新航标职业英语综合英语1Unit8

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1、BackgroundGetting ReadyText ALanguage FocusText BVocational FocusSkill FocusPractical Learning “十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定新航标职业英语新航标职业英语综合英语 1VocationalVocational EnglishEnglishCommunication for Your Communication for Your CareerCareer返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media1Back

2、ground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media2Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyNewspapersTelevisionRadioMagazinesMedia Industry

3、in the USA Many of the media in the USA are controlled by large for-profit corporations that reap revenue from advertising, subscriptions, and the sale of copyrighted material. With the development of the Internet, most media organizations have set up official sites. Both the latest programs and the

4、 old ones can be found on the net.返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media3Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Media Industry in the USA Television NBC (National Broadcasting Company), CBS (Columbia Broadcasting System), and ABC (Amer

5、ican Broadcasting Company) are three major television networks in the USA. They have introduced many dramas, soap operas, talk shows, news shows, and sports shows that are relayed throughout America and are often sold abroad. NBC is sometimes called the “Peacock Network” in reference to its stylized

6、 peacock logo designed originally for color broadcasts. CBS is sometimes called the “Eye Network” for the shape of the companys logo and the “Tiffany Network” for its first demonstrations of color television in a former Tiffany & Co. building. ABC is owned by the Walt Disney Company and is part of D

7、isney-ABC Television Group. It was founded in 1943 on the basis of the former NBC Blue radio network.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media4Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Media Industry in the USA American radio br

8、oadcasts are in two bands: FM and AM. NPR (National Public Radio), which was created in 1970, is the nations primary public radio network.RadioGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media5Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus P

9、robably due to competition from other media, the number of daily newspapers in the USA has declined over the past half-century. The New York Times was founded in 1851. The newspaper was originally published from Monday to Saturday, but on April 21, 1861, due to the demand for daily coverage of the C

10、ivil War, The New York Times, together with other major dailies, began to publish on Sundays as well. The Wall Street Journal is the largest newspaper in the USA in terms of circulation. It is an American English-language international daily newspaper published by Dow Jones & Company.NewspapersMedia

11、 Industry in the USAGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media6Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus The USA has a large magazine industry with hundreds of magazines serving almost every interest. The USA has three leading we

12、ekly news magazines: Time is a major magazine covering religion, philosophy, and science. Time is well-known for naming a “Person of the Year” each year. Newsweek is the second largest weekly news magazine in the USA. It is second only to Time in circulation and advertising revenue. US News and Worl

13、d Report has become particularly known for its ranking system and annual reports on American colleges, graduate schools, and hospitals in recent years. With the development of the Internet, most media organizations have set up official sites. Both the latest programs and the old ones can be found on

14、 the net.MagazinesMedia Industry in the USAGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media7美国全国广播公司美国全国广播公司美国时代杂志美国时代杂志美国之音美国之音美国有线电视新闻网美国有线电视新闻网美国纽约时报美国纽约时报Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 返回目录返回目录VocationalEngl

15、ish新新航航标标职职业业英英语语 综合英语1Unit 8Media8EnglishDow Jones & CompanyJuly 8, 1889About 2 million daily, the largest in the USAUSA and international business and financial news and issuesWall Street, the heart of the financial district in New York CityThe Pulitzer Prize (普利策奖普利策奖) thirty-three timesBackgroun

16、d Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media9Communication Media in the USABefore-readingWhile-readingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Re

17、ady返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media10Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-reading1. What are the main types of communication media in the USA?2. What are the two main types of American radio?Exercise ARead the text and a

18、nswer the following questions.Television, radio, newspapers, magazines and Internet websites are the main types of communication media.The two main types of American radio are talk radio and music stations.3. Why are newspapers becoming less important in the USA?Newspapers have become less important

19、 to Americans in recent years and fewer people are reading newspapers than ever before because there is a lot of competition from other media.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media11Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus B

20、efore-reading5. Why should readers carefully choose online information in the USA?4. Can you name the three leading American news magazines?They are Time, Newsweek, and US News and World Report.Because there is a great deal more publication of information that has not been peer reviewed.Read the tex

21、t and answer the following questions.Exercise AGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media12Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-readingExercise B The article mainly tells us about types of in the USA. In addition, the

22、 article shows us that each type plays in American peoples life.Fill in the blanks to complete the main ideas of the text.fivecommunication mediathe roleGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media13Background Text AText BVocational Focus Skill Focus Practical Learning Langu

23、age Focus Before-readingDiscuss the advantages and disadvantages of each of the five types of media with your partner and complete the table.Exercise Cimpressive, direct, visual, influential, timely, vivid, popularshort and simple, not easy to carry, comparatively expensive, a lot of adstimely, broa

24、dly spread, various programs, flexible in format, easy to carryshort and simple, not visualtimely, authoritative, detailed,easy to carry and preserveuniform, paper and technology demandingdetailed, easy to carry and preserve, beautiful in design, educational and entertaining for readersnot timely, a

25、 lot of ads, expensivetimely, vivid, interactive, large in capacity, influential, easily acceptableSome information is not reliable, lack of official regulationGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media14译译文文Background Text AText BVocational Focus Skill Focus Practical Lea

26、rning Language Focus While-readingParagraph 1 Communication media in the USA are comprised of several different types: television, radio, newspapers, magazines, and Internet websites. Lets explore the roles of the most important types of media in the USA today.Getting Ready返回目录返回目录VocationalEnglish新

