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1、Product Design & Designer产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述2素描色彩速写平面构成立体构成色彩构成.产品设计计算机辅助设计表现人机工程产品模型.专业课程设置的层次专业课程设置的层次基础篇基础篇深入篇深入篇目标篇目标篇产品设计 程序与方法Nanjing University of Sci
2、ence & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述3设计基本概念设计基本概念什么是设计?什么是工业设计、产品设计?什么是设计?什么是工业设计、产品设计?设计在汉语中最基本的词义是设想与计划。设计在汉语中最基本的词义是设想与计划。设计是一种由图画开始而导向物品的活动。 设计是一种选择,是一种自由。 设计是包含规划的行动,是为了控制它的结果。它是很艰难的智力工作,并且要求谨慎的博闻广见的决策。他不
3、总是把外形摆在优先地位,而是把与之有关的各个方面后果结合起来考虑,包括制造、适应手形使用操作、感知,而且还要考虑经济、社会、文化效果。 产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述4工业设计的权威定义工业设计的权威定义1 9 8 0年国际工业设计学会联合会第1 1次年会公布了修改后的工业设计定义:就批量生产的工业产品而
4、言,凭借训练、技术知识、经验及视觉感受而赋予材料、结构、构造、形态、色彩、表面加工以及装饰以新的品质和资格,称为工业设计。美国工业设计师协会的定义美国工业设计师协会的定义“ 以优化产品性能、价值和外观,提高厂商和顾客之间的相互利益为目的而进行的产品概念和特征创立和开发方面的专业服务。”关于工业设计、产品设计的定义关于工业设计、产品设计的定义产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Enginee
5、ring . Department of Design Art概述5生活用品类:家用电器、家用机具、饮食器具、家具、照明器具、卫生设备、玩具、旅行用品等;公共性商业、服务业用品类:计费机具、自动售货机、电话机、电话亭、打字机、公共办公用家具、文具、数字化办公设备、清扫设备、医疗机械、电梯、传递设备等;工业和机械设备类:机床、农用机械、通讯装置、仪器仪表、起重设备、传送系统等。交通运输工具、设备类:汽车、自行车、摩托车、轮船、机车以及其他车辆、飞机及道路照明设施、宇航设备等。 产品设计的主要种类产品设计的主要种类产品设计 程序与方法Nanjing University of Science &
6、Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述6产品设计的沿革产品设计的沿革 工业设计、产品设计是整个人类设计领域中的新军,它源于18世纪中叶的工业革命,直到19世纪末,一直少有重大的突破。而在20世纪,由于科学技术的发展,新产品的不断涌现,工业设计迅速发展壮大,成为了形成人类物质和文化环境的重要力量。在不同的历史时期,技术条件、社会思潮和设计风格都有所不同,伴随着社会精神和物质文明的发展而发展,所以它
7、是一门年轻而又充满活力的学科。产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述7 欧洲的设计总是显露出很强的文化底蕴和生活气息。比如意大利的家具设计、德国的交通工具设计。在欧洲,设计气氛相对轻松自由,设计师大多以自由职业者和个人工作室的形式工作。由此造就了许多设计明星。从包豪斯的密斯凡德罗,到今天如日中天的斯塔克总是以一些
8、大师作品来影响设计界。 产品设计的沿革产品设计的沿革产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述8产品设计的沿革产品设计的沿革 北美的设计带有浓厚的商业气息。他们着重于产品策略和设计管理方面,着重打造品牌。所以提到美国的产品设计,给人的第一印象总是设计公司,比如IDEO、frog。多文化背景使得各种设计风格、流派得以相
9、互交流、激荡互补,一直是最活跃的设计舞台。产品设计也明显带有公司设计风格的烙印。 产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述9产品设计的沿革产品设计的沿革 亚洲国家的产品设计起步较晚,但进步快,对设计教育尤其重视,许多设计师都在欧美深造,深受欧美设计思潮影响,是未来的设计中坚。比如日本,日本在其产品设计领域如同他的文
10、化一样,把世界上好的设计与自己的文化再杂糅,可以看到在产品设计中东西方文化的交融。 产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述10 国内工业设计起步较晚,真正发展也只有近十几年的时间,虽然发展速度较快,但与设计发达的欧、美及日本等国家相比较还显得很落后,设计研究的广度和深度都不够。随着设计交流的频繁,国内在设计理论的
11、研究上相对国际水平而言差距不是很大,设计思想和理念也毫不比国外逊色。只不过这些理论在中国企业中贯彻起来比较困难。 很多企业将工业设计放在产品研发部,目前规模不等的产品设计公司也开始欣欣向荣地发展起来,国家也开始重视工业设计的发展,总之发展前景比较乐观。 产品设计的沿革产品设计的沿革产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Ar
12、t概述11你适合做设计师吗?你适合做设计师吗?30%的科学家 30%的艺术家 10%的诗人 10%的商人 10%的事业家 10%的推销员 产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art概述12产品产品设计师必备素质设计师必备素质1、应有优秀的草图和徒手作画的能力。2、有很好的制作模型的技术。3、必须掌握一种矢量绘图软件和一种
13、像素绘图软件。 4、至少能够使用一种三维造型软件。5、二维绘图方面能使用平面绘图软件。 6、能够独当一面,具有优秀的表达能力及与人交往的技巧,具备写作设计报告的能力。7、在形态方面具有很好的鉴赏力,对正负空间的架构有敏锐的感受能力。 8、拿出的设计图样从流畅的草图到细致的刻画到三维渲染一应俱全。9、对产品从设计制造到走向市场的全过程应有足够的了解。10、在设计流程的时间安排上要十分精确。产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . Sc
14、hool of Mechanic Engineering . Department of Design Art概述13关于产品设计学习的建议关于产品设计学习的建议尽可能多的阅读书籍,尤其是产品方面的杂志。不要闭门造车,尽可能的走出去,多看多听多想。尽可能多画草图,激发创意、锻炼手绘功力。学习需有主次,浅尝辄止与深入研究并行。讲究设计程序,形成良好习惯。产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic E
