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1、实训项目二实训项目二公司与产品介绍公司与产品介绍1实训方法实训方法能力要求能力要求实训目标实训目标掌握公司介绍和产掌握公司介绍和产品介绍的基本方式品介绍的基本方式，能够介绍自己熟，能够介绍自己熟悉的某一公司及某悉的某一公司及某种产品。种产品。 每四个人一组，将每四个人一组，将班级学生分成若干班级学生分成若干组，采用互动讨论、组，采用互动讨论、动手写作、现场展动手写作、现场展示、问答、电子文示、问答、电子文本上交的方式完成本上交的方式完成本章节任务。本章节任务。 1、能抓住公司、能抓住公司和产品的特点进和产品的特点进行介绍，行文流行介绍，行文流畅没有明显语法畅没有明显语法错误；错误；2、能灵活运
2、用、能灵活运用PPT，口头表达，口头表达相关信息。相关信息。 2一、如何介绍公司一、如何介绍公司 向投资者、合伙人、顾客或者未来的员工等介绍你的公司是公司通向成功的关键一步(most critical doorway to business success)。当你再投资者和合作者面前亮相，当你站在报告间开始侃侃而谈的一刻，听众的感受将决定将来是否进一步与贵公司合作(move forward with you to the next stage)。如果你无法激发听众的兴趣，你就没有机会介绍贵公司的先进技术(technology)、实验数据(test data)、产品展示(demo)，以及骄人的专
3、利(patents)或是精干的技术团队(technical team)。 第一节第一节 知识巩固知识巩固3一、如何介绍公司一、如何介绍公司 介绍公司的时侯要注意抓住听众的兴趣，语言简明易懂，切忌让听众感到一头雾水。介绍时要记住提到公司的名称、国籍、总部、分支机构数量、工厂、办公室等。无论介绍的风格如何因人而异，语气都要真诚，最主要的是要与听众取得有效交流。如果能够应用一些技巧，就能收到更好的效果。例如，调整语速、改变语调、音量等，避免自始至终语调平淡乏味。此外，必要时可使用一些肢体语言(physical gestures)来吸引听众的注意力(to keep your audience focu
4、sed on you)。第一节第一节 知识巩固知识巩固4二、如何制作组织结构图二、如何制作组织结构图第一节第一节 知识巩固知识巩固 组织结构图（组织结构图（organization chart），是最常见的表现雇员、职称），是最常见的表现雇员、职称和群体关系的一种图表，它形象地反映了组织内各机构、岗位上下左右和群体关系的一种图表，它形象地反映了组织内各机构、岗位上下左右之间的关系。组织结构图是组织结构的直观反映，也是对该组织功能的之间的关系。组织结构图是组织结构的直观反映，也是对该组织功能的一种侧面诠释。完整的组织结构图应包含以下内容：公司名称、一种侧面诠释。完整的组织结构图应包含以下内容：公
5、司名称、Logo；标题，其中应该包括；标题，其中应该包括“组织结构图组织结构图”字样；发布的日期、版本；结构字样；发布的日期、版本；结构图主体，以框、线、部门或岗位名称等构成；读图说明、备注；修改记图主体，以框、线、部门或岗位名称等构成；读图说明、备注；修改记录；制作部门、制作人，批准人员签名等七个部分。录；制作部门、制作人，批准人员签名等七个部分。 5二、如何制作组织结构图二、如何制作组织结构图第一节第一节 知识巩固知识巩固 制作组织结构图的软件有制作组织结构图的软件有WORD、 VISIO、WPS OFFICE等。这些软件等。这些软件非常容易找到。其中，非常容易找到。其中，WORD和和WP
6、S中，都内嵌组织结构图制作插件工具，但中，都内嵌组织结构图制作插件工具，但如果使用其中的绘图工具制作，可能会更美观一些，只是速度稍慢。如果使用其中的绘图工具制作，可能会更美观一些，只是速度稍慢。VISIO软软件制作组织结构图效率高、简易方便，建议大家使用。件制作组织结构图效率高、简易方便，建议大家使用。6三、三、FAB产品介绍法产品介绍法 介绍产品的角度和方法有很多种，其中介绍产品的角度和方法有很多种，其中FAB产品介绍法是目前一种较产品介绍法是目前一种较常用、较简单实用的产品介绍方法。常用、较简单实用的产品介绍方法。FAB是三个英文单词开头字母的组合是三个英文单词开头字母的组合. 1、特性（
7、、特性（Feature） 产品的特性其实就是产品事实状况，比如产品的原材料、产地、设计、产品的特性其实就是产品事实状况，比如产品的原材料、产地、设计、颜色、规格等，用眼睛能观察到的外部信息。颜色、规格等，用眼睛能观察到的外部信息。2、优点（、优点（Advantage） 产品的每一个特点都可以引申出产品的优点，当产品拥有明显的优点产品的每一个特点都可以引申出产品的优点，当产品拥有明显的优点后，就使产品具备了强大的说服力。后，就使产品具备了强大的说服力。3、好处（、好处（Benefit） 产品的特性以及优点可以伸展为消费者购买此产品的好处。产品的特性以及优点可以伸展为消费者购买此产品的好处。第一节
8、第一节 知识巩固知识巩固7把下面关于组织结构图的一段对话翻译成英文。把下面关于组织结构图的一段对话翻译成英文。约翰：茱莉亚，那是什么？茱莉亚：哦，那是公司组织结构图。约翰：能给我讲讲这个图吗？茱莉亚：好的。位于最上面的是董事会，董事会决定公司所有的重大事件.约翰：董事会决定董事长的人选吗？茱莉亚：是的。约翰：总经理做什么？茱莉亚：他管理公司，也决定副总经理的人选。约翰：一个公司有多少副总经理？茱莉亚：这取决于公司的大小。像福特那样的大公司可能有几百位副总经理。约翰：哇，那可不少。副总经理主要负责哪些工作呢？茱莉亚：负责软件开发、客户服务和市场营销。约翰：总监也在总经理下面？茱莉亚：是的，除非他
9、是董事会的董事。约翰：你知道的不少啊！茱莉亚：知道一点儿而已。第二节第二节 实际运用实际运用任务一任务一8第二节第二节 实际运用实际运用Suggested answers for task 1John: Julia, whats that?Julia: Well, that is the chart showing our companys organizational structure. John: Could you tell me something about it?Julia: OK. On the top, it is the Board which makes all the
