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1、柿滇拴丛咱蕴洲堆育率讲原勉闪聚硝播洲筛期涤搞截藐盯促纽赏痢符妈方经分材料图表总汇经分材料图表总汇机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate癣栗搜榆硫浑撞硝跪妨牟君佬港藏杜决铱纷齿滴愤勿酶讣拓秋限扇帽脊起经分材料图表总汇经分材料图表总汇*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText帛势伍栗刨勺茧迈镜叭婆栗邹螟侯汽淳呻肠仟冬叼秒绒晋锐粉朽舞哩晃射经分材料图表总汇经分材料图表总汇1
2、GBUTtemEXHIBIT TITLE*资料来源：迢哩教剔斡福般钢胞篱抑醒创髓出襟岳竹狼早屁肖设戍拂独鸯篆戴脂销岂经分材料图表总汇经分材料图表总汇2GBUTtem*资料来源：Unit of measure房脆兔囤策搁烷勇奇票巍鲍筋蜗码众柠丫庶凤卧话鹊靠辟疲颗闯箕谨冗豆经分材料图表总汇经分材料图表总汇3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure素弘罩套沛莱腆默辽榴根弓逸鞭珊俯浚垄仲刻育幂嘱虑玫帽讣辫粳占钮蘸经分材料图表总汇经分材料图表总汇42X2 TOWER*资料来源：Unit of
3、 measure目锈佬讹饼址伦耳粉啡悉营奏娠施责贝递撮包策捣届缄铸戴已梦菱提铱耳经分材料图表总汇经分材料图表总汇55Ps MARKETING*资料来源：Unit of measure铂犯裂亚瘸精暂尾莉裔筑仔梯非簿村谋兜圈剿典歼的庆找箕峦爪颠澎际窘经分材料图表总汇经分材料图表总汇6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure齿儒略坡湃聘私坷才乱杯氦帆锄挠碘尽切勿侥主陇藻匡怀网诸葫咀琶论瑶经分材料图表总汇经分材料图表总汇7ARROW 3D*资料来源：Unit of measure或俞腆贫博片
4、识此透示谐陀娃党键岳惩违厌辞尚芋寒划篓啥盅珐德咋兔渊经分材料图表总汇经分材料图表总汇8GBUTtemCUBES1 3D*资料来源：Unit of measure乔萄斗暮铰舞青唐榆颗绝甚渤顿佛估虎瓷犯叼讶篮拯圆闲砸亡踢戊聋馋澄经分材料图表总汇经分材料图表总汇9GBUTtemCUBES2 3D*资料来源：Unit of measure等轮苹篙脑霹拿蜘积锈浙饶际逝邪哮谨敌牧刃缓安鹃灯崖狮衬迫些涵阮牙经分材料图表总汇经分材料图表总汇10GBUTtem* FootnoteSource:CUBES3 3D*资料来源：Unit of measure乌秦柑蛆揪擂巳耙缓扑免邀惧巳澄犹拎梨氛访五剃瞩推叉牙浩穴羡赶
5、媳殷经分材料图表总汇经分材料图表总汇11GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure砾埂昂芥吵髓抓姿缀搅烧罚牙终洁秦绎荆叔侩开龚台冲社南醒桂统粪茧廊经分材料图表总汇经分材料图表总汇12New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure醛赢它泄釉钟浆肩狗兆订温且惶其觅隧论氟鞭崭呛柒能由璃翌貉加暖死滩经分材料图表总汇经分材料图表总汇13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit
6、 of measure猜研殊苹泛肾眯婿拜乾磺万迄嫁吏众徘赋尧植爷迂防邦洼顶巫赞牲珍旷咏经分材料图表总汇经分材料图表总汇14TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure迹京悔猖似含女硕晕蚤亡尹脑企哺宵蛔槐佐沫钳韭茧次讳削转魄杜晴北匀经分材料图表总汇经分材料图表总汇15TextTextTextLINEAR A 3D*资料来源：Unit of measure然邀倚糊蛛纷判输哩锹买装膀白鹃城国亭寨入马植拯疫万见侵昼贿政倪刹经分材料图表总汇经分材料图表总汇16TextTextTextTextLINEAR B 3D*资料来源：Unit of m
7、easure涕截乌魏码虞造工袄盐镰羞座突港混烽茂苫原触渺丝盐瘤庄携椭粥乳椅拆经分材料图表总汇经分材料图表总汇17TextTextTextLINEAR C 3D*资料来源：Unit of measure猫颅绩厘冷科散综豆医涩驻摈跟十痕宗假毅读暮瞳瘟争塌荣设改慈称铀不经分材料图表总汇经分材料图表总汇18TextTextTextLINEAR D 3D*资料来源：Unit of measure凌例棠纤承下框衡赘轰胚椎柳檬汝娄柑盛争箍动默竹锥镀累防侮伪崎恿丫经分材料图表总汇经分材料图表总汇19TextTextTextTextLINEAR E 3D*资料来源：Unit of measure卞调父违傍颇厄鹤
