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1、The modified case The modified case in advertisementsin advertisementsQuote 引用 Today, we find that many advertisements use quote , of course ,making quote can make the advertisements rich connotation and more attractiveThe name of baidu quotes peom of Li Shangyin .LuoYang Swallow Dish also quotes th
2、e poem of Cao Cao .Contrast对比对比没有最好，只有更好。Till good is better,but better best.节约用电，不如用电节约。节约用电，不如用电节约。Save electricity,as electrcity saving.新飞广告做的好，新飞广告做的好，不如新飞冰箱好。不如新飞冰箱好。Frestech advertising to be good,as good Frestech refrigerator.新新飞飞冰冰箱箱Poetryinmotion,dancingclosetomePoetryinmotion,dancingcloset
3、ome 动态的诗，向我舞近。（丰田汽车）动态的诗，向我舞近。（丰田汽车）Engineered to move the human spirit. 人类精神的动力。（人类精神的动力。（Mercedes-Benz 梅赛德斯梅赛德斯-奔驰奔驰 德国）德国）BMW M5A wolf in sheeps clothingThe function of rhetoric question is to emphasize view, render atmosphere,intensify tone,and strengthen the effect of expression.“Wheres the bee
4、f ？ ”（Wendys Hamburger）“牛肉在哪里？”（温迪汉堡包）Does your stomach hurt?stomachache ,hyperacidity, gasteremphraxis,count on SiDashu.胃，痛吗？胃，酸吗？胃，胀吗？胃痛，胃酸，胃胀，胃，痛吗？胃，酸吗？胃，胀吗？胃痛，胃酸，胃胀，交给斯达舒交给斯达舒Dual in ads五味生活，七彩人生 Flavourful livelihood, colorful lifeThe ad of the film company孔府宴酒孔府宴酒喝孔府宴酒，作天下文章videovideo. The Rol
5、ex watchWe bring high technology home 。 （NEC）我们把高科技带回家。（日本电气） With so many carrots ，Ill be a real gem ！（B。C。 Muffins）有这么多克拉（胡萝卜），我是颗真宝石 ！ （发糕） Try our sweet corn ， and youll smile from ear to ear。尝尝我们的甜玉米，包你乐得合不拢嘴。Repetition （反反复复）n nAlso called repeat, in English advertising, in order to Also calle
6、d repeat, in English advertising, in order to highlight some products and information,. Advertising highlight some products and information,. Advertising planners will deliberately repeat certain words, phrases, planners will deliberately repeat certain words, phrases, syntax or sentence, so as to h
7、ighlight the theme, to express syntax or sentence, so as to highlight the theme, to express strong feelings and enhancing language rhythm, to deepen strong feelings and enhancing language rhythm, to deepen our impression of purpose. Repetition is important in our impression of purpose. Repetition is
8、 important in advertising English, one of the rhetoric. Proper use of the advertising English, one of the rhetoric. Proper use of the repeat, can make the theme should be stressed, strengthen repeat, can make the theme should be stressed, strengthen language expression. For example Volkswagen one AD
9、: language expression. For example Volkswagen one AD: We put them through water to make sure they do not We put them through water to make sure they do not leakage . We put them through mud and salt to make sure leakage . We put them through mud and salt to make sure they won trust. The repeated the
10、 rhetoric, have kind of they won trust. The repeated the rhetoric, have kind of rhythm and natural rhythm. In order to conform to the rhythm and natural rhythm. In order to conform to the Chinese language habits, produce the harmonious rhythm, Chinese language habits, produce the harmonious rhythm,
11、add the product applicable objects king, two sentences of add the product applicable objects king, two sentences of four words to express, the structure is tidy, translation of four words to express, the structure is tidy, translation of the original intention is for good aesthetic reproductionthe o
12、riginal intention is for good aesthetic reproductionWe put them through water to make sure We put them through water to make sure they do not leakage . We put them they do not leakage . We put them through mud and salt to make sure they through mud and salt to make sure they won trust.won trust.我们把它
13、们通过水，以确保他们我们把它们通过水，以确保他们不漏我们把他们通过泥和盐，以不漏我们把他们通过泥和盐，以确保他们赢得信任。确保他们赢得信任。Chinese life, chinese Chinese life, chinese Meiling.Meiling.中国人的生活，中国人的生活， 中国人的中国人的美菱。美菱。To enlarge or increase to an abnormal degree世界的早晨，都是雀巢咖啡世界的早晨，都是雀巢咖啡If only you own the Chunlan air-condition, If only you own the Chunlan air-condition, spring will accompany you forever.spring will accompany you forever.只要您拥有春兰空调，春天就永远陪伴着你。只要您拥有春兰空调，春天就永远陪伴着你。（春兰空调）（春兰空调）