10、important decisions for the company. John: Does the Board decide who the President is? Julia: Yes. John: What does the general manager do?Julia: He runs the company. He would also pick the vice general managers.John: How many vice general managers does a company have?9第二节第二节 实际运用实际运用Suggested answer
11、s for task 1Julia: That depends on the size of the company. Big companies like Ford may have hundreds of vice general managers.John: Wow. Thats a lot. What kind of job are the vice general managers responsible for?Julia: They are generally responsible for the development of software, customer servic
12、es and marketing.John: The directors are under the general manager?Julia: Yes, unless he is in the Board of Directors.John: You already know a lot.Julia: Just a little.10把下面湖南纺织品有限公司介绍翻译为英文。把下面湖南纺织品有限公司介绍翻译为英文。湖南纺织品有限公司 公司成立于1985年5月,经过十多年的努力，如今已发展成为以纺织品、服装外销为主，兼营轻工、工艺、土畜、五矿和化工等产品外销，以及集服装生产、化工生产、房地产开
13、发、汽车修理、仓储运输等多种经营为一体的综合性外贸企业，业务遍及欧美等三十多个国家和地区。公司多次被湖南省政府、省直工委、省外经贸厅（原省外经贸委）授予创汇、创利“双十强企业”、“双文明建设单位”、“外贸先进工作单位”等多种荣誉称号；连续多年名列全国进出口总额最大 500强企业之一；连续多年被中行湖南省分行评为特级资信（AAA）企业。 公司主要经营的品种有：各种支数的棉纱、T/C纱；各种规格的坯、漂、花色布；棉、麻、化纤及其混纺的男女童各种针织内外衣；全棉毛巾、浴巾、方巾；全棉中西式床单；全棉、麻棉、棉/化纤混纺、毛呢和其它织物面料的各式男女衬衣、夹克衫、牛仔裤、西裤、工作服、套装、连衣裙、绣
14、衣、西服、童装等。 我们热情欢迎各方朋友与我们进行平等互利的友好往来，我们的工作格言是：“诚信、真挚、互利”。第二节第二节 实际运用实际运用任务二任务二11第二节第二节 实际运用实际运用Suggested answers for task 2Hunan Textiles Imp. & Exp. CorporationSince its founding in May 1985, through dozen years development, Hunan Textiles Imp. & Exp. Corporation has become one large multiple enterpr
15、ise dealing in import and export of mainly textiles and garments, also light industrial products, arts and crafts, native produce and animal by-products, metals and minerals, chemicals etc., with business range over more that 30 countries and regions. The corporation also expand its business scope t
16、o garment processing, chemicals production, real estate, warehousing and others. The Corporation has, many times received form the Government honors of Double Excellent in Export and Profit, Advanced Enterprise in the Construction of Two Civilizations, Progressive Unit in Foreign Trade. Many years s
17、uccessively its export value ranks one of the 500 biggest in the country. It was elected by Bank of China Hunan Branch the AAA credit enterprise every year. 12第二节第二节 实际运用实际运用Suggested answers for task 2Our main products for export are: various counts of cotton yarn, T/C yarn, R/C yarn, acrylic yarn
