地菜系特色；菜品口味则偏重混合特色。即，本土菜品

157、混合特色战略。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

158、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

159、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

160、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

161、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业项目的主题直接影响到其在消费市场的被接受程度，符合当地文化及消费习惯的主题，才能为大众所接受，以合肥商业市场发展现状、合肥文化特性而派生的消费心理为基础，结合项目特性分析提炼：市民化的文化特性长合肥人于闲暇安逸的生活，乐于享受日常生活的乐趣，市民化即是“生活化“；合肥人的消费心理表现在务实与精明，尤其在消费上注重性

162、价比，对于服务环境所带来的附加价值的接受程度有限；因此太过概念化的主题无法与人们产生共鸣，太过高调的主题难以为市场所接受，在此主题定位应以亲民性为首要原则：项目主题定位项目主题定位特色餐饮特色餐饮娱乐街区娱乐街区安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

163、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

164、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao

165、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

166、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销项目案名定位项目案名定位项目案名瑞福新天地安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao r

167、ui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

168、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

169、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

170、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

171、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销下班！我得去下班！我得去那！那！招待客户！我们去招待客户！我们去那！那！我想妈妈带我去我想妈妈带我去那！那！约会！我们要去约会！我们要去那！那！“ “那那那那” ”究竟是在究竟是在究竟是在究竟是在哪里？无聊，我想去无聊，我想去那！那！安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaoru

172、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

173、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

174、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

175、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

176、i bo ying xiao rui bo ying xiao RAPPORT瑞博营销就在就在这里这里 你可以你可以宁静放纵沉溺奔放热情热情优雅优雅安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

177、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

178、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

179、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

180、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销时时尚街区尚街区尚街区尚街区 知味生知味生知味生知味生活活活活瑞福瑞福新天地新天地2010年餐饮娱乐经济时代来临年餐饮娱乐经济时代来临欢乐主题商业街区欢乐主题商业街区安粮安粮城市广场项目

181、建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

182、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

183、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

184、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

185、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销主主题餐餐饮健康健康养生养生休休闲娱乐瑞瑞福福新新天天地地合合合合肥肥肥肥首首首首座座座座餐餐餐餐饮饮休休休休闲闲体体体体验验街街街街区区区区安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaoru

186、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

187、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

188、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

189、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

190、ui bo ying xiao RAPPORT瑞博营销酒吧、酒吧、KTV、夜总会（、夜总会（club）主题生活馆、养生会所主题生活馆、养生会所超市大卖场超市大卖场酒店式公寓、快捷酒店酒店式公寓、快捷酒店天天下下美美食食安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

191、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

192、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying x

193、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

194、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销中餐：粤菜、川菜、鲁菜、徽菜、杭帮菜等特色餐饮：重庆鸡公煲、德庄火锅、澳门豆捞、蜀王火锅等茶楼咖啡：香樟花园、上岛咖

195、啡、一茶一座等夜宵不在乎街边小吃、法国牛扒的店面谁更抢眼，只在乎你的胃口不在乎街边小吃、法国牛扒的店面谁更抢眼，只在乎你的胃口BCDA安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

196、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

197、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

198、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

199、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销在这里，你可以劲情在这里，你可以劲情“撒野撒野”酒吧：旅行酒吧、演艺吧、静吧、音乐吧、迪吧、聊天吧、怀旧吧等。KTV、夜总会、游戏城足浴、保健、美容美发ABC安粮安粮城市广场项目建议书城市广场项目建议

200、书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

201、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

202、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

203、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

204、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销大堂、泳池、沐浴休息大厅、保健、按摩、美体、美甲、巴厘岛SPA健身、台球、乒乓球、商务会所等健康养生，选地方比选方式更重要健康养生，选地方比选方式更重要BCA安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

205、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

206、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

207、iaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

208、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

209、bo ying xiao RAPPORT瑞博营销常往来这里的没有俗客常往来这里的没有俗客 ，只有精英，只有精英精品商务公寓快捷酒店BA安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

210、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

211、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

212、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

213、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销HOTELHOTELO OF FF FI IC CE EPARKINGPARKINGShopping Shopping mallmallCONVENTIONCONVENTIONAPARTMENTAPA

214、RTMENTRUIFURUIFUCommercialCommercialPLAZAPLAZA安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

215、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

216、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

217、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

218、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福新天地新天地规划规划规划及建筑建议规划及建筑建议安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui b

219、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

220、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

221、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

222、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

223、o ying xiao rui bo ying xiao RAPPORT瑞博营销设计目标设计目标本案欲引进国际先进的商业街开发模式，来度身定做“瑞福瑞福新天地新天地”的开发计划：打造城市名片、塑造地标形象打造城市名片、塑造地标形象激活城市空间、方便餐饮娱乐激活城市空间、方便餐饮娱乐提供有机场所、展示多层内涵提供有机场所、展示多层内涵提倡生态环保、创造持续发展提倡生态环保、创造持续发展建筑功能：大型集中商业大型集中商业+单边商业街单边商业街+休闲广场休闲广场+小户型公寓小户型公寓安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui

