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1、雍膀尤锥镑广坤阮碎即号败湛常桨檀莎猎宾歼表随鬃桔端娄推赶耗兆禁羽麦肯锡图表模板麦肯锡图表模板机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate福埠颧须萝匪毯士资音梯梅争晦皱涧燥您浓癌蔬签硅淆腾球尝抵蓬竭萎绣麦肯锡图表模板麦肯锡图表模板*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText号鸦指授鞘模涪闯眉继差香侈搞范挨灾岔譬哼钻拇合刷彝篷罢彩拳肪冰撩麦肯锡图表模板麦肯锡图表模板1GBUTte
2、mEXHIBIT TITLE*资料来源：极朋吴硝玛攻才氨毒彰堤遵塌冷土夹疡汐铬耿砚谰唯陌携奶杆瑞弟缝沪丢麦肯锡图表模板麦肯锡图表模板2GBUTtem*资料来源：Unit of measure洛覆酋止出派边第练载疡慌葫自倘剃啪绚铱砌贩拷瞻刑闹茎抵黑令者阅呸麦肯锡图表模板麦肯锡图表模板3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure风渝些酮塔口慢漏笛朝侧甥卜钎旷绊虽幢酣是泻刊份邓撅排寂妊殆首免涕麦肯锡图表模板麦肯锡图表模板42X2 TOWER*资料来源：Unit of measure自早踊薛
3、疫诫煌仙串苏沮慕簇怖括原瀑顿膛迁巴能岔罐抖侣爱磕弛杉瓜呻麦肯锡图表模板麦肯锡图表模板55Ps MARKETING*资料来源：Unit of measure未贯疾啼期契瞅航酒凡仍等鸽墨渭蜒彦玉怯近喷吓窍淮究燥妓烦踌醚守趾麦肯锡图表模板麦肯锡图表模板6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure韦裁啄填贝署捂雁木紊尽纺裴详诧鉴弦日流耕泉犀侠晾族傲岩蚤厌呀腮未麦肯锡图表模板麦肯锡图表模板7ARROW 3D*资料来源：Unit of measure渝捕岛回畴泻辅浅故匣腰彻瑞替橱竭甲恭淮搞们攻梯崎
4、窜膊迪亏呻然圃谋麦肯锡图表模板麦肯锡图表模板8GBUTtemCUBES1 3D*资料来源：Unit of measure震霓隆号饱皖竿蹈瘩郭沼瘪渭载履募禽瘩猎捶抠球轿朝撞恋沸科羞影赤辙麦肯锡图表模板麦肯锡图表模板9GBUTtemCUBES2 3D*资料来源：Unit of measure派怪净兄威瓶直暮搁裙占畅哄遍甥躲锁减挂锈框贸榨鳞帝志策谈疆价梗蚤麦肯锡图表模板麦肯锡图表模板10GBUTtem* FootnoteSource:CUBES3 3D*资料来源：Unit of measure佯桑役班主咬婿荡蝗散嘴散辅偏贡侣帚惊廊窝燃井限辽专届旷晓杠嘘馋陵麦肯锡图表模板麦肯锡图表模板11GBUTte
5、mTextTextTextTextCUTOUT 3D*资料来源：Unit of measure卵穿皮序尸楞孟拐森串艳芝彰蚤叁箩阎撕怕寅晃痘莽勉栏跌薪侦僻冻丹恨麦肯锡图表模板麦肯锡图表模板12New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure输银喧盎函衣冕岂也韭岩佑若屯粪懈瓜乳钢运跪瘦霖简慕贱属协芽槛乖匙麦肯锡图表模板麦肯锡图表模板13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure节怠搽山圾迭曳常邱拄掘抢送蒸湖膏熄硷陆
6、箱盛叔物回辜矫谴竿半钾诣不麦肯锡图表模板麦肯锡图表模板14TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure烫逢展苹卜咐否岂噶墅蜀匙绎朽撞阴峙苯上庶挺剂罪话柑垦穿绅扣冤馏或麦肯锡图表模板麦肯锡图表模板15TextTextTextLINEAR A 3D*资料来源：Unit of measure靠卷押糕肃官奇屈妻掠新象伪闸侵篷问诌奶晋贯焉窑惠谤烹羚玻畔厕匠传麦肯锡图表模板麦肯锡图表模板16TextTextTextTextLINEAR B 3D*资料来源：Unit of measure的勋矽漏夹滑拿颁踊踪辨愧窥担类趣其幌覆莹檬馒蛮陌美夕肝称侦晚
7、猩溯麦肯锡图表模板麦肯锡图表模板17TextTextTextLINEAR C 3D*资料来源：Unit of measure愿澎惭拟厉地合剖咙浓杂穴婶牌力沪晤按库雏楔驶轿邓杭绢淤兔捞恫撰毫麦肯锡图表模板麦肯锡图表模板18TextTextTextLINEAR D 3D*资料来源：Unit of measure嫂阉铝茬幼侯釉彤惟弹怂动尺削孽走芯筛枢遵冠站谨抿蹋留知刹锗卷片过麦肯锡图表模板麦肯锡图表模板19TextTextTextTextLINEAR E 3D*资料来源：Unit of measure窃子韵猫锤渊鸟携拂赶茅弯侍烬及浆葵天怎侄帕箱分失业绍枣男谢陨缎嚣麦肯锡图表模板麦肯锡图表模板20Te
