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1、ReadingUnit1AdvertisingUnit 1 课件描述：课件描述： 本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。LEAD-IN: Water protection Sales of Coco Colalearnmore about adsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWORDS-MATCH
2、ING1. persuade2. welfare3. skilful4. cure5. mental6. trick7. motto8. intelligencea the ability to learn, understand and think about sth.b. good at doing sth., especially sth. that needs ability or trainingc. the general health, happiness and safety of a person or a groupd. make an illness or problem
3、 go awaye. a short sentence or phrase that tells the aims and beliefs of a person or a groupf. related to the thoughts and the mindg. sth. done to fool someone else, or as a jokeh. make someone do sth. by giving them good reasons hcdfea Before reading bgFAST-READING1 What do advertisements encourage
4、 people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Para.6Br
5、ief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别辨别) an ad?Public service adsThe advice on ads Detailed Reading1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in n
6、ewspapers and on TV.4. PSAs and commercial ads use some of the same methods.5. Commercial ads can give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA. Further Readingnot always not only PSAsWhats the similarities and difference betw
7、een commercial advertisements and public service advertisements? Post-reading (Consolidation) Commercial adsPSAsPlaces foundMeans used billboards, newspapers, magazines, the Internet, radio, televisionuse attractive and original images and creative languageCommercial adsPSAspurposeexpensebelievable?
8、examplesto promote a product or serviceto educate peoplechargedfree of chargenoyescommercialscommercialsAdvertisementsAdvertisementsPSAsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, radio, TV, TV, images, images, languaglanguageeReading strategy:readingexpositorywriting（说明文）（说明文）introduction of subjectsupporting detailsconclusiona subjectHOMEWORK:1. Finish the article on Page 95.2. List the difficult language points on your notebook.3. Retell the article about advertisement .