18、and other kind of yarn; various kind of grey, bleached, dyed and printed fabrics; various types and styles of knitted underwear and outer garments of 100% cotton, 100% ramie and chemical fiber; 100% cotton face towels, bath towels and terry face cloth; bed sheets of Chinese and western style; bed sh
19、eet set of various sizes and specification; various types and styles of mens, ladies and childrens shirts, blouses, jackets, jeans, trousers, pants, overalls, dresses, skirts, suits and others.Business contacts from all over the world are cordially welcome. Integrity, Sincerely, Mutual Benefit is ou
20、r business motto.13第三节第三节 职场任务职场任务任务一任务一（一）以小组为单位，为你所熟悉的公司制作一张组织结构图，（一）以小组为单位，为你所熟悉的公司制作一张组织结构图，（二）以对话的形式介绍此公司的组织结构。（二）以对话的形式介绍此公司的组织结构。（三）教师点评。（三）教师点评。 14第二节第二节 实际运用实际运用Suggested answers for task 1Xerox Corporation Production DepartmentSales DepartmentResearch & Development SectionMaintenance Secti
21、onAdvertising SectionAfter-sales Section Shipping Department Mailing DepartmentFinancial Department Human Resources DepartmentRecruitment SectionEmployee Training Section15第二节第二节 实际运用实际运用Suggested answers for task 1A: How many departments are there in Xerox Corporation, Mr. Allen? B: Weve got six. F
22、irst of all is Production Department, which of course deals with producing the products. It is also responsible for the research and development of new products. A: I see, and then?B: Then theres the Sales Department, who do all the buying, selling, preparation and approval of contract. They have to
23、 meet customers and suppliers and do all the commodity exchange work. After that, there is the Shipping Department. Theyre dealing in dispatch and receipt of consignments.A: Why only shipping, what about air freight?B: I am glad you mention that. Of course, we often send goods by air. The name “ship
24、ping” is historical; nowadays it should be “transport”.16第二节第二节 实际运用实际运用Suggested answers for task 1A: What are the responsibilities of the Mailing Department?B: They deal with all the cables and telexes, as well as the dispatching of letters and parcels. Mrs. Smith is in charge; you are bound to me
25、et her, though you wont actually work in her department.A: And your fifth department, I suppose, is Financial Department?B: Thats right. This department probably saves the firm as much money as Sales makes.A: How can they do that, just by book-keeping?B: Oh, I expect they do a lot of other things be
26、sides keeping the books, and dont forget exchange rates. The Financial Department does all the covering of forward exchange; very important in our business.A: And the final one is the Human Resources Department, am I right? B: Yes, you are right. A: I suppose they are in charge of the training of th
