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1、McDonaldsUnit 4 The Hamburger BusinessMcDonaldsWhen 194819541955195619591961197219741975199019922005futureWhat happenedMcDonalds was a small business in California, the USA.Ray Kroc visited McDonalds.Note Taking ExerciseMcDonalds19591990199219481956195519541961197219741975McDonalds Timeline2005Futur
2、eMcDonalds1948 McDonalds was a small business in California, the USA.TimelineMcDonalds1954 Ray Kroc visited McDonalds. TimelineMcDonalds1955 Ray Kroc opened his first McDonalds near Chicago. TimelineMcDonalds1956McDonalds adopted the motto “Q.S.C &V”. These letters stand for Quality, Service, Cleanl
3、iness and Value.TimelineMcDonalds1959 The 100th McDonalds was opened.TimelineMcDonalds1961 Ray Kroc took over the complete ownership for $2.7 million. TimelineMcDonalds1972 By that time, a new McDonalds was being opened every day.TimelineMcDonalds1974 By that time, there were over 3,000 restaurants.
4、 TimelineMcDonalds1975 McDonalds came to Hong Kong.TimelineMcDonalds1990McDonalds was introduced into Shenzhen.Established its largest ever restaurant in Moscow. TimelineMcDonalds1992 The first McDonalds in Beijing was opened.TimelineMcDonalds2005 By that time, McDonalds had over 30,000 outlets in 1
5、19 countries and regions. TimelineMcDonaldsFuture Dream Have a restaurant on the moon TimelineMcDonalds19591990199219481956195519541961197219741975McDonalds Timeline2005FutureMcDonaldsWhy do you think McDonalds has achieved such great success according to this passage?Three main factors:Motto Q, S,
6、C & VInternational expansion The hamburger universityMcDonaldsWhat factor else is important to the success of McDonalds according to your own knowledge?McDonalds Ronald McDonald Care MobilePediatric (childrens) hospital volunteers provide cost-effective, high-quality medical, dental and health educa
7、tion services to underserved children in rural and urban areas around the world.McDonaldsSimulation Our school board has decided that there is going to be a food business on Nanmos new campus. Then many business owners tries to get money from the investment company and win the bid. McDonaldsRequirem
8、ents Each group should have:A group leader ( to begin and organize the discussion)A secretary (to take every brief notes)A reporter (to make presentation to the class)Two smart brains (to offer bright ideas)McDonaldsBusiness ownersBusinessownersSchool boardmembersInvestment companyInvestment company
9、Teachers DeskBusinessownersBusinessownersSchool boardmembersPresentation ObserversMcDonaldsBusiness OwnersWhat food to sell?Why is to succeed?Business culture?Budget?Special feature?McDonaldsSchool Board MembersRequirements of the businessAnnouncement:We need a food a business on Nanmos new campus s
10、oon.There will be a bid for the business owners.Get ready for Qs to ask the business representativeMake the final decision after discussion with the investment company.Principal Mr. High announce the winner and give reasonsMcDonaldsInvestment CompanyIs it practical and feasible?Company reporter anno
11、unces the lucky business who get the money and give reasonsPrepare Qs to ask business representativesDiscuss with the school board members and reach an agreement with them.McDonaldsObserversAlthough you dont take part in the bid, it is your responsibility to observe the whole procedure of the activi
12、ty and give comments to those reporters of each group. McDonaldsPresentation requirementBody language (esp. eye contact)ConfidenceLoudness ClarityMcDonaldsHomeworkWrite a Review on the success of McDonaldsGive suggestion to our local food businessMcDonalds同学们同学们来学校和回家的路上要注意安全来学校和回家的路上要注意安全McDonalds同学们同学们来学校和回家的路上要注意安全来学校和回家的路上要注意安全
