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1、revenue n.Situational questions and answers.Q1: What are the three _(收入来源） of the traditional newspapers?Ans:_.(报摊销售、订购和广告) Q2: If you were New York Times, what new ways would you explore as_? (广告收入下降)Ans:_(网络收费)n. income from business activities or taxes 收入revenue resourcesnewsstand sales, subscrip
2、tion and advertisingthe ad revenue fallsto charge for Web accessMoreActive reading 2: ResourcesActive reading 2: Resourcesrevenueexplore more resources of revenueYes, we need to 开辟财源开辟财源扩大财源扩大财源open up new resources of revenueallocate 20% of revenue to拨出拨出20%20%的营业收入用于的营业收入用于Yes, we should increase
3、our.revenue stamp 印花税印花税总收额总收额gross revenue赋税收入赋税收入tax revenue国内税收国内税收internal revenue 收益债券收益债券revenue bond Active reading 2: ResourcesActive reading 2: Resourcescapture v. , n.vt. to catch sb. or sbs attention 抓住， 捕获n. the act of catching sb. or sth 抓住，捕获Identify the different usage of capture.1.Th
4、e book captured the little boys heart with its beautiful illustrations(插图) 2.Becoming more creative means paying attention to that endless flow of ideas you produce, and learning to capture and act upon the new thats within you. 3. In his traveling report, he tried to capture the beauty of the Great
5、 Waterfalls. 4. The criminal was captured when trying to escape from the city. ( (捕获捕获) )( (记录下记录下的壮美的壮美) ) ( (捕捉脑子里的想法捕捉脑子里的想法) )( (使小男孩着了迷使小男孩着了迷) )MoreActive reading 2: ResourcesActive reading 2: Resourcescaptureones heartones interest/attentionones imaginationa titlethe headlines赢得某人的爱吸引某人激发某人的想
6、象力赢得比赛成为头条captureto be in the headlines to hit the headlinesto grab the headlinesto make the headlinesheadline newsmain storytop storylead(ing) story头条新闻头条新闻Identify the meaning of the collocations.成为报纸头条成为报纸头条sparkleActive reading 2: ResourcesActive reading 2: Resourcescompact a.n. smaller than mos
7、t things of the same kind 小型的，袖珍的 Group discussion: The text said compact is more neutral than tabloid. What about your opinion toward the trend of converting broadsheets into compact format? What about the echoes from the world? AgreeDisagreeclickclickActive reading 2: ResourcesActive reading 2: Re
8、sources1.37 percent of legendary broadsheet newspapers core readers would prefer the newspaper in compact format. 37% 的这些传奇性大版式报纸的核心读者更喜欢看到报纸以小型报纸的面目出现。2.2. The recent move by the Independent and the Times to launch daily compact and broadsheet editions has sparked the imagination of publishers arou
9、nd the world. 最近，伦敦的 独立报和 泰晤士报双双推出小报和大报版本， 这无疑擦亮了全世界出版人的想象力。AgreeActive reading 2: ResourcesActive reading 2: ResourcesBack1.Yet the evidence of a global trend of broadsheet newspapers converting to compact formats is inconsistent. 但大报向小型版式转变的全球趋势表现出来的却是不一致的迹象。2.Several broadsheet papers have change
10、d to a smaller format recently , but still people would rather call them compact instead of “ tabloids “, probably a reputation thing. 近来一些大报已将版式改小，但仍然没有人将其称为“ 小报” ，可能与名声有关。3.Would compact editions slow down the decline of newspapers? It would still be a big problem that all large circulation newspa
11、pers have to be confronted with. 袖珍版报纸真能减慢下滑的趋势吗？这仍将是发行量大的报纸所面临的一个大问题。DisagreeActive reading 2: ResourcesActive reading 2: ResourcesBacknevertheless adv.adv. despite the idea that you have mentioned 尽管如此，不过Translate sentences.1.It is a difficult race. Nevertheless, nearly 1,000 runners participate i