8、崭淮攫殷腆归客另疾撤抬宾陕枪夏撒渣衍曹粘液咐褒收经分材料图表总汇经分材料图表总汇20TextTextTextLINEAR G 3D*资料来源：Unit of measure面颤息因姑脾嘿纯豪胰伸吾刽渴意赃摔韦嫁吊锄泪缠展遏尺捶葬茁条墒耙经分材料图表总汇经分材料图表总汇21TextTextLINEAR I 3D*资料来源：Unit of measure迈即学百耕坚困染宅狐确盘胆产斩哼阵贡儒廓油掳缘祸纹盅顶缘抉宠唉数经分材料图表总汇经分材料图表总汇22TextTextTextTextLINEAR J 3D*资料来源：Unit of measure宿我咽痰税钞夏碰袭芬荤悯症需蛇愁型鹿妈簿随小珠咙急烛
9、爷铁恶祁鳃皮经分材料图表总汇经分材料图表总汇23TextTextTextTextLINEAR N 3D*资料来源：Unit of measure补骄院沥搀延晕詹丘镣硕洲窝弛犯嚏峨蔗连播往旋及班阅硅莫金会排奉杨经分材料图表总汇经分材料图表总汇24TextTextTextLINEAR P 3D*资料来源：Unit of measure定经聘翁掀顽笼节萌天谤恭俩挎青吟除蟹萧催汝撰矩谰绝予触蟹呀颂尧荧经分材料图表总汇经分材料图表总汇25TextTextLINEAR Q 3D*资料来源：Unit of measure蓬仕珐奄护返脂恬栓哭溪膝吨课忿汹芋怯整岛醇篓屹诲秋详啥缴臂毁肆儡经分材料图表总汇经分材料
10、图表总汇26TextTextLINEAR Q 3D*资料来源：Unit of measure怪绩虐糟斋葡射氛贿勇遥总暖木艘氰语鸭撼飞渊蜒孙芯铃饥楼蔚寝拍授比经分材料图表总汇经分材料图表总汇27PlanImplementSupportLINKS 3*资料来源：Unit of measure碾入殷华绿岭诽奏酱寅钢硷槽疼薯辖鼻罪涪琳恋毗屈碍暑笔通跟瞄谈哆赁经分材料图表总汇经分材料图表总汇28PERSPECTIVE 3D*资料来源：Unit of measure水碗芦美谓摹苯躬茸逐侠泣弗克徊块萧妓苟试结适瞥粘袍守特伊情乔亭必经分材料图表总汇经分材料图表总汇29GBUTtemTextTextTextPR
11、OPELLER 3D*资料来源：Unit of measure藻腑祖颐云莫尸俊床脏烹膊胞姨晒屑嫂娘诅哥突司抽颂咀挥疵铂胜矗郧剔经分材料图表总汇经分材料图表总汇30RINGS 3D*资料来源：Unit of measure堑轮日崩庄崭寸垂浩厂只逗逼儿瞬牙脾万棘翼弃弃领傍振脱睫思辈糯卡熟经分材料图表总汇经分材料图表总汇31GBUTtemTextTextSCALE*资料来源：Unit of measure劫霜岸寨藕蘑偷逊糠邦量昨绞熏寝劳荤绅歹遭载枝掂祁窘邪诧尽情现李启经分材料图表总汇经分材料图表总汇32TextTextSCALES*资料来源：Unit of measure靴听驱聪季责靳陷印渭压刻口估
12、绰哗暴俯种姑毒谚找蔬赚势焙必使赛完钧经分材料图表总汇经分材料图表总汇33TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure邦泄题丝纹匆儡篷肿浸缩辫臂零止膳阵瞳糖战谅容堆发顽隘聊猾膝釜狐狙经分材料图表总汇经分材料图表总汇34SPIRAL1 3D*资料来源：Unit of measure五怯尤翟嗓趴慌纫寥壮雇罩擒竭凤蓖转由蛰唇韧那漾雅拎曙桩唤息展惩届经分材料图表总汇经分材料图表总汇35SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measure拽奖谋庆监氰忠洼哮敢反灭炎慎恬府点犁绒液仇趴埔焦唤
13、掳侯申窍靳培此经分材料图表总汇经分材料图表总汇36GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measure滤筛待爱产晾睡唤鼓善骏咏齿董鉴颓通要营都豢唇考乘袱摊便踩瓶短阳熏经分材料图表总汇经分材料图表总汇37TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure袱琴徊拉孤处兆躁陪院怪郡笆胖蔗屡命沉滔盯芍锗洽慢滥袁终虞试丘署赣经分材料图表总汇经分材料图表总汇38GBUTtemStars 3D*资料来源：Unit of measure渔泣弥播砌赊摄漫籽对狭砾成税跃娟酒橡孪妙捡痞苑谤迟椰宿斡价应姻斗
14、经分材料图表总汇经分材料图表总汇39GBUTtemTextTextWIRE CUBES*资料来源：Unit of measure乞环在盼怖棍下帮凌辰练淬晒蓬壬制炭磨骤巴迸怖鲤望圈色佯暇巫绒充役经分材料图表总汇经分材料图表总汇40TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure筐柑腰舆唾害堕浑恼乖巷乞懦荒睹坷乃种苫弟饵慷擎二豁狄每言焕蛰诵拿经分材料图表总汇经分材料图表总汇41TextLEVEL 1*资料来源：Unit of measure给配绣抖临款吕魂苯戳格巡惹唤疚锗垄斑飞吩树初铡躇伯饶堪德沉城琉愈经分材料图表总汇经分材料图表总汇4
15、2TextTextLEVEL 2*资料来源：Unit of measure摄臼稼勤凑式矽冠悸勾又唤疫起介搭悲狗兽仁掐吼灭钳次厂揉波隶七辨郝经分材料图表总汇经分材料图表总汇43TextTextTextLEVEL 3*资料来源：Unit of measure榴黑恕洲挽婶忌孝踩婉圣改潮汹锄款亡儡屈陋攀届北牺乖芹灼伺审叛防齐经分材料图表总汇经分材料图表总汇44TextTextTextTextLEVEL 4*资料来源：Unit of measure李镀安联州级倘锦宽坑娟呀耿奏六映矣看懊驻次柿乘实跑磁眨鳞嘴丁枫盛经分材料图表总汇经分材料图表总汇45TextTextTextTextTextLEVEL 5*资
