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1、Unit 9 AdvertisingUnit 9 Advertising课文课文词组词组1-56-11译文译文完成句子完成句子（.1.1）1-45-8汉译英汉译英(I.2 P81) Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. Advertisi
2、ng is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. 广广告告是是商商品品交交易易中中一一种种重重要要的的促促销手手段。段。 Advertising is an important way of promotion in commercial business. What
3、 is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. 什么是广告？什么是广告？ Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some
4、 commodities or services to the public. 广广告告被被用用来来向向公公众众传递一一些些产品品和和服服务的信息。的信息。 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it int
5、o town, that means you are doing an advertising promotion. If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means y
6、ou are doing an advertising promotion. 如果在周六要举行一场时装秀如果在周六要举行一场时装秀 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that
7、means you are doing an advertising promotion. 而而你你画画了了一一个个写写有有“周周六六将将在在展展览览中中心上演一场时装秀心上演一场时装秀”的牌子，的牌子， If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an
8、elephant and walk it into town, that means you are doing an advertising promotion. 那就是一个广告。那就是一个广告。 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an ele
9、phant and walk it into town, that means you are doing an advertising promotion. 如果你把这个牌子放在一头大象背上，如果你把这个牌子放在一头大象背上， If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the
10、 back of an elephant and walk it into town, that means you are doing an advertising promotion. 牵着它进城，牵着它进城， If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back o
11、f an elephant and walk it into town, that means you are doing an advertising promotion. 那就意味着你在进行广告促销。那就意味着你在进行广告促销。 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, maki
12、ng radio, TV or the Internet commercials and so on. Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.通通过过发发送送宣宣传传册册
13、、传传单单或或信信函函广广告告，展展示示广广告告牌牌、报报纸纸广广告告，做做收收音音机机、电电视视或或互互联联网网商商业业广广告告等等途途径径，使使某某些些产产品品或或服服务务引引起起潜潜在在的的以以及现有的客户的注意。及现有的客户的注意。 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is
14、a common way of advertising. Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.如如果果设设计计得得好好的的话话，宣宣传传册册可可包包含含大大量信息。量信息。 Brochures can contain a
15、great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.邮邮寄寄广广告告可可以以直直接接寄寄到到经经过过选选择择的的客客人手里。人手里。 Brochures can contain a great deal of information if designed well. Mails ca
16、n be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.大多数成年人都读报纸，大多数成年人都读报纸， Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers,
17、 so putting ads in newspapers is a common way of advertising.所所以以报报纸纸上上刊刊登登广广告告是是一一种种常常见见的的广广告途径。告途径。 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. Posters can be very powerful in places where the customers notice the
18、m. Interesting colorful ones will appear new to passers-by. 在在顾顾客客看看到到的的地地方方，招招贴贴广广告告的的作作用是有力度的。用是有力度的。 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 多彩有趣的招贴画会使路人耳目一新。多彩有趣的招贴画会使路人耳目一新。A major advantage of radio announ
19、cements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio,
20、 for example, when they are in taxies or in their own cars.收收音音机机里里的的广广告告的的主主要要优优点点是是它它们们比比电电视广告便宜，视广告便宜，A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars
21、.很多人仍然听收音机广播，很多人仍然听收音机广播，A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.比比如如当当他他们们在在出出租租车车上上或或者者在在开开车车的的时时候候 TV commercials are usually very expensive.
22、 But it is said that ads on TV have a very good effect because TV is becoming more and more popular. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 电视广告通常很广告通常很贵， TV commercials are usually very expensive
23、. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 但是据但是据说电视广告效果很好，广告效果很好， TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 因因为电视变得越来越流行。得越来越流行。Ads can mor
24、e or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business
25、.广广告告或或多多或或少少能能改改变顾客客对一一些些产品品和服和服务的的态度。度。Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.广告在商广告在商业中起着很重的作用。中起着很重的作用。 However, it is known that some ads give false information to mislead consum
26、ers. Some famous persons sometimes appear in ads to tell how wonderful a product is. However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.然然而而，众众所所周周知知，一一些些广广告告也也会会传递虚假的信息来虚假的信息来误导消消费者。者。 Howeve
27、r, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.一一些些名名人人会会出出现在在广广告告里里，说某某产品品是如何地好，是如何地好，They help to make us believe that if we buy their products, we will be happier, healthier, more attractive,
28、 more popular, more successful, etc. They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 他他们们帮帮助助（商商家家）使使我我们们相相信信，如如果果买了他们的产品，买了他们的产品，They help to make us believe that if we buy their products, we will be hap
29、pier, healthier, more attractive, more popular, more successful, etc. 我我们们就就会会更更快快乐乐，更更健健康康，更更吸吸引引人人，更出名，或者更成功等等。更出名，或者更成功等等。In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.In fact, what they want is just to m
30、ake us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.事事实实上上，他他们们只只不不过过是是想想让让我我们们付付更多的钱。更多的钱。In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.因因此此，确确认认广广告告中中什什么么
31、是是真真的的，什什么么是假的就十分必要了。是假的就十分必要了。useful expressions:1.be used to do2. the public3.fashion show4. walk sb walk 动物动物5. bringto the attention of被用来被用来公众，大众公众，大众时装表演，时装秀时装表演，时装秀带领某人走带领某人走赶着，牵着赶着，牵着使使引起引起的注意的注意6. by means of7.a great deal of8. more or less9.play an important role 10. it is known that11. ma
32、ke sure借助于，通过借助于，通过大量的大量的或多或少或多或少起重要的作用起重要的作用众所周知众所周知确认，保证确认，保证I.Language Study(P81 1.)1)This museum will be open to the _ next week.2) Reading practice has a very good_ on our English study.3) The doors in this building will_ white.4) This pop star _ on television every Sunday.publiceffectbe painte
33、dappears5) _ you are, you must do your best.6) She_ a white silk skirt for the party.7) We should pay more _to the new words in the textbook.8) The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 2.(P 81)）或多或少）或多或少）起重要作用）起重要作用）借助于）借助于）大量的）大量的）实际上）实际上）确认，保证）确认，保证more or lessplay an important roleby means ofa great deal ofIn factmake sure
