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1、ConductyourownSWOTanalysisABNETProfessionalDevelopmentToolVersion2.0January29,2007CompetitiveAnalysisWho are my competitors?How do I analyze them?SWOTPortersFiveForcesStrategicGroupMapsPESTanalysisSWOT analysis and SWOT matrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-Opp
2、ortunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompanysresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.Als
3、ocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.CompetitiveAnalysisWho are my competitors?How do I analyze them?SWOTPortersFiveForcesStrategicGroupMapsPESTanalysisSWOT analysis and SWOT matrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-Opportunitystrategie
4、sThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompanysresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsocompletingtheSWO
5、Tmatrixcanhelpyoupickthebeststrategytoimplement.Why use SWOT analysis?Methodicallyandhonestlyassessingyourcompanysstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:iseasytousecombinesquantitativeandqualitativeanalysisencourag
6、esinterdepartmentalcollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultsofyouranalysisagainstyouroriginalobjectiveThiscompetitiveanalysistoolguidesyo
7、uthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.CompetitiveAnalysisWho are my competitors?How do I analyze them?SWOTPortersFiveForcesStrategicGroupMapsPESTanalysisSWOT analysis and SWOT matrixStrengthsWeaknessesOpportunitiesStreng
8、th-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompanysresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactori
9、ncreasesthevalidityoftheanalysis.AlsocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.Why use SWOT analysis?Methodicallyandhonestlyassessingyourcompanysstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:iseasyto
10、usecombinesquantitativeandqualitativeanalysisencouragesinterdepartmentalcollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultsofyouranalysisagainstyou
11、roriginalobjectiveThiscompetitiveanalysistoolguidesyouthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.Conducting a SWOT analysisThereareeightstepsrequiredtocompleteaSWOTanalysisandcreateaSWOTmatrix(alsoknownasaTOWSmatrix).1.Listext
12、ernalopportunities2.Listexternalthreats.3.Listinternalstrengths.4.Listinternalweaknesses.5.MatchinternalstrengthswithexternalopportunitiesandlisttheresultingStrengths-Opportunitiesstrategiesinthematrixchart.6.MatchinternalweaknesseswithexternalopportunitiesandlisttheresultingWeaknesses-Opportunities
13、strategies.7.MatchinternalstrengthswithexternalthreatsandlisttheresultingStrengths-ThreatsStrategies.8.MatchinternalweaknesseswithexternalthreatsandrecordtheresultingWeaknesses-ThreatsStrategies.Atthispointintheprocess,youllhaveasignificantlistofpotentialstrategies.Youllneedtoweightheimpactofthevari
14、ousfactorsinyouranalysisandselectthemostfeasiblestrategytoimplement.Ideally,youllselectaSOstrategy,butoftenyoullneedtoimplementoneoftheotherthreetypesofstrategiestoovercomeaweaknessoraddressathreatbeforebeinginapositiontoimplementaS-Ostrategy.Pixar Animation StudiosTo illustrate the SWOT analysis te
15、chnique, weve used Pixar of Finding Nemo fame as a sample case. As you learn about SWOT analysis, youll see what results Pixar might have if it used the same technique.Assessing your strengthsThefirsttwoelementsofyouranalysisfocusoninternalcapabilities.Strengthscancomefrommanysources,includingyourte
16、ammembers,yourproductline,yourbankaccount,yourproductionprocess,yourpatents,oryourmarketshare.Listyourstrengthsintheseandanyotherrelevantcategories.Products People PerformancePixars strengths Excellent use of technologyStrong brand Talented teamGreat track recordAssessing your weaknessesFocusonthero
17、otcausesoflong-standingproblems,notindividualmistakesorfailures.Listyourweaknesses intheseandanyotherrelevantareas:Products PeoplePerformancePixars weaknesses Product line is narrowly definedProduction time is longDigital piracy can cut into profitsAssessing your opportunitiesThispartofyouranalysisr
18、eviewsexternalforces,includingsocioeconomic,political,environmentalanddemographicchangesthatcouldeffectyourcompany.Considerthesequestionswhenreviewingyouropportunities.Products People Performance Pixars opportunitiesDevelop online products to build on existing technology strengthsContinue to use tec
19、hnology strength to develop and sell animation softwareDevelop games to build on strengths of charactersAssessing your threatsThreatscanbehardtodefine,sothisportionoftheanalysiscanbethemostdifficultandthemostilluminating,bothintermsofpointingoutwhatneedstobedone,andinputtingproblemsintoperspective.P
20、roducts People Performance Pixars threats Digital piracy may threaten profitsOne product failure could be a serious set backOther film companies may target the animated film marketUse the SWOT Matrix to pick a strategyAtthispointintheanalysis,youshouldhavealistofstrengths,weaknesses,threatsandopport
21、unities.Todevelopstrategiesbasedonthislist,usetheSWOTmatrix.Thismatrixlistsalltheinformationyouvegatheredtothispointandhelpsyoutomatchupinternalstrengthsandweaknesseswithexternalthreatsandopportunitiesanddevelopaplanforaddressingthestrongestforces.Four strategy types from the SWOT MatrixS-Ostrategie
22、spursueopportunitiesthatmatchthecompanysstrengths.Thesearethebeststrategiestoemploy,butmanyfirmsarenotinapositiontodoso.CompanieswillgenerallypursueoneorseveraloftheotherthreestrategiesfirsttobeabletoapplyS-Ostrategies.W-Ostrategiesovercomeweaknessestopursueopportunities.S-Tstrategiesidentifywaystha
23、tthefirmcanuseitsstrengthstoreduceitsvulnerabilitytoexternalthreats.W-Tstrategiesestablishadefensiveplantopreventthefirmsweaknessesfrommakingitsusceptibletoexternalthreats.SWOT MatrixStrengths List4-5internalstrengthshereWeaknesses List4-5internalweaknesseshereOpportunitiesList4-5externalopportuniti
24、eshereS-OstrategiesW-OstrategiesThreatsList4-5externalthreatshereS-TstrategiesW-TstrategiesExamples of each strategy typeStrength-Opportunity StrategiesExpandgloballyIncreasesalesstaffIncreaseadvertisingDevelopnewproductsDiversifyWeakness-Opportunity StrategiesJointventureAcquirecompetitorExpandnati
25、onallyBackwardintegrationForwardintegrationStrength-Threat StrategiesDiversifyAcquirecompetitorLiquidateExpandlocallyRe-engineerWeakness-Threat StrategiesDivestIncreasepromotionRetrenchRestructureDownsizeLearn more about SWOT analysisUsetheseBNETandotheronlineresourcestoimproveyourunderstandingofhow
26、tousethistechnique.SWOT Analysis ThisarticleexplainsSWOTanalysisanddetailsthechangesthatSWOTanalysiscouldmakeinacompanyscompetitive,socio-cultural,politicalandlegalstrategies.SWOT AnalysisThisshortarticleexplainshowtoconductaSWOTanalysisandincludessomeofthetechniqueslimitations.Analyzing Your Busine
27、sss Strengths, Weaknesses, Opportunities, and ThreatsThisdocumentexplainshowtobuildamatrixandincludesseveralexamples.Tell us what you think BNET downloads are designed to help you get your job done as painlessly and effectively as possible. Because were continually looking for ways to improve the us
28、efulness of these tools, we need your feedback. Please take a minute to drop us a line and tell us how well this download worked for you and offer your suggestions for improvement. Thanks! The BNET TeamCopyright2007CNETNetworks,Inc.Allrightsreserved.Tolearnmoreaboutthistopic,visithttp:/andsignupforyourfreeaccount.