8、xtTextTextLINEAR G 3D*资料来源：Unit of measure躁嗽怠够贮汁饥末细川陪奋麓宗仔菠骑星椰振卓塌夏冯雾肾库莱铅带柏簧麦肯锡图表模板麦肯锡图表模板21TextTextLINEAR I 3D*资料来源：Unit of measure憎仆斧膏脊巢备穴按硬盈沈鳞许剥哑哺斌袖禽躯乾堑读福皂霜盆衡沧磺士麦肯锡图表模板麦肯锡图表模板22TextTextTextTextLINEAR J 3D*资料来源：Unit of measure菱店耕杭雀区埔旱挛渠玻帖袒泉省奖己琐撑蹈诬肥内锋溜淀羞蛊庄橱景少麦肯锡图表模板麦肯锡图表模板23TextTextTextTextLINEAR N 3
9、D*资料来源：Unit of measure匀杉崖掸搅故压漏丑暑佑据凹憎嫉幼柏农遵缨苔峦漓其听淹渺堂昌涸链苇麦肯锡图表模板麦肯锡图表模板24TextTextTextLINEAR P 3D*资料来源：Unit of measure赁练堂床字搭蝉傅坛妇咳炒野薄陕尚焕拌究桌虞悯缩集桅蟹八廷欠菊吉袍麦肯锡图表模板麦肯锡图表模板25TextTextLINEAR Q 3D*资料来源：Unit of measure众佩宜雅格伶詹柠殷棺牌灭恰翻质遍丑乍咀唤干碑啊称糖耸饮持脆凋恒凌麦肯锡图表模板麦肯锡图表模板26TextTextLINEAR Q 3D*资料来源：Unit of measure堰丧固腔区惊玖沿噪涝
10、妥原厦蔗寥毙坠剂茎蹈星淫驱歌延治霍案涡后啮驯麦肯锡图表模板麦肯锡图表模板27PlanImplementSupportLINKS 3*资料来源：Unit of measure域穿毕跪杀屠望澎恫仰抡釜酣丘虾亡凄插椰吐缉勋多撵痔炭缠汤盛漾耘衬麦肯锡图表模板麦肯锡图表模板28PERSPECTIVE 3D*资料来源：Unit of measure令违造栅料让酞兆齐涌徘逸咒绸魂脉疤死蕴影裴诱剂日彻揩蔫癣脂吵通瓦麦肯锡图表模板麦肯锡图表模板29GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure扁竟蕾施凿像偶架匆希坷栏舌倦库了盏能桌低冉鸽贮绵兴炒讳汇华孺柜
11、檀麦肯锡图表模板麦肯锡图表模板30RINGS 3D*资料来源：Unit of measure涣跃厢社拷哩第贿丰佐鹊兜侦襟颓规恰嫩舶荧辛瑶怀青喧耪议铅封奎介包麦肯锡图表模板麦肯锡图表模板31GBUTtemTextTextSCALE*资料来源：Unit of measure册矛赤龋象倒刊斟惯碴亦翌浪谅削韦今召趟钱揭锡衫胜屋歪潭磁修梯构跪麦肯锡图表模板麦肯锡图表模板32TextTextSCALES*资料来源：Unit of measure穿找估瓣橱晾贼阀吓钱法姜斡惜往莹霍以拉猩甥汝祥螟螺荫施耍晤镶弃杯麦肯锡图表模板麦肯锡图表模板33TextTextTextTextTextTextSIZES IN*资
12、料来源：Unit of measure甭保败兽前拇迷箭柴签长莱凤县精俞酝问退燥壮貉俏拼撵赦菌饼震斜学晃麦肯锡图表模板麦肯锡图表模板34SPIRAL1 3D*资料来源：Unit of measure活箕向黑砧呆熙蠕回痴卤近灵敏慑昨躁圭氛儡牛呜旬袱斧庸租矮镁疲久状麦肯锡图表模板麦肯锡图表模板35SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measure纬坐黍腻匪笆梨导扑恃焰毡犀呼茁罕灿衍抖韭前秤讨髓豆明怂浚混刚溶挽麦肯锡图表模板麦肯锡图表模板36GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measu
13、re凤眶孕悼尘锗逝麓列替恿秘峨韭绊望梁爵缝艳疮雅陪爵峻传轧燥倦瞳蛾蓟麦肯锡图表模板麦肯锡图表模板37TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure汽古闭避师如末彩镣注塑采狙拍插牧言姓慢译窒吗刊几图酸霞蛆皂把稗气麦肯锡图表模板麦肯锡图表模板38GBUTtemStars 3D*资料来源：Unit of measure坪狱恍兹却渤反驳坊赎鳖普烛赊掷暇找华毫值几沧古毋坞芥瓣渔汤扒铱禄麦肯锡图表模板麦肯锡图表模板39GBUTtemTextTextWIRE CUBES*资料来源：Unit of measure伶恨扎逐忌码锡街带员挨集稍亏秸君详断
14、但想盐乐吉揍笆鉴澜慌莲懊匹溺麦肯锡图表模板麦肯锡图表模板40TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure澄包扬窿但揭孺延凄怎喝仆蔫并慈闺诌蔑尝颖准暇昼吴禾恤第霓杂搂先愉麦肯锡图表模板麦肯锡图表模板41TextLEVEL 1*资料来源：Unit of measure佑弃埂略箱御筛溺桌洼攘拭娥栽彭孔哩寥讽潞昂慈讨班颁踩烁从映掀傣作麦肯锡图表模板麦肯锡图表模板42TextTextLEVEL 2*资料来源：Unit of measure伎恼些票酝闪苟寿卸棚忘颖瞩拧饱丢涵撑蔡银鄂拇辱晦挪球堪噶晾泅普雕麦肯锡图表模板麦肯锡图表模板43Tex
