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1、Unit 5Objective88 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 588 Notes To Passage B Activities On Passage B: Work online 5Unit 5 Objective: In this unit, you will learn: C C The obvious difference between B2B and B2C C C The features of B2B and B2C C C T
2、he unique characteristics of B2B applications C C Basic E-commerce English Writing Focus: The difference between B2B and B2C Nodus: How to make a purchase from a B2B application学学 习习 目目 标标88 Notes To Passage AHow B2B Differs From B2C Passage A1)B2C focuses on individual customer transactions, wherea
3、s B2B focuses on other businesses as the consumer. This difference creates different needs for B2B applications. Passage AB2C（电子零售商业）侧重于与个体顾客的交易，而电子零售商业）侧重于与个体顾客的交易，而B2B（企业企业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。正是这种差异，使人们对易。正是这种差异，使人们对B2B（电子零售商业）应用的要电子零售商业）应用的要求也产生了变异。求也产生了变异。 4注解
4、注解：本句中的whereas B2B focuses on other businesses as the consumer，是一个并列性从句，表示对比。create=to cause something to exist，意为促使产生。88 Notes To Passage AHow B2B Differs From B2C Passage A2)When shopping for specific items, your company may benefit from a configurator and bid function rather than browsing and sea
5、rching an online catalog. 你你的的公公司司在在购购买买具具体体明明确确的的商商品品时时，可可以以通通过过配配置置和和竞竞投投功功能能来来受受益益而而不不是是通通过过浏浏览览或或搜搜索索在在线线目目录录来来获获益。益。 44注解：注解：本句中的本句中的when shopping for specific items是典型的现在分是典型的现在分词短语做状语表时间的例子；动词词短语做状语表时间的例子；动词benefit from =to gain as a result of something , 相当于相当于 “从从 受益受益”;rather than =instead
6、 of ,意为意为 “而不是而不是”,与与a configurator and bid function 并列。并列。 88 Notes To Passage AHow B2B Differs From B2C Passage A因为是和相对稳定的名单中的商业伙伴打交道，所以你可以利用因为是和相对稳定的名单中的商业伙伴打交道，所以你可以利用虚拟个人网络来安全获取防火墙内所选应用软件，这样可以免除虚拟个人网络来安全获取防火墙内所选应用软件，这样可以免除在你的防火墙外复制数据和应用软件的需要。在你的防火墙外复制数据和应用软件的需要。 End44注解：注解：本句中动词短语本句中动词短语deal wi
7、th 意为意为”与打交道，交往或做生意与打交道，交往或做生意”等；不定式等；不定式to provide secure access to selected applications inside your firewall 是主语补足语，意为是主语补足语，意为“安全获取或提供安全进入的通道安全获取或提供安全进入的通道”；其中其中 “to selected applications”是介词短语是介词短语; thus avoiding属于现在属于现在分词短语，充当结果状语。分词短语，充当结果状语。 3)Becauseyouaredealingwitharelativelystaticlistoft
8、radingpartners,virtualprivatenetwork(VPN)technologymaybeusedtoprovidesecureaccesstoselectedapplicationsinsideyourfirewall,thusavoidingtheneedtoreplicatedataandapplicationsoutsideyourfirewall. Activities On Passage A1)Whats the most obvious difference between B2B and B2C? 5.3.1Criticalthinking2)What
9、is the common requirement of B2B type of order? 3)Do you often use a credit card for payment in B2C transaction? 4)What are the better types of search function in B2B applications?5)How many partners do you usually connect to in a B2B application to make a purchase? Activities On Passage A5.3.2.1 Gi