224、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

225、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

226、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

227、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

228、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销1、物业纵深在50米以上为佳，原则上不能低于40米；2、5.5米最佳，最少不低于5米（空调排风口至地板的距离）；3、楼板承重在600KG以上；4、柱间距要求9米以上，原则上不能低于8米；5、正门至少提供2个主出入口，免费外立面广告位至少3个；6、每层有电动扶梯连接7、商场要有一定面积的广场。8、需配备大型停车场，数量不小于1个车位/60；A地块规划建议地块规划建议超市大卖场超市大卖场安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying

229、 xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

230、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

231、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

232、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

233、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销入口：入口：有独立的顾客入口、员工通道和货物通道，且顾客的入口临街，宽度在10米以上。交通：交通：要有多条公交车、地铁（如有）等城市主要交通工具可以到达，主入口门前道路无隔离护拦或其它障碍物。门前场地：门前场地：宽敞平整，可停放机动车辆和非机动车辆，可举办户外促销活动。店招、广告：店招、广告：主入口可设立主店招，租赁对应外立面及楼顶可设广告位，公用通道内可设引导、指示牌。设施设备：设施设备：提供验

234、收合格的消防系统、中央空调、供水供电系统，如租赁区域包含2层，需提供双向自动扶梯或宽度在3米以上的踏步梯且自动扶梯或踏步梯在租赁区域内。电容：电容：提供80kw/1000平方米的电量供商场照明、样机展示使用，不包括空调、自动扶梯、货梯等设施设备用电。物业结构：物业结构：层高3.5米以上，柱间距7.5米以上。A地块规划建议地块规划建议电器大卖场电器大卖场安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

235、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

236、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

237、 xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

238、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao R

239、APPORT瑞博营销B地块规划建议地块规划建议设计原则设计原则商业街的单元结构及消费节奏商业街的单元结构及消费节奏“五要素五要素”节点节点节点节点标志物标志物区区 域域道路道路消费者在消费过程中直接感受的面边界边界连续消费过程中的呼吸处区域中有代表性的突出元素具有某种共同能被识别特征的范围消费者的移动通道安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

240、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

241、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

242、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

243、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销绿化休闲街区绿化休闲街区商铺

244、商铺商铺商铺商铺城市干道停停 车车 场场B地块规划建议地块规划建议总体构思总体构思绿化休闲街区：周边多为老社区，休闲场所匮乏，以此来加大社区融入性，培养潜在消费人群，并将项目三大板块串联起来，以弱化其分裂性；后置停车场：提升项目形象，并保证绿化休闲街区功能的完整性。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

245、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

246、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo

247、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

248、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商铺商铺商铺商铺商铺商铺商铺商铺停车场休闲街区主力 店主力 店主力店

249、儿童游乐设施儿童游乐设施中心广场B地块规划建议地块规划建议街区功能街区功能安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

250、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

251、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

252、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

253、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销人行动线车行动线连续商业界面B地块规划建议地块规划建议动线设置动线设置安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo

254、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

255、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

256、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

257、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

258、ying xiao rui bo ying xiao RAPPORT瑞博营销31542B地块规划建议地块规划建议亮点解析亮点解析1、商业界面前后错落，使商业街整体生动、活泼；2、中心广场设置，提升整体形象，吸引人气；3、在整体停车场后置的原则下，给与主力店一定的门前停车位；4、中心广场部分，商业建筑整体退后，留出广场空间；5、儿童游乐设施，以提升项目的整体亲和力，拉动家庭消费；6、商业建筑进行相对独栋设计，加强后置停车场的可视性，以及人流动向的便利性。6安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xia

259、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

260、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

261、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

262、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

263、rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销B地块规划建议地块规划建议其他其他此三大系统由设计院参照政府规定和行业标准来具体制定此三大系统由设计院参照政府规定和行业标准来具体制定安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

264、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

265、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo yin

266、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

267、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销B地块建筑建议地块建筑建议端头设计端头设计在贵潜交口、贵青交口，以及两边商业

268、街的东西开口处须配合相应的建筑异域风格，采取代表性的处理方式以形成整体的气势；或在开口处设立钟楼、代表整体商业街档次和展示的精神堡垒；商业街的入口处，必须用醒目、夸张、艺术的手法、通过建筑或构筑物表现出商业街的整体气势，吸引人流关注、驻足，同时也能成为商业街的地理标志；建筑物到了端头可以放大，或形成大面积广告位精神堡垒是广告牌、是霓虹灯更是“什么样”的商业街的直接表达；安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

269、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

270、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

271、i bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

272、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

273、ng xiao RAPPORT瑞博营销商业街中的景观一般有遮阳、休憩的用处，对延长客流在商业街中逗留时间起到了很大的作用；由于商业街东西之间约有近400米距离，之间有相当一定的长度，为此期间必须要布置绿化和小息的位置；可以增加客流，并延长客流在本商业区域的逗留时间；景观和休憩椅子之间有许多处理方式；B地块建筑建议地块建筑建议景观节点景观节点安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

