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1、从前贵族式的悠闲生活似乎是有故事的人的专属如今江滨九号打破这一观念完美传承城市精英的贵族空中豪廷理想贵族的生活贵族的生活一种让尊贵与奢华融合的方式一种让尊贵与奢华融合的方式他们，缔造了一个家族的璀璨光辉他们，缔造了一个家族的璀璨光辉他们，享受着众人的敬仰和尊重他们，享受着众人的敬仰和尊重他们，正引领着房产消费的新理念他们，正引领着房产消费的新理念梦想成真梦想成真发生在中国，东阳，江滨九号发生在中国，东阳，江滨九号为此为此东阳熠熠生辉东阳熠熠生辉.公关策略公关策略具有多种欧式建筑风格向融合，意大利式，地中海风情，巴拉克风格外观设计，内部装修英伦风格，歌德式华美贵胄。成为东阳乃至浙江地区的上品建筑
2、，将成就空中别墅的典范。具有社会上流身份地位的业主，在各行业中的中流砥柱精英，是高端人士身份的象征。瀚宫瀚宫江滨九号江滨九号社会上流人群要体现尊贵身份，享受贵族的优雅尊贵的生活。瀚宫瀚宫江滨九号体现项目的江滨九号体现项目的尊贵气质，向受众展示项尊贵气质，向受众展示项目高端品质，引起社会广目高端品质，引起社会广泛关注。泛关注。突显东阳乃至金华地区房产发展高度，重新定位城市价值，增加城市内涵。系列行销活动作用瀚宫瀚宫江滨九号项目节点四大活动策划时点表江滨九号项目节点四大活动策划时点表瀚宫瀚宫江滨九号项目节点四大活动策划时点运作执行时间表江滨九号项目节点四大活动策划时点运作执行时间表路路演演会会展展
3、活活动动路演活动名称路演活动名称举办日期举办日期举办地点举办地点杭州东阳老乡星巢箐英汇09年12月19日杭州星巢箐英会所瀚宫江滨九号名流品鉴会09年12月27日义乌市国际大厦瀚宫江滨九号样板房耀世会2010年1月9日瀚宫江滨九号现场空中豪廷签约晚会暨业主答谢会2010年1月16日海德华美达酒店杭州东阳老乡星巢汇杭州东阳老乡星巢汇主舞台设计效果主舞台设计效果30分钟30分钟签到奢侈品欣赏活动开始WelcomeCeremony 项目讲解余兴节目整体 设计暖场节目 领导致词40分钟10分钟高 潮引导式活动Prestige-Up品酒、娱乐节目Tone &Mood顺序TIME 物业 投资 氛围节目 同乡
4、留影 相互交流流程整体安排流程整体安排与空中别墅生活相匹配的奢华体验 活动亮点活动亮点- -奢侈品品鉴奢侈品品鉴瀚宫瀚宫江滨九号名流品鉴会江滨九号名流品鉴会在入口两旁设置一条江滨九号的品牌走廊，向前来的客户展示，空中豪廷的巴罗克风格，作为经典房产的独特魅力。品牌走廊品牌走廊介绍项目介绍项目邀请英国资深建筑师现场介绍江滨九号，用纯正的英语做现场的项目介绍，同时配有实时翻译在现场，对英国管家的阐述进行翻译。主持人邀请嘉宾代表A上台就坐。以访谈式节目的形式，阐述项目具体内容，江滨9号的开发理念、开发经历。PPT或VCR配合。访谈邀请嘉宾 B（目前住在东阳市区的商业菁英） 个人简历、目前居住环境、针对
5、于刚才江滨9号的介绍谈此项目感想，是否有购买意向。访谈邀请嘉宾C（目前住在外地的商业菁英） 是否有给家人买房，或自己回家乡定居的意向对话菁英对话菁英瀚宫瀚宫江滨九号样板房耀世会江滨九号样板房耀世会剧院式的舞台设置，是否让你想起欧洲那些衣着华丽的绅士名流涉足剧场的身影呢?舞台布置舞台布置绅士绅士讲堂讲堂形象形象设计设计设计师设计师点评点评一一种种品品味味诠诠释释 一一种种举举止止气气韵韵 一一种种追追求求定定义义 一一种种生生活活高高度度BOBO senior etiquette chief lecturer on color study of Chinese ladies During the
6、 above working period, I was mainly responsible for planning and organizing different events and took charge of monitoring the execution process, drafting ad messages, collecting event information and market feedbacks, analyzing consumer database etc. I also worked as on-site compere and MC. And as
7、the marketing director, I took the job of product promotion, customer contact and media communication as well Cooperating with CD, LV,i.T,CK,D&G,Y3,DK,NIKE, NINE WEST, ONLY, JACK JONES, VERY MODA, LYCRA，GOLDENPLACE successfully.I am a warm-hearted and ebullient person with an open mind. I work very
8、hard and willing to take responsibilities. Never move back when facing difficulties. And I have very good on-site directing capability. Education1999/072003/07:Broadcaster/Presenter/RecordingShanghai Academy Of Drama1999/072003/04:Law BachelorEast China University Of Politics And LawAccount manager
9、tony GU Managing a portfolio of agencys largest accounts, for major high-profile clients and top business leaders. In charge of up to 5 brands under high-profile group like P&G at the most, which range from skin care products to FMCG products, such as Vidal Sassoon, Illume, Lenor, Pampers, whisper.
