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1、Unit 1 Advertising Do you have any idea of the top five ads groups in the world?1奥姆尼康奥姆尼康 (Omnicom)2WPP集团集团3IPG (Interpublic Group)4阳狮阳狮(Publcis Group)5电通电通 (Dentsu) Try to find out the main idea of each paragraphParagraph 1: Paragraph 2:Paragraph 3:Paragraph 4:the definition of an ad campaign the t
2、arget audience and how to determine the target audiencewhat the ad campaign sayshow to reach the audience.Discussion1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign?3.Why do you need to research your audience?4.What should your ad
3、vertising campaign be based on? An ad campaign is an organized programme of advertisements using various types of ads to a particular audience. A clear goal and target audience.Because the right message needs to be created for right people.Mainly on the target audience and the media that reaches tha
4、t particular group first.determine v.决定决定, 确定确定, 测定测定, 使下定决心使下定决心定日期：定日期：determine determine the dateThe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。你两足的大小决定了你鞋的大小。sth.to do sththat/wh-Have you determined where you are going to spend the holiday?你已决定在哪儿度假？你已决定在哪儿度假？determine t
5、o do sth.=be determined to do sth.=make up ones mind to do sth.下决心做下决心做self-determine v.自主自主,自决自决self-determination n.自主自主,自决自决(权权)appeal to：move the feeling; attract 1.有感染力；有吸引力有感染力；有吸引力Does these paintings appeal to you? 你对这些画感兴趣吗？你对这些画感兴趣吗？Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。鲜艳的颜色
6、能够吸引小孩。This music is too old-fashioned to appeal to people any longer.这首乐曲太过时，不再吸引人了。这首乐曲太过时，不再吸引人了。2.向某人恳求帮助向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁为某事向某人发出呼吁 make an appeal to sb. for sth.the way the audience will react 观众们反应的方式观众们反应的方式，其中，其中the audience will react 是定语从句来修饰先行词是定语从句来修饰先行词the way。在
7、定。在定语从句中如果先行词是语从句中如果先行词是the way 后面的定语从句后面的定语从句可以用可以用that 或者或者in which 来引导，或者省略来引导，或者省略。 做某事做某事 的方法的方法: a way to do sth a way of doing a way + 定语从句定语从句（ that/ in which / 省略省略） Rafting is a good way to experience nature. Rafting is a good way _ _ people can experience nature.in which 又如：又如：1.I dont li
8、ke the way that (in which) you talked with your parents. 2.The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best. The writing features of a handout include:1.brief introduction of subject2.supporting details3.conclusionDe
9、veloping an ad campaign Planning Its time to work in small groups. You are to discuss which of the subjects we are interested in and choose one of our ad campaign. Preparing In this step, you are to meet, discuss the three important questions so that everyone has a clear idea about the goal and targ
10、et audience in mind as well as the message in the ad and the media you will use to get your message across. You should divide the work so that group members will be responsible for a different task. Then discuss the three questions together first and decide which group member for each task.Producing
11、 Now you each put what you have written together and add logos , proofread your ad campaign proposal and correct mistakes if any. Presenting At length, present your ad campaign to the whole class by taking turns to explain why you choose the topic. Everyone in each group should have a chance to speak. And display the logos and slogan for the rest of the class to see. You can hang them on the walls in the classroom. Homework1. Workbook: P91: B1&B2.2. Unit Revision: Period 9. Good staying with you!The end !同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全