274、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

275、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

276、ui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

277、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT

278、瑞博营销商业街中的休憩景观和商家自己的露天桌椅一同形成一道美丽的风景。B地块建筑建议地块建筑建议休憩景观休憩景观安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

279、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

280、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

281、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

282、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商铺的立面的设计既要考虑整体风格的体现，细节的精致，又要考虑日后商家经营的需要；B地块建筑建议地块建筑建议商铺立面商铺立面建筑风格选用现在中式风格，外立面采用深色色调，以突显稳重，提高档次。安粮安粮城市广场项目建议书城市广

283、场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

284、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

285、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

286、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

287、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业街日后商家的招牌的设立需经过管理公司审批，而商家惯用的侧招则统一设置，这样才能避免商业街日后招牌林立，风格全无。统一的侧招在绿化中的广告位也是事先有安排的B地块建筑建议地块建筑建议商铺招牌商铺招牌安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying

288、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

289、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

290、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

291、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

292、xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销由于本项目在商业建筑与城市干道之间设置了80-10米的绿化休闲带，所以街区的围合至关重要。B地块建筑建议地块建筑建议街区围合街区围合建议使用一些矮小建筑和绿化景观来进行围合，以防止阻隔视线。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

293、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

294、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

295、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

296、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销B地块建筑建议地块建筑建议楼顶设计楼顶设计商

297、铺到了三层，商家要的就很少，但诸如高级餐厅、酒吧需要一个风情露台一样，三层局部退台设计，不但丰富了立面，也增加了情趣。由于本项目规划空间大，为保证在市场培育期度过以后，预留再盖楼层的空间，建议楼顶采用平顶，局部可采用退台设计安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

298、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

299、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo yin

300、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

301、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销为加强休闲街区的商业氛围，以及夜景的美观度，建议在街区内有节奏的布置一些广告灯箱。B地块建筑建议地块建筑建议广

302、告灯箱广告灯箱安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

303、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

304、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

305、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

306、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销街区导视系统景观化，将其功能性与美观性充分融合。B地块建筑建议地块建筑建议导视系统导视系统安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

307、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

308、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

309、 bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

310、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

311、g xiao RAPPORT瑞博营销B地块建筑建议地块建筑建议围墙设计围墙设计由于本项目三大地块之间都被现有建筑物所阻隔，为了弱化街区的割裂感，建议利用围墙包装的整体性来弱化此问题。各段围墙风格保持一致在AB地块的间隔段，用墙体广告来进行串联。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

312、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

313、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao

314、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

315、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销B地块建筑建议地块建筑建议消防设置消防设置商业街区的消防系统至关重要，再加之本项目以餐饮娱

316、乐为特色，消防问题更要慎重。根据消防要求，设置5米以上的消防通道，并用绿化来使其景观化，与整条街氛围相符。消防设备，主要放置在商铺后面，以不影响街区整体感觉。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

317、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

318、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

319、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

320、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销C地块小户型公寓建筑建议地块小户型公寓建筑建议1、设置25%的精装房（配有独立厨房，10-11层）、75%的中装房（4-9层）；2、装修标准：席梦思、行李柜、电视柜、写字台、空

321、调、热水器、电话、宽带、有线电视、厨具等；3、单间40。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

322、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

323、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

324、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

325、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销项目整体外部导视系统项目整体外部导视系统安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

326、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

327、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

328、ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

329、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

330、ao RAPPORT瑞博营销瑞福瑞福新天地新天地招商招商项目招商策略分析项目招商策略分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

331、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

332、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

333、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

334、bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销一、按来源地域细分1、合肥市区范围内的本地经营者群体2、合肥市区内的外来经营者3、合肥市下辖周边县、镇等地的经营者群体4、全国范围内其他地区的品牌餐饮经营商二、按经营类别细分1、提供餐饮、休闲、康体等服务性消费的经营商；2、满足家庭需求的日常性商

335、品经营商国内，如服装、食品等；3、提供针对性商品的经营商，如电器、数码、通讯等。目标经营者群体细分目标经营者群体细分安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

336、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

337、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

338、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

339、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销一、目标经营者群体整体分析经营者群体以本地品牌经营商为主，该群体有较强的经营能力和经验，但本地品牌资源相对稀少，需整合有效的外部资源作为支撑。二、目标经营者群体特征1、资金特征有一定的资金实力，但不算充裕，希望通过实际

340、经营获得丰厚的经营利润2、经营特征有过类似的经营经验或从业经验3、目标特征不满意目前的经营环境和物业设施，对本项目的发展前景看好，希望通过更换或增加经营场地提升经营实力。目标客户分析目标客户分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

341、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

342、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

343、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

344、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销本项目目前为合肥市蜀山区最具规模、配套最齐的特色街区，经营业态包括超市大卖场、餐饮休闲街区、酒店式公寓等。其中商业街的商业面积达20000，

