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1、LEAPPresented by: Mike PenceMay 21, 2016第一页，共58页。ContentsSubject or context Major idea or recommendation Benefits or value propositionEvidence and analysis Detailed recommendations and actions第二页，共58页。This Effort Is Designed to Assist the XYZ Company to identify Wireless Market OpportunitiesDefine t
2、he Define the Wireless Wireless Marketplace and Marketplace and Its EvolutionIts EvolutionDescribe and Size Describe and Size Wireless MarketsWireless MarketsIdentify XYZs - Identify XYZs - Addressable Addressable MarketsMarketsKey market players and dynamicsWhiteHouses perspective on the key strate
3、gic issuesNear-term evolution of the wireless marketApplication markets and sizesDevices markets and sizesInfrastructure markets and sizesCurrent players in each market and relative strengths and weaknessesIdentify and describe XYZ -addressable marketsEvaluate the size of the impact that XYZ can mak
4、eIdentify critical success factorsXYZs objective is to gain insight into the evolution of the wireless XYZs objective is to gain insight into the evolution of the wireless market in order to identify market opportunities for XYZ market in order to identify market opportunities for XYZ Identify Un-Id
5、entify Un-Addressed Addressed Opportunities for Opportunities for XYZ XYZ Market compositionKey playersCritical success factorsEvaluate opportunities against XYZ capabilities, customers, channels, and technologiesSUMMARY CONCLUSIONSSubject - Context第三页，共58页。Internet Channels Will Provide Incremental
6、 Leads and RevenueWhiteHouse believes there is a substantial opportunity in the online leasing marketXYZ Company should target the following customer segments:Professional Services and ManufacturingIT, office, and manufacturing collateral classesSmall business, small ticket marketThese customers sho
7、uld be targeted with a multi-channel approach:IndirectAggregatorsDirectThe major channel to these customers will be the indirect one-through Internet intermediaries that give access to the customer at the point of transactionEach of these channels appeal to customers with unique buying behaviorsComp
8、etitors are moving into the online leasing space; XYZ Company should move quicklyMajor Idea - Recommendation第四页，共58页。XYZ Company Should Simultaneously Pursue Three Internet Channels Through a Variety of PartnershipsTarget PartnersChannelOfferingCompetitive IntensityDirectTraffic drivers for target s
9、egmentsEducational contentOnline applicationsAutomated credit decisioningMedium; building among start-up funding aggregators, traditional lessors, and banksIndirectOnline StorefrontsOnline exchangesOFPsAutomated credit decisioningEducational contentOnline applicationsMedium; aggregators and lessors
10、are moving towards partnering with online vendorsAggregatorAggregators that allow competitive differentiation beyond priceLease funding and fulfillmentAutomated credit scoringLow, though VC is pouring into this spaceChannels Are Ranked by Relative PriorityTarget SegmentRookieEstablishedSavvyEXECUTIV
11、E SUMMARYMajor Idea - Recommendation第五页，共58页。The Indirect Channel Is the Highest PriorityOur research into customer behaviors suggests that customers are most likely to lease at the point of purchaseEquipment vendors will drive significant online transaction volumeThis channel allows XYZ Company to
12、leverage its core competency of sourcing deal indirectly: Early indications suggest that online equipment aggregators and vendors require a smaller fee for deal referrals than offline lease brokers requireA growing number of online equipment vendors currently offer leasing:Branded and unbranded stra
13、tegies are being usedEXECUTIVE SUMMARYWhile the indirect channel will drive the most immediate revenue impact, XYC Company should also pursue the direct and aggregator channels in parallel.Major Idea - Recommendation第六页，共58页。Based on the Estimated Volume, Online Revenue and Gross Income Grow Rapidly