27、新航航标标职职业业英英语语 综合英语1Unit 8Media15While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 2 Television The television is of great significance in most American homes. For generations, families have sat around a TV and enjoyed their favorite TV s

28、hows together. Today, there are so many TV shows to watch that people spend a great deal of their time watching TV alone. Most Americans are happy to be able to watch exactly what they want and when they want to. NBC (National Broadcasting Company), CBS (Columbia Broadcasting System), and ABC (Ameri

29、can Broadcasting Company) are three major television networks in the USA. They have introduced many dramas, soap operas, talk shows, news shows, and sports shows that are relayed throughout America and are often sold abroad.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media16While

30、-reading Radio There are two main types of American radio: talk radio and music stations. On a talk radio station, a host leads interviews and discussions with a guest speaker or a memberof the public who has been called in. Naturally, music stationsplay music that is usually of one particular type

31、such as classical music, pop, or hip-hop. These stations broadcast forfree and are available to anyone who wants to listen. NPR (National Public Radio) has the largest audience all over the USA, while people from around the world can hear a wide range of programs through VOA (Voice of America) in 44

32、 languages.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 3Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media17译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 4 Newspapers In recen

33、t years, newspapers have played a relatively minor part in Americans daily lives and fewer people are reading newspapers than ever before due to severe competition from other media. At the same time, the Internet and television news media are becoming more popular.While-readingGetting Ready返回目录返回目录V

34、ocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media18While-readingParagraph 5 The most popular newspapers in the USA are The New York Times and The Wall Street Journal. Both of these newspapers can be found in all major cities and many smaller ones. Apart from these two papers, many areas have their own

35、 local newspapers. It is possible that newspapers will no longer be a dominant medium in the USA.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media19While-reading译译文文Background Text AText BVocati

36、onal Focus Skill Focus Practical Learning Language Focus Paragraph 6 Magazines Magazines are one of the most popular types of media in America. Three magazines: Time, Newsweek, and US News and World Report are the most popular news magazines. Time is well-known for choosing a “Person of the Year” ea

37、ch year. People who want to read a particular magazine can pay to have it delivered to their house or buy it in a store.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media20While-readingParagraph 7 Internet The emergence of the Internet has made a marvelous change in the way Americ

38、ans get information on a variety of topics by making it instantly available in their homes. It is possible to find information, opinions, and products for any need. In America, the regulation of speech on the Internet is generally the same as for television, radio, newspapers, and magazines. However

39、, there is a great deal more publication of information that has not been peer reviewed. For that reason, the reader must carefully decide if the information is true and from a trustworthy source.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返

40、回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media21While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 8 While the role and popularity of each type of American communication medium continues to change, it is clear that the communication

41、media are playing an important part in the American culture and economy.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media22Language - FocusVocabularyStructureTranslationLanguageFocusGrammarBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getti

42、ng Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media23Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyA A Choose the correct form of the words to complete the following sentences.1. journal, journalism, journalist a. The man

43、ager refused to accept any interviews by _. b. The company hopes to use the technology described in the _ Nature.2. explore, exploration, explorer a. The man likes _ new ideas. b. It can be seen that we have succeeded in space _.3. require, required, requirement a. He has got the _ knowledge for the

44、 job. b. When people have their basic needs satisfied, they begin to think of other things to fulfill their life _.journalistsjournalexploringexplorationsrequiredrequirementsGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media24Language - FocusBackground Text AText BVocational Focus

45、 Skill Focus Practical Learning Language Focus Vocabulary4. significance, significant, significantly a. This is one of the most _ studies on the subject. b. Could you explain to me the _ of this part of the contract?5. nature, natural, naturally a. Many animals are under the threat of extinction bec

46、ause of the rapid change in their _ environment. b. Its human _ that one wants to live at ease.significantsignificancenaturalnatureA A Choose the correct form of the words to complete the following sentences.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media25Language - FocusBackg

47、round Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyB Match the words in Column A with the appropriate phrases in Column B.1. broadcast2. comprised3. lead4. have5. makea. the newspaper delivered to their homeb. the interview and discussionc. a marvelous changed

48、. the concert livee. of several types of musicGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Mediaa variety of1. Competition for the position of a journalist is very _.2. Marketing is the _ topic of the meeting.3. College students now have access to _ modern facilities.4. We would r

49、ather not rely on Mary because she is not a _ person.26Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyC C Complete the sentences below with the correct form of the words and phrases in the box.dominant particular trustworthy severepopu

50、larity regulation call in a variety ofseveredominanttrustworthyGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media27Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Vocabulary5. She showed _ interest in many things that other peo

51、ple failed to see.6. The manager _ all the journalists to discuss the interview.7. She was fined for being in violation of the driving _.8. His proposal enjoyed great _, so he was elected by an absolute majority.particularcalled inregulationpopularityC C Complete the sentences below with the correct

52、 form of the words and phrases in the box.dominant particular trustworthy severepopularity regulation call in a variety ofGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media28Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Struc

53、tureAA Study the example and rearrange the words and phrases into correct sentences.1. due to, a small audience, the nasty weather, there wasFewer people are reading newspapers than everFewer people are reading newspapers than ever before before due todue to competition from other petition from othe

54、r media.2. due to, physical exercise, a lack of, is, her bad healthThere was a small audience due to the nasty weather.Her bad health is due to a lack of physical exercise.e.g. due to, fewer people, than ever before, are reading newspapers, competition from other mediaGetting Ready返回目录返回目录Vocational