345、需要大量的客户资源储备作为项目经营支撑，因此本项目的招商工作和商户储备工作就显得更加重要。1、积极与政府、行业协会合作，提高项目的公信力；2、低成本推广，以各类公关活动来代替硬性广告，节约成本；3、与掌握大量客源的组织单位合作，降低招商难度；4、由大及小，以商引商，主力店先行。招商策略招商策略安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

346、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

347、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

348、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

349、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销本案以项目工作组形式，采用招商总监负责制

350、。招商总监同时与发展商、进行招商工作的协调、对接，监督媒体、广告公司、礼仪公司等协作单位的工作推进。为了更好第、有效地实施招商工作，必须做好充分有序的前期招商准备为后期招商工作的推进奠定坚实的基础，因此，必须具备以下条件。一、铺位分割以经营分区、商业管理综合考虑，合理设置铺位面积，利于招商以及运营。招商准备招商准备二、招商资料的完成招商资料博阿扩项目招商手册、项目单页介绍、项目主题幻灯片、项目光碟介绍资料。1、招商手册内容包括翔实的广告主题，用于招商现场或客户拜访。2、条幅、道旗、导视牌，用于招商现场3、现场VI物料（含综合简介、平面图、功能说明、经营宗旨、发展规划介绍、现场内外包装等）4、招

351、商合同文本5、招商细则、招商流程及租赁协议等6、街区平面分割图（规划效果图）安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

352、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

353、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

354、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

355、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销三、招商团队的组建及培训建议设立招商总监1名，严格对招商进度有效进行控制。设立招商小组3个,小组主管由有经验的招商人员担任，保证项目招商工作的按时完成。招商准备招商准备四、招商控制程序建立科学完善的招商管理制度，以控制整个项目招商工作的有序进行。五、良好的推

356、广营销活动作为招商支持推广营销活动包括项目招商推介会、招商成果发布会、客户联谊会、合肥市餐饮行业论坛、适度的广告推广。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

357、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

358、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

359、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

360、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销组织结构组织结构招商总监餐饮业态主管招商专员其他业态主管招商后勤招商专员招商专员招商专员安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo y

361、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

362、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

363、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

364、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

365、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销主力店招商主力店招商阶段主要工作内容实施时间完成目标阶段一市场定位和业态组合的确定主力店租金策略制订设计院完成外立面效果图2009年10月至11月租金策略阶段二1主力店合作意愿访谈、协商2009年11月至12月意向书的签订2主力店合同谈判、签订设计院按主力店要求深入或修正设计2009年12月至2010年5月签订正式的租赁合同3主力店二次装修2010年5月至8月完成二次装修1、招商时间计划安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xi

366、ao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

367、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

368、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

369、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

370、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销2、主力店目标群设定与意向分析（1）主力店：大型综合超市（大卖场）位置目标店意向贵潜交口（A地块）华润苏果意向较强烈，对单层面积认可永辉超市意向较强、但觉得本案单层面积略小合家福超市已深入洽谈，但租金价格成为焦点主力店招商主力店招商（2）主力店：电器大卖场位置目标店意向贵潜交口（A地块）苏宁电器已发函联系五星电器初步联系安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui

371、 bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

372、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

373、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

374、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

375、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销（3）主力店：大型餐饮旗舰店主力店招商主力店招商位置目标店意向B地块（4）主力店：娱乐旗舰店位置目标店意向安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

376、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

377、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

378、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

379、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销3、主力店的访谈或约见逐一请前期已掌握的相关目

380、标群所有的客户来本项目考察，并征求他们对项目主力店合作的条件、可能性及其他方面建议，而这些均可用于制定出更合理的招商条件和政策。对于第一目标层客户的考察，可邀请当地相关政府部门的领导参加，并请他们在招待餐上介绍本项目的投资前景。招商行为的对象是投资行为，这极需要当地政府的支持和配合，相关部门的领导出面，可以加强投资方来投资和未来经营的信心。因避免客户联合压低租金，并对客户表示合作诚意，拟采取逐一邀请考察的方式，而不召开主力店招商恳谈会。主力店招商主力店招商安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xi

381、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

382、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

383、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

384、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

385、 rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销4、主力店跟踪主力店的跟踪是促成招商最有效的方法，在客户考察本项目后，将安排招商人员逐个向分层次的目标群进一步介绍项目情况及合作条件，采用每隔2-3天沟通一次的跟踪办法专人跟进。而且，要重点对第一层目标群的各个管理层进行充分的沟通，加快其投资决策的步伐。5、主力店租金合同要点及注意事项一般情况下，主力店租赁合同由承租方提出合同初稿，出租房修改，最好双方就分歧部分的条款进行协调。而承租方提出合同初稿一般都比较苛刻，双方可能需要几个回合才能达成最终的协议。主力店招商主力店招

