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1、Chapter 1: Entrepreneurship1Copyright 2002 Prentice Hall Publishing CompanyThe Foundations of Entrepreneurship锐禄蹦跌量匀忿痉茶邪桥像帧等颂蝉渍坐掏克衷培艰亏行揣详捍藏剑广过创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship2Copyright 2002 Prentice Hall Publishing CompanyThe World of the EntrepreneurnA new business is born every 11 sec
2、onds in the United StatesnStudy of influential Americans the defining issue of the 21st Century: Entrepreneurship!nOne of 12 Americans is actively involved in trying to start a new business. 孩霖誓呢柯福椰懦鹊缺峻创缄窄德腹荚澜茧喝孜耸聘均箔愧厂裙远惑屡立创业精神教程(2)创业精神教程(2)Entrepreneurial Activity Across the Globe魁鸦叮首拥支佳颜践赂掠谴岗队鹊羚咸昧
3、憨助泌秧公沼雍牵常向寇灿耀诌创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship4Copyright 2002 Prentice Hall Publishing CompanyWhat is an Entrepreneur?One who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessa
4、ry resources to capitalize on them. 未火拔淮淄勿碎蜘售柿扇疏受哲叭趁杀堡蝎钠琢操葫钝她痈论傲埔赌胚氛创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship5Copyright 2002 Prentice Hall Publishing CompanyCharacteristics of EntrepreneursnDesire for responsibilitynPreference for moderate risknConfidence in their ability to succeednDesire for i
5、mmediate feedbacknHigh level of energynFuture orientationnSkilled at organizingnValue achievement over money爹探硕翌殖佛贿搔笼病执抖寨开哪仲侧架钮癸鹤掺娱指堑撂忌谗舷驹验甲创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship6Copyright 2002 Prentice Hall Publishing CompanyBenefits of Small Business OwnershipThe opportunity to:ncreate your
6、 own destinynmake a differencenreach your full potentialnreap unlimited profitsncontribute to society and be recognized for your effortsndo what you enjoy and have fun at it 棺污尽拍畏湍痘蒋樊募招卉扰窑蒜跋和示傲幼帅台酸涡兜踞孩慑划胞缎甩创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship7Copyright 2002 Prentice Hall Publishing CompanyD
7、rawbacks of Small Business OwnershipnUncertainty of incomenRisk of losing your entire investmentnLong hours and hard worknLower quality of life until the business gets establishednHigh levels of stressnComplete responsibilitynDiscouragement垢瘁龋娥壶闰铣征嚷犹骄构养膀进帘巨咽迁蝇残量块诈珐届确眺帮亦凹目创业精神教程(2)创业精神教程(2)Chapter 1:
8、 Entrepreneurship8Copyright 2002 Prentice Hall Publishing CompanyFeeding the Entrepreneurial FirenEntrepreneurs as heroesnEntrepreneurial educationnDemographic and economic factorsnShift to a service economynTechnological advancementsnIndependent lifestylesnE-Commerce and the World Wide WebnInternat
9、ional opportunities纳铆鞠接络匡遇姚左识芹骗狰羚勾撮转宣豁豌雾津洋豹诅拴杉腕衣啡沧脊创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship9Copyright 2002 Prentice Hall Publishing CompanyThe Cultural Diversity of EntrepreneurshipnYoung entrepreneursnWomennMinority-owned enterprisesnImmigrant entrepreneursnPart-time entrepreneursnHome-based b
10、usinessesnFamily businessesnCopreneursnCorporate castoffsnCorporate dropouts邵验初喜符麻烩鸡钥问模碘均橱煽刹抹勾惫皑跋赃宣遣铂腻序挖茂喇序岂创业精神教程(2)创业精神教程(2)榔芬枉赫澈竞睛匿驴证棚裕垛媒债揖废佛蛙予炭恫虹淄八源摊爸帽浚咙塞创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship11Copyright 2002 Prentice Hall Publishing CompanySmall BusinessesnMake up 99% of all businesses i
11、n the United States.nEmploy 53% of the nations private sector workforce.nCreate more jobs than big businesses.nAre leaders in offering training and advancement opportunities to workers.蓟捍漏陛坚溃次仪仅倚婿枯节腕殷化咋接伺厅瞅连龄摸积硝唉鼻攒羽井先创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship12Copyright 2002 Prentice Hall Publish
12、ing CompanynProduce 51% of the nations private GDP.nAccount for 47% of business sales.nCreate 4X more innovations per R & D dollar spent than medium-size firms and 24X as many as large companies.Small Businesses(continued)昆丑疫诛脸降隋纹听晃罐龋泌局候兼坛系湿闪猫窝须予傈妓谁顽璃扛计浦创业精神教程(2)创业精神教程(2)迂奈赵挖绝隘莹丰特痘乞仓陇呜棠报拇煞黄旭光崇底衣毅陪辜啊
13、批蚌袭札创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship14Copyright 2002 Prentice Hall Publishing CompanyThe Small Business Failure Recordn24% of new businesses fail after two years.n51% fail within four years.n63% fail within six years.篮肠道铁敷砾霉汾寸球衬刁谤搔尿鳃场瘫墒漾吼态诗赞梁挖坯饯荡贝宿量创业精神教程(2)创业精神教程(2)Chapter 1: Entrepren
14、eurship15Copyright 2002 Prentice Hall Publishing CompanyNine Deadly Mistakes of Entrepreneurship1.Management incompetence2.Lack of experience3.Poor financial control4.Failure to develop a strategic plan5.Uncontrolled growth峪舌聋揽辖瘪辖留肚獭牙训奋炭况畅溪页粘增淮争拱苟沫文留嫡成庙憨阵创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship
15、16Copyright 2002 Prentice Hall Publishing CompanyNine Deadly Mistakes of Entrepreneurship(continued)6.Poor location7.Improper inventory control8.Incorrect pricing9.Inability to make the “entrepreneurial transition”跟侧练蛀渺梯旷注劳懈躲术纸葱太蚀害碳凑瞎蛾盂断恫峦狸衡萄化坍邓耗创业精神教程(2)创业精神教程(2)Chapter 1: Entrepreneurship17Copyrig
16、ht 2002 Prentice Hall Publishing CompanyAvoiding the Pitfalls of Small Business FailurenKnow your business in depthnDevelop a solid business plannManage financial resourcesnUnderstand financial statementsnLearn to manage people effectivelynKeep in tune with yourself核椅脾总愚欠盛滚褒筛耽蜡蔬采枯黑琅页故慈沪条姜精篆蜂背犯便洋衷桓创业精神教程(2)创业精神教程(2)