15、ngineering . Department of Design ArtProduct Design 现代设计理论简介现代设计理论简介14产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art现代设计之现代设计之绿色设计绿色设计 绿色设计源于人们对于现代技术文化所引起的环境及生态破坏的反思,体现了设计师的道德和社会责任心的回归。
16、在很长一段时间内,工业设计在为人类创造了现代生活方式和生活环境的同时,也加速了资源、能源的消耗,并对地球的生态平衡造成了巨大的破坏。特别是工业设计的过度商业化,使设计成了鼓励人们无节制消费的重要介质。“有计划的商品废止制”就是这种现象的极端表现,因而招制了许多的批评和责难,设计师们不得不重新思考工业设计的职责与作用。 15产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . De
17、partment of Design Art绿色设计的核心是绿色设计的核心是“3R3R”, ,即即ReduceReduce、RecycleRecycle和和Reuse Reuse 不仅要尽量减少物质和能源的消耗、减少有害物质的排放,而且要使产品及零部件能够方便地分类回收并再生循环或重新利用。绿色设计不仅是一种技术层面的考虑,更重要的是一种观念上的变革,要求设计师放弃那种过分强调产品在外观上标新立异的做法,而将重点放在真正意义上的创新上面,以一种更为负责的方法去创造产品的形态,用更简洁、长久的造型使产品尽可能地延长其使用寿命。 16产品设计 程序与方法Nanjing University of
18、Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art17产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art18产品设计 程序与
19、方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art19产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department
20、 of Design Art20产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art21产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic
21、Engineering . Department of Design Art目前,交通工具特别是汽车的绿色设计备受设计师们的关注目前,交通工具特别是汽车的绿色设计备受设计师们的关注 在不少国家和地区,交通工具不仅是空气和噪声污染的主要来源,并且消耗了大量宝贵的能源和资源。新技术、新能源和新工艺的不断出现,为设计出对环境友善汽车开辟了崭新的前景。不少工业设计师在这方面进行了积极的探索,在努力解决环境问题的同时,也创造了新颖、独特的产品形象。绿色设计不仅成了企业塑造完美企业形象的一种公关策略,也迎合了消费者日益增强的环保意识。 减少污染排放是汽车绿色设计最主要的问题。以技术而言,减少尾气污染的方法
22、主要有两个方面,一是提高效率从而减少排污量,二是采用新的清洁能源。另外,还需要从外观造型上加强整体性,减少风阻。 22产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art23产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of
23、 Science & Technology . School of Mechanic Engineering . Department of Design Art24产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art25产品设计 程序与方法Nanjing University of Science & Technology 20
24、05 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art26产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art现代设计之信息现代设计之信息设计设计 计算机技术的发展与工业设计计
25、算机技术的发展与工业设计 计算机技术的发展与工业设计的关系是非常广泛而深刻的。一方面,计算机的应用极大地改变了工业设计的技术手段,改变了工业设计的程序与方法。与此相适应,设计师的观念和思维方式也有了很大的转变。另一方面,以计算机技术为代表的高新技术开辟了工业设计的崭新领域,先进的技术必须与优秀的设计结合起来,才能使技术人性化,真正服务于人类,工业设计对推动高新技术产品的进步起到了不可估量的作用,计算机发展的历史本身就说明了这一点。 27产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of
26、Science & Technology . School of Mechanic Engineering . Department of Design Art28产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art29产品设计 程序与方法Nanjing University of Science & Technology 200
27、5 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art30产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art31产品设计 程序与方法Nanjing University of
28、Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art32产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art33产品设计 程序与
29、方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art34产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department
30、 of Design Art35产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art36产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic
31、Engineering . Department of Design Art37产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art38产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technolo
32、gy . School of Mechanic Engineering . Department of Design Art39产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art40产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing Universi