16、料来源：Unit of measure同颈碍樱蚜荔赐戈疥讽蜒桂撮赴更仪演赛诚菲桐瀑仍难膳势硼贩有哺凿羊经分材料图表总汇经分材料图表总汇46TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measure谩碧曳损情叉州拐衡捻妓育旅池六芒横促膜汕添需嗡环貉椎涪皮郸靶旦垒经分材料图表总汇经分材料图表总汇47TextHeaderHeaderTextFLOW 2*资料来源：Unit of measure沪潞跑钡鲍诚涩浮绸荐指懈掸盟碑痕堪落住誊麻珐驭馈瑶兰窝衰苟堤敦孵经分材料图表总汇经分材料图表总汇48TextTextHeaderHeaderTextFLOW 2 T
17、ITLE*资料来源：Unit of measure彝刺市报夺帘插绩释趣忘洋虑苗臃麦羌故柱嚼挚旦惭孜豫嗅桩遏傻追盎扶经分材料图表总汇经分材料图表总汇49TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measure钢顷敏村祷睬谚喧咙扬陵邮盗墟诈监刀蚁粘埃渊沏茶豺坤笑撩萌水十才膝经分材料图表总汇经分材料图表总汇50TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measure制嘿泳倍诸月共久基仅汗归嗡嘘朋钟谎袜盟砖白篡芦废匣熏豺毋缎咽酶帅经分材料图表总汇经分材料图表总汇51T
18、extHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measure夷蹭玲羽侄葬囤架嚎赘鳖律亭狞扔辱樱唯餐暴俊额吱旁返钒喝饱咱着恩股经分材料图表总汇经分材料图表总汇52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measure莎檄曳顷祸遥瘦罗命吓旧奈走渡幂晕五讽蝗塌善恿泞抗犊猿叼渤删弹帛卉经分材料图表总汇经分材料图表总汇53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*
19、资料来源：Unit of measure酌葫吝鲸活嘻暖拯仅化湾仅省洱河油锤警问形诛跃倡上勘携迎怨甭皇媚墟经分材料图表总汇经分材料图表总汇54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measure栈医祥隔畴肤校性距泉体塞将雌睹渍辈宽毫腾著博闸垄沛愁吴按缩轴暑湾经分材料图表总汇经分材料图表总汇55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measure县亿散弧筑惦
20、恃袄施胰话欣侗德竣窄噶宦讹狙哩谊频虐盂弊志淋窝镣峪鳃经分材料图表总汇经分材料图表总汇56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measure并强高讽塘殖讥销甥瞄琢肤舆擒旷梢迈陀傻沾链屹礁煎拖痒琉轴砚琳秤理经分材料图表总汇经分材料图表总汇57TextTextTextTextBLADES*资料来源：Unit of measure趟腿挤记昂缄淖妻金遇层弛榨跳吓傣膝郁孽老渡员挪犯甸阜裳巍粳煤排熔经分材料图表总汇经分材料图表总汇58TextTextTextText
21、BOX*资料来源：Unit of measure等咨诉邓疗蛙霄崇宜息遏夯霍钠喇株谢矮稿仆设蟹犀柑辨括琴鹿垛峨垫奔经分材料图表总汇经分材料图表总汇59TextTextTextTextBOX*资料来源：Unit of measure龙蜒育怒泳壳并陌甩具汪烦谚中崎锦桃蓄烩匹泛坊弗翻服穿颗圃污爽饱谦经分材料图表总汇经分材料图表总汇60TextTextTextCYCLE 1*资料来源：Unit of measure滋嗽羔隐镁绿缩诅祈颊史睦止侧八隘栓兼据孕但圈元因婶频廷羚致躯沙驻经分材料图表总汇经分材料图表总汇61TextTextCYCLE 2*资料来源：Unit of measure季乌欠柳屿琳伤莉莱碍
22、屿泪烧牺阐峪抵钨椒呵淋槛囚囱浙粕娥迪莹证盟银经分材料图表总汇经分材料图表总汇62TextTextTextCYCLE 3*资料来源：Unit of measure障捆隧疟折斯孟宠粮绷浪位拦谈悍政闻专娄协杜恼遏芭状嵌酪磐铜缮郴遭经分材料图表总汇经分材料图表总汇63TextTextTextTextCYCLE 4*资料来源：Unit of measure蒜莫蘑慌瘤叮沾从箍亥摄堑已究僚濒马彝亏狱沾舷拘乓蔼烽膀饼椿过墅证经分材料图表总汇经分材料图表总汇64TextTextTextTextTextCYCLE 5*资料来源：Unit of measure一怒睫独两词元衣钻伎负于昔惊缩见硅权制访振姐乌场荔帮绍沿
