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1、NatureWorks LLC聚乳酸PLA讲座NatureWorks Strategic IntentUtilize increasing consumer/government concerns over environmental & oil security issues to accelerate market adoptionIncrease focus on Brandowners/Retailers and use Co-Branding to deliver consistent message to consumer and create differentiation at
2、 the point of saleSupport converters who make commitment to dedicate lines and optimize processes to achieve economies of scale for part productionPrice NatureWorks PLA resin and Ingeo Fibers for market penetration to fully utilize Blair capacity Leverage external industry and supplier networks to e
3、nhance product development capabilities聚乳酸PLA讲座Assessing Current Market DynamicsHigher prices for fossil fuel based polymers have increased interest in NatureWorks PLA and other biopolymers.Increased environmental awareness on green house gas emissions with implementation of Kyoto Protocol supports
4、bio-based alternatives.Increasing governmental emphasis on end-of-life issues for packaging, are aiding NatureWorks messaging. Examples are Korea, Taiwan, Japan, Germany, France, Netherlands and California, USA. Brandowners/Retailers are under increased consumer pressure to make responsible choices
5、for packaging and fibers materials聚乳酸PLA讲座NE AsiaWTI CrudeNA PETWEPLAForecast聚乳酸PLA讲座Government efforts will drive further market adoptionKyoto Protocol requiring significant reductions in greenhouse gases from 2008-2012 . - PLA viewed as an alternative contributing to greenhouse gas reduction. Nort
6、h America CA, 2002 Farm BillEU Germany, Netherlands, FranceAsia Taiwan, Korea Countries with legislation in place/pending聚乳酸PLA讲座China 2008 Beijing OlympicsGreen Theme Sustainable development is now the political buzzword, and Chinas top leadership has vowed to push through various green policies. (
7、Singapore Straits Times - Nov. 15, 2005)聚乳酸PLA讲座Continuing Volume Acceleration3Q YTD 2005 Results3Q 2005 sales were 2X sales for 3Q 2004, setting another quarterly sales record.Volumes through 3Q 2005 are 205% of prior year.Geographic growth rates vary dramatically. Volumes in Asia, NA and EU each r
8、epresent 28% of total, while Japan is remaining 16%.Packaging growth rates have accelerated more rapidly, with Packaging representing 89% of our total volume and Fibers at 11%.We have broadened and strengthened our customer base, with many new customers in 2005 and more in 2006聚乳酸PLA讲座Recent Packagi
9、ng LaunchesWal-Mart has approved the use of multiple PLA rigid containers and films for mass distribution: cut fruit, fresh strawberries and other produce, donut boxes, gift cardsSalads packed in rigid containers made from NatureWorks PLA have hit the 1 million sold mark in less than 6 months. Will
10、expand use of NatureWorks PLA to package frozen pastries by the end 2005. An estimated 25 million trays will be used for sweet treats. 聚乳酸PLA讲座Newmans Own Organics advertisementCustomer Advertising聚乳酸PLA讲座“The fish prefers the natural cup”Packaging manufacturer Ci Plast is making clear egg trays fro
11、m NatureWorks PLA Marketing them throughout Western Europe to egg producers and retail chainsCustomer Advertising聚乳酸PLA讲座Bottle LaunchesBIOTA Brands of America(North America)BIOTA Brands of America was launching a line of bottles waters and was seeking a packaging solution that would make their bran
12、d stand apart.Naturally Iowa(North America)Naturally Iowa was looking for a way to differentiate their line of “organic and natural” certified milk at a consumer level.Belu Water(United Kingdom)Launched bio-based bottle in July聚乳酸PLA讲座Jivita Water Launch聚乳酸PLA讲座Coop Italys promotion of Foam products
13、.Coopbox commercialized veal meat tray in June 2005 with retailer, Coop Italy聚乳酸PLA讲座UV Color Launches NatureWorks PLA Gift Cards at Pack Expo 2005 Targeting brand owners such as Aveda, Wal-Mart (and a third Minneapolis- based retailer which we cannot name) for trials. 聚乳酸PLA讲座Panasonic Battery Blis
14、ter PacksAlkaline Battery Packs New Oxa-lide Battery Packs聚乳酸PLA讲座Fujitsu PC caseJanuary, 2005Plant-derived plastic tapped for Fujitsu PC The Asahi Shimbun Fujitsu Ltd. and Toray Industries Inc. have jointly developed an environment-friendly plastic derived from plants that will be incorporated into
15、 the bodies of personal computers. Company officials say that compared with conventional petroleum-derived plastics, the new bioplastic will save a liter of petroleum per PC. In addition, the new plastic emits 15 percent fewer carbon dioxides than conventional plastics when burned, the officials say
16、. The plant-based plastic accounts for over 60 percent of all the plastic used in Fujitsus new PC. 聚乳酸PLA讲座“Sony Erickson mobile communications Co., Ltd. experimentally produced the cellular phone, which used plant-based plastic. It is the plastic, Poly Lactic Acid, which raw material is mainly from
17、 corn. it can contribute to the saving of exhaustible resource as well as to the reduction of greenhouse gases. It says 60% (of the phone case) is biobased material, which weighs 22g.NTT Docomo, mobile carrierApril 21, 2005聚乳酸PLA讲座Growth in New Fibers Segments - ConsumablesPremium Positioning Establ
18、ished via Co-Branding with Industry & Trend Leadersi.e. Leading Apparel & Home-Textile Early AdoptersFem HygieneFirst Adopter-WIPBaby WipesBrands: P&G, KC, J&J, etc.Private Label: Nice-Pak, Rockline, Suominen, etcMass MarketHealthQuest Baby WipesArquest - Diaper LOral CosmeticWipes Early Adopters聚乳酸
19、PLA讲座Non-wovens is having some early wins.Auchan stores Launch of feminine hygiene products in 360 Auchan stores (super and hyper markets) in Italy and France.Wipes launch by supplier Fama Jersey (supported by FET). LoveN Sanitary napkin/panty liner from WIP, Italy introduced in 2004, utilizes a mix
20、 of eco-friendly PLA fiber from Far Eastern Textile, Lysac natural super absorbent (Lysorb) and Mater-Bi biodegradable film from Novamont.聚乳酸PLA讲座Ingeo Fiber Home Adoptions F/W 2005AkemiLuo LaiSealyRodaA N OZambaitiLodetex聚乳酸PLA讲座BAGUTTAIngeo Fiber Apparel Commercial Adoptions F/W 2005DOCAREPIERLUIG
21、I FUCCICOP COPINE FORTEIBILANCIONINAPAPIRJIVERSACE SPORT A-STYLE聚乳酸PLA讲座ARMANIGiorgio Armani “Armani Collezioni” mens collection: The shirt is created with a 100% Ingeo knit Armani/Ingeo co-branded,offered for the 2006 S/S season.BAGUTTA Mens collection:Pajama & mens underwear in cotton/Ingeo blend
22、fabricIngeo Fiber Apparel Commercial Adoptions S/S 2006聚乳酸PLA讲座BIO3-ZONE Womens collection offer:T-shirts and jersey dress in a cotton Ingeo blendELISA JIMENEZ Womens collection offer: Couture collection using 100% ingeo from Jackytex, Guigou, Itochu & wool/Ingeo blend from Pontetorto Ingeo Fiber Ap
23、parel Commercial Adoptions S/S 2006聚乳酸PLA讲座SALEWA NAPAPIJRIMens & Womens CollectionsContinuation of 100% Ingeo Performance Underwear Colllectionmens and womens collection:Salewa enlarged its ingeo fiber garment offer for S/S 2006 with a comprehensive range of tshirts, outdoor jackets, trousers, sweaters.Ingeo Fiber Apparel Commercial Adoptions S/S 2006DOCARE (A06) Mens and womens knitwear collectionExpande range from initial basic underwear聚乳酸PLA讲座Thank you聚乳酸PLA讲座