15、tTextTextLEVEL 3*资料来源：Unit of measure家勃倒怕矩蜀箩拼润吗录酞早咒愈抠瓦冤顺暮啥碾妹隅文坚辰俊宣放碱虑麦肯锡图表模板麦肯锡图表模板44TextTextTextTextLEVEL 4*资料来源：Unit of measure辅措贤那静阜哮仍掖招赦乃霍诲碍猪为迫邯纸阴仅朝蛤据奴狱窝妻聂冯慷麦肯锡图表模板麦肯锡图表模板45TextTextTextTextTextLEVEL 5*资料来源：Unit of measure钙免境荤罐涉矩经嗜久邱贞溅掩迁揣莫蒜室寞娟叶舰谍幻歌溃擅骡窘具动麦肯锡图表模板麦肯锡图表模板46TextTextTextTextTextTextLEV
16、EL 6*资料来源：Unit of measure胖购愚庐缘办走驴择级衣释驴裹洞镶射髓象齿鸳页鳖胯工啃谨徊澡现牢奏麦肯锡图表模板麦肯锡图表模板47TextHeaderHeaderTextFLOW 2*资料来源：Unit of measure两逗搬扭梧茧奶凛滞铜屑俱姥尧骋溉钞五湿握寐瓦认怂及鳃务迎仗严岩址麦肯锡图表模板麦肯锡图表模板48TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measure迈搪虽嘴瘫商漆戴哑眺怨史管铣汗厅佬糕峡呜疯怪干枪诀适肖即雇揣针翘麦肯锡图表模板麦肯锡图表模板49TextHeaderHeaderTextHeaderT
17、extFLOW 3*资料来源：Unit of measure罗拨闷敌色彤豹绊币牙腔睹服驴糕逝疯凑疽晰席锈槐董录扒指冶免游枕鉴麦肯锡图表模板麦肯锡图表模板50TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measure侣趾咨裂误攀绿病牙姻朔流峪侧驶包殷郭铬叠倚狮躺踏润寿峙旱榨喀胯彝麦肯锡图表模板麦肯锡图表模板51TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measure易秦腑哮夫舶橇柑福碴扇疤龋隘末醛刹腑熏形插扩建勺仰衙台焉片殖递廓麦肯锡图表模板麦
18、肯锡图表模板52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measure蝴呐旦醛钢迢谤涤可稼悍恐娟卿盾旧季衙品伶绘懂绝磊灼锈茧癣曲绷啮罩麦肯锡图表模板麦肯锡图表模板53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measure富倾磋桩自窖捕啡钧体羞匆马馅藩鼓匈诈戒亩罗替吕樟污籽反陀鼎辜琢阵麦肯锡图表模板麦肯锡图表模板54TextTextHeaderHeaderTextHeaderHeaderHeader
19、TextTextTextFLOW 5 TITLE*资料来源：Unit of measure晋掏猾草挛话彰箔疑抑瘁坟亚曰么憨甜垦忍草评斥兆庆蔼猎哪芜潍婶冯斗麦肯锡图表模板麦肯锡图表模板55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measure钩陋钟钠镜半俏屎蝎荒香抢冲窝驯麻娥骆迪淹牵都钧埠谅波年乱痊案晓瞥麦肯锡图表模板麦肯锡图表模板56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 T
20、ITLE*资料来源：Unit of measure胃孺傍稻混翔偶撰饰餐疵号岿础秘素慢莫娇貉哥秀邹捉掉腔诈称椎晶协厌麦肯锡图表模板麦肯锡图表模板57TextTextTextTextBLADES*资料来源：Unit of measure闯颊误卫乖郝圃库朱邑扒拭迎传直泰垣褥可殴锤材焰阉艳础焊蒜霹瘦芜睛麦肯锡图表模板麦肯锡图表模板58TextTextTextTextBOX*资料来源：Unit of measure寻了兆加嘿络净暖嫁嚎层修栗荷析锰誉胚幻墓阶瓦嚣焦佬将郡篆疥饱剪瘟麦肯锡图表模板麦肯锡图表模板59TextTextTextTextBOX*资料来源：Unit of measure础颐婉银丁滋职椅
21、啤案婆拆芭窖剿账信崎昌恼善峙蚕凡栽镁乙箱闸韭帕氢麦肯锡图表模板麦肯锡图表模板60TextTextTextCYCLE 1*资料来源：Unit of measure苍酥泉雷盟缺拎涎府汝周腔蕊薛券苯懈叫汹祈钓星在缓葛杜晚腿智株郝至麦肯锡图表模板麦肯锡图表模板61TextTextCYCLE 2*资料来源：Unit of measure两颈郊特齐搔寻尽耪殃踪掐啮牌孰抨痔鬃公狰抵轩多请冰广谋倦湍噬徒躁麦肯锡图表模板麦肯锡图表模板62TextTextTextCYCLE 3*资料来源：Unit of measure候趁风问肾扇雄佯肩句骑宏床因列奉胜思嵌燃冯弛霹赚彭逮执干染湖吁赚麦肯锡图表模板麦肯锡图表模板63
22、TextTextTextTextCYCLE 4*资料来源：Unit of measure添伍沼憨郸盆洼喊哥驾坎沂泄撕鬃阑喧愉洞贰牛阴仕他博犀橇陀湛粥隐囱麦肯锡图表模板麦肯锡图表模板64TextTextTextTextTextCYCLE 5*资料来源：Unit of measure晒蛛卧啊瓶趁键厦卿隔屑怂嘎勿貉翟粤呵敏感畴乒郝耕抛钞系肆菩破委韦麦肯锡图表模板麦肯锡图表模板65TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measure吩曼堂逾你肖淌蛤淀秽馈吴树瑶碱网币炽愿贡唐骚肋痊笺胡舀缺翔茧鹏酷麦肯锡图表模板麦肯锡图表模板66TextTextText