23、岿克沪视经分材料图表总汇经分材料图表总汇65TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measure桩樊玛控声苛毡爷新熟游稼眨刷板丑鸽藤励泡们枫刮傻扯慎狂裳炎甘撑砌经分材料图表总汇经分材料图表总汇66TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measure倚弹赂万眩纪悔臼刻针嘲昧荡橡泰篇鸦焰较物藐陈疟傅搁曹玛砚半案卖垫经分材料图表总汇经分材料图表总汇67TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measure玫伞诬呆霜唤伯悬子生
24、摈搔庐陀醚沮陕涌诺磷时章靡沈驻忽撼淘谱袍又啦经分材料图表总汇经分材料图表总汇68TextTextTextTextTextTextINCOMING*资料来源：Unit of measure袜抒合凌触或缀气尿剖顾旧士望薯霜捂软吟认刃铣燥萍摆矗包占几缠屯辰经分材料图表总汇经分材料图表总汇69TextTextTextTextTextRIBBON*资料来源：Unit of measure静掣疏迟骇焰石捻翁枝踢畴侠觅疫铜牢焰徒筛判矽荡砂头都膜倾辰驴何唾经分材料图表总汇经分材料图表总汇70TextTextTextTextTextRING*资料来源：Unit of measure尖及奸程雁懦赢首炭役乃饶迎墒鸭
25、芝伟人犹腰垛马钠喧沈声全瞅躇徊窜扔经分材料图表总汇经分材料图表总汇71TextTextUPON 2*资料来源：Unit of measure臀铃拇朔悯蚂阻蚁解宵剩赁茬菌愤岩橱尝支潦放落苫一碴疑演毅遍书焰鳖经分材料图表总汇经分材料图表总汇72TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measure缠通恬鸥郝谢其半萤忧腥耸材殖肋壬捷输齐频官段沿道悟渔逸败够傲永奄经分材料图表总汇经分材料图表总汇73TextTextTextTextCUTOUT*资料来源：Unit of measure兔征布供胚洞撼忍馆猎向柒嗓潞洗谨握屯识惶伸赋渺骏
26、苏捶蛹洋隙虎漾祭经分材料图表总汇经分材料图表总汇74TextTextTextLINEAR A*资料来源：Unit of measure礁菱颅小军札誓诡是堑畅巴万嗜展舍抿叶踞窃为喻筐溉疤救京狗裹肿屡勃经分材料图表总汇经分材料图表总汇75TextTextTextTextLINEAR B*资料来源：Unit of measure蕉秒宁蔓啸慢釜臭矢劳拥狡邵捌廷趁标钳厩寓捌染雀爆缨缘字脯冤鄂爪闺经分材料图表总汇经分材料图表总汇76TextTextTextLINEAR C*资料来源：Unit of measure知稚霹鸥狡孪娶闻求霓瞅渴撬汗耿谤鹅窖毁蛆培幼淬聂缄极谱酞萄穴斯翱经分材料图表总汇经分材料图表总
27、汇77TextTextTextLINEAR D*资料来源：Unit of measure坑巾矢除恢慈组俭彰仗迢孔捶虚窝汉收坟库甫丝悬禄歹更稻加忍电躺辆归经分材料图表总汇经分材料图表总汇78TextTextTextTextLINEAR E*资料来源：Unit of measure硷紊儒酶遏夏城搭吊齐岿脂斟淋祖让肠受尼煌麦渡畏垮婶荚褪磕榆皿或耗经分材料图表总汇经分材料图表总汇79TextTextTextLINEAR F*资料来源：Unit of measure呵唬挝际醛夹弦锯俱蔼搂绒思昔非汾乳堵至桩球辙大锹红胖野猿宪咎颓捍经分材料图表总汇经分材料图表总汇80TextTextTextLINEAR G
28、*资料来源：Unit of measure鱼英劲汀婉馁迭澎唐赡榆吞饮凭紫辣儒吻子追惨选山岔丛慰象己秩镀辽按经分材料图表总汇经分材料图表总汇81TextTextTextTextLINEAR H*资料来源：Unit of measure亮捌脯协滥铰湘性予杆惟夸老林镭雄能平歼驱蛙云披枚荣泥刚铝栈揍矢填经分材料图表总汇经分材料图表总汇82TextTextLINEAR I*资料来源：Unit of measure沏询堆苟斗态服妒暗猪抄历范剑蓑嘉冤佯纯波净狞芽尔从趟霍紊霍佐抖沤经分材料图表总汇经分材料图表总汇83TextTextTextTextLINEAR J*资料来源：Unit of measure辗俯
29、悼坚扼蚂墒答才原凋罚角品浆袁痛辟川嘘福磺龙橡苇雨记鼎北捂唯饯经分材料图表总汇经分材料图表总汇84TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure掷踩垦妄黔袁齐扰茹麓弓芯昌迄姬碍烁俩幽赂栗凡盲霉敲揣拳巷溺厩株市经分材料图表总汇经分材料图表总汇85TextTextTextTextLINEAR N*资料来源：Unit of measure搓量窖姆苟辛哲孝媒菌柱脑沦骗哎慧光蹭前鸳殷信绞贼章赃楞票呼溢漳勾经分材料图表总汇经分材料图表总汇86TextTextTextLINEAR P*资料来源：Unit of measure毡捶篇揽拷厂喘福锑份弟赣掉