386、商安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

387、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

388、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

389、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

390、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销（一）招商工作的阶段性节点设定将整个招商工作参照项目的重要时间节点分为五部分12009年10月2009年11月（预热导入招商期）做好招商的前期准备工作，并开始收集主力客户资源22009年11月2010年1月（正式招商期）引入主力店，为项目整体招商工作的开展做铺垫32010年2月2010年5月（强势招商期）完成主力店的招商工作，按计

391、划分别开展其他给类商户的招商工作42010年6月2010年9月（持续招商期）基本完成所以商户的招商工作，为2010年8月份开业作准备52010年10月2010年11月（开业调整期）开业后根据具体情况及时调整、补充商户经营中（营业后调整期）招商阶段划分招商阶段划分安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

392、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

393、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo y

394、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

395、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销（二）招商进度和工程形象进度的配合1、招商导入期（2009年10月200

396、9年11月）工作重点如下：各类招商资料准备完毕全面开展第一类客户和第二类客户的客户联系工作在项目现场设立招商展示点招商阶段划分招商阶段划分时间工作内容工作说明需配合部分2009年10月招商资料准备完毕招商简介、PPT1、前期推广配合（以介绍项目、树立形象为主）2、与餐饮协会沟通，确定建筑规划招商人员到位包括管理人员、招商人员、操作制度的拟定统计目标客户名单主力店、各类餐饮娱乐店、银行等准备各种招商所需文件、表格合作意向书、租赁合同2009年11月基本确定主力店范围上门拜访及邀请看现场1、工地正式进入施工2、各种推广活动配合与非主力店客户开始联系安粮安粮城市广场项目建议书城市广场项目建议书rui

397、 bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

398、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yi

399、ng xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

400、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

401、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销2、正式招商期（2009年11月2010年1月）工作重点如下：基本上完成所有主力店的洽谈工作，开始着手次主力店商家爱的合同洽谈和位置安排各外地招商展示点设置完毕工程进度上，基本完成主体部分招商阶段划分招商阶段划分时间工作内容工作说明需配合部分2009年11月2010年1月争取所有主力店在此阶段签订意向协议持续的广告推广开始分组联系其他非主力店商户，并与部分商户签订意向书和合同书将招

402、商人员分组进行招商，每组负责一种业态安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

403、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

404、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

405、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

406、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销3、强势招商期（2010年2月2010年5月）工作重点如下：开始将各招商人员分组按业态进行招商，并重新调整工作部署配合整体的运营工作安排预计工程进度配合：主体完成，开始外立面装修招商阶段划分招商阶段划分时间工作内容需配合部分2010年2月2010年5月完成部分非主力店商户的招商工作开始对配套商户进

407、行招商安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

408、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

409、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

410、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

411、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销4、持续招商期（2010年6月2010年9月）工作重点如下：全力进行第三类、第四类客户招商工作商家开始进场装修预计工程进度配合：项目整体完工招商阶段划分招商阶段划分时间工作内容需配合部分2010年6月2010年9月完成非主力店的招商工作完成配套商户招商工作开业前的协调工作管理制度说明、装修配合安粮安粮城市广场项目建议书城市广场

412、项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

413、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

414、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

415、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

416、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销（一）整体招商、定价建议（二）层差和位置差分析（三）招商分期定价建议商铺招商根据低价入市，高价收的策略。按不同的时间段、不同的价格策略随时对租赁价格进行调整，调整的幅度可根据当时的实际情况灵活掌握。（四）价目表建议价目表的设定按照比例一铺一价，对外公开做到明码标价。租金策略执行计划建议租金策略执行计划建议安粮安粮城市广场项目建议书城市广场项目建议书rui bo yi

417、ng xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

418、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

419、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

420、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

421、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销招商和经商一样面临风险，如招商工作不能按原计划顺利完成，为了能保证项目如期开业，建议采取以下措施。招商应变措施招商应变措施（一）加大广告推广力度（二）对品牌商家加大免租期（三）根据招商状况，积极调整业态规划安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo

422、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

423、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

424、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

425、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

426、ying xiao rui bo ying xiao RAPPORT瑞博营销安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

427、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

428、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

429、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yin

430、g xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销1、先试营业后正式开业一般情况下根据装修进度、业主要求、开发商要求等为了早日计算租金，择日进行试营业，以便商家和运营公司进行调整，用于人气的初步聚集，也可以获得一定的政策优惠。等待整个行业真正合适的时机，进行充足准备，在另行正式开业。项目最理想的是一次性全部

431、开业，整个是商业气氛容易营造；如果招商进展确实不顺利，可以考虑首先让A区、B区开业，之后根据招商的进展按照主题各个片区相继开业。比如：旅游购物区隆重开街、消闲康体区闪亮开张。这样也有利于整个项目持续的热点炒作。开街总体策略开街总体策略安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

432、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

433、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui b

434、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

435、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开街总体策略开街总体策略2、开业需要具备的条件试营业前半个月商铺的签约率至少要达到70%，装修施工率

436、要超过50%。开业前一周的铺面面积出租率要达到85%，一二类口岸要达到100%。开业当天正常营业的要达到75%。对于尚未出租的商铺要用喷绘或彩条布遮挡门面，在门上上张贴“正在装修，敬请期待”等告示。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