55、English新新航航标标职职业业英英语语 综合英语1Unit 8Media29Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Structure3. due to, serious consequences, may have, carelessness, mistakes4. due to, most banks in the city, suffered, the present economic crisis, great loss

56、esThey wanted to sell the computers, but failed to do so due to the high price they demanded.Due to the present economic crisis, most banks in the city suffered great losses.Mistakes due to carelessness may have serious consequences.5. due to, they wanted to sell, failed to do so, they demanded, the

57、 high price, the computers, butA A Study the example and rearrange the words and phrases into correct sentences.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media30Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus StructureB B St

58、udy the italicized part of the example sentences and compose sentences with the same structures using the words and phrases in parentheses.1. e.g. Naturally, music stations play music that is usually of one particular type such as classical music, pop, or hip-hop.(we, plant, lots of flowers, rose, t

59、ulip, lily)There are many news magazines in the USA, such as Time, Newsweek, and US News and World Report.They have finished some courses, such as Law, Writing, and History.Weve planted lots of flowers, such as roses, tulips, and lilies.(they, finish, some courses, Law, Writing, History)a.b.c.(there

60、 are, many news magazines, in the USA, Time, Newsweek, US News and World)Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media31Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Structure2. e.g. Apart from these two papers, many are

61、as have their own local newspapers.(nothing more, he ate, for breakfast, an apple)Apart from a light snow, there was no more rainfall for the entire winter.It is a good piece of work, apart from some slight faults.Apart from an apple, he ate nothing more for breakfast.(work, it is, some slight fault

62、s, a good piece of)a.b.c.(a light snow, for the entire winter, there was no more rainfall)B B Study the italicized part of the example sentences and compose sentences with the same structures using the words and phrases in parentheses.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8M

63、edia32Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus TranslationA A Translate the following sentences into Chinese.1. Readers Digest (读者文摘) is one of the most popular and best-selling magazines in the USA.2. The emergence of computers has change

64、d the way in which we deal with a variety of office jobs. 由于激烈的竞争，我们必须要探讨扩大市场的每种可能性。电脑的出现改变了我们处理各种办公事务的方式。读者文摘是美国最受欢迎和最畅销的杂志之一。3. Due to severe competition, we have to explore every possibility to expand the market.印刷媒体在准确而快速地让消费者获取信息方面仍然有非常重要的意义。4. Print media are still of great significance in inf

65、orming consumers accurately and instantly.NBC、CBC和ABC是美国三家主要的电视网络，它们都播放电视剧、新闻、肥皂剧、脱口秀和体育赛事等。 5. NBC, CBS, and ABC are three major television networks in the USA, all of which broadcast dramas, news, soap operas, talk shows, and sports events.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1

66、Unit 8Media5. 互联网的出现使得电视新闻在我们的工作中相对没那么重要了。 (play a minor role in.)33Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Translation1. 你可以把电视机和电脑送到我家里吗？(havedone)2. 除了两张票，我还免费得到了这本关于古典音乐的杂志 (getfor free)Members of my family have used this radio to lis

67、ten to the news for generations.Apart from the two tickets, I got the magazine about classical music for free.Can you have the TV set and the computer delivered to my house?3. 这台收音机是我家几代人都用来收听新闻的。(for generations)Ive heard from a trustworthy source that this company is doing very badly.4. 据可靠来源，我获悉这

68、家公司经营得非常糟糕。(a trustworthy source) The emergence of the Internet made TV news play a relatively minor role in our work.A A Translate the following sentences into English using the word or phrases in parentheses.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media34Language - FocusBac

69、kground Text AText BVocational Focus Skill Focus Practical Learning Language Focus GrammarExercisesA Complete the following sentences by choosing A, B, C or D.1. _, Mary went to bed early. A. Tiring B. Being tiring C. Feeling tired D. Tire2. The man fell asleep while _ TV. A. watch B. watching C. to

70、 watch D. watched3. _ the way that Americans get information, the Internet is getting more and more important these days. A. Change B. To change C. Changing D. Having changed4. I heard someone _ loudly at the door while I was listening to the radio. A. knock B. knocking C. to knock D. knocked5. As a

71、 host, you shouldnt keep the guests _ so long. A. wait B. to wait C. waiting D. waitedBCDBCGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media35Language - Focus ExercisesA Complete the following sentences by choosing A, B, C or D.6. Last night I went to bed early, leaving my magazi

72、ne _. A. not finish B. unfinished C. not finishing D. finishing7. Mary smelled something _ while she was surfing online. A. burn B. burning C. burned D. to burn8. _newspapers, the Internet is much more popular among the youngsters. A. Comparing with B. Compared with C. Comparing to D. Compared to9.

73、Do you know the girl _ on TV so wonderfully with the host? A. dancing B. dance C. to dance D. danced10. Who is the girl _ a magazine over there? A. read B. reading C. to read D. being readBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus GrammarBBBABGetting Ready返

74、回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media36Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus GrammarExercises B Fill in the blanks with the proper form of the words in parentheses.1. There is a letter _ (write) to my American pen pal.

