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1、Unit One (Reading)AdvertisementsLead-in:What kind of product or service is being advertised?Water protection Sales of Coco ColaWhich ad do you like and why?learnmore about adsFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a p
2、roduct or service or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.Listening:Which of the following subjects are mentioned in the passage? the importance of ads, how to make adswhat is an adwhere can ads be foun
3、dthe type of adsthe differences between adsthe truth of adsthe advantages of adsthe disadvantages of adsthe slogan of ads the advice about adsCareful-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly f
4、ound in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.C 13 Why are som
5、e of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not tell you the complete truth.In 1996.Because they are meant to be helpful , and by following
6、the advice in PSAs,we can often learn a lot. T /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our l
7、ives.6 An ad warning people against smoking is an example of a PSA.C 2not onlyNot allPSAs Match the words or phrases with their definitions1 persuasive (line 5) A. know or realize2 promote (line 10) B. meant or planned to do 3 intended (line 11) C. help a thing or an idea become popular4 be aware of
8、 (line16) D. able to make someone believe something5 cures (line 19) 6 nationwide (line 32) 7 schooling (line 37) 8 committing suicide (line 38)E. sending (children) to school F. killing oneself G. makes an ill person better or solves a problem H. happening throughout a country Introduction of subje
9、ct Supporting details ConclusionReading strategy: reading expository writing（说明文）（说明文）It usually follows the same basic format格式格式:Para 1 introduction Paras 2-5 supporting detailsPara 6 conclusionHow can we divide the article? Part 1 Part 2 Part 3Advertisement types: commercial advertisements public
10、 service advertisements Whats the difference between commercial advertisements and public service advertisements? Types Differences purposes validity确实性确实性Comme-rcial adsPSAsTo promote a product orservice.To educate people about health,safety or any other issue which affects public welfare.They do n
11、ot tell you the complete truth.They are helpful andwe can learn a lot byfollowing the advice they give.Debate:辩论辩论Group A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.What we learne
12、d today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 We can have our own attitudes towards advertisements now.Homework:1 Finish Part D and E on pages 4-5.2 List the difficult language points on your notebook.Thanks for your kin
13、d attentionGood-byeGood-byeAdvertisementsSome important language focusclaim (n) 声称，宣称声称，宣称 lay claim to 声称对声称对有权利有权利 make a claim for 对对提出要求提出要求 He laid claim to the house. He made a claim for higher pay. claim sth/ to do sth/ that-clause宣称声称宣称声称 He claimed to own a car. He claimed that he hadnt don
14、e it, but no one believe him.from advertisements that lie or (line 14) lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth. She was lying! She lied to me about her age! lie: lay(pt) lain(pp) lying(pres p) vi.平躺 He has lain in bed since this morning. lay: laid(pt,pp)laying(pres p) vt. 放置 He _ the b
15、ook on the desk and told me that he had _ _in bed for the whole morning.But I knew that he was _ to me.laidlainlyingmust be aware of the methods(line 16) be aware of/ that /wh- 从句从句 (知道知道,明白明白.察觉到察觉到)Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？你知道是什么时候了么？ be aware that
16、: having knowledge of sth./sb.She became aware that something was burning.我很清楚吸烟有害健康。我很清楚吸烟有害健康。cure (vt) cure sth 治好治好cure sb of sth 治愈某人治愈某人纠正某人恶习纠正某人恶习 When I left hospital I was completely cured. The doctor cured me of my headache. Nothing can cure him of the bad habit.Are you aware of the time?