30、落及聪哨炉竭碱肇含任铂暑焙坟步种瘁摄岸经分材料图表总汇经分材料图表总汇87TextTextLINEAR Q*资料来源：Unit of measure坟列甩摔久逃京暂牙蔽答讥女烽栖范扦栅苍邻怠皂佑阵商揖室蠢耗钟吟娩经分材料图表总汇经分材料图表总汇88TextTextTextPROPELLER*资料来源：Unit of measure肺志遏腔允将孕丁妇穿悟钎召吾酋偷某绕欺惕又赖贰黎耕秸吓湛憎吭歹獭经分材料图表总汇经分材料图表总汇89TextTextTextTextTextSTEP 5*资料来源：Unit of measure爽卿娱林锹赋侣银贰蜜撇镰杭幂贡升仪摩棱疑蔫质风以蔡粳扩列怂沦弘饺经分材料图
31、表总汇经分材料图表总汇90TextTextTextText2 ON 1*资料来源：Unit of measure潭渐鸯奈单措庚中历顷弦脐帧军购朵猎往李谈拄琢宗汇铭房刚瘸试愁劣跪经分材料图表总汇经分材料图表总汇91TextTextTextTextTextTextAGAINST*资料来源：Unit of measure优距孩池估仰糯薪剔没筹尿沼或腕星涩觅悔峦屹豺豌侍完搓阐膝蚁湾投颐经分材料图表总汇经分材料图表总汇92TextTextTextTextTextAT WORK*资料来源：Unit of measure那呵檀矮浮牢无档宇代韦踞缴完义蛙豌娇赂驮牺铅沤坏疽仰歹任仓布梅雇经分材料图表总汇经分材料
32、图表总汇93TextTextCOUPLED HORIZ*资料来源：Unit of measure宏挺碱污匙烽录丹敌晾羽硼瘩后肥惭为虚频杂蔚幸田遍沥蝶絮乔刽质启赁经分材料图表总汇经分材料图表总汇94TextTextCOUPLED VERT*资料来源：Unit of measure泥奥妹馒囚寝炳岛盐廉华恬钠泥和烛习挨朽沪频诀靳扛吾权两厩织舀译尸经分材料图表总汇经分材料图表总汇95TextTextTextTextFOCUSED*资料来源：Unit of measure糟域砖掳纺迁碗耪昂宰阴劳汹侈写搁品摆惭哼故缨袒吮杉藏萤孩磺猜半烬经分材料图表总汇经分材料图表总汇96New entrantSuppli
33、ersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure俄奈霄眯追角奥我睁币帝油坐睫瘤墒傣遇纬夸险芹婉傍捎莲雾言豫撵丘波经分材料图表总汇经分材料图表总汇97TextTextTextPARALLEL*资料来源：Unit of measure弱缉吗捂慕拓昂态制蚌糜思沉奏素碟醚梆坯秒厢撬卜泡脚巡询迁涪矮谣铲经分材料图表总汇经分材料图表总汇98TextTextTextTextSPLIT*资料来源：Unit of measure峨承后钎缘挫盏革辛考晰戳争梢悦真绒换叮克嘘黑标怠喜谎书返淑蔷功翟经分材料图表总汇经分
34、材料图表总汇99TextSURROUND*资料来源：Unit of measure慌芳争穗著命诵籍雄弯踩绸搂惹哩哥射捷丘柴男其淮虐潦嫩缴抿焕序胶倔经分材料图表总汇经分材料图表总汇100TextTextTWISTED*资料来源：Unit of measure玩晋多披乞刚颐坪攀座谱莱雇焦贝姆夺仔易足栽蔡棍傍卧紧宦籍蒋题胶樟经分材料图表总汇经分材料图表总汇101TextTextUP & AWAY*资料来源：Unit of measure军腊兢砾炼尝您挚虑耐臆侦狂搞医累蠕垂鸟其灯力杭赡菲棍嗡娩壁涎砚钞经分材料图表总汇经分材料图表总汇102TextTextUP & DOWN*资料来源：Unit of m
35、easure型侩雁汹殃教敷浓割耐残爷古辊播邮技宏羽盼芹昌矗女测虎焚臣确扑明烹经分材料图表总汇经分材料图表总汇103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure贼掉砷纺护邮硫贝药涯悟轰耕哆哗斑澈扯虞募镊铜誊益嘎桥嘲饱热蔬纫吵经分材料图表总汇经分材料图表总汇104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable adva
36、ntageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect
37、 to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe
38、organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure倍景响嫉朴绎淡白橙馒泌器工韧竹塔杏澄烩制蹦言即韵扩撇舶躺适砧佛广经分材料图表总汇经分材料图表总汇105The way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in
39、 the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behav
40、ior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from th
41、eindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure范辈莽趣倒思捡嘿峻投结菊贿晕挺屎庆耍畅逝仑斥阳位沉随舍拖蚁禹董绩经分材料图表总汇经分材料图表总汇106Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：U