14、Source: Forrester, ELA, US Census, IDC, XYZ , WhiteHouse$ Millions$ MillionsEXECUTIVE SUMMARYKey AssumptionsXYZ Volume ranges from $121MM to $202MM in 2004Channel Partner Fee = 3%Cost of Money = 6.5%Average rate = 16.5%High AdoptionLow AdoptionBenefits - Value Proposition第七页，共58页。The cable triple pl
15、ay offering significantly overlaps with XYZ s core residential service offerings Competitive ThreatsCableWireless Sub.PortalsDescription of ServiceDescription of ThreatThe cable triple play consists of three basic services:Broadcast TVHigh-speed dataCable telephonyAncillary services include:Video-on
16、-demandVideoconferencingHome securityCable providers already sell services to a large majority of the U.S. populationThe cable footprint covers nearly the entire U.S. home populationThe take rate for service is approximately 65%Cable providers are currently digitalizing their networks and deploying
17、high-speed data services which compete directly with XYZ s high-growth DSL serviceCable providers are beginning to deploy cable telephony which will compete directly with XYZ s core residential serviceCable telephony will become increasingly more of a threat in the next couple of years as the DOCSIS
18、 standard for VoIP becomes implementedHFC cable maintains a competitive advantage over DSL in terms of bandwidth capacity which allows for additional service offerings including video-on-demand and videoconferencing Cable providers will offer broad and attractively priced bundles to encourage consum
19、ers to switch to cable telephonyCable Triple Play ThreatEvidence - Analysis第八页，共58页。Cable offerings will continue to emerge as the digital cable footprint reaches nearly 90% of passed cable homes by 2005Cable companies have already updated a large majority of their networks and are projected to sell
20、 ancillary services at a steep rate of penetrationCompetitive ThreatsCableWireless Sub.PortalsSource: Deutsche Bank equity research 9/06/01.U.S. Digital Footprint1998 - 2005U.S. Digital Service Take Rate1998 - 2005As of 2Q:01, 9.3 million homes were cable telephone ready with 1.2 million subscribers
21、Evidence - Analysis第九页，共58页。Even though DSL and Cable Modems have similar take rates, Cable modems will dominate due to it larger addressable marketHigh-speed Data Subscribers21999 - 2005Due to the fact that DSL access is limited to those customers who reside close to a DSLAM, the cable modem addres
22、sable market will exceed the DSL addressable market by 30 million homes by 2005 Competitive ThreatsCableWireless Sub.Portals58%37%39%55%54%38%36%53%53%35%1.MSDW equity research 6/29/01 and Deutsche Bank equity research 9/06/012.CIBC World Markets, Equity Research.3.SalomonSmithBarney equity research
23、 8/20/0 and Deutche Bank equity research 9/06/01 (includes residential an commercial DSL subscribers) Broadband Subscribers (millions)DSL vs Cable Modem Take Rate11999 - 2005As of 2Q:01, XYZ had 360K DSL subs out of 3.7M DSL ready homes (9.8%)3Evidence - Analysis第十页，共58页。Cable providers have the opp
24、ortunity to layer on new service offerings with only marginal incremental capital expenseIncremental CapEx per Subscriber for Additional Service Offerings1Cable providers have the opportunity to update their cable lines at $1,422 per subscriber to increase the average monthly subscriber revenue by $
25、124 to $194 per month Competitive ThreatsCableWireless Sub.Portals1.Assumes capital expenditures over a 6 year period discounted at 13% and switch-based cable telephony.2.Assumes no discount on bundled services, modest take rates and switch-based cable telephony.Source: Bear Stearns equity research
26、5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and WhiteHouse analysis.Incremental Capex per SubscriberRevenue per Subscriber per Month for All Service Offerings2Revenue per Subscriber per Month$194$1,422Incremental RevenueEvidence - Analysis第十一页，共58页。Attractive EBITDA mar
27、gins allow cable providers to quickly reach breakeven on new service offeringsIncremental EBITDA per Subscriber per Month For Additional Service Offerings1Assuming a 15% take rate, cable providers can recoup their investment in switch-based telephony in 34 months Competitive ThreatsCableWireless Sub