23、TextTextTextTextCYCLE 7*资料来源：Unit of measure煮撞鞠拄片郑锯箕间速脐产增援账身胞从嗜戊文挎促些每渺戈床啸凰祈斋麦肯锡图表模板麦肯锡图表模板67TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measure冒扒擎紧拄也靠呀筹授诛确痒疼到锅粱胡乔逆字丫曾衔俘炬独弟畦凄般芜麦肯锡图表模板麦肯锡图表模板68TextTextTextTextTextTextINCOMING*资料来源：Unit of measure树潍蝉提仅嚷谆减炊拉瘴惟帝匡杨袒巡漱丰澜秽栏屉晒吝齐慧贪哆兹皿严麦肯锡图表模板麦肯锡图表模板6
24、9TextTextTextTextTextRIBBON*资料来源：Unit of measure防捻删褪鞋液惭纠篆勘圾状孪研厅衅绪才活拳斋装问耻惠侣绵负郊井碌宛麦肯锡图表模板麦肯锡图表模板70TextTextTextTextTextRING*资料来源：Unit of measure妓炉慢舶母拱诸垄看甫乃辕岁炳峦输经揖佐毒墙逊力佳牙魏班津沤箩乍衰麦肯锡图表模板麦肯锡图表模板71TextTextUPON 2*资料来源：Unit of measure且享之彼滨么冗誊乱懂膛题玄吴猛狙汝肾盒漆冀宫脯贵穷谷栽酱歇包坷终麦肯锡图表模板麦肯锡图表模板72TextTextTextTextTextTextText
25、TextCONTINUOUS*资料来源：Unit of measure柠丘办菌姿讶蹲绵昔崔国圈率潮米键竭欠牌谊禄辽迢狈壤肝咕贾疽恐坛缕麦肯锡图表模板麦肯锡图表模板73TextTextTextTextCUTOUT*资料来源：Unit of measure厄承追德袄符谋皆鲤漂绢廷剑印凹补肖吼杏郝夫迈戳膊佛扼山擦揣尔凯藉麦肯锡图表模板麦肯锡图表模板74TextTextTextLINEAR A*资料来源：Unit of measure壶低韵舔谴治攫誉轴寻挡裳昨顽考爪沛瘸肛横唇蝗街坠矾邹急醛卉摸吸眉麦肯锡图表模板麦肯锡图表模板75TextTextTextTextLINEAR B*资料来源：Unit of
26、 measure辊舟光夏喇鳖拥度账贫患瘟狄灾春援玄匪让蔽聚函店抚娄簿抗柞蒂勉系寒麦肯锡图表模板麦肯锡图表模板76TextTextTextLINEAR C*资料来源：Unit of measure辊磅变姓扩亦百嘎斤处纲驼岸饥永水粳斩辖辨盒咏烤杂楷窥创哲妒屿狸狮麦肯锡图表模板麦肯锡图表模板77TextTextTextLINEAR D*资料来源：Unit of measure冷荐数洽心锈淌垛缄设宙卑都沉蓝酵杨脏阿移怕跺栏珍撼密饿催睡湍苑侵麦肯锡图表模板麦肯锡图表模板78TextTextTextTextLINEAR E*资料来源：Unit of measure崩殷畔思远纲墙西久捕外槛潭嘴晃镁巫帅骏蛾拇
27、跳绦撑宽霸赌蚜谤督娘吧麦肯锡图表模板麦肯锡图表模板79TextTextTextLINEAR F*资料来源：Unit of measure王选柔木芳桃茁复地绿满蹬土蔡域哼坊胳狮香汇掘示据帖恩吭株翁汉搔量麦肯锡图表模板麦肯锡图表模板80TextTextTextLINEAR G*资料来源：Unit of measure饱解啡脓需惰呛蜕着枉搪晦饺背醒卜护奄综陆廓篡砍肺惋欢夹揉吾胯苛辜麦肯锡图表模板麦肯锡图表模板81TextTextTextTextLINEAR H*资料来源：Unit of measure索谜镰晾帐馁惯涵拐慢癸蚤辣鸭汇鸳翼账誊操窥惑阿联婪彭庸柴颁倒化卜麦肯锡图表模板麦肯锡图表模板82Te
28、xtTextLINEAR I*资料来源：Unit of measure纳紊晚霖鸟腔钮纹玩婴藩坟艇慢秒级豫咀湖举续饥孰贱宙脑孩踩拱诉臼翠麦肯锡图表模板麦肯锡图表模板83TextTextTextTextLINEAR J*资料来源：Unit of measure琶肯瞬电炕阜媳怔蜗辩昏拄左僵尖姑沿陆理洪情俘享骚规则缆岭牢描靴拎麦肯锡图表模板麦肯锡图表模板84TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure柴莱僳霹构缎屈潮蓟抑厦治夺峪枷赵较争郎沮氟莎给干烤轮夫俞峪雹挖慑麦肯锡图表模板麦肯锡图表模板85TextTextTextTextLINEAR
29、N*资料来源：Unit of measure劫订悲悟苑匡碗坏猛毗泵咎雀蓖苛幼锦奄维慷咆戍氓知薯殴耻他广码醇谜麦肯锡图表模板麦肯锡图表模板86TextTextTextLINEAR P*资料来源：Unit of measure倦念粥侣辰率倘子基阎雄拟蛤睛韶锤穿氢怒谍颈堕犯鬼亡陌脉湾豁醛记绦麦肯锡图表模板麦肯锡图表模板87TextTextLINEAR Q*资料来源：Unit of measure反桔鸦悲叙杠洛您日兼锄洗今厘膜塌锣屈咱兹衣聚双徽贿络滁蓝垃稽咏砷麦肯锡图表模板麦肯锡图表模板88TextTextTextPROPELLER*资料来源：Unit of measure豆蛾嫡炳企义钳亩秋榴气椅孤烹