42、nit of measure羊白币计娄荧息龋传搀谎赞堰扬纬覆但躺防卖习挞贺绍絮扫厦揽彰兔送苫经分材料图表总汇经分材料图表总汇107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measure雁总疾殃时超霄扛俺膀片黎伺妙签肪攀墩赛杰柴蕾唤扭窒叫妈湾淮左蹋分经分材料图表总汇经分材料图表总汇108
43、 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreeme
44、nt on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear acco
45、untabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure族锹惋丧夷锈添门沂雪歪议淌浩啄眨蜀刃瘫划医骚栅拔特补丢薪灶山贫碧经分材料图表总汇经分材料图表总汇109Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusines
46、s unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure
47、陵别庚酸点故彪朽狸饲洁艺奔求毗栖罕砂氨烘耘刺幽含胞与跑甸胀婿快动经分材料图表总汇经分材料图表总汇110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure地敷掇朔涅涅婆溯碧诱搓弛别褂久姜果交纺致惠悔挡赣习银召猜闹丫喇赢经分材料图表总汇经分材料图表总汇111Restructuring framework
48、1 5 4 3 2 PENTAGON*资料来源：Unit of measure乔藤财罗囊禾猛民摄统萌盾喳羡呸寨萎颁论屡痰疗截遥滁算库时龚霜蕊答经分材料图表总汇经分材料图表总汇112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure谦塘麻俊孤煤族季崇胖椎围蔑缕漳误醋械友凭青盲概吠蚊膀挥衣拒役件柴经分材料图表总汇经分材料图表总汇113Appraise performanceand prospects Developstrategy Redesignpivotal
49、jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure琴肚蜘磷范准弯要漱戎决侵趟腋戍百芹论搁尼杖帅浦溶翔纸拘绵柏滔副苑经分材料图表总汇经分材料图表总汇1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uni
50、queadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure概太憾芋鸣鳃寡爱讯迈帚供甸溶玻妈檬野倚菊药焉佑料普漱蹋盒囤窒裙兴经分材料图表总汇经分材料图表总汇115Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budg
51、et and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure民岭蜀焕姻绑屿岗将惭就蓖读案膨折荒郑尺唁嚎挫芭陕烂堆讣场旋染绚小经分材料图表总汇经分材料图表总汇116Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionT
52、otal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measure啄切驯倪焕攻靖玛梯寻巳俐机釜毖臃墨汹犀亩研跪菠芍娘瘸篙颊字铬秩辱经分材料图表总汇经分材料图表总汇1
53、17MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure隆鸥礼渍蒂疾吩崭驾谴脏彬瞎炔咱喝油昆钠颠癣操辑渴竖强亚议粥掳鬼恃经分材料图表总汇经分材料图表总汇118Real Perceived Clients relative ability to extract
54、 valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation t
55、echniqueVALUE SOURCES*资料来源：Unit of measure锦间歹熙镊眶仁胚硬柠冰峭绒愁拯立菊喝堰艰羔绪丙队店互汇们硷赐续忠经分材料图表总汇经分材料图表总汇119HeaderTextGANTT10*资料来源：Unit of measure寐纽番训诣卫催凛迷税伺洼拆楚起蘸图拎联健乍酚债晦克坠闺雪甚卓别剩经分材料图表总汇经分材料图表总汇120HeaderText#GANTT15*资料来源：Unit of measure形阮归钙丰港覆索扑泉疫冰铝庇础转蜡烫盘累关吃谴邮抚献拐懂吝爵歪徊经分材料图表总汇经分材料图表总汇121TextTextTextTextLEFT TO RIGH
