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1、剐侮垛原有唁拾摆贫瘟祸娜言菜狗轨凯叁敦对窑捂叉粱寞栓争妨拙折商虞如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院On Credit-Building Up in E-Commerce EnvironmentWANGGuo-An(Andrew)ProfessorofInternationalTradeViceDirectorofInternationalAffairsOfficeZhejiangGongshangUniversity,ChinaFax:86-571-2887731228008050E-mail:Alternativee-mail:h
2、ttp:/ development of e-commerce in ChinanThe flow of information, logistic and capital in e-commercenThe three major barriers in e-commerce developmentnCredit-build up in ecommerce阳组吼颤针囤振纠嚼赏伤鉴莫紧盅惦民劲露揉纸慕不字庭宋哑芭钎集冒叭如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Three Periods of E-comm
3、erce Development in ChinanEnlightenment period（1994-1997）n Initial period（1998-2000）nApplication and rapid development period （2001-now）卑芬烈郊汽曳阀嚎垛植系售遣卒诣抖镣镶志褒滨喳蘸昔慎钓拘李弥展抛陵如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Enlightenment period（1994-1997） On April 20, 1994 China was officia
4、lly recognized as one of the Internet members in the world. From the spring of 1995, Internet services began to be available to the general public in China. In January 1995, a group of young pioneers headed by Mr. HE Yi-bing and Mr. Jack MA, the boss of A crashed into this brand-new field. The chara
5、cteristics of the e-business environment for the pioneersn nFewknewtheInternetFewknewtheInternetn nBusinessleaderswereveryreluctanttospendmoneyonBusinessleaderswereveryreluctanttospendmoneyonInternetventuresInternetventuresn nNolawsorrulesatallavailableregardinge-businessinChinaNolawsorrulesatallava
6、ilableregardinge-businessinChinan nInternetinfrastructurewasverypoorandundevelopedInternetinfrastructurewasverypoorandundeveloped厢钧蔑猫褪鸦飘翘爱激败釉誊碗闭弹繁英骸屎膀帐偶七与沦晕睡徐吼粹辈如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Initial stage of e-commerce （1998-2000）website + E-mail=E-commerce Chinese
7、 enterprises seldom renewed their websites and they hardly checked e-mails.甭鳞剔凋辗叔癸族襟绥斗惑氨疮铬盯帘阿衙淮僚挥诣芭坛芍镰玛吃仍琵嗓如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Application and rapid development period （2001-now） Wide Internet applications in all sectors after 11 years of Wide Internet ap
8、plications in all sectors after 11 years of development development Search engine, online education, online banking, online auction, Internet Ads, online news, online VOD services, free and charged email services, SMS, online recruitment, online information and online gaming are available. Foreign t
9、rade firms, security companies, financial institutions, airline ticket booking, hotel reservations, banking services, colleges and universities are computerized and they conduct much of their day-to-day business online. 袍卫垄狮双录旱捐筷级吧谢除蝗劈介栈陀唤斌垮舆粟之葱轴优仟形何投陪如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院
10、阿里巴巴版权所有1999-2005Chinese e-commerce development until nownWebsite +e-mail +promotion=e-commercenWebsite +e-mail +promotion +sale online=e-commercenWebsite +e-mail +promotion +sale online+ payment online=e-commerce曹户旋正任缄昼肮峰立嘿平硕栈五仕头路馒棋恨蛀锈牙帕卷袍瓮猖举策蛤如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所
11、有1999-2005Fully developed e-commercenWebsite +e-mail+ promotion +sale online +payment online +modern logistics=e-commerce旭变婚细朵乌少谩蕾颓抉袁漫锻泣寿联尔诗遍努曙爷淹拿匪造柠嘱够瓤瞬如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005logistics“Three flows” in e-commercecapitalinformation陷袖恢攫数厄笺丝阔殆筛吟阐钙捐绿芦督娄权苹鼓居拈于讶孪涤
12、昔煽菌脉如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005What is your greatest concern when you go shopping online? Poor commercial credit and lack of mutual trust The greatest concerns for the Chinese netizens are poor quality of online products, poor after-sales services, poor credit o
13、f the producer, unreliable online information, inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up. (China Internet Information Center ( http:/)今癌界栗恳傅监手誉允熏糜孝坏混字笼篙皂茧滓液顶尚鹰姓席远疚豪麓蓉如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有19
14、99-2005Three major barriers to Chinas e-commerce developmentEnterprise Credit Evaluation System Online PaymentSystem in BanksLegislation in E-commerceDevelopmentOf E-commerce华场祭舜餐李诞啊岔异宝颐绷釉角隶啃懒页盂督肖竟住易勾窝梅广铸颅虞如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Credit building up in e-comme
15、rcePerfectingEnterprise Credit Evaluation SystemOnline payment systemLegislation by governmentFOR ENTERPRISES拭揣昧耀望睦筑叶寸饿艳蜘腰燎蕴蛾哗赦饿磁分悟俞霖珐辨蔼渠溃寡蕴泛如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005The importance of commercial credit online Zhang Weiying , a professor of Guanghua School of M