17、Im well aware that smoking is bad for our health.connect them to the food(line 25) connect: bring together/join connect with/ be connected with 与与有关联系有关联系 connect to/with 与与相连接相连接 connect sth with sth 把把与与连接连接 The two cities are connected by a railway. She is connected with a famous family. You shou
18、ld not connect the two different things to each other. We must not fall for this kind (line 26)fall for sth.: to be trickedYou should be clever enough not to fail for his tricks.他说他是学生我信以为真。他说他是学生我信以为真。fall for sb:be attracted to sb.They met, fell for each other and got married six weeks later. More
19、 phrases about fallfall back退回退回fall behind 落后落后fall into the habit of 养成养成习惯习惯fall away 背弃背弃fall in love with 爱上爱上He said that he was a student and I fell for it. fall down: The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.d
20、evelop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.trick (n)戏法戏法,诡计诡计,恶作剧恶作剧. 多构成短语多构成短语play a trick on / play tricks on开开玩笑，捉弄玩笑，捉弄He got the money from me by a trick.The children played
21、a trick on their teacher.(vi) trick into 坑骗坑骗trick out of 骗走骗走trick sb into doing sth 诱使某人做某事诱使某人做某事He tricked me into giving him the money.He tricked the poor girl out of her money.Not 与与always, all, both, every, each, often以以及及everyone, everything 等，构成部分否定，等，构成部分否定，意思为意思为“并非所有并非所有都，并非每一个都，并非每一个都都”
22、No, none, no one, nobody, nothing, neither 表示完全否定表示完全否定Exercise for consolidation:1 You should _ your books_ your desk-mate.2 I _ getting up early in the morning.3 He _ finish the project ahead of time, but he failed.4 I will never _ the words of door-to-door salesman.sharewitham used tointended tof
23、all forbe used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for 5 I never _ God .6 She _ the danger around her.7 You will get a book _.8 The teacher asked us to _ environment protection.9 The special clothes will _ you
24、 _ being attacked by wild animals.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for believe in is aware offor freedo research onprotectfrom10 You are actually _ her laziness if you do everything for her.11 She _
25、 to us about what she did just now.12 Dont _ me! I am angry!13 If you _ the machine _ the electricity, it will work.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for encouragingliedplay tricks onconnectwithExerc
26、ise 1 Words Spelling1. The money spent on e_ a black child was just one fourth of that spent on a white child. 2. Scientists have _(成功成功) in sending the sixth satellite into space.3. We are all c_ for her safety.4. Both secretaries and typists express their _(满意满意) with the product mad by Founder Co
27、mputer Group Corporation.5. Silvia c_ to work after she had had her baby.6. I cant i_ what Beijing is going to look like in a few years time.7. I have _(决心决心) to catch up with the others in 3 months.8. Today police began a _(活动活动) to reduce road accident.9. The victims families have _(上诉上诉) to the S
28、upreme Court to have a definitive answer.10. Im surprised you f_ for that trick.educatingsucceededconcernedsatisfactioncontinuedimaginedeterminedcampaignappealedfellExercise 2 trickinto; be satisfied with; be concerned with; get across; appeal to1.I think there is a misunderstanding between us. Im a
29、fraid that I didnt _ my idea _.2. The manager _ what they have achieved in the new market.3. As a senior high student, he _ what is happening in the outside world.4. If you want to be successful, your design must _ all ages and social groups.5. He _ the little girl _ telling her his fake name.is sat
30、isfied withis concerned withtricked intoappeal toget across Exercise 31.A_ are a good way to sell products or services.2. They are also a good way to make people a_ of the needs of others and the dangers around them.3. Which advertisements make you think about problems in s_ or about people who need
31、 help?4. Advertisements tell the c_ truth.5. Advertisements have some information to s_ with us.6. Advertisements use p_ language and exciting i_ to encourage people to buy a product or service.7. C_ advertisements are one of the two types appearing on all places.8. Advertisements are paid to p_ pro
32、ducts or service.9. PSAs are intended to e_ people about health, safety, or any other issue which affects public welfare. 10. China has strong laws to protect people from ads that lie or try to make people believe untrue c_ about products or services.Advertisementsawaresociety completeshare persuasi
33、veimage CommercialpromoteeducateclaimsExercise 41.One t_ ad says Bright-Teeth fights bad breath!2. Parents try to c_ their children of bad habits.3. The discovery is hardly c_ by the press.4. Where does the cooker c_ with the gas-pipe?5. PSAs sometimes use attractive and o_ images and creative langu
34、age to play tricks on people.6. They advertise for the c_ in the advertising department.7. China has begun a n_ public service advertising campaign.8. There are many ads dealing with large s_ issues.9. The s_ for Project Hope is Project Hope-s_ every child.10. One of these PSAs is Smoking is c_ s_ s
35、lowly.toothpastecurecommentedconnectoriginalcreativesnationwidesocialsloganschoolingcommittingsuicideExercise 5 1.We _ them that we often do not even realize how frequently we come across ads in a day.2. After I _ on advertisements, I have some very important information to _ you.3. Ads uses persuas
36、ive language and exciting images to _ a product or service.4. Commercial ads are charged while PSAs are _.5. PSAs _ educate people about health, safety, or any other social issue.6. However, we must _ the methods used in advertisements to try and sell us things.7. As you remember the words freshest
37、food, you of course _ the food in the supermarket.8. Not all ads _ on us though.9. Thank you for offering me such useful advice and I_ it.10. Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freeare intended tobe aware of connect them to play tricks on am quite satisfied with trick customers into 1.Retell the article about advertisement .2.Look for more information about commercial advertisements and public service advertisements on the Internet.Homework