437、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

438、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

439、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

440、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销3、商业促销提前预热业未开，声先到业未开，声先到突袭开业，低价抢市突袭开业，低价抢市前半个月的推广不提及具体的时间和具体的促销内容，仅仅

441、用大奖和重大事件作为预告。在开业半个月的时候推出部分的促销内容，商家内容不予公告。由于不具备同等条件的竞争对手，此举足够使消费者持币待购。开业前3-5天左右集中推出商家的促销内容，以超低价格抢占市场，进行商品促销的突然袭击，避免其他相关餐饮、酒店等旅游接待行业提前知悉促销力度后针对性的降价而影响项目形象，形成高价格、东西贵的印象。如果有必要，可以市场统一补贴。开街总体策略开街总体策略安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui

442、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

443、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

444、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

445、ing xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

446、i bo ying xiao RAPPORT瑞博营销4、开业活动持续性和广泛性原则能够引起各层次消费者持续关注和互动参与的活动作为开业的主打活动之一。避免开业之后消费者对项目的关注度迅速降低，营业状况下滑过多引起商家不稳定，以及再次掀起高潮的巨大成本，希望能够温度不降低、趁热打铁。开业活动参考美食节、啤酒节开街总体策略开街总体策略安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

447、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

448、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

449、 ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

450、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开

451、街活动策略开街活动策略1、开业促销活动主要有两部分构成：商家促销活动、公司总体促销活动。两者统一由管理公司进行宣传。根据各个业态产品的不同，各个商家的促销内容和力度会大相径庭，主要目的是提升营业额和扩大知名度。促销内容由市场部提前2-3周开始向商家收集，统一登记制作包装宣传。管理公司的促销要考虑整体商家情况和各产品的特性设置不同的促销条件，主要目的是为了集客。促销活动的参与条件设置要非常清楚明白，并且在现场公示。参与条件要设置多个等级的门槛。一般的规律是“来就送、买就送、满就送”，送的东西可以是纪念品、现金、抵扣券或其他证券、经营的产品、各种服务等等。各种促销活动的内容和具体细则，要在试营业前

452、2周进行完全确定。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

453、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

454、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

455、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

456、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开街活动策略开街活动策略2、开业典活动开业典礼常用策划方案分为以下几种，根据项目招商情况可以多种方式组合。名人效应法中国水街开业时邀请知名人士来现场，通过名人的到来再邀请媒体配合制造轰动效应，提升中国水街知名度；本项目可考虑知名主持人主持民间奇人绝技比拼等活动。事件效应法开业时利用当时广受社会大众关注的事件进行公关

457、活动，吸引广大消费者的注意，如在大学开学前捐助贫困大学生。促销开业法开业时集中项目内的商家统一对消费者实行大幅度的优惠，吸引消费者到来，打开项目经营的局面。常规开业法举办一次常规的开业典礼，邀请乐队及歌舞表演及现场抽奖助兴。特殊开业法针对项目特色来制定，如某些高档百货商业楼可以通过举办消夏音乐会来代替开业典礼。购物节开业法根据商业项目主要经营内容，集中某些品类商品组织购物节，以价廉物美的商品、活泼的气氛来吸引消费者，达到聚集效应。本项目可以考虑啤酒节、美食节。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying

458、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

459、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

460、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

461、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

462、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开街活动策略开街活动策略3、开业演艺活动由专业的演艺公司进行操作，节目内容由双方共同协商确定，主要包含当地特色艺术、歌舞表演、杂技、益智游戏、活动抽奖等内容。演艺活动的过程中要不停的穿插有关本项目的介绍和宣传、商家。因为本项目商业体量较大，涉及商业品种繁多，建议开业演艺活动持续3-5天，每天都有不同的节目，以此吸引不同类型的客户。创造商业经营的持续消费旺场。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao

463、 rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

464、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

465、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

466、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

467、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开街组织策略开街组织策略1、现场布置包括现场气氛的营造、开业庆典和促销活动的场地、户外广告位、竖幅彩旗、商家促销展位等外场地的布置；通道走廊、商铺内部、POP、吊旗、围栏、地面、植物租摆等等相对长期的内场地景观布置。2、人员安排演艺活动的衔接人员、商家管理协调人员、工程人员、安保人员、保洁人员、总体协调、嘉宾接待、媒体接待、现场布置人员、促销活动组织协调人员等等各方面的人员要做到：提前到岗、责任明确、认真负责等。安粮安粮城市广场项目建议书城

468、市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

469、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

470、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

471、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

472、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销开街组织策略开街组织策略3、宣传推广开业前后的媒体及促销费用开支应该占到全年广告费用预算的15%以上。根据本项目的实际情况建议以新安晚报、合肥商报、合肥电视台、分众传媒等媒体作为主要发布手段，以宣传单张、海报张贴、出租车广告、短信广告、户外广告为辅助，以合肥市政府领导的荏临现场为新闻点运用多种立体的方式进行开街宣传推广。4、商家管理开业前的商家管理主要是针对未

