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1、Starbuckssupply chain Contents nThe introduction of StarbucksnStarbucks market positioning strategy nSupply Chain ManagementnSupply chain system of Starbucks nAdvantages of supply chain The introduction of StarbucksnIn 1971, starbucks was born in Seattle civilian traditional marketnIn 1996, into the
2、 global 32 markets, daily increased 3-4 shopsnIn 1998, Tongyi Starbucks formally established by United States Starbucks Coffee International company and Tongyi companynNow, starbucks has spread to many parts of the world, provides the high quality coffee and service.The brand Now, Starbucks has beco
3、me the United States, and around the world famous brand. the secret of success is constancy of brand strategy, accurate positioning and unique qualities. Starbucks market strategy Only a few years time, Starbucks in China has become a fashionable pronoun. Its logo is not just a cup of coffee, but a
4、brand and a culture. Supply Chain ManagementnThe company enterprises must adopt the type of management mode, many companies rely on it.nThe integration of the supply chain improved ability to response market changes, reduce costn Electronic enterprise represent not just opportunities, but also a big
5、 challengesThe supply chain of StarbuckThree channels Starbucks supply chain need to support three channels: Special channel Direct channel Retail channel Special channel is airlines and other retail service; Direct channel handle mail-order business; Retail channel is work for own shops and joint v
6、enture shops services. Starbucks consulting technology applicationn Bar coden nThe sales management system n nElectronic Data Interchangen nRapid response systemn Bar codenUse a group of parallel lines symbol instead of each commodity code , reading by the machine with scanning function, make the de
7、coded commodity sale and incoming material input the computer, then use the computer to calculations and application. Sales management system nStarbucks rely on pos machines to provide data, starbucks has fixed report format, each branch report these data through , make a order about once a week, wi
8、th professional logistics company responsible for distribution. Electronic Data InterchangenBased on the computer to computer manner, automatic transmission and processing material without human intervention .In this circumstances, , retailers can transmission material convenient,like purchase order
9、s, invoices, return single, inventory etc.Rapid response systemnIs a high efficient inventory management system, the design purpose is to reduce lead time on the retail restocking organization , reduce inventories investment, improve the service level, reduce the costs of transportation.Advantages o
10、f supply chainnFully grasp the sales and inventory status of business point to provide estimate exactly, reduce inventory cost nEstimate the amount of demands, reduce the number of emergency order nCalculate by computer make work efficiency and reduce errors by human nThe whole supply chain with a high transparency, make good use of the resources, improve efficiency.nKeep in touch closely with the suppliers, make suppliers have ample time to supply timely, as to make a better environment for customers.nImproving the companys image can make better cooperation with suppliers. Thank you!