12、t every year.2. 这是一项艰难的比赛。尽管如此，每年还是有近这是一项艰难的比赛。尽管如此，每年还是有近10001000名赛跑者参赛。名赛跑者参赛。2.亚历山大二世是一位令人难以捉摸但仍很有趣的苏格兰国王。亚历山大二世是一位令人难以捉摸但仍很有趣的苏格兰国王。 Alexander II was an obscure but nevertheless an interesting Scottish King.Active reading 2: ResourcesActive reading 2: Resourcessurvey n., v.1. The U.S. economy re
13、mains weak but there are some faint signs that the pace of decline is moderating, the Federal Reserve said Wednesday in its latest survey on business conditions around the nation.2. The latest survey conducted by the Federal Reserve Wednesday struck with lightly positive tone on business conditions
14、around the nation. 例1survey沉降到句末，作为状语，显示为次要成分。例2survey为主语，显示为句子的出发点. 可以推想：联邦储备局的分析会沉降到第二句话中。n. a set of questions that you ask a large number of people or organizations 调查，考察v. To ask people questions to find out their answers调查(民意)Identify how “survey” is placed in sentences.Active reading 2: Resou
15、rcesActive reading 2: Resourcesintegrity n.n. the quality of always behaving according to moral principles 诚实，正直Translate the following headlines.1. Saving newspapers at the expense of integrity? 2. Integrity: Our still cherished principles? 3. Saving newspapers suffered a tremendous loss of integri
16、ty and respect.挽救报纸的过程令正直与尊重蒙受巨大的损失。挽救报纸的过程令正直与尊重蒙受巨大的损失。以牺牲正直的代价挽救报纸吗？以牺牲正直的代价挽救报纸吗？正直：还是我们珍惜的准则吗？正直：还是我们珍惜的准则吗？MoreActive reading 2: ResourcesActive reading 2: ResourcesintegrityIdentify the meanings of the following phrases.1.a man of integrity 2.moral integrity 3.people of unyielding integrity4.
17、territorial integrity5.in its integrity6.Professional integrity1.正直的人正直的人2.骨气，气节骨气，气节3.硬汉硬汉4.领土完整领土完整5.完整，原封未动完整，原封未动6.职业操守职业操守Active reading 2: ResourcesActive reading 2: Resourcesmoreover adv.adv. used for introducing an additional and important idea to support what you have just mentioned 此外，而且 T
18、ranslate the following sentences into Chinese.1.There is an increasing opposition against death penalty. Moreover, there is now evidence that many executed prisoners were innocent.越来越多的人反对死刑。而且，有证据显示许多被执行死刑的囚犯越来越多的人反对死刑。而且，有证据显示许多被执行死刑的囚犯是无辜的。是无辜的。 2. There are some faint signs that the pace of decl
19、ine is moderating. Moreover, the customers confidence has been restored to some degree.有微弱迹象显示衰退的趋势放缓。而且消费者的信心也有某种程度有微弱迹象显示衰退的趋势放缓。而且消费者的信心也有某种程度的恢复。的恢复。Active reading 2: ResourcesActive reading 2: Resourcesclose downTo stop doing business or operating permanently (永久)关闭Fill in the blanks with the a
20、ppropriate form.1.Small shops _(纷纷倒闭) because of competition from large chains(大型连锁店).2.The local government _(计划关闭) private coal mines in Shangxi province. are closing downplans to close downActive reading 2: ResourcesActive reading 2: Resourcesin a bidin an attempt 企图，企图， 努力努力Translate the sentenc
21、e into Chinese.The large chains cut prices just before Christmas in a bid to support sales.大型连锁店在圣诞节前降价促销。大型连锁店在圣诞节前降价促销。Situational discussion1. Do you think the bid to cut prices for sales is effective?2. Provide more advice.free tastefree busfeedback good qualitygood sales servicebuy one, give yo
