国外顶尖商学院MBA案例分析模课件

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13、ctCProductDSubtitlecomeshere5530/07/2024LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere5630/07/2024CostCurveCost/unitCumulative Volume.Subtitlecomeshere5730/07/2024Downwardandupwardslopes123Time321TimeSubtitlecomeshere5830/07/2024RecognitionF

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15、htCornerofSlideSubtitlecomeshere6630/07/2024Agenda1.Structuredtext2.Graphs3.Pictures4.ServiceLineCharts6730/07/2024GenericStrategyDevelopmentFramework-EnglishEnvironmental AnalysisBusiness ImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsF

16、utureIndustryScenariosFutureIndustryScenariosStrategic Options AnalysisStrategy ImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDesk Research and InterviewsInterviews and WorkshopsWorkshops and AnalysesBusi

17、ness Plan WritingCrea-tivitySubtitlecomeshere6830/07/2024GenericStrategyDevelopmentFramework-DutchExterne en interne analyseBepaling uitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategische keuzeImplementatiePlannenMee

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19、cialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarketAttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope&ContextCreativityScenarios&OptionsSubtitlecomeshere7030/07/2024StrategyDevelopment-TheLoopCAPITAL MARKETMANAGED PERFORMANCEStrategy Executi

20、onStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE & RESOURCESStrategic PositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssuesInsightValue CreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanc

21、eMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativitySubtitlecomeshere7130/07/2024BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?

22、Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere7230/07/2024IncrementalversusDynamicStrategicPlanningFrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWherewearenow?Actionstakeninresponsetocirc

23、umstancesWherecanwebenextyear?FocusOne reason why companies growTIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow7330/07/2024StrategicDisciplines.Subtitlecomeshere7430/07/2024PortfolioMatrixCompetitive Position(Returns compared to Industry Average)Market Attractiveness(Industry Average Returns above Cost of Capital)ROCE CoCROCE CoCROCE = CoChighlowlowhighCharttitle comes here7530/07/2024FiveForcesCompetitorsCustomersSuppliersSubstitutesNew EntrantsStrongModerateWeakSubtitlecomeshere76

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