27、e new employees.B: Besides this, they are responsible for the recruitment of new employees.A: I see. Thank you for telling me all of these. 17第三节第三节 职场任务职场任务任务二任务二（一）学生每（一）学生每3人一组，任意选择一家企业，根据其中文基本介绍，做出英文人一组，任意选择一家企业，根据其中文基本介绍，做出英文PPT。（二）现场做（二）现场做presentation，每人讲述一部分，使之形成一个整体。，每人讲述一部分，使之形成一个整体。（三）现场回
28、答同学和老师的相关问题。（三）现场回答同学和老师的相关问题。（四）教师点评。（四）教师点评。18第二节第二节 实际运用实际运用Suggested answers for task 2Italy Sidano (International) Home textile & Technology Co., Ltd is a prior manufactory in home textile area. Its a professional enterprise which is combined with developing, designing, manufacturing and market
29、ing. Besides, it has formed its own brand-advantage. With its corporate headquarters set in Hong Kong, Nantong Sidano Home textile Co., Ltd is authorized of charging manufacturing and marketing affairs in Greater China. Meanwhile, Sidano Home textile has invested 50 million RMB to built a new manufa
30、cturing base in the most well-known home textile center-Nantong Dieshiqiao World Home textile Center, which includes 4000 workshop, warehouse, 500 classical new products exhibition room, living district, entertaining district, etc. Basing on this, it echoes with Wuhan manufacturing base in Central C
31、hina and has formed a leading industry zone in home textile area which owns a full industry chain including developing, designing, manufacturing, physical distributing, marketing and training.19第三节第三节 职场任务职场任务任务三任务三（一）以小组为单位，向全班同学介绍一款你所喜爱的电子产品。（一）以小组为单位，向全班同学介绍一款你所喜爱的电子产品。（二）以（二）以PPT或视频的方式辅助说明产品特性及优
32、势。记住：一定要激起其或视频的方式辅助说明产品特性及优势。记住：一定要激起其他同学的购买欲，他们对你产品的喜爱程度决定了你们产品介绍的成败。他同学的购买欲，他们对你产品的喜爱程度决定了你们产品介绍的成败。（三）教师点评。（三）教师点评。20第二节第二节 实际运用实际运用Suggested answers for task 3If you like apple iphone4 very much, then you maybe not too hope to have iphone4 with the general public alike. Obviously, this time expe
33、nsive iphone4 set limit to the deluxe version will be your choice without hesitation. Nowadays, luxury customization provider Stuart Hughes formally promotes white diamond version of iphone4, which attracts the worlds full attention with its expensiveness. The total price for white diamond version o
34、f iphone4 will be up to 12,995 with 50 units limited sales globally. 21第二节第二节 实际运用实际运用Suggested answers for task 3Important parameters of iphone4 white diamond versionNetwork mode: GSM, WCDMAAppearance design: straight main screenSize: 3.5 inches, 64*960 pixelsTouch screen: capacitance touch screen, support multipoint touchCamera pixel: 500 million pixels operating systemBluetooth transfer: support for Bluetooth 2.1 + A2DPGPS navigation: supportKeyboard type: virtual QWERTY keyboardUsable space: 32GBVideo play: support MP4/3GP/AVC/AVIE-Books: support22