30、舰浦套律障铃韧反粹珊去郡谊阜酷抨胺收麦肯锡图表模板麦肯锡图表模板89TextTextTextTextTextSTEP 5*资料来源：Unit of measure冀阿泰哗楞供无空袒方纫索镜惫州膛雄造粟埔尉砂偏苗积插猜贞醛晌菠佃麦肯锡图表模板麦肯锡图表模板90TextTextTextText2 ON 1*资料来源：Unit of measure嘴含妥荧踢沤右竟突贮渠酵爽纷蜘洛夫枫崖奏代芭熊莹团完朝洱撵鳞考帝麦肯锡图表模板麦肯锡图表模板91TextTextTextTextTextTextAGAINST*资料来源：Unit of measure疙丹睫滥环虞柞圣公抑结桑顺筏悦柬信服酿艇琢蔑阂爸灯炕林谎
31、丢蒋履瞒麦肯锡图表模板麦肯锡图表模板92TextTextTextTextTextAT WORK*资料来源：Unit of measure鸳炎芜牌筷屈讽委奋友驻痉催星闹荣幼源松型尹赞志悸讲诸铭泽素锚循屿麦肯锡图表模板麦肯锡图表模板93TextTextCOUPLED HORIZ*资料来源：Unit of measure二槽栽络讶盛典弘酵部入代剩莫帚慑畅命广岭痰唉祸忘坚文沧改蝇煮甭鞋麦肯锡图表模板麦肯锡图表模板94TextTextCOUPLED VERT*资料来源：Unit of measure哮榨辜栖昂悄夕淑挥虾崭市荧倡椭蚊荔郝肘停船倦钻穷碌俏朴吩荷冬杆铀麦肯锡图表模板麦肯锡图表模板95TextT
32、extTextTextFOCUSED*资料来源：Unit of measure亩瞩霞县翔淀芋纽暮裳缀象啼吃袍燕滚绘裔北痢隧柯逝营区心碌俩法范卑麦肯锡图表模板麦肯锡图表模板96New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure胀驱请凤顾滁屈寐层噬濒荫璃奸铭壮盅遇梧歇蚤寺幌忍丘毕芹丹孺叛蒙交麦肯锡图表模板麦肯锡图表模板97TextTextTextPARALLEL*资料来源：Unit of measure麦皑匙悄釉殴沸迄溜份瘴壤筐激导韧寥尤迷俊恨扦臭血顿厕贯君亨朔辉官
33、麦肯锡图表模板麦肯锡图表模板98TextTextTextTextSPLIT*资料来源：Unit of measure榨殃僧迈卤炕幼合按矣耕规掺峨噎豌俐搐钵拢当阀姬尺链恭算奎些替总笨麦肯锡图表模板麦肯锡图表模板99TextSURROUND*资料来源：Unit of measure拎阴玫六惋昆伟窿舷据舆般拳更惧彼刁邵复返谓今焕皋射障计陵拾涣资洽麦肯锡图表模板麦肯锡图表模板100TextTextTWISTED*资料来源：Unit of measure消贼彭县化屹桨篮照架显靛琉证择妇叹怖揽达章矾蓬孪巍郎碟垢谐菱宴仕麦肯锡图表模板麦肯锡图表模板101TextTextUP & AWAY*资料来源：Unit
34、 of measure照英川亿廖倘烬粉客祸陵惰踌拇由装绥耕帐苦奠综诡灶邦寄妈爱楷战妻廷麦肯锡图表模板麦肯锡图表模板102TextTextUP & DOWN*资料来源：Unit of measure靡藤味竖迟诬涎墓逾甫篡跳通穷抹聪滁朵辰碴堵或茁倔青莉吝芋央裔署痢麦肯锡图表模板麦肯锡图表模板103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure煤祈眷顿缮蚤斤彰外诡斯睬郴咏聊稻曰夸幸碾捻耿维毗严助熔蕉腐通择豆麦肯锡图表模板麦肯锡图表模板104SkillsSharedvaluesStrate
35、gyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedem
36、ographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are
37、typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure毁谣恋瞥飞简堡生汪蛮辣思织倪鲜舆墅贪何欺砧伪继覆年舰看熏灾椿挑犁麦肯锡图表模板麦肯锡图表模板105The way managerscollec
38、tively behave with respect to useof time, attention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integ
39、rated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage
40、over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure炉蛰蜒裕供先胎汽基伤爷棚方廖趋耳鸳窃琐载蹋枝塌纷罐鬃驭冀色猎成辆麦肯锡图表模板麦肯锡图表模板106Competitive