28、.Portals1.Assumes a 35% revenue share with ISP for HSD and switch-based cable telephony.2.Assumes modest take rates and switch-based cable telephony.Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and WhiteHouse analysis.Incremental EBIT
29、DA per Subscriber per MonthPayback Period for AdditionalService Offerings2Months34EBITDAMargin57%29%45%45%14265Evidence - Analysis第十二页，共58页。Strategic Implications of Our Work AreTo achieve positive EBITDA and cash flow XYZ s business needs to improve dramatically along two critical dimensions:Immedi
30、ate reduction and subsequent control of operational costsSubstantial revenue growth driven by new customer acquisitionWhile a mix of actions may be implemented to improve the ongoing cost structure, new customer acquisition remains essentialIt is therefore imperative that XYZ create a new customer a
31、cquisition strategy based on a more detailed understanding of the market and customer needAssuming the revised management plan (base case) is successfully implemented, XYZ will still require minimum additional funding of $130 million and a new capital injection by August of 2001However, given that t
32、he management plan assumes flawless execution against a demanding set of improvements in all aspects of the business, contingency plans should be considered immediately; these could include more drastic operating improvement and/or acquisitionSTRATEGIC IMPLICATIONSRecommendations - Actions第十三页，共58页。
33、Operational Implications AreBroaden focus on SMC improvements from cycle time to also include productivity improvement over timeContinue effort to migrate network to a data center focus and eliminate POPsContinue focus on channel partners as a source of customersContinue to pursue customer purchase
34、of equipmentConduct business cases including break-evens and market assessments for new product launch decisions (e.g., software provisioning, direct attach storage, development environment)Conduct business cases around any initial investments requested by channel partners; adjust terms to ensure pa
35、rtner delivers on their portion of obligationsOPERATIONAL IMPLICATIONSRecommendations - Actions第十四页，共58页。Operational Control and Tracking Implications of Our Work AreDefine and assign product codes for all expenses and POs, assets, and GL entries so that costs can be tracked by productProvide an int
36、egrated data source for customer orders including (product) line items ordered, servers on line, bandwidth usage and discounts, that can be sorted by product and customerReview expenses against budget with each operating manager, director, and AVP monthly to ensure accountability for expenses and ca
37、pital at every levelCreate linkages between circuit cost information in the GL and utilization statistics in Engineering for a single source of circuit economic dataIdentify and resolve recurring expenses in the general ledger which are miscoded (for department)OPERATIONAL IMPLICATIONSRecommendation
38、s - Actions第十五页，共58页。WhiteHouse Strategy & Change Practices Presentation Format Template, All Rights Reserved 第十六页，共58页。Any preliminary or disclaimer text can go here. For example:This PowerPoint template is primarily intended for documents meant to be read or used as a “leave behind.” It may be use
39、d for either color or black and white printouts. Presentations intended for delivery to a large audience in a large room should use the template with the dark color background. Introduction第十七页，共58页。Contents or agenda pageFraming the issuesComponents of loyaltyCustomer lifetime value analysisIdentif
40、ying loyalty driversMoving forwardNote that the contents/agenda items are written in sentence case.Title the page “Contents” if the document is meant to be read or is a “leave behind.” Use “agenda” if the document will be presented formally. This page should appear at the beginning of each section,
41、with the highlighted section appearing in teal/bold and with an arrow in front of it.Agenda第十八页，共58页。Contents or agenda page with sub-topicsDesign elementsBasic elements Color paletteCapitalizationIconic TrackersText layoutsBulleted textPlace cardsEnhanced listsQuotesGraphic layoutsGraphsTables and