33、ty of Science & Technology . School of Mechanic Engineering . Department of Design Art41产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art42产品设计 程序与方法Nanjing University of Science & Technolo
34、gy 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art43产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art44产品设计 程序与方法Nanjing Universi
35、ty of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art45产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art46产品
36、设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art47产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Depa
37、rtment of Design Art48产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art49产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mec
38、hanic Engineering . Department of Design Art美国信息时代的工业设计美国信息时代的工业设计 美国是最早进入信息时代的国家,也是信息技术最发达的国家。无论是在计算机的硬件和软件方面,还是在计算机技术的应用的方面都处于世界领先地位。尤其是因特网的普及,更使美国社会全面迈入以信息产业为龙头的全新时代。 在工业设计方面,以罗维为代表的美国设计先驱先后辞世,尽管以他们的名字命名的设计公司有些依然存在,但这些大师的位置被一批新的独立设计事务所所取代。这些新型的设计事务所无论在知识结构、服务领域还是设计手段上都与传统的明星事务所大不相同,由于它们紧紧把握住了信息时代
39、的脉搏,设计业务迅速扩展,在工业界建立了良好的声誉,被美国商业周刊称为美国工业新一代的英雄。这些新型的设计咨询公司不再以著名的设计师为招牌,而是以带有“Design”字眼的名称来命名,强调了设计是一项团队活动而不是个人的工作,例如纽约的Smart Design、芝加哥的Design Logic、加州的Lunar Design等。 50产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineerin
40、g . Department of Design Art51产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art 1969年由哈特穆特埃斯林格(Hartmnut Esslinger)在德国Altensteig创办。青蛙设计公司在国际上声名卓著,成立以来获包括美国工业设计师协会(IDSA/IDEA)、国际设计杂志、国际平面设计和美国
41、时代周刊以及德国汉诺威iF设计论坛、德国联邦奖、日本“G”MARK优良设计标志、意大利SMAU等多项国际设计大奖。此外其设计作品还被美、英、德、法等国的数十家博物馆收藏。关于青蛙关于青蛙 青蛙设计公司把德意志的理性和美利坚的乐观结合起来,在国际化的创造氛围中把来自欧亚美的合作者融为一体,不断更新发展,推出新的创造成果,如索尼的特丽珑彩电、苹果易用的麦金塔电脑、罗技的高触觉鼠标、宏基的“渴望”、家用电脑等。该公司的设计范围广泛,从牙刷、网站到形象识别系统等。青蛙公司认为,一件产品的成功应表现在多个层面上,不仅要考虑其现状,也要预期未来。通过对竞争市场优势的分析研究和直觉认识,青蛙公司总结出其核心
42、理念:“形态追随情感”(Form Follows Emotion),即消费者不仅购买产品或环境,还通过使其愉悦的形态购买价值、经验和自我意识。正是这一观点驱动了该公司的“整合战略设计”程序,它是该公司多文化的核心-创造的过程促使设计计划更快、更丰富、更综合地发展。52产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art53产品设计
43、 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art54产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Depart
44、ment of Design Art55产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art56产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mecha
45、nic Engineering . Department of Design Art57产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art58产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Tech
46、nology . School of Mechanic Engineering . Department of Design Art59产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art60产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing Univ
47、ersity of Science & Technology . School of Mechanic Engineering . Department of Design Art61产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art62产品设计 程序与方法Nanjing University of Science & Tech
48、nology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art63产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art64产品设计 程序与方法Nanjing Univ
49、ersity of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art65产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art
50、66产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art67产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering .
