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The Estee Lauder Company was founded in 1946,New York,by Josefh Lauder and Estee Lauder.The major consumer groups is high income white-collar female and pursuit vogue of new women.Counters afterwars founder estee lauder lady initiated by “shopping bestowment “way.Own member system.Launching a new series every 2 years.Entered China advertising is mainly fashion magazines.Not only use advertisement also use mouth multi-means to promote their products.Use of stardom is the companys consistent style.