10、ve the Chinese equivalents of the following words or expressions:5.3.2Translationpractice1)individualcustomertransactions2)orderofficesuppliesorparts3)fairlyregularintervals4)creditcard5)linesofcredit6）searchfunction7）browsethrough8）virtualprivatenetwork(VPN)9）providesecureaccess10）customerssupplych
11、ain个体客户交易个体客户交易 订购办公用品或部件订购办公用品或部件 相当固定的间隔时间相当固定的间隔时间 信用卡信用卡 信用贷款之最高限额信用贷款之最高限额 搜索功能搜索功能 浏览浏览 虚拟个人网络虚拟个人网络 提供安全通道提供安全通道 客户供应链客户供应链 Activities On Passage A5.3.2.2 Give the English equivalents of the following words or expressions:5.3.2Translationpractice1) 1) 企业之间的电子商务企业之间的电子商务 活动的应用程序活动的应用程序 2) 2) 企
12、业和个人之间的企业和个人之间的 电子商务活动电子商务活动3) 3) 固定订单固定订单4) 4) 信用系统信用系统5) 5) 延期交货的订单延期交货的订单6 6）在线目录）在线目录7 7）买方或卖方）买方或卖方8 8）防火墙）防火墙9 9）复制数据和应用程序）复制数据和应用程序1010）顾客规模）顾客规模 B2B applications B2C transactions standing orders credit system open orders online catalog buy-side or sell-side firewall replicate data and applic
13、ations customer sizes Activities On Passage A5.3.2.3SentencetranslationfromEnglishtoChinese:5.3.2Translationpractice1)B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer.B2CB2C（电子零售商业）侧重于与个体顾客的交易，而电子零售商业）侧重于与个体顾客的交易，而B2BB2B（企企业与企业之间的电子商务活动）则侧重于以其他
14、企业为顾客业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。的交易。 2)Forexample,whenyouorderofficesuppliesorparts,youusuallyorderthesameproductsaswellasthesameamountsatfairlyregularintervals.例如，当你订购办公用品或部件时，通常你会定期地订购同种例如，当你订购办公用品或部件时，通常你会定期地订购同种且同数量的商品。且同数量的商品。 3)RepeatandstandingordersareacommonB2Brequirement.重复和固定的订单是企业与企业电
15、子商务活动中常见的必要条件。重复和固定的订单是企业与企业电子商务活动中常见的必要条件。 Activities On Passage A5.3.2Translationpractice4)B2Bapplicationsaredesignedwiththeserequirementsinmind.B2BB2B应用程序就是根据这些要求设计的。应用程序就是根据这些要求设计的。 5) A catalog to browse through is not necessarily arequirement,dependingonthetypeofB2Bpurchaseyouwanttomake.浏览商品目录
16、是否必要，则取决于你想要进行的那种浏览商品目录是否必要，则取决于你想要进行的那种B2B采购模式采购模式 Activities On Passage A5.3.2.4 Sentence translation from Chinese to English5.3.2Translationpractice1)1)你应该努力把思想集中在工作的学习上。你应该努力把思想集中在工作的学习上。( (focus on)focus on)Youshouldtrytofocusyourmindonworkandstudy.2)这这对对新新婚婚夫夫妇妇花花费费了了一一些些钱钱购购买买新新房房子子里里必必需需的的家家
17、具具purchase) 。Thenewcouplespentsomemoneyforthepurchaseofthefurniturenecessaryfortheirnewhouse.3)3)五天工作制不仅仅对国家经济和个人有好处。五天工作制不仅仅对国家经济和个人有好处。(benefit) Afive-dayweekbenefitsmorethanindividuallyandeconomically. Activities On Passage A5.3.2Translationpractice4)4)对对于于合合同同中中这这一一条条款款的的确确切切释释义义他他们们的的看看法法互互不不一一
18、致致。( (differ) differ) Theydifferwitheachotherastotheprecisemeaningofthisarticleinthecontract.5)5)总总之之，B2BB2B的的应应用用程程序序的的独独特特性性使使得得它它和和B2CB2C的的应应用用程程序区分开来。序区分开来。( (set apart)set apart) In summary, B2B applications have these uniquecharacteristics that set them apart from B2Capplications.EndB2C And It