473、完成装修的商家的工程管理和已完成装修的商家的上货督导、配套设施服务等工作，以及未办理完签约手续和交清费用的相关事宜。开业期间主要是针对人流量对商家的安全、促销活动的误解与纠纷、商家需要的临时帮助等等突发情况。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

474、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

475、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao r

476、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

477、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福新天地新天地运营运营项目运营管理策略项目运营管理策略安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying

478、 xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

479、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

480、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao ru

481、i bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying x

482、iao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商业经营方式主要为单体经营，集中管理的模式，对商业街商铺进行统一管理，是目前开发商普遍推行的一种方法，管理的好，对培育区域商业中心和商业品牌有重要影响。对于开发商来说，开发、销售商铺是前提，但只有开发、销售是不够的，还必须成立专门的商业管理公司对商铺进行管理，才能长久发展。目前国内商铺购买者有很多是依靠收取租金，归还银行商铺按揭贷款，在这种情况下，开发商对商铺的管理更为重要。如果商铺商业管理不力，

483、影响商铺业主的租金收益，业主不能归还按揭贷款，最终风险还是要落到开发商的头上。物业管理方案物业管理方案安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

484、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying x

485、iaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

486、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

487、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销1、顾客流量大商铺进出人员杂，不受管制，客流量大，易发生意外，安全保卫工作非常重要，有些零售商品易燃易爆，因此消防安全不得有半点松懈。同时商场在发生突发事件时，疏散相对较慢。安全管理应特别慎重。2、服务要求高要物业管理服务面向商铺置

488、业人和使用人，向他们负责，一切为他们着想。促进商业物业保值、增值；同时为使用人和顾客营造一个安全、舒适、便捷、优美的经营和购物环境。这是商铺物业管理服务的根本原则。3、管理点分散出入口多，电梯（客梯）、观光梯、自动扶梯等）分散，需要的保洁、保安人员相对较多，管理点分散，管理难度较大是商业物业管理的特点。4、营业时间性强顾客到商铺购物的时间，大多集中在节假日、双休日和下班及晚间，而平时和白天顾客相对少一些。统一店铺的开张及关门时间有利于商铺的整体形象塑造。开张、关门时间不统一会造成整体商铺经营的凌乱感，无序经营的印象，对顾客产生不良的心理影响。5、车辆管理难度大来商铺的顾客，有开车的，也有骑车的

489、，大量的机动车和非机动车对商铺周边的交通管理和停车场管理增加了压力。车辆管理好坏直接影响着商场物业管理水平的整体体现。商铺物业的管理特点商铺物业的管理特点安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

490、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

491、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

492、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

493、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商铺物业管理理念商铺物业管理理念商铺是有计划的商业聚集,对商铺进行“统一管理,分散经营”是商铺区别于其他房地产的核心特点。“统一管理”，要求商铺必须由代表业主权利的、受业主、开发商

494、委托的管理公司统一管理，没有统一管理的商铺是难以经受激烈的零售业市场竞争。“分散经营”，是商铺对消费者和经营者间的交易提供场所，商铺的管理者不能直接进行商业经营，只是在消费者和经营者之间搭建桥梁。 商铺的统一管理的理念在于统一招商管理、统一营销、统一服务监督、统一物管。为了达到“统一管理,分散经营”的管理模式，在商铺租赁合同中都应该约定承租户必须服从管理公司的统一管理。在法律上确定商铺管理公司的管理地位。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo y

495、ing xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

496、bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

497、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

498、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo y

499、ing xiao rui bo ying xiao RAPPORT瑞博营销统一招商管理基本构建统一招商管理基本构建统一招商管理品牌审核管理指：招商对象需经品牌审核后才能进入。 审核包括对厂商和产品的审核，须具有有效的营业执照、生产许可证、注册商标登记证、产品合格委托书（适用于批发代理商）、品牌代理委托书（适用于专卖代理商）、税务登记证、法人授权委托书等。完善的租约管理指：签定租约、合同关键条款必须进入。 租约管理包括约定租金、租期、支付方式、物业管理费的收取等，还有其他比较关键的租约条款管理。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying

500、xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

501、ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

502、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

503、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xi

504、ao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销（一）有助于维护和提高经营者的共同利益。由于目前商业竞争激烈，打折降价的促销竞争手段比较流行，以吸引购物者光顾。管理公司应该为商铺策划好1年12个月的营销计划，所谓“大节大过、小节小过、无节造节过”。组织策划相关的促销活动，所发生的费用应预先与业主沟通预算，经业主同意后，对实际发生的费用按照承租户销售额的一定比例进行分摊。如果商铺统一收银管理，就能较好地执行按销售额分摊费用。 统一营销管理的价值统一营销管理的价值（二）有助于经营者间