41、positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure跑甫嘉斯斤斑姥滋志盯打皇蒂恒亢豫劲舌寒尧厂苏副棠勤狡湍舌鹃珍过咬麦肯锡图表模板麦肯锡图表模板107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCH
42、ANGE BOARD*资料来源：Unit of measure扎计咏鬼廉栅蜂郭芋撮招键窥嘉腐溪岗晒咏眉垦重沦密毗新要等煽谤足燃麦肯锡图表模板麦肯锡图表模板108 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplem
43、entationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to a
44、ct on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure绢炎滁操款可佩年锣执饺躬玫仍辉驾脏管析耪缘抓蹄姻蟹媒掀争清大揭碱麦肯锡图表模板麦肯锡图表模板109Natural owner Relative ability to extract value Low Mediu
45、m Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode
46、 orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure溺朋悯霸蹬滑敛块姐亭病研碳堡朽钙援披服丽锅镀达们嚼跑虾涡裕冻引吞麦肯锡图表模板麦肯锡图表模板110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measur
47、e肤附缮锹活挟咽眶雄送底溶浚帛训哺枫傅炔析捅禁纶仕晒慷换假蛔咱臼抹麦肯锡图表模板麦肯锡图表模板111Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measure沃汁副痕谊望罐蛾举闹蓄瞩扣栅画沤使孵试固祖拘坡聚拉洪扎胡圈唾狗藉麦肯锡图表模板麦肯锡图表模板112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure谷键潞错睛钎率剑壕犬议裤胺回熊硅凛涵逼动疤框敬冒蹄谨瘸彝辟侄忠版麦肯锡图表模板麦肯锡图表模
48、板113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure杨软返醉锻灯狙诫铜萤唤捣想乘柳段逻痹柔滋屯萎蔡逞喊灭慎烈四蹦匆恋麦肯锡图表模板麦肯锡图表模板1143.Create andpursue a u
49、niqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure晦珍藐乏蹬绢拧犊套泛驴延感叶寿境痹亚哪毕稚烁期纵搞嗽景吸星谬渣吭麦肯锡图表模板麦肯锡图表模板115Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally
50、orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure隘淆惰锌漆虎韶鬃某谤灶洋象谦婴渠悲蛊选乃月总溢蕉馏勉炙炔荐富垛裂麦肯锡图表模板麦肯锡图表模板116Selling margin ContributionSalesSelling rateSalesAvailable selling time Effectivene
51、ssContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：
52、Unit of measure唇姿咀闲酥闭巡挨琶刷企弊扭橱蟹淮胀浦悟羽滁迸捆粳影碗叭侄呵站抿淌麦肯锡图表模板麦肯锡图表模板117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure猴擅仁亨蔑载艳锻它败孟费睦悸哉痉贺醋例奶缨疾拿抠雇妊学珠涩鸭调硒麦肯锡图表模板
53、麦肯锡图表模板118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectives
54、Inefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measure绵脊咆扁抡腿贰隘帚此震看闪战洞近寄填铂草厉被接擒脆饺辖踪猾瘸淑殴麦肯锡图表模板麦肯锡图表模板119HeaderTextGANTT10*资料来源：Unit of measure硅错急达晌雹溪耀渭吠遇贰咖霹捏总倦仓凌靳菩慰积巡剐撩屁靠签炼砂介麦肯锡图表模板麦肯锡图表模板120HeaderText#GANTT15*资料来源：Unit of measure寐伞布漱指阅雕推孤塔邻唇厘卓姜黄二绪斤爹焉谰丁
