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1、企業領導者對策略思考與競爭力規劃應有的認識徐強教授1何謂策略4策略性規劃4策略性管理者4策略性領導4策略的突現程序4策略規劃實務4提升策略決策的效能2何謂策略n決定企業基本的長期目標與目的，以及達成這些目標所需採取的行動與資源分配(Chandler, 1962)n一組具整合性與協調性的承諾與行動，以發掘核心能力和獲得競爭優勢(Hitt, Ireland and Hoskisson, 1997)。3策略的層級n功能層級策略n事業層級策略n全球化策略n公司層級策略4策略性管理者n公司層級管理者n事業層級管理者n功能層級管理者5競爭力n競爭力是企業生存的關鍵n無法取得競爭力的企業，終將被環境所淘汰n
2、競爭力無法持續的企業，只能不斷緬懷過去的風光歲月，而逐漸感到時不我予n只有建構出能讓競爭力持續的策略，才能讓企業得以永續經營。6競爭力的分析競爭力的分析nPorter(1980) 五種競爭力分析架構，是最為被廣泛使用的分析模式。7獲得持續性競爭力n綜合而論，企業若能n準確的分析產業競爭，了解產業的競爭態勢n並能深植核心競爭力，取得競爭優勢基礎n高築進入障礙，讓其他競爭者難以進入市場n適當時機與其他廠商合作，緩和市場競爭狀況n則企業便能夠建立持續性的競爭力8深植核心競爭力深植核心競爭力競爭優勢的基礎效率、創新、品質、彈性效率、創新、品質、彈性資源基礎的分析資源的價資源的價值值、資源的稀有性、模仿
3、成本的高、資源的稀有性、模仿成本的高低低策略選擇成本領導、差異化、集中化成本領導、差異化、集中化9企業體有機比擬理論n胚胎期n成長期n消退期n成熟期n衰退期10Harada的四季發展理論Spring Summer Autumn Winter創造價創造價值值分配價分配價值值調整價調整價值值再生價再生價值值11自組織結構面觀之管理職能內涵與組織發展歷程的探討 Katz/HerseyKatz/Hersey、BlanchardBlanchard的理論的理論Management LevelsManagement Levels Skills neededSkills neededTop Managemen
4、tMiddle ManagementSupervisory ManagementConceptualHumanTechnical Management skills necessary at various levels of organization12VisionThe 21th century company, building the worlds greatest ValuesCustomer SatisfactionPeopleTeamworkContinuous improvementMission To provide products and services of such
5、 quality that our customers will receive superior value, our employees and business partners will share in our success, and our stockholders will receive Sustained, superior return on their investmentdevelop that no one can make!Objectives1.Be the high QUALITY producer 5.Look for business opportunit
6、ies2.Improve employee relations 6.Increase technical capability3.Be the low COST producer 7.Be the GREAT producer4.Be the FAST-to-market producer 8.Increase management effectivenessRequired to achieve FAST, GREAT,QUALITY,COSTStrategiesPRODUCT MANUFATURING METHODES AND SYSTEMSMajor actions were going to take to make the objectives come trueWhat we are going to beWhat we believe inWhat were going to doWhere were going to winHow were going to winInitiativesProjects focused to make the strategies come trueCommon for allDeveloped by individual groupsWinning plays經營模式規劃經營模式規劃13
