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1、商务英语导学讲座商务英语导学讲座 讲座内容讲座内容 1 商务英语的意义 2 商务英语与世界贸易组织 3 商务英语关键词 4 商务英语课程介绍 5 商务英语教材介绍 6 剑桥商务英语证书考试介绍serviceBusinesstrademanufactureoffice routinesBusiness Englishfeaturestext-typesvocabularysituationsnotionsfunctionsObjectivesl To help students to be familiarized with the business English notions/themes
2、/topic areas, functions, situations/contexts, skills, text-types, formats, vocabulary,features and communication strategies in the work placel To enhance their readiness for the world of work and to help them to take maximum advantage of their higher education to achieve career and personal developm
3、entl To offer opportunity to develop students all-round developed capabilities as outlined below: 商务英语课程介绍商务英语课程介绍personal capabilities: be ready to accept responsibility for their own lifelong personal capabilities: be ready to accept responsibility for their own lifelong development, set realizabl
4、e personal goals and career plans, possess the learning and communication skillsinterpersonal capabilities: share ideas, opinions and experiences with others, work in a team, use oral and written methods to communicate effectively in the work placevocational capabilities: deal with relationship, han
5、dle matters, solve problems, fulfil tasks, respond to challenges, etc.Information technology capabilities: make confident use of computer-based systems for handling textual, graphical and numerical information appropriate to the nature of the work they are likely to pursueInnovative and problem solv
6、ing capabilities: apply their transferable skills to the execution of individual and group projects, demonstrate creativity, flexibility, perception, decisiveness, confidence and an awareness of valuesCOURSE CONTENTS definitions (English, business, business English, communication, business communica
7、tion, international/cross-cultural business communication) introduction ( self introduction, introduction to each other, introduction to company structure, asking for personal details, describing people and job responsibilities, CV/resume, biographic abstract, completing personal information forms)
8、Interview (job interviewer/interviewee, tricky/witty questions and answers) correspondence (letters of application, request, appreciation, complaint and response, apology, invitation and response, memo, telephone message, conference minute, company report) presentation (verbal statement, graphic des
9、cription, speech arts, reporting company performance and results/trends/events and changes in sales or production) negotiation (asking and giving opinions, agreeing and disagreeing, making/accepting and rejecting suggestions, discussing problems/dilemma, argument, defense, agreement/disagreement) me
10、eting (opening, controlling, interrupting, focusing, managing, coming to to decision, closing) trading (buying and selling, products and service, supplies and delivery, describing products, explaining how something works, asking for and giving information about a product or service, making compariso
11、ns, expressing preferences, making /receiving complaints, apologizing/accepting apologies) personnel training (training purposes, courses, methods) socializing (greeting, chatting, making/re-arranging appointments, treating/entertaining leisure activities, complimenting, inviting/accepting and refus
12、ing offers and invitations, thanking and expressing appreciation, making reservations) cross-cultural communication (internationally accepted courtesy formats, professional standards) INSPIRING QUOTATIONSl The primary causes for dismissal from jobs held by college graduates are weak communication sk
13、ills and lack of ability in interpersonal relations. In other words, people are generally capable in their areas of technical expertise; but they frequently fail because of their inability to speak and write effectively and because of their failure to get along well with others. From our own corpora
14、te experience, we know that good writing and speaking are often the only things that bring a young persons ability to the attention of superiors.(Himstreet and baty: 1984)lIf all my possessions were taken away from me with one exception, I would choose to keep the power of speech, for with it I woul
15、d soon regain all the rest. (Daniel Webster)lLanguage learning is like an enterprise where people earn knowledge, skills, achievements and experience for profits (Dubin, 1991)lEmployers are increasingly emphasizing the value of transferable skills ,flexible attitudes, personal qualities and the will
16、ingness and ability to continue learning. (Coventry University, 1997)教学材料教学材料 新剑桥商务英语系列教材Further Ahead = BEC PreliminaryWorking in English = BEC VantageEnglish for Business Studies= BEC Higher-Cambridge University PressRecommended by: University of Cambridge ESOL ExaminationsAssociation of Language
17、Testers in Europe 英国原版和中国辅助版合成的新剑桥商务英语系列教材是国内目前最新近、最权威、最适用、最全面、最专业的精品教材之一。其新新不但在时间（21世纪出版），而且在内容 ，例如：English for Business Studies增 加 了 “信 息 技 术 ”(information technology) 和 “合 资 企 业 ”(entrepreneurs and venture capital) ; Working in English 还提供 a link to the Website 。其全全在商务主题覆盖全面，包括生产、营销、办公、管理、财务、交际、差
18、旅、人事等领域。其权权威威在体现现代外语教育提倡的“真实性”(authentic)、“交际性”(communicative)和“综合性”(synthetic)。例如：仅在“真实性”方面， 就有1）取材真实，来源包括newspapers, magazines, company documents, books, interview,特别是来自网络世界 （the Global Archive , Financial Times website）等；2）任务真实，可以接触商界各种人物，例如clients, colleagues/co-workers, superiors, subordinates,
19、 suppliers, company directors, quality managers, human resources managers, store managers, accountants, bond dealers, ecologists, economists, financial journalists, British members of Parliament等，以及与人交往中的 business role play, case study, group discussion, pair work等做为任务形式；3）语言真实，真正把英语作为外语来教学，所以听力材料包括
20、native speakers, non-native speakers, international business people, 提供thorough collection of business and economic terms,等；4）语境真实，通过 eliciting information, preliminary discussion questions, 等在教学过程中营造真实交际的环境。有了这一系列的“真实性”，教学的“交际性”自然能够实现。所谓“综合性”是指教材在内容编排上可以供教学各取所需，不需“从头到尾”“循序渐进”。本教材的适用性适用性在于适合商科学生或商业人
21、士学到商界职场的听说读写实用技能并且在学英语的过程中同时学语言习得方法和商务交际要领，学会用英语工作、解决问题、处理矛盾、应付人事、提升自我，发展能力等。最后， 以上优势必然导致本教材的专业性，专业性，它既表现在外语教学的专业化又表现在商务交际的专业化。剑桥商务英语证书考试剑桥商务英语证书考试BEC: Business English CertificateBEC Preliminary lower-intermediateBEC Vantage intermediateBEC Higher advancedreading, writing, listening, speaking: task-based, a good operational command of the language and are able to handle communication in most of situationshandbook/syllabus: can-do statements, topic areas, assessment and criteria