19、s Customers 1) Organizations that sell to consumers spend millions of poundseveryyearfindingoutwhatconsumersthinkoftheirproductsandservicesandidentifyingwhatwillmotivateconsumerstobuymore.Passage B88 Notes To Passage B那那些些售售货货的的商商家家每每年年要要花花费费成成数数百百万万英英镑镑的的资资金金用用于于查查明明顾顾客客对对他他们们产产品品和和服服务务的的看看法法以以及及找找
20、出出那那些些促促使使顾顾客客购购买买更多商品的方法。更多商品的方法。44注解注解：此句中that 引导的是定语从句，修饰主语；spend money/time doing sth 表示“花钱或时间干某事”，doing 前省略了in；finding out 和identifying是两个并列的方式状语，修饰spend,而且各自带有一个what引导的宾语从句；此外动词短语motivate sb to do sth 意为：刺激某人干某事或激发某人干某事。2) Imposing your processes on your customers, changing theaccountteamwitho
21、uttellingthem,withdrawingagreedserviceswithno negotiation, canceling meetings at short or no notice, are allexamplesofcommonwaysinwhichsuppliersdisappointcustomersandultimatelyletthemdown.Passage B88 Notes To Passage B把自己的方法强加在顾客的身上、改变会计队伍而不事先告知、未把自己的方法强加在顾客的身上、改变会计队伍而不事先告知、未经协商就擅自撤销所承诺的服务、匆忙仓促地通知或根
22、本不加通知经协商就擅自撤销所承诺的服务、匆忙仓促地通知或根本不加通知地取消会议，这些都是商家使客户失望和最终失去客户的常见例子。地取消会议，这些都是商家使客户失望和最终失去客户的常见例子。 44注解：注解：本句中本句中imposing, changing, withdrawing imposing, changing, withdrawing 和和cancelingcanceling是四个动名词短语充当并列主语；是四个动名词短语充当并列主语；in which in which 引导的是引导的是定语从句，修饰定语从句，修饰waysways；动词短语动词短语 imposeimpose sth st
23、h on on sb sb 意为意为: :把某把某事强加给某人；事强加给某人；at short notice at short notice 意为：在很短的时间内通知；意为：在很短的时间内通知；letlet sb sb down down 意为：使某人失望，解散，释放。意为：使某人失望，解散，释放。 B2C And Its Customers Passage B88 Notes To Passage BEnd3）Ifoperationalproblemscropup,dontkeepquietandhopetheywontnotice,informyourcustomersingoodtime
24、-thentheyhaveachancetomanagetheimpactoftheproblemontheirreputationandbusiness.如如果果突突然然出出现现了了操操作作方方面面的的问问题题，不不要要緘緘口口不不谈谈，指指望望顾顾客客不不会会注注意意到到，而而应应及及时时告告知知他他们们。只只有有这这样样，客客户户才才有有可可能能设设法法应应付付这这种种问题给他们的名誉和生意带来的影响。问题给他们的名誉和生意带来的影响。4注解注解：if if 引导条件状语从句；引导条件状语从句；dont keep, hope dont keep, hope ,inform,inform是
25、三个并列的祈使句，而是三个并列的祈使句，而then then 后面的句子与破折号前面后面的句子与破折号前面的整个句子并列；的整个句子并列；crop up crop up 意为：突然出现意为：突然出现; ; in good time in good time 意为：意为：及时地。及时地。 B2C And Its Customers 5.6.1Tellwhetherthefollowingstatementsare(T)orfalse(F)5.6Activities1B2Borganizationsspendmillionsofpoundseveryyearfindingoutwhattheirc
26、ustomersthinkofthembecauseB2Bcontractsareoftenofhighvalue. 2Thereisapartnerrelationshipbetweensuppliersandconsumers. 3IfYouarethemostimportantpersoninyourcompany,youaremoreimportantthanyourcustomers. 4Itisnecessaryforthecustomerstofindsometimetositdownandmakecontactwiththesuppliers. 5Thesupplierssho
27、uldgettoknowasmanypeopleatcustomersorganizationaspossible. Activities On Passage BFFFFT5.6.2MatchtheEnglishontherightwithChineseontheleft5.6Activities Activities On Passage B1 big brand suppliers A 积极的措施 2 a partner relationship B 所承诺的服务 3 positive steps C 封闭 4 agreed services D 大牌的供应商 5 block out E