42、matricesDiagramsScreen shotsRemember to change the document title tracker (found on the Slide Master) when you create a new document. It should match the name of the PowerPoint file.Design elements第十九页，共58页。Design elements in this template are based on several factorsThe font Bodoni is used in the “
43、WhiteHouse Strategy & Change” headerWhiteHouse currently uses Bodoni in its Global Services logo as well as in its e-business logosA pixelated arrow is used as a kicker box indicator and to indicate Contents/Agenda item selectionWhiteHouse currently uses the same pixelated arrow on their Web siteThe
44、 arrow is made up of small squaresThe gray, square dotted line under the page header echoes the square dots used in the pixelated arrowThe line does not run the entire width of the pageSince the line is gray and dotted, it does not compartmentalize the page as would a solid black lineDesign elements
45、 basic elementsExample of e-business LogoSource: Elements are separated by semicolons; Elements are separated by semicolons, with no period第二十页，共58页。This is the headline, which should typically be writtenas a complete sentenceThe headline is Arial, 20 point, bold, blackIt should not be resizedIt sho
46、uld not have more than two linesWhen a headline is two lines long, choose a division that is grammatically logical and aesthetically pleasingIdeally, the top line should be moderately longer than the lower lineAvoid dividing articles from nouns, prepositions from prepositional phrases,verbs from nou
47、ns, etc.The text above the headline is called the “running header” or “breadcrumb”It is Arial, 12 point, lowercase, plain, light graySub-topics are preceded by “” and sub-subtopics are preceded by “”Include the header even if the document is short and has no sections (put the title of the document i
48、n there in such a case)Design elements basic elements sub-sub-sections if necessaryInsert a carriage return in headlines and other text as appropriate to avoid “widows” an unbalanced look where only a word or two appear on the second line.Subtitles Are 16 pt., Bold Teal, and in Title Case第二十一页，共58页。
49、This color palette is based on the WhiteHouse Global Services Consulting Web pageThe use of blue, teal, and gray creates a somewhat monochromatic palette that is both sophisticated and soothingSelect from the palette shown below for graphsand other color elementsColor PaletteThe fewer colors used th
50、e betterDesign elements color paletteWhiteHouse Global Services Web PageR-16G-136B-218R-24G-130B-125R-113G-24B-210R-255G-0B-0R-185G-185B-185R-150G-150B-150R-0G-91B-160R-253G-138B-59Additional colors if neededWhile other colors may appear in your color palette (e.g., in the second row), avoid use of
51、colors that arenot shown above.第二十二页，共58页。Subtitles and chart/graph titles continue to use title caseIn general, the first word and all nouns, pronouns, verbs, adjectives, and adverbs should be capitalizedShort articles and prepositions are lower case; those more than four letters long are capitaliz
52、edFollow the same rules for hyphenated words (e.g., State-of-the-Art, Next-Generation, E-Mail, E-Commerce, Web-Based)Short prepositions that are part of compound nouns/verbs may sometimes be capitalized (e.g., Start-Up, Heading Up, Spin-Off, Cast Out)Design elements capitalizationaanandatawaybydownf
53、orfromoverthanthetoupuponviawithAdverbs and Conjunctions:AlsoAsButIfNotSoThatThenWhenWhileYetPrepositions:AboutAcrossAfterAroundBeforeBelowBetweenExceptInside ThroughWithinPronouns: HeHimItSheThemTheyUsWeWhichYouCapitalization Rules When Using Title CaseVerbs: AreBeCutHasIsRunUseUpper Case ExamplesL
54、ower Case Examplesinintonorofoffonorout第二十三页，共58页。In the iconic tracker, the lines are light gray,and the fill is light blue Design elements iconic trackersStrength of SolutionStrength of CompanyLowHighLowHighAC NielsenKenosiaMercariInformation Resources, Inc. (IRI)Interactive EdgeDemantraRW3 Techno