75、2. Most people who were _ (invite) to the party are old friends of mine.3. The Internet is one kind of media type _ (love) by most youngsters.4. _ (listen) to the old folk songs on the radio, I couldnt help thinking of my childhood days in my hometown.5. _ (put) down my magazine, I walked to the win

76、dow and looked out.writteninvitedlovedListeningPuttingGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media37While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 1 As a journalist, you are frequently expected to interview im

77、portant people, and you must be prepared. Follow these steps for a successful interview.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media38While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragr

78、aph 2 Step 1 Learn as much as you can about your interviewee before the interview. It is helpful to read old stories as well as new ones. You should feel like you know the person very well before the interview begins.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语

79、语 综合英语1Unit 8Media39While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 3 Step 2 Make sure how long the interview will be, and be sure to have the necessary equipment, such as tape and power supply for your recorder. Bring extra tapes and

80、batteries just in case you need them.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media40While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 4 Step 3 Make good preparations for clothing an

81、d make-up. Dress yourself in a professional manner for the interview. It is best to wear plain colors such as black, dark blue, or gray with a white shirt or blouse.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media41While-reading译译文文Background Text

82、 AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 5 Step 4 Know interview etiquette very well beforehand. Be at least 1015 minutes early for your appointment. This is very important not only because it gives you a chance to prepare yourself, but it also shows that you

83、are professional.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media42While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 6 Step 5 Be precise and informative about your questions that shoul

84、d require a thoughtful answer. Avoid yes-or-no questions, and get the person to give detailed and heartfelt answers. At the same time, do not ask about personal affairs without permission.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media43While-rea

85、ding译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 7 Step 6 After the interview, listen to the recording and write down the important information as soon as possible.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英

86、英语语 综合英语1Unit 8Media44While-reading译译文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 8 Follow the above steps and be professional so that you will have a successful interview.Steps for a Successful InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标

87、标职职业业英英语语 综合英语1Unit 8Media45Vocational Focus Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Work in pairs. You are expecting to have a media interview. Study the following table carefully. Then, follow the procedures in the table and do a good job in the interv

88、iew.Conducting a Media InterviewGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media46Vocational Focus Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Vocational Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media47Vocati

89、onal Focus Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Vocational Focus Step 1 Search on the Internet or consult other sources for information on the following aspects of interview preparations. Write down what you have found.Interview etiquette _Interview c

90、lothing _Interview make-up_Interview equipment_objective, professional, kind, polite, agile, flexibleprofessional, plain colors, simple, convenientlight, clean, neat, tidyrecorder, tape, notebook, batteries, penGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media48Vocational Focus B

91、ackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Vocational Focus Step 2 Search for background information on the interviewee from various sources and make a list.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media49Vocational Focus Background Te

92、xt AText BVocational Focus Skill Focus Practical Learning Language Focus Vocational Focus Step 3 E-mail the interviewee to schedule an interview appointment, and clearly state the time, place, topic, purpose, and length of time of the interview.Mr. Bill GatesSarah SmithAppointment for an InterviewDe

93、ar Mr. Gates, Its my honor to write to you as a journalist from Time. I would like to invite you for an interview next week. The interview will cover general topics such as the growth, products, and further development of your company. The interview will last for an hour. Would 10 a.m., Thursday, De

94、cember 11 at your office be convenient for you? Id appreciate your timely response.Regards,SarahJournalistTimeTel: 901-635-123Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media50Vocational Focus Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus

95、Vocational Focus Step 4 Write down the interview questions you are going to ask the interviewee. Could you tell me when was your company established? How many people were there in your company when it was established? Why did you want to open such a company immediately after your graduation from sch

96、ool? How long has your company been in China? Why did you open a branch company in China? How many people work in your company now? How many departments does your company have? How many factories/branches does your company have in China? Could you explain why people would want to buy shares of your

97、company? What do you think is the major factor in your companys success? How long does it normally take to develop a new product for the American market? Do you plan to develop new products in the near future, if its not a secret? What do you think of the future development of the industry you are d

98、ealing with now? Which advertising carrier do you think is the most effective for promoting your products in your opinion?Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media51Vocational Focus Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Voca

99、tional Focus Step 5 Work in pairs. Choose one of the following situations for a conversation between you and the interviewee.See Step 4Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media52Vocational Focus Background Text AText BVocational Focus Skill Focus Practical Learning Langua

100、ge Focus Vocational Focus Step 6 Act out the interview in pairs and take notes during other pairs performances.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media53Skill Focus Speaking Skill FocusListeningSimulated Writing Background Text AText BVocational Focus Skill Focus Practic

101、al Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8MediaSkill - Focus Skill - Focus Skill - Focus 54Skill - Focus ListeningListen to the conversation carefully and fill in the blanks according to what you hear.AExercisesBackground Text AText BVocational Focus

102、Skill Focus Practical Learning Language Focus applicationadvice/suggestionsbeginningher work experienceher hobbiesGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media55Skill - Focus Skill - Focus ListeningYou are going to listen to a conversation between a salesgirl at a T-shirt sho

103、p and a customer who is buying a T-shirt. The customer wants to buy a T-shirt, but he does not know which one to buy, so he is asking for advice. Listen carefully and fill in the missing information.B BBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Read

104、yExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media56Skill - Focus ListeningExercisesBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Salesgirl: May I help you?Customer: Yes. I want to buy a T-shirt. Could you give me some (1) _?Salesgirl: Of cours

105、e. Look! There are all kinds of T-shirts. They are the latest style.Customer: Could you show me the one (2) _?Salesgirl: Sure. Please come this way. This design comes in (3)_ .Customer: May I try it on?Salesgirl: Of course. Here is the fitting room. (The customer comes out of the fitting room.) reco

106、mmendationsdisplayed on that shelf4 colors and all sizesCustomer: It doesnt fit quite right. It feels (4)_ in the waist. Do you have this in a larger size?Salesgirl: Yes, here it is.Customer: Well, how do I look in this one?Salesgirl: You look really handsome in it and it looks as though (5)_.Custom

