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1、Unit 11 Lesson 3The advertising game New wordsadvertise (vt) sth.advertise (vi) for sth.advertisement (n) = adadvertisements (plur.) = adsadvertiser6. approach - method7. boom - rapid increase8. budget - plan of how money should be spent9. classic - traditional, typical10.concept - idea11.contempora
2、ry - belonging to the present time12.consist of - contain13.suitable - right for somethingMain ideaThe combination of design and new idea. The new and general need of modern ad.About classic ad The reason of making people forget the existence of ad.About the public ad.1.About classic ad2.The new and
3、 general need of modern ad.3.The combination of design and new idea.4.The reason of making people forget the existence of ad.5.About the public ad.Right orderReading for details1. When does the simplest type of advertisement work? (It works when)2. Why are modern techniques of design not enough for
4、advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? 1. It works when we only want to find information about certain products.2. Because of the advertising boom, people are used
5、 to seeing high standards of visual design.3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.4. Over the last decade, the government has worked hard at using advertisements to educate the public on fi
6、ghting AIDS, saving water, helping the poor, giving up smoking, etc.to tell the use of a noun.as subject.after “Be”.after a preposition.A Gerund can be used A Gerund is used to tell the use of a noun.1. Shanghai Sewing MachineA Gerund is used as a subject.2. This kind of advertising might not be sui
7、table.6. Some advertisements may suggest that buying a car can make you free.7. Repeating old ideas is not a successful approach.9. Using humor to surprise is important.11. Not all advertising is about selling products and services for a profit.A Gerund is used after “Be”. 8. The main purpose of the
8、 advertisement is making customers spend money.10. By doing this, they hope to make people forget that someone is trying to sell them something.A Gerund is used after a preposition.3. A lot of money is spent on applying modern techniques.4. Because of the advertising boom, people are used to seeing
9、high standards of visual design.5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas.10. By doing this, they hope to make people forget that someone is trying to sell them something.A Gerund is used after a preposition.11. Not
10、 all advertising is about selling products and services for a profit.12. There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.13. The government has worked hard at using advertisements to educat
11、e the public on fighting AIDS, saving water, helping the poor, giving up smoking. Exercises1. Im an early bird, and Ive got used to _ (get up) at 5:00 a.m.2. There is only one programme worth _(watch) today - the science programme on volcanoes.3. Its no use _ (worry) about it. You can t do anything
12、to change it.4. I regretted _ ( not apologise) to the old man for my bad behaviour.5. My little niece and nephew are always excited to set out on a _ (camp) trip.6. For fifty years, she did her job without _. (complain).7. _ (Ask) about other peoples personal business is not polite.8. I dont feel li
13、ke _ (do) anything at all this evening.getting upwatchingworryingnot apologisingAsking campingcomplaining doing Do you think Do you think advertising actually advertising actually works? works? Have you ever bought Have you ever bought anything because you anything because you liked the idea liked t
14、he idea promoted in the ad? promoted in the ad?NIKEDiscussionTask for Group 1 is practising telling us the story in the ad. (careless, leader, punish, press)Task for Group 2 is discussing what way is used in the ad.Task for Group 3 is discussing what you think about the idea. ( give information, design, creative, interesting, attractive, fascinating, humorous) HomeworkPlease read the text several times and try to retell the content.