55、logiesCategory Management Solution Vendors: Overall Positioning第二十四页，共58页。Contents or agenda pageDesign elementsBasic elements Color paletteCapitalizationIconic TrackersText layoutsBulleted textPlace cardsEnhanced listsQuotesGraphic layoutsGraphsTables and matricesDiagramsScreen shotsAgenda第二十五页，共58
56、页。This is a standard text page with bulleted text and a kicker boxMajor points have teal square bullets (as shown) and are Arial, 16 pt., normalSubpoints: medium-dash (“N-dash”) bullets (as shown), Arial, 14 pt., normalSub-subpoints: colored square bullets (as shown), Arial, 12 pt., normalText shoul
57、d generally be no smaller than 12 pt.Maintain consistency in the structure of your bulletsAre not necessarily written in complete sentencesShould have parallel construction (e.g., all complete sentences, all nouns,all verb-object phrases)Should include at least two bullets at any given levelRather t
58、han pressing return at the end of every line to wrap text, adjust the right side of the text boxText layouts bulleted textThis is the “kicker box”. The shorter it is, the better. Keep it to a maximum of three lines. Do not make it wider, or distort the graphic elements by resizing.第二十六页，共58页。Our new
59、 format for “place” or “monopoly cards” uses no linesTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBull
60、etText layouts place cardsIf you need more than three “cards”, consider using a “table” format instead.第二十七页，共58页。If a full sentence, column headers should not be capitalizedThis is standard layout for two text blocks (similar to “cards”) that each occupy half a pageSample text on the left side of t
61、he page (usually starts at 14 point)Sub-bullets would then be 12 pointSub-bullets would then be 12 pointSample text on the left side of the page (usually starts at 14 point)Sub-bullets would then be 12 pointSub-bullets would then be 12 pointSample text on the left side of the page (usually starts at
62、 14 point)Sub-bullets would then be 12 pointSub-bullets would then be 12 pointSample text on the right side of the page (usually starts at 14 point)Sub-bullets would then be 12 pointSub-bullets would then be 12 pointSample text on the right side of the page (usually starts at 14 point)Sub-bullets wo
63、uld then be 12 pointSub-bullets would then be 12 pointSample text on the right side of the page (usually starts at 14 point)Sub-bullets would then be 12 pointSub-bullets would then be 12 pointText layouts place cards第二十八页，共58页。Enhanced list pages are useful for presenting multiple categories of info
64、rmationClient Relationship/ Business DevelopmentA page like this is called an enhanced listThe font size for major bullets should match that of the category labels on the leftConsulting Engagement DeliveryTraining/Capability DevelopmentRecruitingNote that category labels are now right alignedThe lab
65、els are also boldEach category should be composed of separate text boxes to make alignment and manipulation easierThis is a meaningless second bulletYou may need to place lines in between each category if theres not enough space to separate them adequatelyIf so, make it a solid, light gray line Enha
66、nced List TitleText layouts enhanced listSource: WhiteHouse analysis, June 2001第二十九页，共58页。Here is a standard format for presenting quotes; pay attention to color, indentation, and dash type“We went about building these things industry exchanges all wrong. The days of thinking everyone will come toge
67、ther in these big marketplaces and sing Kum-ba-ya are gone.” Fadi Chehade, CEO, Viacore“Weve got a tremendous opportunity to deliver greater value to strategic accounts and drive productivity and revenue growth through private trade management initiatives.” Representative of food/beverage manufactur
68、er“We arecreating a private system marketplace. It is literally focused on integrating us, our bottlers, and our customers so all information is seemless.” Everett Darby, Managing Director, Coca-Cola eBusiness & eVentures“The company is updating back-end systems and front-end customer interfaces. Th
69、is will help us participate in exchanges. But we have to do it anyway, to get our house in order.” Representative of package foods manufacturerComments from Industry ExecutivesText layouts quotes Source: WhiteHouse primary research interviews, Dec 00; Wall Street Journal, 16 Mar 01; BtoB, 08 Jan 01第