107、er: OK, Ill take it.a little tightit were made for youGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media57Skill - Focus Reading AloudBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus SpeakingGetting ReadyInterviewer: Good morning, Mr. Tang, Im a

108、 reporter from the News Daily. Its an honor to have you here to share your job-hunting experience with our audience, who are mostly college graduates and are presently busy hunting their first jobs. As you know, the job market is getting tougher and tougher now, but you have got a good position in M

109、icrosoft China when facing a lot of competitors with years of working experience. What do you think of the importance of a job interview?Interviewee: Sure. Its a well-known fact, the “job for life” is gone the world is changing so fast,and the job market is getting increasingly competitive. Most peo

110、ple will need to change jobs atleast every few years. So you cant get hired without shining at the job interview. And as well, yoursalary will be decided by how well you perform!Interviewer: But in fact, how to do well in an interview seems a quite difficult thing for every freshgraduate. Then whats

111、 your trade secret for your own success?Interviewee: Well, doing well in an interview can be easy if you understand how to prepare andknow what to expect! Its crucial to prepare properly for a job before the interview.Interviewer: Thats true. Opportunities are for those who are prepared. But Mr. Tan

112、g, could youplease explain it in detail?Interviewee: Yeah, of course. First of all, you should feel supremely confident in all situations! Asyou know, theres no employer who would like to hire a person without confidence when facingproblems. Second, you should prepare for answering frequently-asked

113、questions. Last but not least, youd have to train yourself how to answer tricky questions.A AExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media58Skill - Focus A AReading AloudBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus SpeakingGetting ReadyInt

114、erviewer: Right, I cant agree with you more. But you know, a lot of unsuccessful job-seekers didnt see why they failed in a job interview, what do you think the cause is?Interviewee: Interview success is not just about knowing the questions. Its also about what is behind the questions. For example,

115、what do you think they are getting at when they say: “Tell me about a typical week?” Are they just interested in what you do, or is there something else behind the question? Surely they want to know something about your character. You should convince them that youre a responsible person instead of a

116、 careless one.Interviewer: Thats true. Well, Mr. Tang, Im sure our audience would like to hear more of your advice, but for the sake of our interview time, Id have to bring it to an end now. Im sure our audience will find your advice helpful. Thank you very much for your time. I wish you a brilliant

117、 future in Microsoft!Interviewee: Thank you.Exercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media59Skill - Focus B BQuestions and AnswersSpeakingWork in pairs. Read the above conversation between an interviewer and an interviewee. You are required to ask three questions for suggestions o

118、r advice about how to do well in a job interview and your partner answers your questions according to the information in the conversation. Then reverse roles to ask and answer new questions.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyExercises返回

119、目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media60Skill - Focus SpeakingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Key to Exercise BSample Questions and Answers1. Q: Do you think a job interview is important for me if I want to get a job? A: Sure. You

120、 cant get hired without shining at the job interview. And as well, your salary will be decided by how well you perform!2. Q: How do you think I can do well in a job interview? A: Doing well in an interview can be easy if you understand how to prepare and know what to expect! Its crucial to prepare p

121、roperly for a job before the interview.3. Q: Do you think self-confidence is important in job-hunting? A: Yes, of course. Theres no employer who would like to hire a person without confidence when facing problems.4. Q: What should I prepare before I go for a job interview? A: You should prepare for

122、answering frequently-asked questions and tricky questions.5. Q: What should I do with tricky questions? A: You should not only know about the questions, but also know about what is behind the question.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media61Skill - Focus C CPresentatio

123、nSpeakingWork in groups. In this part, you are required to discuss what is shown in the graph by describing, comparing, and summarizing the data. You may add your own comments. Then make a presentation to the class, using the expressions on next page for reference.Background Text AText BVocational F

124、ocus Skill Focus Practical Learning Language Focus Getting ReadyExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media62Skill - Focus C CPresentationSpeakingExpressions for reference.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus advertising carrier

125、广告载体 shrink 萎缩 evident 明显的a slight drop 略微下降 downward trend 下降趋势 decrease/reduce/drop/fall/cut.by half / one third / one quarter 减少/下降了一半/三分之一/四分之一 decrease/reduce/drop/fall/cut.to half / one third / one quarter 减少/下降到一半/三分之一/四分之一Getting ReadyExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Uni

126、t 8Media63Skill - Focus SpeakingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Key to Exercise CSample This graph shows US newspaper advertising expenditures from 2012 to 2016. As a traditional advertising carrier, newspaper was shrinking in advertising income

127、in the past few years in the US. The spending in 2012 ranked first, totaling $47, 408 million. However, the past few years have seen a reduction in newspaper advertising spending. In 2013, there was a slight drop from US $47,408 million of the previous year to US $46,611 million. The gap widened fur

128、ther in 2014. The downward trend was even more evident in 2015. In 2016, newspaper advertising expenditures fell to nearly half that of 2012.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media64Skill - Focus Simulated WritingBackground Text AText BVocational Focus Skill Focus Pract

129、ical Learning Language Focus A news release is a notice from an individual, organization, institution, or company for the purpose of publicizing information and activities in newspapers, in magazines, on TV, or on the Internet. There are many forms of news releases that vary according to the kind of

130、 information to be released. For example, when a company wants to release its profile on the Internet, it has to indicate its full name, location, business scale, brief description, contacts, and any further information it wants to release. When a company has job vacancies, it can also release job i