51、Department of Design Art68产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art69产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of
52、 Mechanic Engineering . Department of Design Art70产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art71产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science
53、& Technology . School of Mechanic Engineering . Department of Design Art72产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art73产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjin
54、g University of Science & Technology . School of Mechanic Engineering . Department of Design Art74产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art75产品设计 程序与方法Nanjing University of Science
55、& Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design ArtIDEO76产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art IDEO设计公司是国际领先
56、的设计公司之一,共有员工320人,1998年的设计费收入达3千万美元。该公司的产品设计十分强调人机互动关系,使人们能以自然、方便的方式实现人机之间的信息传递。这种方式可以是视觉的、触觉的、听觉的,也可以是味觉的,甚至可以是嗅觉的,因而使人机之间的关系更加丰富和多样化。互动设计是由硬件与软件的综合而形成的,代表着信息时代产品发展的趋势。 IDEO的总经理叫汤姆凯利。汤姆与他的兄弟戴维凯利一道创办了IDEO,并把这个20人的公司发展成为有300多名设计师的一流公司。其间汤姆主持过公司运营、产品研发、市场开拓、人力资源等各个部门的工作。IDEO以其出色的产品开发与创新而著称。 关于关于IDEO ID
57、EO 77产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art78产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering
58、 . Department of Design Art79产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art80产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School
59、 of Mechanic Engineering . Department of Design Art81产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art82产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Scien
60、ce & Technology . School of Mechanic Engineering . Department of Design Art83产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art84产品设计 程序与方法Nanjing University of Science & Technology 2005 Nan
61、jing University of Science & Technology . School of Mechanic Engineering . Department of Design Art85产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art86产品设计 程序与方法Nanjing University of Scien
62、ce & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art87产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art88产品设计 程序与方法Nan
63、jing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art89产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of D
64、esign Art90产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art91产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engin
65、eering . Department of Design Art欧洲信息时代的工业设计欧洲信息时代的工业设计 从总体来说,美国的信息技术比欧洲要先进,但在某些领域,如数字通讯技术方面,欧洲国家具有自己独特的优势。就工业设计而言,欧洲国家也有自己独特的优势。欧洲悠久、灿烂的文化底蕴使设计师们在信息时代能充分展示自己的才华,使高技术以一种充满人文和艺术情调,有时甚至是令人激动的形式表现出来。正是由于这个原因,欧洲在从美国输入先进技术的同时,也向美国输出优秀的工业设计。 92产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanj
66、ing University of Science & Technology . School of Mechanic Engineering . Department of Design Art93产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art费奇(FITCH) 英国/设计咨询公司 欧洲领先的设计咨询公司和为数不多的上市设
67、计公司之一,曾连续两年获设计奖总数居全球第一,成为全球十大顶级“独立”设计咨询公司之一。该公司成立于1972年。1997年,其欧洲营业额增长幅度为26%,达到2200万英镑。该公司的世界各分部现有员工400名,设计范围包括产品设计、企业形象设计、零售业设计等方面,它在全球拥有24个国家的客户,包括3M、苹果电脑、JBL、美国电报电话(AT&T)、芬兰阿斯科(Ask)、英国Richards、欧洲迪斯尼连锁店等共240家。关于关于fitchfitch 94产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing Univer
68、sity of Science & Technology . School of Mechanic Engineering . Department of Design Art95产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art96产品设计 程序与方法Nanjing University of Science & Techno
69、logy 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art97产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art98产品设计 程序与方法Nanjing Univer
70、sity of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art99产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art10
71、0产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art101产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering .
72、Department of Design Art芬兰设计芬兰设计102产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art103产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology .
73、 School of Mechanic Engineering . Department of Design Art104产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art105产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University
74、 of Science & Technology . School of Mechanic Engineering . Department of Design Art106产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art107产品设计 程序与方法Nanjing University of Science & Technolo
75、gy 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art108产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art109产品设计 程序与方法Nanjing Univer
76、sity of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art飞利浦设计飞利浦设计110产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of D
77、esign Art111产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art112产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Eng
78、ineering . Department of Design Art113产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art114产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technolog
79、y . School of Mechanic Engineering . Department of Design Art115产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art116产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing Univers
80、ity of Science & Technology . School of Mechanic Engineering . Department of Design Art117产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art118产品设计 程序与方法Nanjing University of Science & Techn
81、ology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art119产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art120产品设计 程序与方法Nanjing Uni
82、versity of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art121产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design A
83、rt122产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art123产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineerin
84、g . Department of Design Art菲利普菲利普. .斯塔克斯塔克124产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art125产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & T
85、echnology . School of Mechanic Engineering . Department of Design Art126产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art127产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing
86、 University of Science & Technology . School of Mechanic Engineering . Department of Design Art128产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art129产品设计 程序与方法Nanjing University of Science
87、 & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art130产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art131产品设计 程序与方法Nan
88、jing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art132产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of
89、Design Art133产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art134产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic En
90、gineering . Department of Design Art135产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art136产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technolo
91、gy . School of Mechanic Engineering . Department of Design Art 尽管日本由于缺乏基础理论研究,在一些基本的信息技术,如CPU芯片、系统软件、网络技术等方面尚有一定差距。但在消费类电子产品方面,日本有其独特的优势,就是通过诱人的外观、精心设计的细部、相对低廉的价格来赢得大众市场。 日本日本信息时代的工业设计信息时代的工业设计 137产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology .
92、School of Mechanic Engineering . Department of Design Art138产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art139产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University
93、of Science & Technology . School of Mechanic Engineering . Department of Design Art140产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art141产品设计 程序与方法Nanjing University of Science & Technolog
94、y 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art142产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art143产品设计 程序与方法Nanjing Univers
95、ity of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art144产品设计 程序与方法Nanjing University of Science & Technology 2005 Nanjing University of Science & Technology . School of Mechanic Engineering . Department of Design Art145