10、Having build strong project management skills. Obtaining great loyalty of the customers by delivering excellent work, significantly boosting the relationship with the clients with expertise and helping the clients develop and execute online marketing strategies to grow sales and market share while i
11、ncreasing customer loyalty and brand awareness with the value-based approach. Cooperating with CD, LV,i.T,CK,D&G,Y3,DK,NIKE, NINE WEST, ONLY, JACK JONES, VERY MODA, LYCRA，GOLDENPLACE.EducationFudan University (Distance Education College)Major in Computer Science and Technology (Benke) Jiang Su Bell
12、CollegeMajor in Computer Science and Technology （Dazhuan）Languages skills Chinese Mother tongueEnglish 9 years plus practice, reading, writing (excellent), speaking (fluent), succeeding in the exams of CET-6, TOEFL and TOEIC. French 2 years practice, reading (excellent), writing, speaking (intermedi
13、ate).Spanish & Japanese Basic knowledgeImportant qualitiesCommunicative, self-starter, team-player, commercial instinct, adaptableHobbies Travel, computers, reading, meeting people.Citi Bank fiance consulting expert Name: Yang Jie Citi Bank Grand China VIP finance consulting expert Graduated in Hava
14、rd University, U.S., Master of Business Administration more than 6 yrs experience, Among them, 3 yrs have been spent in U.S, 3 other yrs have been spent in Shanghai. Mainly in charge of invest consulting, personal finance consulting, zero-risk invest consulting. Senior Stylist Name: TommyPromiscuo.M
15、ission: To inspire creativity and expand peoples knowledge of art, design, and the salon business.Hair Style Contributions: One of the first in the market to introduce Atlanta to rollout thermal reconditioning and hair extensions.Member of: The Salon Owners Association Salon: Miva Salon Tommy Promis
16、cuo began his career as a graduate of the International University of Cosmetology in 1975 and went on to train with Vidal Sassoon in London. As a member of the John Paul Mitchell Systems elite education team, he has worked with some of the worlds top hair fashion designers, including Richard Dalton,
17、 Steven Moody, Robert Cromeans, Jeanne Braa, and John and Suzanne Chadwick.In 1981 tommy opened Godiva Salon in Atlantas upscale Buckhead community and spent the past 25 years building a loyal clientele with his unique approach to hair styling.This unique approach includes tommys ability to create h
18、is designs to individually complement the facial characteristic of each client through a process of balance and proportion.As well as running Godiva and owning five family hair salons throughout Georgia and Alabama, tommy is a gifted speaker and educator who travels throughout North America and Euro
19、pe lecturing at various tradeshows, conferences, workshops and seminars about the different trends and facets of the hair industry and salon business.tommys most recent accomplishments were being appointed as a master Associate and winning the prestigious position of Platform Team Member for John Pa
20、ul Mitchell Systems.Senior StylistName: Sam Folton Mission: To create and bring the new trend of style.Hair Style Contributions: achieved rave reviews from clients who look forward to having their hair cut on a regular basis. Committed to providing the best possible service, for each individual clie