131、nformation to different types of communication media in order to find suitable applicants.Composing a News ReleaseGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media65Skill - Focus Simulated WritingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focu

132、s SampleComposing a News ReleaseGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media66Skill - Focus Simulated WritingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Now, suppose you are working in the Human Resources Department of the Charles Ro

133、man Fashion Corporation. Your company has a job vacancy for a fashion designer. Write a press release for the Internet to inform any potential candidates. Use the contact information provided in the above sample.Getting ReadyExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8MediaNews Relea

134、seFashion Designer Wanted An experienced fashion designer to head our Spring-Summer SectionWe require: Certificates and diploma in a fashion-related major; at least 3 years of work experience; creative, talented and vigorous; able to cope with flexible working schedules and endure long work hours.We

135、 offer: basic salary of above $4000 per month; allowance and bonus according to performance; opportunity to go abroad; 20 days vacation with salary; other benefits.Contact: Charles Roman Fashion CorporationAddr: #36, 29th and 6th, New York City.Tel: +001212 3350986, +001212 3350988Or send your CV to

136、: 67Skill - Focus Simulated WritingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyExercises返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media68Practical LearningPractical LearningBackground Text AText BVocational Focus Skill Focus Practical L

137、earning Language Focus 美国杂志：读者文摘美国报纸：华盛顿邮报美国杂志：国家地理美国电视台： A&EGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media69Practical LearningPractical LearningBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus 美国公共广播公司美国“探索”频道英国广播公司英国报纸：泰晤士报Getting Ready返回

138、目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media70Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyFinishVideo lounge: Finding a roommate (找室友找室友)Mike 搬进新家之后，想找一名合租的室友，有几个人要来面试。看视频，然后根据你所学到的内容把下面的英语短语与它们的汉语意思连起来。试着与你的同伴编一个短对话，对话中用上这些短语。或者进行配音练习

139、。Video Lounge1. fit the bill a. 特别爱干净、整洁的 人；有洁癖的人2. not to hold your breath b. 不找事3. a neat freak c. 符合要求4. drama free d. 不要抱太大期望 美国的通信媒体分为几种不同的类型：电视、广播、报纸、杂志和基于互联网的网站。让我们来探索一下当今美国最重要的一些媒体类型的作用吧。美国的通信媒体美国的通信媒体译文译文 电视电视 在美国大多数家庭里电视具有非常重要的意义。好几代以来，全家人围着电视机而坐，一起欣赏他们最喜爱的电视节目。今天，有许多可供观看的电视节目，使得人们花大量的时间独自

140、看电视。多数美国人为他们能在想要看的时候收看到他们想要看的节目感到高兴。NBC（全美广播公司）、CBS（哥伦比亚广播公司）和ABC（美国广播公司）是美国三家主要的电视网络。这些电台引入了许多电视剧、肥皂剧、脱口秀、新闻报道以及体育报道等节目，在全美播放，并且经常卖到国外。译文译文美国的通信媒体美国的通信媒体 广播广播 在美国有两种主要类型的广播：谈话类广播和音乐广播。在谈话类广播节目中，主持人特约一位嘉宾或一位公众人士，进行各种采访和讨论。音乐广播自然是播放音乐，通常是某种特定类型的音乐，例如古典音乐、流行音乐或者嘻哈乐曲。这些电台的广播是不收费的，任何人都可以收听。NPR（国家公共电台）在全

141、美拥有数量最多的听众；而VOA（美国之音）则用44种语言向世界各国的人们播放内容丰富的广播节目。译文译文美国的通信媒体美国的通信媒体 报纸报纸 近年来报纸在美国人的日常生活中变得相对次要了，由于其他媒体的激烈竞争，看报纸的人比以前少了。同时，互联网和电视新闻媒体变得更加流行了。译文译文美国的通信媒体美国的通信媒体 在美国最流行的报纸是纽约时报和华尔街日报。这两种报纸可以在所有大城市和许多小城市里看到。除了这两种报纸，许多地方都有自己的地方报纸。很可能报纸不再会是美国占主导地位的一种媒体形式了。译文译文美国的通信媒体美国的通信媒体 杂志杂志 在美国杂志是最流行的媒体形式之一。时代周刊、新闻周刊和

142、美国新闻和世界报道是最受欢迎的三种新闻杂志。时代周刊以每年推选“年度人物”而闻名。想要读某种特定杂志的人可以花钱让人把杂志送上门或在店铺里购买。译文译文美国的通信媒体美国的通信媒体 互联网互联网 互联网的出现使得美国人获取各种主题的信息的方式产生了惊人的改变，人们足不出户就可以方便上网。互联网上能找到所需要的各种信息、不同的意见和丰富的产品。在美国，有关互联网上的言论的规章与电视、广播、报纸和杂志大致相同。然而，没有经过互检互审的信息的发表量却大得多。因此，读者必须小心判断这些信息是否真实，来源是否可靠。译文译文美国的通信媒体美国的通信媒体 尽管每种美国通信媒体的作用和受欢迎程度在不断变化，但

