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1、High-Context and the Low-Context CommunicationHall s view CultureHigh Context CultureLow-Context CultureWhat is context?The Hall define context as “the information that surrounds an event; it is inextricably bound up with the meaning of the event.”High-Context CultureA high context (HC) communicatio
2、n or message is one in which most of the information is already in the person, while very little is in the coded, explicitly transmitted part of the message.High-context cultures tend to be more aware of their surroundings and their environment and do not rely on verbal communication as their main i
3、nformation channel.People of high-context cultureNative American, Latin American Japanese Chinese and Korean In high-context culture, people are very homogeneous with regard to experiences, information networks, and the like.高语境(HC)：交际双方在语言交际过程中，语义的产生不依赖于语言本身，而依赖于一些非语言动作。特点：说话人不直接，较含蓄，不明朗东方人，拉美人Exam
4、ple: proposalfeaturesIgnoring the explicit verbal messageEmphasizing the concept of harmony Avoiding to say “no”The important informations are expressed by situation cues高语境交际特点1. 内隐，含蓄2. 暗码信息3. 较多非语言编码4. 反应很少外露5.（圈）内（圈）外有别6. 人际关系紧密7.高承诺8. 时间处理高度灵活Low-context cultureA low context (LC) communication
5、is just the opposite of high context culture; the mass of the information is vested in the explicit code.The verbal message contains most of the information and very little is embedded in the context or the participants.低语境：依赖于语言本身特点：语言清晰明了，说话方式直接美，德，瑞士，北欧featuresIgnoring the situational contextInfo
6、rmations are expressed by verbal messageEmphasizing self-expressionShowing their opinion directly and try to let the others agree with themPeople of low-context cultureGerman, Swiss and AmericanIn low-context cultures, the population is less homogeneous and therefore tends to compartmentalize interp
7、ersonal contacts.低语境语言交际的特点1. 外显，明了2. 明码信息3. 较多的言语编码4. 反应外露（喜怒哀乐）5. 内外灵活6. 人际关系不密7. 低承诺（不轻易，一旦就；不许空头承诺）8. 时间高度组织化（很强规划性）工作、朋友关系分得清楚ConflictHigh-context people are apt to become impatient and irritated when low-context people insist on giving them information they dont need.People in high-context cultures perceive low-context people, who rely primarily on verbal message for information, as less credible.Any shift in the level of context is a communication.THANK YOU!