21、nt, you can count on an expert professional haircut.Member of: New Kool style Association Salon: TBKS Salon Sam has 19 years experience in the Hair-styling field, focusing on the latest trends in haircutting. After completing 1800 hours of training at The Hair Experts Barber School, a division of Oh
22、io State Cosmotogoly and Barber School in 1987, moved to Alexandria, where she has called home ever since. Licensed in Ohio and then Virgina, Sam has worked at Valentinos Hair Salon of Falls Church and visiting home bound clients.As an entrepreneur, Sam is committed to work/life balance for busy off
23、ice workers and hair-stylists in the Washington DC Metropolitan area.Sam created Office Cuts in 2000 and has been doing on-site haircuts for 6 years.Experienced in cutting and styling men and women with all types of hair needs in the office.空中豪廷签约仪式暨业主答谢会空中豪廷签约仪式暨业主答谢会本次活动将以东阳海德华美达大酒店为主会场，将在义乌，金华，杭州
24、三地开设分会场，江滨九号将在四地同时签约授勋仪式，造成四地同时震撼的效果，在不同地方的东阳人心中留下深刻印象。东阳海德华美达大酒店主会场，以江滨九号项目签约仪式+慈善晚宴的活动形式为主，邀请来宾参加江滨九号慈善晚宴，在晚宴过程中，将进行江滨九号的开盘仪式，项目提升人们的生活品质的同时，也将项目的社会形象大大提升。活动方式活动方式舞台效果图舞台效果图活动前将制作一个以“欧洲代表性的建筑城堡”为仪式道具，城堡两边将设有两个启动球仪式开始时，主持人将邀请领导按下两边的启动球，此刻从城堡中缓缓升起，江滨九号LOGO展现在来宾面前。同时舞台上的焰火此刻也绽放出耀眼的光彩，寓意着江滨九号的每位业主的生活将
25、如礼花般绚烂启动仪式示意图LOGO两边的启动球装置缓缓升起的LOGO装置将鼎换成右边的城堡道具城堡道具参考图签约启动仪式签约启动仪式沿用欧式皇室为骑士授勋仪式，邀请意大利驻沪大使夫妇，为江滨九号的业主授予金钥匙。签约授勋仪式签约授勋仪式慈善晚宴开始，现场客户进行用餐，晚宴形式以圆桌式宴会形式进行，客户在用餐的同时观看节目，参与慈善拍卖活动。现场将邀请著名慈善机构的负责人到场，配合此次慈善活动进行，也体现活动的真实性。 热 情激 情震 撼 残疾学生自强不息，舞动人生的感人场面 Video Story（或现场演绎）慈善拍卖出现，主持人 Interview萨顶顶 表演、沙画 表演等慈善晚会慈善晚会国
26、际巨星 刘欢邀请国内实力歌手，刘欢现场演绎经典曲目，能在现场的受众人群中引起共鸣，表达追寻江滨九号的心情。慈善晚宴节目慈善晚宴节目沙画表演姓 名： 顾辰泓性 别： 女 居住地： 上海市 毕业学校：上海大学美术学院参加多次大型活动演出从事沙画表演时间为2年特点:风景，建筑，动物慈善晚宴节目慈善晚宴节目在拍卖前，由模特将拍品在现场进行走秀展示，能让现场观众更加直观的欣赏拍品，也是能让现场拍卖的热情高涨，为慈善事业募得更多的利益。慈善展示拍卖慈善展示拍卖邀请浙江电台城市之声（FM107）作开盘的全省直播的电台媒体，进一步造成全省范围的影响。媒体直播媒体直播此次活动将进行全球的同步直播，通过著名专业网
27、站向全球直播，将此次盛会影响力进一步扩大。费用匡算费用匡算1.杭州东阳老乡星巢汇舞美搭建 ￥30000AV设备 ￥ 20000氛围布置 ￥ 15000演艺礼仪 ￥ 15000奢侈品 ￥ 40000茶歇 ￥ 5000小计 ￥ 125000服务费15% ￥ 18750税收10% ￥ 12500合计 ￥ 156250说明：礼品费用不包含在本报价里面。2.瀚宫江滨九号名流品鉴会舞美搭建 ￥ 30000AV设备 ￥ 20000氛围布置 ￥ 20000演艺礼仪 ￥ 35000餐饮费 ￥ 50000小计 ￥ 155000服务费15% ￥ 23250税收10% ￥ 15500合计 ￥ 1937503.瀚宫江滨
28、九号样板房耀世会舞美搭建 ￥ 35000AV设备 ￥ 20000氛围布置 ￥ 25000演艺礼仪 ￥ 30000形象包装团队 ￥ 40000茶歇 ￥ 15000小计 ￥ 165000服务费15% ￥ 24750税收10% ￥ 16500合计 ￥ 2065004.空中豪廷签约仪式暨业主答谢会酒店费用： ￥ 300000（东阳，杭州，金华，义乌各顶一家酒店）演职人员： ￥ 750000视频同步： ￥ 60000网络直播： ￥ 40000电台直播： ￥ 30000奢侈品出场费： ￥ 250000物料制作，现场布置： ￥ 100000服务费10%： ￥ 153000税费10%： ￥ 153000总计费
29、用： ￥1836000总计费用：￥总计费用：￥ 2,392,500活动控制活动控制项目管理项目管理前期筹备前期筹备现场实施现场实施后期总结后期总结现场实地考察现场实地考察 嘉宾邀请嘉宾邀请 工作分工工作分工策划案定稿策划案定稿与第三方协调、沟通与第三方协调、沟通相关物品的设计与制相关物品的设计与制施工安排施工安排 客户会安排客户会安排现场接待现场接待 现场控制现场控制危机管理危机管理摄影集制作摄影集制作 反馈表整理反馈表整理活动总结活动总结关于水映关于水映部分经典案例介绍部分经典案例介绍 2002MTV-2002MTV-莱卡莱卡 风尚颁奖大典和风尚颁奖大典和2003ChannelYoung20
30、03ChannelYoung莱卡莱卡 风尚颁奖大典风尚颁奖大典杨澜访谈录品质之墅 生活之城地中海别墅恒和依山郡开盘暨产品推介会恒和依山郡开盘暨产品推介会特别声明特别声明 本案所有创意和文字资料属于上海水映品牌推广机构杭州分公司所有，本案创意、文字和图片已提交上海君策律师事务所备案，任何其他公司和个人不得以任何形式传播本案创意和文字，上海水映品牌推广机构杭州分公司拥有对未经授权而进行本案任何形式传播者追究相关责任的权利。望相关公司予以配合。谢谢！Thanks for your attention！上海水映品牌推广机构杭州分公司Add:上海市上海市静安区愚园路168号环球世界大厦808室Tel:86-21-5100 1752Add:杭州市假山路新青年广场B座1105室Tel:86-571-8833 4229Web:
