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1、北京大学管理咨询协会Consulting Association of PKU Consulting Association of PKUCase Interview-Profit Down First北京大学咨询管理协会 Consulting Association of PKUCase InterviewMany management consulting firms,especially the strategy firms likeSecondThird Consulting Association of PKU FirstSecondThirdThese problem-solvin
2、g exercises, known generally as “case questions -screen candidates-determine which people really have what it takes to be a real, live, card-carrying management consultant.北京大学咨询管理协会Case Interview Consulting Association of PKUFirstSecondThirdFifthTo help you get a handle on them, we have identified
3、four different categories of questions:1. Market-sizing questions2. Business operations questions3. Business strategy questions4. Big base (Strategy , Marketing , Human Resources )北京大学咨询管理协会Case Interview Consulting Association of PKUFirstSecondThirdFourthFifthBusiness Operations Cases-Profit Down“O
4、perations refers to all the things involved in Running a business Getting product out the door.北京大学咨询管理协会 Consulting Association of PKUFirstSecondThirdFourthFifthIn a manufacturing plant,this would include -The purchasing and transporting of raw materials, -The manufacturing processes, -The scheduli
5、ng of staff and facilities, -The distribution of the product,-The servicing of equipment in the field北京大学咨询管理协会Business Operations Cases-Profit Down Consulting Association of PKUFirstSecondThirdFourthFifthIn its broadest sense, operations would even include -The sales and marketing of thecompanys pr
6、oducts -The systems used to track sales.北京大学咨询管理协会Business Operations Cases-Profit Down Consulting Association of PKUFirstSecondThirdFourthSome of the most typical case questions of this type are those that require the candidate to explain why a companys sales or profits have declined.北京大学咨询管理协会Busi
7、ness Operations Cases-Profit Down Consulting Association of PKUFirstSecondThirdFourthFifthOptimizing Your Business Operations AnswersRequire basic business knowledge (or, in place of that, a good deal of common sense)Require the candidate to think like a detective.北京大学咨询管理协会 Consulting Association o
8、f PKUFirstSecondThirdFourthFifthFor exampleAn airline has been losing money while its market share has increased. 北京大学咨询管理协会Optimizing Your Business Operations Answers Consulting Association of PKUFirstSecondThirdFourthFifthThere could be many reasons for this: -Revenues might be down ticket price w
9、ars lower ridership growing accounts payable北京大学咨询管理协会Optimizing Your Business Operations Answers Consulting Association of PKUFirstSecondThirdFourthFifth-Costs might be higher higher fuel costs greater landing fees higher plane maintenance costs北京大学咨询管理协会Optimizing Your Business Operations Answers
10、Consulting Association of PKUFirstSecondThirdFourthFifth-The airline could be operating more inefficientlyhigher passenger loads might require it to lease additional aircraft or pay staff overtime北京大学咨询管理协会Optimizing Your Business Operations Answers Consulting Association of PKUFirstSecondThirdRule
11、No. 1: Isolate the main issue! The first step in identifying a good answer is to separate the wheat from the chaff. Youll be able to apply your energy to working out a good conclusion to the problem.北京大学咨询管理协会Rules Consulting Association of PKU FirstSecondThirdRule 2: Apply a framework! Frameworks w
12、ere made for cracking operations questions! -Sift through lots of data -Organize your answer “If the airline is losing money, it has something to do with either costs or revenues北京大学咨询管理协会Rules Consulting Association of PKU FirstSecondThirdRule 3: Think action! Operations questions never end with a nice, neat analysis. Action. Something needs to be done. As a consultant, you will be hired to give advice. As a candidate, your analysis must drive toward a solution. 北京大学咨询管理协会RulesThe EndThe End Consulting Association of PKU