143、媒体在美国文化和经济中扮演着重要的角色这一点是显而易见的。译文译文美国的通信媒体美国的通信媒体 作为一名记者，常常需要你去采访一些重要人物，所以在采访前，你得有所准备。按以下步骤做一个成功的采访吧。译文译文成功采访的步骤成功采访的步骤 第一步：采访前对被采访人做尽可能多的了解。不要仅仅了解他的新闻，还要了解他的“旧闻”，这是很有帮助的。在采访开始前你应该感觉已经非常了解那个人了。译文译文成功采访的步骤成功采访的步骤 第二步：确定要采访多久，务必准备好必要的采访设备，比如为录音设备带好足够的磁带和电源。额外多带点磁带和电池，以防不时之需。译文译文成功采访的步骤成功采访的步骤 第三步：准备好服装和

144、化妆。采访时要穿职业装，黑色、深蓝色或者灰色这样的素色服装与白色衬衣是最佳的搭配。译文译文成功采访的步骤成功采访的步骤 第四步：提前了解采访礼仪。至少提前10到15分钟到达约定地点。这是非常重要的，不仅因为这给你一个做准备的机会，也表现出你的职业性。译文译文成功采访的步骤成功采访的步骤 第五步：所问的问题要意思明确，信息量足，双方应经过思考才能回答。要避免问非是即非类的问题，要让被采访人给出详细的、发自内心的回答。同时，未经允许不要对私事进行提问。译文译文成功采访的步骤成功采访的步骤 第六步：采访结束后，尽快听一遍录音，记下重要信息。译文译文成功采访的步骤成功采访的步骤 按照以上的步骤，表现得

145、专业，你就能做一个成功的采访。译文译文成功采访的步骤成功采访的步骤LanguagePointn. U the act or process to make (opinions, information, feelings, etc.) known or understood by others 通信；交流communicationRadio is an important means of communication.广播是一种重要的通信手段。We are in regular communication by email.我们通过电子邮件保持固定通信。LanguagePointvt. to

146、consist of (parts) 由组成，包括compriseThe United Kingdom is comprised of England, Wales, Scotland, and Northern Ireland.联合王国包括英格兰、威尔士、苏格兰和北爱尔兰。The committee is comprised of representatives from both the public and private sectors.这个委员会的代表既有来自有国企的，也有来自私企的。LanguagePointvt. examine or investigate 勘查，探测；探究ex

147、ploreThat research team was exploring the Amazon jungle.那个科研组当时正在亚马孙丛林勘查。We must explore all the possibilities.我们必须探索一切可能性。LanguagePointn. the quality of being significant; importance 重要性significanceThis new discovery is of great significance to the countrys economy.这项新发现对该国经济有着重大的意义。The new drug ha

148、s great significance for the treatment of the disease.这种新药对治疗该病具有明显的效果。LanguagePointn. a group of individuals born and living about the same time 同时代的人，一代generationPeople of my generation all think the same way about that.关于那件事情，我们这代人都这么认为。My generation has grown up without the experience of a world

149、 war.我们这一代人在成长过程中没有经历世界大战。LanguagePointad. apart from another or others 独自地aloneI can finish the task alone.我能独自完成这项任务。She was sitting alone in the hall.她独自一人坐在大厅。LanguagePointad. accurately or precisely 正确地，严密地exactlyNo one knew exactly what he planned to do.没人知道他究竟打算干什么。His words had exactly the o

150、pposite effect.他的话达到了恰恰相反的结果。LanguagePointa. greater than others in importance or rank 较大的；较重要的majorThe computer plays a major role in peoples daily life now.当今电脑在人们的日常生活中扮演着更重要的角色。There were calls for major changes for the welfare system.有人呼吁对社保系统进行大幅改革。LanguagePointn. something resembling an openw

151、ork fabric or structure in form or concept; a chain of radio or television broadcasting stations linked by wire or microwave relay 网络；广播网networkThis country has built a convenient network of railroads.这个国家建成了一个便捷的铁路网。The office network allows users to share files and software.办公室网络允许用户分享文件和软件。Langua

152、gePointn. a work or program for television, radio, or theater 戏剧dramaI studied English and drama at school.在大学期间我学习了英语和戏剧。He knew nothing about Greek drama.他对希腊戏剧一无所知。LanguagePointn. a theatrical presentation in which a dramatic performance is set to music 歌剧operaPeking opera was listed as a world c

153、ultural heritage in 2010.2010年京剧被列入了世界文化遗产名录。 This is a well-known opera about the contemporary women in America.这是一部关于当代美国妇女的著名歌剧。LanguagePointvt. to broadcast television or radio signals 转播；传递relayThe program was relayed by satellite to audiences all over the world.这个节目通过卫星转播给了全世界的观众。Instructions

154、were relayed to him by phone.指令是通过电话传给他的。LanguagePointto ask or tell someone to come to a place, usually so that you can talk to them 召来，召集call inThe manager called in all the journalists to discuss the interview.经理召集所有的记者讨论这次采访。Call in an engineer or architect to oversee the work.找一名工程师或者建筑师来监督这项工程

155、。LanguagePointad. in a natural or normal way 自然地，天然地Naturally, the lawyer sent us a huge bill.很自然地，律师给我们开了张数目很大的账单。After a while, we naturally started talking about the children.过了一会，我们就自然而然地聊起了孩子。naturallyLanguagePointa. specific; special; one of several 特殊的，特有的；详细的，非常仔细的particularThis is a particu

156、lar account of the accident.这是一份全面详尽的事故报告。The doctor had been particular in examining her.医生对她进行了仔细检查。LanguagePointa. (of music) written with serious artistic intentions and having an attraction that lasts over a long period of time 古典的hip-hop n. a US pop culture movement originating in the 1980s co

