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1、商务英语Unit8TheStockMarketStillwatersrundeep.流静水深流静水深,人静心深人静心深Wherethereislife,thereishope。有生命必有希望。有生命必有希望Unit 8 The Stock MarketObjectivesWarming upLanguage FocusSkillsBusiness communicationKey Vocabularylead-inSpeakingReading Homework Objectives When the learners finish learning this unit, they shoul
2、d be able to Know the importance of the stock marketCollecting information on stock marketWarming upYou are quite often to meet lots about the stock market when you do business. Ask learners what kind of problems can occur. What to say? How to solve the problems? That is what we are going to practic
3、e in Unit 8. However, lets try to work out what would be important information? Discuss. Language focusPresent perfect: present resultPresent perfect: unfinished pastPronunciation: strong and weak form of have,forSkillWriting: Curriculum VitaeReading: Pepsi and Coca-ColaListening: competing in a glo
4、bal market Business CommunicationInterview skillsKey Vocabulary stock market stock exchange issue share equities ordinary shares shareholders securities traded dividends bonds Lead-in Many companies are authorized to use the stock exchange to trade their shares. Every day, the press gives prices and
5、 other information about the shares of these listed companies. Read the following newspaper headlines. In group, decide whether each one reflects a good or poor performance of the companys shares on the stock exchange. Words and expressionstock market: a market place for buying and selling shares.pa
6、tent : to get a legal document to stop others manufacturing a productanti-establishment: not in agreement with government or authority.rebel: some one who fights against authority customized: designed for a particular customerLanguage Focus Sequence markers and connectors We use sequence markers to
7、list and sequence things. First; first of all ; firstly Second secondly third thirdly then after that next lastly finally now/today When we list ideas or arguments we usually use: Firstly, secondly, thirdly, lastly, finally There are a number of reasons for this: firstly the economy is weak, secondl
8、y labour costs are high and finally there is strong competition.When we talk about actions we usually use: first of all, then, next, after that , next. First of all, they designed a new type of shoe, then they found a manufacturer to make it. After that they started to export it. The building which
9、stands near the train station is a supermarket. GrammarPresent Perfect and past simplePresent perfect:We use the present perfect to talk about:Language points1. Get the idea - saying what the problem is - asking for more details - giving information - giving the reason for the problem - apologizing
10、and saying what could be done for the problemGrammar: Model Verb: We use model verbs to: 1.give advice and make recommendations. (Should, ought to ) 2.express possibility 3.talk about the future ( will ) Should and ought to ( recommendations )Use: We use should and ought to recommend change, or to g
11、ive advice, You ought to hire a management consultant. They should listen to womens views. You shouldnt try to change the things you cant change. You ought not to postpone the meeting. What should we do? /What ought we to do? Should we change our code of practice ? Ought we to change our code of pra
12、ctice?Present PerfectWe use the present perfect to talk about: 1.How a past action has consequences in the present. The two companies have merged. Past action: they merged Present result: There is one company now. Weve opened a new office in Paris. Past action: We opened a new office. Present result
13、: Weve got a new office in Paris. 2. An action or state which started in the past and still continues. The company has had an office in Moscow since 1992. She has worked for the family business for 35 years.SpeakingPair work. Find out some problems in competition and make notesSum-up We learned from
14、 this unit first of all the general problems in the stock market people may come across , then focus on how to deal with some problems, at last, practice how to open the market and enter the new markets.Reading hooked : addictedgather pace: to move faster and fasteraccelerate: to make sth. happen more quickly.novel: new, unusual and interestinglag behind: to move more slowly thanfoster: to help sth developsqueeze: a us electronic stock exchangeHomework 1.listening to the tape after class.2.reciting the new words and the text of key vocabulary.3.writing a composition.