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1、Business Writing (2)- - Special Request Letters (Lesson 5) Week 8 (April 23-24, 2009)Special Request Letters (SRL)1.To give a brief introduction to special request letters2.To enable Ss to grasp the composition steps of asking for and requesting3.To analyze samples by using relevant guidelines of SR
2、L4.Simulation practiceObjectives:Special Request Letters (SRL)The purposes of SRL:1)Asking for an appointment;2)Asking for advice;3)Requesting free products;4)Requesting production privileges for commercial use;Asking for an AppointmentWhy?A business letter is not adequate ! (P87)How?1.Make your inf
3、ormation clear:1)Who?2)When?3)Where?4)How long?5)What?Asking for an Appointment2.Make your schedule flexible and negotiable (Sample 2, P89)Apologize for missing an appointment1)A note to the party with whom you were to meet;2)Explaining why;3)Taking the relationship seriously;4)Be concise and polite
4、; (Sample 1, P88)Asking for AdviceWhy?Advice can be used for decision-making ! (P90)How?1.Indicating your Asking letter is a compliment;2.Expressing your confidence in his or her opinion;3.Showing your empressement and sincerity;4.Clarifying your requirements;(Sample 1, P90)Asking for Free ProductsW
5、hy?Try first and order later ! (P92)How?1.Clarify your information in details;2.Giving a good reason for it (them);3.Arranging your information attractive:a)A large order;b)A potential collaborator;c)A perspective consumer;3. Making the receiver respond favorably;(Sample 1-2, P93-94)Requesting Repro
6、duction Privileges for Commercial UseWhy?Franchising ! (P95)How?1.Designing well;2.Elaborating on the reasons;3.Clarifying the benefits for the other party;4.Making your letter:a)Convincing; b)Persuasive;c) Polite (Sample 1, P96)(Sample 2, P97)Practice now !vStudying samples:Sample A (P98)Sample B (
7、P99)Sample C (P100)Sample D (P101)Exercises 1 (P102)Exercises 2 (P103)Exercises 3 (P104)Your Assignment for Week 8Exercises 7 (P105)Requirements:1)Typed;2)One page limited (A4);3)Words: 100 (minimum) to 200 (maximum)4)Hand-in Date: April 29 - 30, 2009;5)Your score will be considered for your final a
8、chievement at this term;Special Request LettersBusiness Writing (2) Week 9 (April 30 , 2007)Review Lesson 5The types of special request lettersThe guidelines of letters asking for advice;The guidelines of letters requesting reproduction privileges for commercial use;Exercises I III (P102-104)Busines
9、s Writing (2) Responding to Special Request Letters (Lesson 6) Responding to a Request for an AppointmentWhy? (P106)How?1)Who (people)2)When (time)3)Where (place)4)Suggestion (in-addition)5)Refusal explaining (if not)6)Rearrangement (must)(Sample 1, P107)(Sample 2, P108)Simulation PracticeSituation
10、1 of Exercises IV (P124)Requirements:1)A complete and standard business letter;2)A well-arranged layout;3)A letter less than 150 words required;4)10 Ss of you will present their letters;5)Your scores will be considered for your final achievement;Responding to a Request for AdviceWhy? (P109)How?1)Res
11、earch and analysis first;a)Materials from the letterb)Situation from the reality2) Suggestions second;3) Explanations to the feasibility of your suggestions;(Sample 1, P110)(Sample 2, P111)Simulation PracticeSituation 2 of Exercises IV (P124)Requirements:1)A complete and standard business letter;2)A
12、 well-arranged layout;3)A letter less than 150 words required;4)10 Ss of you will present their letters;5)Your scores will be considered for your final achievement;Responding to a Request for Free ProductsWhy? (P112)How?1)Specify the quantity of offering;2) Specify the time of delivery;3)Offering ad
13、equate information;4)Explaining why (if not);5)Encouraging purchase;(Sample 1, P112)(Sample 2, P114)Responding to a Request for Reproduction PrivilegesWhy? (P115)How?1)Showing your appreciation;2)Putting forward your thinking;3)Responding carefully by:a)Asking try-questions;b)Claiming relevant mater
14、ials;c)Field investigation;(Sample 1, P116) (Sample 2, P117)Simulation PracticeSituation 4 of Exercises IV (P124)Requirements:1)A complete and standard business letter;2)A well-arranged layout;3)A letter less than 150 words required;4)10 Ss of you will present their letters;5)Your scores will be con
15、sidered for your final achievement;Practice now !vStudying samples:Sample A (P118)Sample B (P119)Sample C (P120)Sample D (P121)Exercises 1 (P122)Exercises 2 (P122)Exercises 3 (P123)Your Assignment for Week 14Exercises 4 (P124)Requirements:1)Typed;2)One page limited (A4);3)Words: 100 (minimum) to 200
16、 (maximum)4)Hand-in Date: May 07 - 08, 2009;5)Your score will be considered for your final achievement at this term;Responding to Special Request LettersAssignment Guiding - (1)Annotation sample(附注字样)1)AIR MAIL;2)PRINTED MATTER;3)REGISTERED;4)EXPRESS;5)SAMPLES OF NO COMMERCIAL VALUE;Assignment Guiding - (1)Annotation sample6)C/O, PLEASE FORWARD TO;7)PHOTO INSIDE;8)PRIVATE / PERSONAL;9)CONFIDENTIAL;10)UGENT;