157、mprise of rap music, graffiti, and break dancing嘻哈音乐classicalShe prefers hip-hop to classical music.比起古典音乐，她更喜欢嘻哈音乐。He was nominated one of the best hip-hop artists this year.他被提名为今年最佳说唱艺术家之一。LanguagePointvi. to send out radio or television programs 广播broadcastThe BBC broadcasts to all parts of the

158、world.英国广播公司向世界各地广播。The concert will be broadcast live on television and radio.音乐会将会通过电视和电台现场直播。LanguagePointwithout payment 免费for freeI got this ticket for free.我免费得了这张票。You cant expect people to work for free.你不能指望人们只求工作不求回报。LanguagePointa. lesser or smaller in degree, size, number, or importance

159、when compared with others 次要的；较小的minorHe was given a minor part in the new play.他在这出新戏中被分派担任一个小角色。There may be some minor changes to this schedule.对这个方案可能会有一些小的修改。LanguagePointbecause of; caused by 由于due toHis success is entirely due to hard work.他的成功完全是努力工作的结果。Due to staff shortages, we are unable

160、to offer a satisfying service on this train.由于缺少员工，我们在列车上无法提供令人满意的服务。LanguagePointa. likely to cause failure or show up weakness; difficult 严峻的；严重的severeThe economic situation in this country is very severe.这个国家的经济形势是很严峻的。Strikes are causing severe disruption to the public transportation.罢工严重扰乱了公共交通

161、的正常运行。LanguagePointn. the act of competing; rivalry 比赛；竞争competitionThere is keen competition between the two motorcar firms.这两家汽车公司竞争很激烈。We are in competition with four other companies for the contract.我们和其他四家公司竞争这份合同。LanguagePointn. a newspaper or periodical 杂志，期刊；报纸journalThe study appears in the

162、 journal Science.该研究发表于科学杂志。This press publishes this journal on a regular basis.这个出版社定期出版这本杂志。LanguagePointwithout considering; except for 除之外apart fromIt is really a good piece of work, apart from a few slight faults.除了一些小缺点外，这真不失为一件好作品。It was a difficult time. Apart from shortage of staff, we had

163、 financial problems.那是一段困难时期。除了人员短缺，我们还面临资金问题。LanguagePointa. most noticeable or important; stronger than the other parts in a system or group 最重要的，支配的dominantMarketing is the dominant topic of the meeting.市场营销是本次会议的首要议题。The firm has achieved the dominant position in the world market.这家公司已经在世界市场上取得了

164、支配地位。LanguagePointvt. to carry (goods, and so on) to a destination, esp. to carry and distribute (goods, mail, and so on) to several places 发送；邮寄deliverThe fax was delivered early this morning.传真今天早上发出去了。We promise to deliver within 48 hours.我们承诺在48小时内发货。 LanguagePointn. appearance 出现emergenceLast y

165、ear saw the emergence of many new e-commerce companies.去年出现了很多新兴的电子商务公司。Some countries are very upset at the emergence of new democracies in Latin America.拉丁美洲新民主国家的兴起使一些国家很是恼火。LanguagePointa. causing great wonder or admiration; extraordinary; extremely good or pleasing; splendid 惊人的，显著的marvelousHes

166、 made marvelous progress in English.他英语取得了惊人的进步。Its marvelous to see what the modern technology can do these years.最近几年现代科技取得的成就让人惊叹。LanguagePointn. the quality or condition of being diversified or various 品种，种类varietyThere are different varieties of plants in the garden.花园里有不同种类的植物。I was impressed

167、by the variety of dishes offered by this restaurant.这家餐馆提供的菜品多种多样，给我留下了深刻印象。LanguagePointad. immediately; at once 立刻，立即instantlyThe boss is used to having her orders obeyed instantly.这位老板习惯了别人立刻服从她的命令。The driver was killed instantly in the traffic accident.这场交通事故中的司机当场死亡。LanguagePointn. judgment or

168、belief not founded on certainty or proof 观点，看法opinionI dont wish to debate my opinions with you.我不想与你争辩我的观点。 In my opinion, it was a very sound investment. 在我看来，这是一个非常稳妥的投资。LanguagePointn. the act or process of regulating 规章，规则regulationThe regulation has no application to this particular case.那项规则不

169、适用于这一特定情况。Under the new regulation, spending on office equipment will be strictly controlled.在新的规章下，办公用具的花费会得到严格管控。LanguagePointa. worthy of being trusted; honest, reliable, or dependable 值得信赖的，可靠的trustworthyBrooks may be considered a trustworthy man.布鲁克斯可以算作值得信赖的人。The students consider the teacher

170、trustworthy.学生们觉得那位老师值得信赖。It is generally admitted that he is a trustworthy person.人们普遍认为他是个值得信赖的人。LanguagePointn. the point or place from which something originates 源头，发源地sourceThis faulty connection is the source of the engine trouble.引擎出毛病源自于这个错误的连接。Ive heard from a reliable source that this comp

171、any is doing very badly.我从可靠来源获悉，这家公司经营得非常糟糕。LanguagePointn. the state of being widely known or recognized 流行，受欢迎；有声望popularityAt the peak of its popularity in the late nineties, the band sold ten million albums a year.90年代后期那个乐队最红的时候，每年售出1,000万张专辑。The rose was chosen as the star flower because of its immense popularity.玫瑰花被选作明星花是因为它极富盛名。They brought in new tax laws in a bid to restore their popularity.他们提出了新税法，力求重新赢得人心。返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media122Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus