《Unit 1《Advertising》Word power课件4（15张PPT）（译林版必修4）》由会员分享，可在线阅读，更多相关《Unit 1《Advertising》Word power课件4（15张PPT）（译林版必修4）（17页珍藏版）》请在金锄头文库上搜索。
1、Word PowerUnit 1AdvertisingBlank-filling _ (advertise) are an important part of life.They use lots of _ (persuade) and _ (excite) images to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs.They do not always tell you the _ (true). We should be _(care
2、).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created this way.Which group can
3、win ?The group that has the most words wins.How to form adjective from nouns and verbs?Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick merce N. commercialpersuade
4、 V. persuasiveexcite V. excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractiveCan you think of more examples?Exercise: Best Clothing ShopPossible answers:(1) lov
5、ely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting(7) friendly (8) competitive (9) famous(10) lucky Lets learn more about suffixes.SuffixMeaningExamples(adj.)-icalhaving the quality of-ablehaving the quality of-ouslike,full of-fulcharacterized by-lesswithoutmedical,electricalenjoy
6、able,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopelessPuzzlecom m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to our human beings.用所给单词的形容词形式填空！用所给单词的形容词形式填空！h e a l t h yh e r o i ca t t r a c t
7、 i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing Active showSuppose you are a book seller. You want your customer to buy a new book called English Literature.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.learn more about
8、sales and marketingUseful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresWhat do they mean?Can you have a guess?Practice: BPossible answers:(1) product (2) market share(3) sales figure (4) consume
9、rs (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidationproduct sales quality figure consumer discount I want to buy some milk _ from the shop. _of milk usually go up during this time.I like Fresh mi
10、lk very much because this band usually has a good_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesqualityfiguresconsumersdiscountHomework1 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.Thanks!Bye-bye!同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全