505、的协调和合作。商铺须设立由开发商领导、商业专家组成的管理委员会，指导、协调、服务、监督承租户的经营活动，保证商铺的高效运转。常见的方式有：指导项目：店铺布置指导、促销活动安排；协调项目：协调经营者之间的紧张关系，增进经营者之间合作；服务项目：行政事务管理；监督项目：维护商铺的纪律、信誉，协助工商、税务、卫生、消防等部门的管理。 （三）有助于建筑空间的维护和保养。商铺的物业管理内容包括：养护建筑、维护设备、保证水电气热正常供应、公用面积的保洁、保安防盗、车辆管理、绿化养护、意外事故处理等。商铺的各项设施的使用频率较高，统一管理有助于对物业设施设备有计划的保养与维修，增加使用的安全性和耐久性。安粮

506、安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

507、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

508、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

509、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

510、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商铺物业管理人员配备商铺物业管理人员配备部门职责业户服务部设主管一人，可由物业主任兼任。该部主要职能是业户接待与内部管理、下设业户接待员若干名，分别兼任行政人事、文书档案、计划财务、物料管理等职。接待员的多少主要依据于业户服务部的工作时间和工作量，通常每班保持两人便可。维保服务部设主管一人，全面负责房屋、设备、设施的运行、保养和维修工作

511、。该部门主要职能是保证商铺不间断地安全运行，使物业保值和升值。维保服务部的作业人员应根据商铺经营服务需要、商铺设备的多少和技术难易程度进行合理配置。保安服务部设主管一人，全面负责商铺的门卫、巡逻、监控、消防和车管工作。该部门主要职能使安全防范与消防管理。具体作业人员根据商铺保安的值勤点、工作量和作业班次进行配备。保洁绿化部设主管一人，全面负责商铺的室内保洁、室外保洁与绿地养护工作。该部门的主要职责是保洁服务管理和绿化服务管理。具体保洁和绿化作业人员根据商铺保洁范围、保洁面积、保洁频次以及商铺的绿化面积进行安排。经营服务部设主管或兼职主管一人，全面负责商铺业户委托给物业管理公司的租赁代理、广告策

512、划及项目开发等经营服务工作。该部门的主要职责是配合业户的经营活动，促进商铺经营销售和物业管理工作。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

513、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

514、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

515、o ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

516、 rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销商铺物业管理事项商铺物业管理事项1、商铺业户服务管理2、商铺装修服务管理3、商铺设备、设施维保服务管理4、商铺建筑物的养护及维修管理5、商铺保安服务管理6、商铺保洁服务管理7、商铺绿化服务管理8、商铺经营服务管理9、商铺广告管理10、商

517、铺保险管理安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

518、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

519、 xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xia

520、o rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo yi

521、ng xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销瑞福瑞福新天地新天地回报回报投资回报预算投资回报预算安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

522、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

523、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo y

524、ing xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

525、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销A地块

526、回报分析地块回报分析A地块建筑要求按超市大卖场为标准。每平米建安成本1600元，建筑面积按12000进行核算。成本：11112*1600元/=17779200元收益：12000*30元/月*12月*20年=8640万元（不递增）8640万元*1.221301=10552.04万元(每三年5%递增）租金收益按照超市大卖场常规租赁价格的30元/月进行核算。安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui

527、 bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xia

528、orui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

529、 xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

530、ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao R

531、APPORT瑞博营销A地块回报分析地块回报分析租金测算租金测算安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui b

532、o ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaor

533、ui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo

534、 ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao

535、rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销B地块建筑要求按常规商业街要求为标准。每平米建安成本1200元，总面积19000进行核算。成本：19000*1200元/=2280万元收益：19000*40元/月*12月*20年=18240万元（不递增）18240万元*1.221301=22276.53024万元(每三年

536、5%递增）租金收益按照常规的30元/月进行核算B地块回报分析地块回报分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao

537、rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying

538、xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao r

539、ui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

540、xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销C地块回报分析地块回报分析租金测算租金测算安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

541、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaoru

542、i bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xi

543、aorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying

544、 xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui b

545、o ying xiao RAPPORT瑞博营销B地块建筑要求按常规商业街要求为标准。每平米建安成本1200元，总面积19000进行核算。成本：12769*1200元/=15322800元收益：19000*40元/月*12月*20年=18240万元（不递增）18240万元*1.221301=22276.53024万元(每三年5%递增）租金收益按照常规的30元/月进行核算C地块回报分析地块回报分析安粮安粮城市广场项目建议书城市广场项目建议书rui bo ying xiao rui bo ying xiao rui bo ying xiaorui bo ying xiaorui bo ying xi

546、aorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo yin

547、g xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiaorui bo

548、 ying xiaorui bo ying xiaorui bo ying xiaorui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui

549、 bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao rui bo ying xiao RAPPORT瑞博营销第一年第二年第三年第四年第五年总租金收入前几年租金收入投资成本前几年投资总额项目投资回报分析项目投资回报分析项目成本核算，按照“建安成本+招商费用+运营费用”，其中建安成本和招商费用仅在第一年，以后各年按照50万运营费用进行核算。