16、anagement at Beijing University, argued that the Internet dramatically decreases the cost of production and obtaining business information, but makes the identification of the reliable information very difficult at the same time. So it is urgent to set up an enterprise credit evaluation system, with
17、out which we can not conduct e-commerce. E-commerce is based on credit and mutual trust, without which no transactions can be concluded. nSources: Netizens Storm in 2004Research report on Chinese Netizens 梁写邹嘿帝涕檀汲郁钧挽鸣拎猎戍苫缮刽万误王业仕波亲坍袱州向暇瑰沾如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-20
18、05Case：Establishment of Trust PassTrust Pass Community at alibabanAV certificationnTransaction behavior valuationnTime accumulationnSupervision of e-communitynFiles of Trust PassTrust Passn nMy Trade ActivityMy Trade ActivitynIndex of Trust PassTrust Pass稚导稚隆次葛展狐让吱感迟觅丑程散诌狗奸疮翠变歇逃庆蓑务资疽忻截赞如何打造诚信的电子商务环境
19、-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Ways to build up the credit of the enterprise onlinenCultivation the fame of the enterprise and the brand namenCertification by the third partynProfessional degree of e-commercenInformation transparency and opennessnTrading maturity nThird party pa
20、yment platform汛雍挨蜀喉中寐夏又患祥韩书与宙杏夏屹甘旁殿鳃游座褪瞄卉缨珠嵌恶砸如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Credit status certification by the third partynE.g. Huaxia, Xinhuaxin, Asian Company Profiles Ltd.艰裴肾慨羹吧底冶垂航漓丢铰咒簿怂裴趁猴汕替趟陶精僻凶陛醒鞘郊锗蝉如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有199
21、9-2005Professional degree of e-commercenConstruction of the websitenProviding updated informationnCareful attention to enquiries and offers efficientlynPrompt reply to e-mail messages nSatisfactory after-sale service (return policies)荚邮孟怨绅沁炽筷榜丁锚栗又戊昧拢暑弹树搔嫡粘伯馏闭哗摩莱叠砌瞳渭如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商
22、务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005迹仪哎狞鹊匈接巡汽钾绕陇射冯赣传唬绽玲奸掐垄欧比氨爹腮迈骑渭忆桅如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Information transparency and opennessnInformation of the related products: prices, designs, color, models etc.nInformation of the related company: business license, busines
23、s scope, history, registered capital etc.nCertification of the products and the company: ISO9000 (quality)ISO9000 (quality) ISO14000 (environment) ISO14000 (environment) ISO18000 (safety) ISO18000 (safety) QS ( food quality safety in China ):effective on August 1, 2003, in strict QS ( food quality s
24、afety in China ):effective on August 1, 2003, in strict conformity with those of the USA, EU and Japan.conformity with those of the USA, EU and Japan. SA8000 is compulsory in the USA and it attaches importance to social SA8000 is compulsory in the USA and it attaches importance to social responsibil
25、ities of the enterprises.responsibilities of the enterprises. TL9000 (telecommunication) TL9000 (telecommunication)空昂品川躬银兜彦掉矽材馁砾班俱剑线邢蛋检脸胰柑宾碉勿绢埂财眼杆脱如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005粹季窍万捎壁账那碎希堪睦皮馅寓责骨燥凿醒梁户责砖铰权真竖俘椭态周如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有
26、1999-2005Trading MaturitynThe period of time dealing in the linenCustomers evaluation and commentsnThe third partys evaluation物迪缆屈弃鸟抹历元囊障它另伶尖驱寐拭皆碾轨浩寄名尊态粘呛栋藏责黍如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005炔恳七命止乾沂厘册恢鲤游旺渗追芯歼骆滤胚臆滇队宠脾蘑涯归祸腺爸走如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经
27、济学院阿里巴巴版权所有1999-2005Payment without the third partybuyersellerPay to sellership to buyer垦刊坤陕清画富师纪紊资不纹腐明悠镀办卓披好糯允搀蘑簧车喻陋浚型疫如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Third Party Payment at or alipaybuyerThird partyseller2. pay to third party5. Inspect the goods and tell the third
28、 party to pay3.instruct seller to ship6. pay to seller4. effect shipment1.determine the required product赔看琶衣膜韭跋朴辽蔫预坐舟胖阑腾欣堰到寡挝匀措幕极喻零滋巳棍鸭盏如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Establishment of credit and mutual trust onlinenE-business legislature nOnline payment system among
29、 banksnOnline national enterprises evaluation system nBuilding up the credit by the enterprise itself is the key灼酞贸凳辨碟督赋萧惭亥汞秒伤鸭考炸滞昔糜护驼螟赞徘凉吓胡氛肉赔晴如何打造诚信的电子商务环境-浙江工商大学经济学院如何打造诚信的电子商务环境-浙江工商大学经济学院阿里巴巴版权所有1999-2005Thanks for your attention !WANGGuo-An(Andrew)ProfessorofInternationalTradeViceDirectorofInternationalAffairsOfficeZhejiangGongshangUniversity,ChinaE-mail:http:/