28、 伙伴关系 EndCredit ReferenceIn order to avoid involving more risks, the buyer and the seller should make an investigation into the credit for each other. In writing credit inquiry letters, the seller /the buyer should introduce himself/herself briefly and give the reason for the investigation. Let the
29、credit agency know of the kind of position you are seeking and why you are interested.It always includes the following details:4 4 Buyers/sellers name, address 4 4 Relations between the buy and the seller，do not give unnecessary information about the proposed customer4 4 Explain the reasons of the i
30、nvestigation4 4 Keep secret and respects 4 4 Present your thanks for their help资信询查资信询查 Basic E-commerce Writing5.7.1 A Sample of Credit Reference Basic E-commerce WritingCredit Reference资信询查资信询查DearSirTheColtonFoodstuffImport&ExportCo.,Ltd.haveaskedfora standing credit of $ 2000, but as our knowled
31、ge of thecompanyislimitedtoafewmonthstradingonanL/Cbasis,weshouldliketohavesomeinformationabouttheirfinancialandcreditstandingbeforedealingwiththeirrequest.The only reference they give us is that of their banker, theNationalBankofNigeria.Weshallbemostgratefulforanyinformationyoucanobtainforus.Yoursf
32、aithfully5.7.2UsefulExpressions(1)Anystatementonthepartofthisbankoranyofitsofficersastothestandingofanyperson,firmorcorporation,isgivenasamerematterofopinionforwhichnoresponsibility,inanyway,istoattachtothisbankoranyofitsofficers.( 任任何何有有关关个个人人、公公司司以以及及其其它它任任何何组组织织的的信信用用状状况况如如何何, 本本银银行行或或本本行行职职员员所所提
33、提供供的的情情报报, 无无论论内内容容如如何何, 仅供参考。对此本银行或本行职员仅供参考。对此本银行或本行职员, 不负任何责任。不负任何责任。)(2)Weareinformed:Thecompanyisanewly-formedcorporation,having been chartered in September of 1946 with an authorizedcapitalof$50,000withonly$500recordedashavingbeenpaidin.(据据我我们们所所得得到到的的情情报报: 该该公公司司为为新新创创立立的的公公司司, 1946年年9月月创创立立时时
34、, 其其登登记记资资本本额额为为50,000美美元元, 但但股股东东实实际际上上缴缴纳纳金金额额总总计计仅仅为为500美美元元而已。而已。)(3)Wedliketoknowtheabilityandtheconditionsofsaleofthisline.我们想了解一下他们在这方面的供货能力和销售条件我们想了解一下他们在这方面的供货能力和销售条件。 Basic E-commerce WritingCredit Reference资信询查资信询查(4)Oflate,paymentshavebeenquiteirregularlymade,andmorethanoneoccasionwehave
35、hadtopressforthem.该该公公司司最最近近在在付付款方面几乎没有准则款方面几乎没有准则, 我们曾一再催告我们曾一再催告, 然而毫无结果。然而毫无结果。 (5)Youwouldgreatlyobligemebyobtainingformeinformationastothepresentfinancialpositionofthefirmnamedontheattachedslip.如如有有幸幸由由贵贵处处得得知知附附件件中中所所提提及及的的公公司司目目前前的的财财政政情情况况, 本本公公司司将不胜感激。将不胜感激。(6)Wereallyneedmorespecificinform
36、ationabouttheirtechnology.我们需要与我们需要与该该公司技术相关更专门的资讯。公司技术相关更专门的资讯。(7)Wewouldappreciateitifyoucouldcheckupontheirreferencewithinaweek.如果你们在一周内能核查出他们的有关资料我们将不胜感激。如果你们在一周内能核查出他们的有关资料我们将不胜感激。(8)The firm under inquire is operated under a sound andexperienced management and enjoys a high reputation in thebu
37、sinesscirclesfortheirpunctualityinmeetingobligations.你你所所咨咨询的公司管理得力且富有经验，以付款准时在商界享有较高的声誉。询的公司管理得力且富有经验，以付款准时在商界享有较高的声誉。 Basic E-commerce WritingCredit Reference资信询查资信询查5.7.3 Writing Practice Basic E-commerce WritingTranslate the following sentences into English:End1) 我们对所提供的信息不负任何责任。我们对所提供的信息不负任何责任。