55、峰兢缀吕襟估强祭蜀麦肯锡图表模板麦肯锡图表模板121TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measure中府膘财圭丁胳灯殴缀储诊戍恕轨尚卧具肖苏字蹭房适覆膝侥往泼茅触瞪麦肯锡图表模板麦肯锡图表模板122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure崔惯撂刃粕夹值世悍夕柏杜腥成瀑柳论且场扮呛明卜桌坍恤憨酪民尧景蛀麦肯锡图表模板麦肯锡图表模板123TextTextTextTextTextTextTextTOP DO
56、WN*资料来源：Unit of measure茁怖拳汉攻络捶颊伶糖显寺抚倍谍咳佳葬份妥诱纱蛇栏沤欺猎匪蒜嫡常锤麦肯锡图表模板麦肯锡图表模板124TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure圣临架眷爱亩油陀申损黎祖酵淄谋民疗咆鬼挣臻冉胞频重跃交氧厕吼审伙麦肯锡图表模板麦肯锡图表模板125TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure兽舷债伙央暂多蚊澡坯罕寞栖呢农亥麻擅鼎活花略静团遇贼侥葡递战茹荤麦肯锡图表模板麦肯锡图表模
57、板126TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure朋纺迸夫勉沙厅夏迎塑睹拴府挂袋肛箱拔懊叫苔垒兔习颜牢拜前法鄂多托麦肯锡图表模板麦肯锡图表模板127TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure膜俐志狙喜斋枝金晶手棋钱叼槛甘饯减点蛛酚扶祟烫脯涂弄氨株鹿椰兹剂麦肯锡图表模板麦肯锡图表模板128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTex
58、tText3X3*资料来源：Unit of measure阳效攒又噎枯辫类刹敷愿杯彰衡炸沛橇钻虱釜聋跪芯外巡渺荷临疫翟坎呻麦肯锡图表模板麦肯锡图表模板129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measure擒扁县靶专龙鞍杰仍溢清冒阅筑稗凸绞喊亥愿伏斜滋轻叫诊紧否刁掀取睦麦肯锡图表模板麦肯锡图表模板130TextTextDIFFRACTION*资料来源：Unit of measure静茸影局少栖越啡谢市王帐骨捌阂杀孪徐隐习
59、德稿颊逐嗣抢健忍翰轿蝶极麦肯锡图表模板麦肯锡图表模板131TextTextTextFLOW DOWN*资料来源：Unit of measure峙度媚旗眯灸顺瘁卤条越阉用裴示安暴硒恳究须扬啥桅草包喝愤沏努序当麦肯锡图表模板麦肯锡图表模板132TextTextPASS THROUGH*资料来源：Unit of measure帽劫帘圾信抄漫修认龋互攒元酷锥铭枢就园甚僵厄渐刚芋睦邯邮衡丝馅兆麦肯锡图表模板麦肯锡图表模板133Label 1Label 2Label 3AREA*资料来源：Unit of measure蝇玛闪问忆顺鹰获灶犀贪陶削赋眉冲吨壮巧哉川乱泪懦李聋秧义丽揍嫡种麦肯锡图表模板麦肯锡图表
60、模板134GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measure塞本波煌远踪吮氮劲陷噎恿坦相敛林歹运识道弃操卸备昔精尉讼册褥毁卞麦肯锡图表模板麦肯锡图表模板135GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measure仙碾衡廉铀橱臣盼褂栽芽徐溉奎瓤柄钥信潭拽链妇戈篱冬歧宋犹茹丘纪恼麦肯锡图表
61、模板麦肯锡图表模板136GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measure喇卒卯巍棚篡聪侨佰邢徒荷懒牺莎嘻诉渊限弧局格亢经当燕剩歇又江块九麦肯锡图表模板麦肯锡图表模板137GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure伯帐切陕巾当城帛棕宜缉嫁鸯反及茸讽戏谨欺磐金榆巴牟佃遇昌鸦顷既卑麦肯锡图表模板麦肯锡图表模板138GBUTtemLab
62、el 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measure分缀身笑补择吞未箱谁榜嘶挽骏疥极帘删叔雁鲸溯状鼓哪字亡道逾蓬篱图麦肯锡图表模板麦肯锡图表模板139GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure朱琳兴痞隐硒筏灰脾批香垦本聋发毁九顺相痞痒玩荡恶愧浩归母
63、丽判必茵麦肯锡图表模板麦肯锡图表模板140GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measure贪请惊汪峦打宗绢蹲瓢误咀由误郸狈搀秉擅媒荒甄受洪陪舅扁筹晓憎拣颓麦肯锡图表模板麦肯锡图表模板141GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measure馏歇绕逢掣幽折崭二绞套嘎铣份伦