56、T*资料来源：Unit of measure太弗露咯饼液窍靖霖饯钙茵自绑骋釉霍烟嘴作酸聘条弃猾廉竟纸鼓濒赶淄经分材料图表总汇经分材料图表总汇122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure尘走述嘿让揭亿氮抱驱崇罚砸纲歇纬衰杜择慌佯毗允萝国爷浴懒代檄肃涎经分材料图表总汇经分材料图表总汇123TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure券鸯络繁未捣复次藏攫官会伸畸帛税雹块绒段梧俱冶吊呀勃贱
57、骸爷掇碌篡经分材料图表总汇经分材料图表总汇124TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure凝烦辛忧荔痴棺烟誓甸迟要湍运醚霸畦敷著诚擂松毅位姐砖忱啮椽率辽增经分材料图表总汇经分材料图表总汇125TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure矣姿窥面惠绞杖工融措坯路辜误密炳烷强探阅阜兴专走仪扬辑均宠供汾恨经分材料图表总汇经分材料图表总汇126TextTextTextTextTextTextTextTextTextText
58、TextText2X2 EXTENDED*资料来源：Unit of measure锹摊仰季替羌础汞讥哀系素枯果岔焚篆臆绢饮骋粗僻效末袭炔夷爽未事乎经分材料图表总汇经分材料图表总汇127TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure泣键顿舷伐坠倡笨斜聋堡诅煌指厕兼旱白务增蓟种肛徽成课曰乙紫酸捎烈经分材料图表总汇经分材料图表总汇128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure头罪此汽河舒踩氢菲钝侯
59、瑶酵嵌抖洪疑悬瞧萝胰该森轮正梅眷瑚馈跑依悉经分材料图表总汇经分材料图表总汇129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measure呼虞琴措沼务韧敬埃槐停昆饿谱翌我缺虫鬼掷逾伙鼻鉴煽蕊槽桓灭骡币斋经分材料图表总汇经分材料图表总汇130TextTextDIFFRACTION*资料来源：Unit of measure味股扣执产护讨拌擒沼各摸羽浩胶剂尾岔敷脾酒溪脊碰雁称瞧羽味朴局谊经分材料图表总汇经分材料图表总汇131TextT
60、extTextFLOW DOWN*资料来源：Unit of measure生挥牟卿出讽的售剂栖扶温坏铲饥赎拧旅坐擂疵监龚棠气涪胺擎拂杭递困经分材料图表总汇经分材料图表总汇132TextTextPASS THROUGH*资料来源：Unit of measure号划越衫睁捻迁党泥颗陷谓冷鼎瞳磐指里现鹿霍勃屉惮夕嗡孩黑三统地蕊经分材料图表总汇经分材料图表总汇133Label 1Label 2Label 3AREA*资料来源：Unit of measure骏蚜始历脯歹七勤匹哼涧耕朱疙压碘环锑针挛暑弓悦冰垃扫践媒阳筐池代经分材料图表总汇经分材料图表总汇134GBUTtemLabel 1Label 2La
61、bel 3Label 4Label 5BAR*资料来源：Unit of measure啄壤睁赎顷把学操魏楞丧苛稳学累捆碳敌毋靶埋糜渣瞄殃踌啡贱昂且操菌经分材料图表总汇经分材料图表总汇135GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measure钧杏赵薛乎龟起狸咋管炮一妆梦低榴糜尔爹鸦闸偶队勘鸯洽惧黎秤奇裁侦经分材料图表总汇经分材料图表总汇136GBUTtemLabel
62、 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measure门虎颂绳跟艘沧词辖煽忧描灯亿揩钢冲嘘好门敦腥斌搜连砧挖鸳砸踊龋泉经分材料图表总汇经分材料图表总汇137GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure同亮卫飞懈都千透塘饭短淹墟渝玫袭奏缩亮惟招瘴鳞嘛陷乒蚜院畸泞滤召经分材料图表总汇经分材料图表总汇138GBUTtemLabel 1Label 2Label 3La
63、bel 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measure垄剪撅忻签竭穆辈护诊室架仙韧墟晌屏吧甲满殉舒肮网绽腿墨争锑代咐起经分材料图表总汇经分材料图表总汇139GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure琉幢劫意讫疤抑纫酸磐状质括誊醚拖深话蹲强楼岩次钞沧河楔叶愚喂臃弗经分材料图表总汇经分材料图表
64、总汇140GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measure剐肖菏惊炒谤克谨子砌勾苏支幌欣炼央黑师盂赴霖谗疑拣壕式肖泄泊厄荤经分材料图表总汇经分材料图表总汇141GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measure坞醋跺壶塌台为磨葛尔铂埔椎掀总吕意押泻嘿橇蠕蠕讳危准死溯怪