70、三十页，共58页。ContentsDesign ElementsGraphic elementsColor paletteCapitalizationIconic TrackersText LayoutsBulleted textPlace cardsEnhanced listsQuotesGraphic LayoutsTables and matrices GraphsDiagramsScreen shotsAgenda第三十一页，共58页。Two-by-two matrix with labels centeredLabelLabelThe Chart Title Goes HereSub
71、titles Are 2 Points Smaller Than Chart Title, Not Bolded and in ItalicsGraphic layouts tables and matricesLabelText goes hereBulleted if necessaryLabelText goes hereBulleted if necessaryText goes hereBulleted if necessaryText goes hereBulleted if necessary第三十二页，共58页。Three-by-three matrix with labels
72、 in boxesLabelLabelLabelText goes hereBulleted if necessaryText goes hereBulleted if necessaryLabelText goes hereBulleted if necessaryText goes hereBulleted if necessaryLabelText goes hereBulleted if necessaryText goes hereBulleted if necessaryLabelText goes hereBulleted if necessaryText goes hereBu
73、lleted if necessaryText goes hereBulleted if necessaryGraphic layouts tables and matricesChart Title第三十三页，共58页。Two-column table containing text (with category labels)BulletBulletBulletBulletBulletBulletBulletBulletCategory 1Category 2Category 3Category 4LabelLabelBulletBulletBulletBulletBulletBullet
74、BulletBulletGraphic layouts tables and matricesChart Title第三十四页，共58页。Booz-Ball tables should be clean and organized, all of the same color, and individual circles should not be too largeBreadth and Depth of FunctionalityStrength of ArchitectureAbility to SupportEase of ImplementationOverall Strength
75、 of SolutionACNielsenInformation Resources, Inc.KenosiaInteractive EdgeDemantraMercariRW3 TechGraph Title, Time PeriodSubtitleGraphic layouts tables and matricesHighLowKey:第三十五页，共58页。Five-segment value chain (with one highlighted segment)Graphic layouts diagramsChart TitleBulletSub-bulletSub-bullet
76、BulletSub-bulletSub-bulletSeparate Text BoxesAre Easier to MoveAnd ManipulateJust Keep ThemCentered AppropriatelyBulletSub-bulletSub-bullet BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet B
77、ulletSub-bulletSub-bullet第三十六页，共58页。Four-part org chartDivision ADivision DDivision CBig Honcho (resize box if needed)BulletSub-bulletSub-bulletSub-bullet BulletSub-bulletSub-bulletSub-bullet BulletDivision BGraphic layouts diagramsBulletSub-bulletSub-bulletSub-bullet BulletSub-bulletSub-bulletSub-b
78、ullet BulletBulletSub-bulletSub-bulletSub-bullet BulletSub-bulletSub-bulletSub-bullet BulletBulletSub-bulletSub-bulletSub-bullet BulletSub-bulletSub-bulletSub-bullet Bullet第三十七页，共58页。The overall goal is to include all relevant informationwhile keeping the graph as simple as possible Cumulative Numbe
79、r of Rhodes Scholars, 1900-1980Harvard vs. YaleAll text in the graph (e.g., data and axis labels) should be the same size, to the extent possible. The text should be plain; only bold something if you are specifically trying to highlight it.Do not add unit symbols (e.g., $ or M) to the numerical axis
80、 labels (except for %).Set the intervals to the largest reasonable value possible.In general, do not use borders on bars, columns, pie pieces, etc.YaleHarvardGraphic layouts graphs第三十八页，共58页。In all graphs, the colors must alternate dark and lightto ensure readability when printing in black and white
81、Graph TitleSubtitleGraphic layouts graphsAxis LabelSource:Whats the source?第三十九页，共58页。Bar graph, 2 data seriesAxis TitleAxis TitleGraphic layouts graphsData Series LabelData Series LabelSource: Whats the source?Title, Time PeriodSubtitle第四十页，共58页。Data labels are optional; if used, make them boldAxis
82、 LabelAxis LabelAxis LabelAxis LabelGraph Title, Time Period aSubtitleGraph Title, Time Period bSubtitleGraphic layouts graphsSource: (a) Source for first graph; b) Source for second graph第四十一页，共58页。Stacked bar graph2135408454Axis TitleAxis TitleGraphic layouts graphsSource:Whats the source?Title, T
83、ime PeriodSubtitle第四十二页，共58页。100% stacked bar graphAxis TitleAxis TitleGraphic layouts graphsSource:Whats the source?Title, Time PeriodSubtitleColumn 1Column 2Column 3Column 4Column 5Key第四十三页，共58页。Stacked column graph2135408454CAGR1995-1999Total xx%Axis LabelAxis LabelDataset 5 xx%Dataset 4 xx%Datas