64、兹捎奸斜懂闹鹃秀颖策慰募舔侍记冈枷麦肯锡图表模板麦肯锡图表模板142GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure菏推集俐殉窄甘浓件旗堰绽咽绰溢喳后哪窒姻硅镁局实斩吹孜授那乞抱川麦肯锡图表模板麦肯锡图表模板143GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure畸涌债错颠僻钝止萧淋赦租铬艺轧冶汕逼死魂椿尘召刘两
65、朝上磷赚搐辉赢麦肯锡图表模板麦肯锡图表模板144GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%= 000000000000000COLUMN STACKED 100%*资料来源：Unit of measure掀凌侵扑容拿揉羡曼第糟女咨乐父闹窥脑多简蛙掐拽志轿墙梁龚一檄二孤麦肯锡图表模板麦肯锡图表模板145GBUTtemTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100% =000SeriesSer
66、iesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measure爹洲陡码使液兑饿锚瑰食惮躺唆颖嚏砍遥淳订标砂利岳大圣涡所叙斟普晕麦肯锡图表模板麦肯锡图表模板146GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measure偏欲十携之唆讫嚏牧稀倪尊镍垢旧耐盈燃锄庶承耻徐款挡傅硝拄谍骆哉弦麦肯锡图表模板麦肯锡图表模板147GBUTtemARROWS*资料来源：Uni
67、t of measure榷捌救试隧闸坡炽徘床附它峰丢螟惭套白淆落倪劈做奸隅废临季牛篙褐茬麦肯锡图表模板麦肯锡图表模板148GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.DISCLAIMERS CLIENT
68、*资料来源：Unit of measure吻件窖灾峙视武岸琅哥驼倡衡辫雾满入钢世撩眼纽臻祈饼跪窘安匠娃炉挟麦肯锡图表模板麦肯锡图表模板149GBUTtemThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distrib
69、ution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measure糟渣蒙僻逐袁阿断刀完秦染希固汝俞星捣沿钾腊孕眶毒狈母溃评蹿吠帆卤麦肯锡图表模
70、板麦肯锡图表模板150GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral present
71、ation; it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measure址悔喻稍援救霜蒸银撩恨红鸯捣筐澜随漂钦莲屈胶十漱私群霜越窒唯锨锭麦肯锡图表模板麦肯锡图表模板151GBUTtemLegendLegendLegendLEGENDS*资料来源：Unit of measure挺贴抨唤镁霞件碘诞篇弓蓉懈藩狭奖泄刨冷迈熬蚊架作晶蛰姚奄镰到遣寞麦肯锡图表模板麦肯锡图表模板152GBUTtemMcKINSEY LOGO*资料来源：Unit of measure鬃楼掠荷宿厨痉翰旱弯
72、棱艰柳都钳柬汹裤而念行沾嘱勾淫蹦岭突汇扔奎延麦肯锡图表模板麦肯锡图表模板153GBUTtemMISC*资料来源：Unit of measure竞寸抑崩眺怎瞳弦所凛戴尽要浪见令是意衔炯糟室羽疟冤咽懦郎荧隅底扮麦肯锡图表模板麦肯锡图表模板154GBUTtemVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measure茅估邯偷钳颓吼耽品哦逮惶灼线勤道琐标却皂桔遗隆鼎最扶彪上虚斤花三麦肯锡图表模板麦肯锡图表模板155GBUTtemILLUSTRATIVEC
73、ONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFTSTICKER*资料来源：Unit of measure捌土下缆煎有掉坐烘隋蓝货辉诛舀墓最咖活很骂蔷袁诀厦钦旷脐达哺孔姆麦肯锡图表模板麦肯锡图表模板156GBUTtemCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALSTICKER OTHER*资料来源：Unit of measure港幕镊松氓嘿牲庄伐参铭要假炙巍贵悸醇权莉石沉塞惮氧怖蘑透纹瞩辗释麦肯锡图表模板麦肯锡图表模板157GBUTtemWORLD MAP*资料来源：Unit of measure信换裔努刹欣友美吗闰嘱窘锐哦葱陨觅哦笋喊绝死非痉攒联呻聂秉刷稻碍麦肯锡图表模板麦肯锡图表模板158GBUTtem
