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1、1优选内容Letslookatsomepictures,canyoufindsomethingincommon?2优选内容3优选内容4优选内容胡锦涛说：胡锦涛说：“星巴克咖啡店在中国发展得很星巴克咖啡店在中国发展得很快。快。如果我不是在办公室工作，如果我不是在办公室工作，我肯定愿意去星巴克经营的咖啡店坐一坐。我肯定愿意去星巴克经营的咖啡店坐一坐。”Hu Jin Tao said:StarbuckscoffeeshopinChinaisdevelopingfast.IfImnotintheoffice,IamwillingtogotoStarbuckscoffeeshop.5优选内容6优选内容7
2、优选内容ContentsHistoryAdvertisementProductsMarketshareCompetitors8优选内容9优选内容Originatedfrom:Seattle(西雅图),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)inMobyDick(摩比迪克（MobyDick），又译作白鲸记).Starbuckloveddrinkingcoffee.Adding“S”attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeea
3、sStarbuckdoes.10优选内容1971: The first starbucks opened.1982: Howard Schultz (候活舒尔茨候活舒尔茨)joined in starbucks.1987:Howard Schultz took overStarbucks.1992: Starbucks expanded its business all over the world and became public company(上市上市公司公司). Now, Starbucks has more than 7500 subbranches(分分店店) in over 3
4、0 countries.11优选内容StarbucksinChina（thefirstopenedin1985) EnjoyingEnjoying、leisure leisure 、comfort comfort and interesting are and interesting are StarbucksStarbucksculture.culture. This is similar with This is similar with Chinese traditional Chinese traditional teahousesteahouses.12优选内容 Advertisem
5、ent13优选内容Anuniqueadvertisingstrategyword-of-mouthmarketing（口碑营销）.14优选内容Besidethecoffeeitself,whatelse?15优选内容ComfortableEnvironmentComfortableEnvironment16优选内容17优选内容18优选内容19优选内容20优选内容21优选内容Whatelseagain?22优选内容23优选内容24优选内容25优选内容26优选内容27优选内容28优选内容29优选内容30优选内容31优选内容32优选内容33优选内容Backtoourquestion,whatisth
6、eanswer?34优选内容35优选内容36优选内容37优选内容38优选内容201119921971198719922011199239优选内容40优选内容Now, the green mermaid (绿色美人鱼绿色美人鱼) of Starbucks and the M of the McDonalds are both American Culture symbol. 41优选内容42优选内容To maximize the flavor of a coffee beans.将每一粒咖啡豆的风味发挥到极致。将每一粒咖啡豆的风味发挥到极致。Starbucks-shared the planet
7、.星巴克与你共享家园。星巴克与你共享家园。You and Starbucks, it is bigger than coffee.星巴克与您，不止于咖啡。星巴克与您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克你不是在上班和回家的路上就是在去星巴克的路上。的路上。星巴克，一个属于您的第三空间，在这里邂星巴克，一个属于您的第三空间，在这里邂逅你自己。逅你自己。43优选内容P R O D U C T S44优选内容productsDRINKFOODTEA45优选内容46优选内容经典咖啡热饮系列Cappuccino 卡布奇诺卡布奇诺Latte拿铁拿铁 焦糖玛奇朵焦糖玛奇朵Caramel Mac
8、chiato美式咖啡美式咖啡Caf Americano47优选内容浓缩咖啡星冰乐EspressoFrappuccino摩卡星冰乐mochaFrappuccino焦糖星冰乐CaramelCoffeeFrappuccino抹茶星冰乐巧克力星冰乐香草星冰乐芒果西番莲果茶星冰乐48优选内容浓缩咖啡摩卡CafMocha香草拿铁太妃榛果拿铁浓缩康宝蓝49优选内容印度红茶Chai Tea英式红茶English Breakfast Tea原叶红茶拿铁抹茶拿铁Green Tea Latte伯爵红茶Earl Grey Tea50优选内容51优选内容52优选内容53优选内容54优选内容55优选内容全球分布56优选内容57优选内容Competitors58优选内容Lookatthechart,whoarethemaincompetitors?59优选内容1234567891060优选内容Tohave25000chainstoresallovertheworld,justlikeMcDonalds,youcanseeitanywhere.61优选内容62优选内容