84、et 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the source?Title, Time PeriodSubtitleGraphic layouts graphs第四十四页，共58页。100% stacked column graphAxis LabelAxis LabelCAGR1995-1999Dataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the source?Title, Time PeriodSubtitleGraphic layo
85、uts graphs第四十五页，共58页。Waterfall chart, double stepAxis TitleAxis TitleTitle, Time PeriodSubtitleDataset 1Dataset 2Source:Whats the source?Graphic layouts graphs第四十六页，共58页。Tornado chart: back-to-back bar graphsAxis TitleCategory ACategory BCategory CCategory DCategory FAxis TitleCategory ESource:Whats
86、 the source?Title, Time PeriodSubtitleGraphic layouts graphs第四十七页，共58页。Tornado chart: horizontal stacked chartAxis TitleCategory ACategory BCategory CCategory DCategory ECategory FCategory GCategory HSource:Whats the source?Title, Time PeriodSubtitleGraphic layouts graphs第四十八页，共58页。 Basic line graph
87、 without data labels or markersSource:Whats the source?Title, Time PeriodSubtitleAxis LabelCAGR1995-2002EU.S. xx%Worldwide xx%Graphic layouts graphs第四十九页，共58页。Combination line and column graph: dual-axisAxis TitleAxis TitleDataset 1Dataset 2Axis TitleSource:Whats the source?Title, Time PeriodSubtitl
88、eGraphic layouts graphs第五十页，共58页。Area graph: data labels insideAxis LabelAxis LabelSource:Whats the source?Title, Time PeriodSubtitleGraphic layouts graphs第五十一页，共58页。Pie graph: labels on outsideTitle, Time PeriodTotal = xx millionOrder the pieces from largest to smallest, unless some other order is
89、logically more appropriate.In general, the angle of the first slice should be set to zero degrees.Graphic layouts graphsSource:Whats the source?第五十二页，共58页。Initial Project Timeline (In Weeks)Gantt chart/timeline diagramActivities12345678Refine ApproachDevelop HypothesesConduct Marketscape ScansInterv
90、iews & Internal AssessmentIdentify Business Model OpportunitiesDevelop Opportunity ProfilesDevelop Path ForwardKey MilestonesGraphic layouts diagrams第五十三页，共58页。Timeline3rd Quarter, 1998Stockholders vote to donate money to charity2nd Quarter, 2000Millennial riots and Y2K bug cause market shutdownStar
91、tups go on sale and Company collects $200 million in bailout19981999200020011st Quarter, 1998Company posts net profit of $20M for 19972nd Quarter, 1999Bill Gates initiates hostile takeover of companyCompany develops pie in face strategy4th Quarter, 2001“20 Acres and a Digital Superhighway” program w
92、ins stock blue-chip status2002Chart TitleGraphic layouts diagramsIf Company leverages profits to enter new markets, it could emerge as an industry leader by 2002.第五十四页，共58页。Porters five forcesThreat of New EntrantsThreat ofSubstitutesBargainingPowerof SuppliersBargainingPowerof BuyersIndustry Rivalr
93、yGraphic layouts diagrams第五十五页，共58页。Three interlocking circlesGraphic layouts diagramsLabel 1Label 2Label 3Label ALabel BLabel C Note: You can check “Semi-transparent” in the “More Fill Colors” dialog box to create the overlapping color effect (used on the Label A, B, C section).第五十六页，共58页。Four-piec
94、e puzzle (assembled)Graphic layouts diagrams第五十七页，共58页。Screen shots should crop out the window/browser elements and have a 1 pt. light gray outlineSold its brick-and-mortar retail operations and became a completely virtual, online corporation in 1998At that time, the company launched its web site al
95、ong with an auction site called Merged with OnSale in 1999 in a $400M dealMerged its site with OnSaleAll auction features offered under OnSale name on Egghead siteThe site offers hourly express auctions, 24-hour auctions, and multiple-day auctionsVendor and MGraphic layouts screen shotsNew, refurbi
96、shed, and close-out productsItems include computer equipment, electronics, software, sporting goods, accessories, tools, health and fitness, cruises and tours, and tee timesProducts SoldAvoid distorting the screen shot (as may have happened in this example) by stretching or squeezing it along only one dimension maintain the aspect ratio.第五十八页，共58页。