22、u twocatering to customers needs Active reading 2: ResourcesActive reading 2: Resourcesrefer toasTo mention sb./sth. when you are speaking or writing 将看作是Fill in the blank.Even as a child, he_(就称呼父亲为斯蒂夫).Collocations: identify the meanings. refer to sth.提及某事；有关、针对某事refer back to sth. 再次提及refer sb. t
23、o sb.将某人提交给他人处理referred to his father as SteveActive reading 2: ResourcesActive reading 2: ResourcesMorerefer toasList all similar phrases in the same structure. V. + sb./sth.+asdefine sb./sth. as 将将看作是，将看作是，将定义为定义为think of sb./sth. as 将将看作是看作是regard sb./sth. as 将将看作是看作是consider sb./sth. as 将将看作是看作是
24、conceive of sb./sth. as将将考虑为考虑为/构思为构思为view sb./sth. as 将将看作是看作是take sb./sth. as 将将看作是看作是identify sb/sth. as辨认，确认辨认，确认 Active reading 2: ResourcesActive reading 2: Resources1.1.风暴之前的平静风暴之前的平静2.2.愉快平静的一刻愉快平静的一刻3.3.发行量下滑发行量下滑4.4.广告收入广告收入5.5.报纸定价报纸定价6.6.价格敏感的产品价格敏感的产品7.7.恶性循环恶性循环8.208.20多年来的长期趋势多年来的长期趋势
25、9.9.每天读报的人数从每天读报的人数从下降到下降到10.10.逐分逐秒地监视逐分逐秒地监视1. the quiet before the storm2. a moment of peace and pleasure3. Circulation has declined.4. the revenue from advertising5. cover price6. a price-sensitive product7. vicious circle8. a long-term trend of 20 or more years9. Daily readership falls fromto10
26、. monitor minute by minuteUseful expressionsActive reading 2: ResourcesActive reading 2: ResourcesMoreUseful expressions11.11.报纸的发行量报纸的发行量12.12.激烈竞争激烈竞争13.13.印刷和生产成本印刷和生产成本14.14.意在意在15.15.提供一个便利的窗口提供一个便利的窗口16.16.最喜欢的莫过于最喜欢的莫过于17. 17. 不记得不记得的时候的时候18.18.不可否认不可否认的影响的影响19.19.定期定期20.20.这样的评语常见于这样的评语常见于11
27、. circulation figures12. ferocious competition13. printing and production cost14. in a bid to15. provide an easy outlet for sb.16. Theres nothing sb. likes more than17. dont remember a day when 18. Its hard to deny the impact of19. on a regular basis20is a comment which occurs regularlyActive readin
28、g 2: ResourcesActive reading 2: ResourcesMore21.21.不会轻易消失的不会轻易消失的22.22.创造新的收入来源创造新的收入来源23.23.增加市场份额增加市场份额24.24.尊崇尊崇的原则的原则25.25.比比享有更大影响力享有更大影响力和声望和声望26.26.是难以打破的习惯是难以打破的习惯21. wont die without a struggle22. to create new revenue streams23. to increase ones market share24. honor the principles of 25.
29、have more influence & prestige than26. a hard habit to breakUseful expressionsActive reading 2: ResourcesActive reading 2: ResourcesWord formationdown + verbdown in compound worde.g. The New York Times Company has downsized by 700 jobs. (Active reading 2, para4 ) down in phrasal verbs: verb +down e.
30、g. The Baltimore Sun is closing down its foreign news bureaux. (Active reading 2, para4 ) Active reading 2: ResourcesActive reading 2: ResourcesMoreWord formationAdd “down” to the given words and form new words townstairsloadgradedowngradedownstairsdownloaddowntownmarketdownmarketturndownturndownAct
31、ive reading 2: ResourcesActive reading 2: ResourcesMoreWord formationUse the given words to create a sentence.1.download, downtown 2. downstairs, downgrade3. downturn, downmarketAfter surfing the internet for hours to download useful information, I went downtown for shopping and entertainment.I feel worried the executives who are discussing downstairs might downgrade me.There has been a sharp downturn in demand, most newspapers in UK have to reduce the newspaper to downmarket tabloid.Active reading 2: ResourcesActive reading 2: ResourcesMore