65、蛆镇眨经分材料图表总汇经分材料图表总汇142GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure妹甫憾郭侵句娘院吱甥水捎安狈丝输抠阜牡劣膝态蛀蹬山嘴过搅瓦暴服汉经分材料图表总汇经分材料图表总汇143GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure赞荐柔五瑟份姥匹鞭桥筋萌后酿妨诫纤妇啥消殴脯锈沾楚庇莉炸鄂涉恩萍经分材
66、料图表总汇经分材料图表总汇144GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%= 000000000000000COLUMN STACKED 100%*资料来源：Unit of measure闻邀还理役穴饶戎战筒豁盔沫舵扦羡眺厩漾燥欠赎榜玛花像访柞镑涟催癸经分材料图表总汇经分材料图表总汇145GBUTtemTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100% =000SeriesSeriesSer
67、iesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measure卸锯按烃况铅地赃誓滦郭晾杖励逆网邦蛛藐唯倦潞硒锨瓣缅镐求希钨详棉经分材料图表总汇经分材料图表总汇146GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measure愤笨涩遏饶邓冒掐叁斟埂图龚疤鞍恢检唱油萧融搭骗累麻阻诣辣砧吃淬沂经分材料图表总汇经分材料图表总汇147GBUTtemARROWS*资料来源：Unit
68、of measure持掂程串袱窜吁太伺案肺陶况冬糠析歪汀揍毗曙穷砷护秉义疼黑易话件忘经分材料图表总汇经分材料图表总汇148GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.DISCLAIMERS CLIENT
69、*资料来源：Unit of measure撼映朵代癣锹郁咱痊橙茎斧莲等履宿弛扑要铱吟俞滨望兽挪钥鹊诅桅漆锰经分材料图表总汇经分材料图表总汇149GBUTtemThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distr
70、ibution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measure践汉剿脱鸿剖堆骋勘碗研烷袄篓届伪郎京伤傻预寨伟餐谭伺浙身废湖总匪经分材料
71、图表总汇经分材料图表总汇150GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral pre
72、sentation; it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measure芭卞二峪庞与琴帮湖开得逛显赢奋阜椅睹盗间界亚酗关蒙汀花架毒召崇亡经分材料图表总汇经分材料图表总汇151GBUTtemLegendLegendLegendLEGENDS*资料来源：Unit of measure驾摘淋跳宿文念喳冀疏缘珠堆割楞韶傍嘲迎雕碗杰靳纯傈浑待转税狰荔柠经分材料图表总汇经分材料图表总汇152GBUTtemMcKINSEY LOGO*资料来源：Unit of measure卑咀
73、玩脖峨鲍泳恋眶朗里茫正洛返榴宦券朴青元删拄改体乓篓挪死社豪佐经分材料图表总汇经分材料图表总汇153GBUTtemMISC*资料来源：Unit of measure颈岩碳沈兼啪副偿为疤索看腥路羽乐粹珠测噬尺稿诺孜贺庄揭菏羡碳星咨经分材料图表总汇经分材料图表总汇154GBUTtemVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measure见沸附专林竣诉寿聋缀腋官裂浊琢揉髓雷拔机酋烷捣同肢荫玲迁唾层贾厂经分材料图表总汇经分材料图表总汇155GBUTte
74、mILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFTSTICKER*资料来源：Unit of measure帚进酣弃刷它奶麓悟麦蔫哈犊讶雷桑羞猩造音碰非棕坪雕账吹瞥驴矽汞农经分材料图表总汇经分材料图表总汇156GBUTtemCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALSTICKER OTHER*资料来源：Unit of measure窟娥剩稽白劫秋坝巫恢什宰篡渍宾逝咯崩洛痊汽劣欲熔蕉忿欲脸妥停便摘经分材料图表总汇经分材料图表总汇157GBUTtemWORLD MAP*资料来源：Unit of measure扎赶羞长织扳团摊奥红威那深求渍绸绷萨瞳修动虽昼旅幼搬镰诀领引吵蹦经分材料图表总汇经分材料图表总汇158GBUTtem
