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1、LOGO Add your company slogan 地产文化的精神内核一、地产文化的精神内核一、地产文化的精神内核二、文化设计二、文化设计地产文化理论的实践手段地产文化理论的实践手段三、地产文化设计的应用理论三、地产文化设计的应用理论四、文化设计中的新立体传播理念四、文化设计中的新立体传播理念 经济学基础产业史文化史社会学基础1对经济贡献率大“社会公器”，不同于普通产业“浓缩”的发展史产业伦理的要求产生产业史角度文化是人类掌握世界的独特方式；世界在改变，文化在进化文明发展阶段历史遗存、当代文化、东西方文化互动发展文化史角度23时间、空间、文化、经济四位一体产业发展进入品牌竞争文化产业化、
2、文化创新活动经济化经济学基础4社会学基础 “人本主义”缺而复得 城市社会职能 “场所”的构建关于地产文化的思考源：源：实践中出现的，对居住状态（包括居住的物质状态和居住的文化状态），即居住水平、使用水平不断提升的强烈需求。流：流：中国各民族在居住实践和居住文化上长期的历史积淀和宝贵探索世界各民族居住时间和居住文化优秀成果改革开放30年来，中国房地产业界自身的创新思考和创新成果的推广。源流广博“集成”的重要性。2002年，房地产人文基因课题研究报告2003年，诗意地栖居2004年，新文化地产丛书2005年，易居房地产研究院2006年，地产文化研究所地产文化理论层面的源流地产文化理论层面的源流在城
3、市规划与建筑设计之间承上启下与建筑以外的相关学科紧密互动通过文化设计、文化传播等途径实现成果地产文化研究的地产文化研究的宗旨和研究模式宗旨和研究模式 地产文化研究参考之一地产文化研究参考之一博物学研究模式博物学研究模式地产文化研究的宗旨和研究模式地产文化研究的宗旨和研究模式 Add your text in here Add your text in here Add your text in here Add your text in here Add your text in hereContentspptcn is a Design Digital Content & Contents
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