38、 Thisinformationisgivenwithoutresponsibility2)2)据我们了解，该公司付款及时，向其提供你方所说的信用额度似乎据我们了解，该公司付款及时，向其提供你方所说的信用额度似乎是安全的。是安全的。 Asfarasourinformationgoesthefirmispunctuallymeetingitscommitmentsandacreditinthesumyoumentionedwouldseemtobesafe.3)3)对贵公司向我方提供的任何有助于审慎决定的信息我们将感激不对贵公司向我方提供的任何有助于审慎决定的信息我们将感激不尽，当然，这将会严格
39、保密。尽，当然，这将会严格保密。 Anyinformationyoucangiveusthatwouldassistusinmakingjudiciousdecisionwouldbemuchappreciated.Itwill,ofcourse,beheldinstrictconfidence.4)4)如蒙将他的业务范围、经济情况及他在行契约方面的信誉情况如蒙将他的业务范围、经济情况及他在行契约方面的信誉情况告诉我们，则不胜感激。告诉我们，则不胜感激。 Weshouldgreatlyappreciateyourcourtesyofgivingusinformationregardingthe
40、extentofhisbusiness,hisfinancialcondition,andhisreliabilityinmeetinghisobligations.Credit Reference资信询查资信询查Simple Steps to Register A Domain Name Firstofall,youhavetofindawebsiteintheInternet,whichoffersdomains.Thenyouwillneedtocreateanaccount.Hereissomemoreinformationaboutitasfollows:The Basic Tech
41、nology Of E-commerce& Related ReadingWeneedtocollectsomeinformationinorderforustoregisteryournameorperformotherservicesforyou.Ifyouareunfamiliarwithoureasy-to-useprocedures,atanytimeyoumayclickHelp(?)“(top-right(?)”iconorleftmenuitemformoreinformation.Youmustagreetothefulltermsandconditionsofthename
42、registrationagreementbeforerequestingservice.ForthefulltextoftheagreementpleaseusetheTermslinkinthehelpsectionandreadthepagescarefully.Forcurrentprices,youmayalsowanttocheckoutthePricingInformationlinkifyouhavenotdonesoalready.The Basic Technology Of E-commerce& Related ReadingByclickingontheAcceptb
43、uttonbelowand/orbyrequestingthatA registerorhostyourname,youagreetobeapartytoandtobeboundbythetermsoftheagreement.ClickonDeclinebelowandyouwillnotbeabletoregisternamesormakeentriesinournameserverdatabaseuntilyouclickonAccept.AllAcommunicationisviaemail.Therefore,youarerequiredtokeepacurrentemailaddr
44、essinyourcontactinformationatalltimes.Asrenewalsarenon-refundable,ADomainswillsendanemailremindernotice45dayspriortoexpirationtotheemailaddressonyouraccount.Domainnameswillberenewedandcharged30dayspriortoexpirationwhentheauto-renewoptionischecked.Theremaybeaprocessingfeeassociatedforreactivatingexpi
45、rednames.Simple Steps to Register A Domain Name The Basic Technology Of E-commerce& Related ReadingEndNextyoullwanttochecktheavailabilityofthenameyouwanttoregister.Thisisavailableatanytimeinthesearchboxatthetopofthesite.Then,selectthedomainsyouwanttopurchasefromtheavailabilitylist,andclickaddtocart.Fromthecartyoucancheckoutandyouaredone.Afterawaitingperiodof12to24hours,yournamewillbeliveSimple Steps to Register A Domain Name 5.9 Work online : Work online This is the end of Unit 5Gotosomewebsitesandtrytoapplyforafreedomain:1.http:/
