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1、Innovation Process Management (IPM)Louise Travers1本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898So the main objectives of thistraining are.Brief history and background of IPMLotus NotesExplain how to use IPM IT Tools (Inoplan)starting a projectmanaging a project in Inoplan viewing projects in InoplanPost
2、 Launch Evaluation procedureIPM support (network; Info & Feedback)-Project Management (Jane Turner)Risk Management (Mike Trevethan, Yalin Xu)2本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The Unilever IPM - The Goal“Big, bold ,consumer-relevant innovations - rolled out fast”3本人有最新名师培训视频6千集，管理文档8千份。想要的请联系
3、QQ1589505898Innovation in UnileverHistoricallypoorly managed processno priority or focusfragmentedunambitiousUnileverP&G4本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898UEC commit to common Unilever IPMnOn July 31st 1997 the UEC unanimously and enthusiastically committed to adopting a single common IPM acr
4、oss the whole of Unilever.nThis will become a normal way of working for all of us.nIts essential components areall Unilever Companies will establish and gatekeep a funnelfunnels contain innovation projects of all kindsthe funnels contain the sum of all Unilever innovative and brand launch/relaunch a
5、ctivitythe funnels and the 8Q Activity Plans are electronically linkedas a result authorised viewers can access excellent information on innovation projects of relevance to themtransparent, global project information will flow.5本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Inoplan: Current Statistics176
6、Companies using Inoplan7558 projects in the Inoplan systemincluding 2213 already brought to marketplus around 2390 ideas in Innopad1450 Brands- currently6本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898A bit of history -What has happened/will happenBusinessIT1997 Definition of Development ofDevelopment the
7、 IPM processthe IT tool1998Training & Enabling ITImplementationProjects codinginfrastructure1999Digestion ofWider & moreInstitutionalisationdiscipline/embeddingsophisticated ITculturetoolsMaximisation of Benefits(now onwards)7本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ15895058981. There are regular - preferably
8、 monthly - Gate Meetings at which all strategic decisions on company projects are made. 2. The Gate Meeting is chaired by the Chairman/MD (or by exception other Board Director) and all relevant Board Directors/functional heads are in attendance.3. There is a formal process for monitoring risk. 4. Or
9、iginal innovation projects which involve substantive capital and/or market place investments must bring Simulated Test Market evidence to Launch Gate.5. INOPLAN to be installed in all Unilever Companies.6. All projects to be entered into INOPLAN and managed via INOPLAN.7. New for 2000: Innovation Ra
10、te-using the Unilever IPM definitions is being applied & reported quarterly (see theUnilever IPM-Innovation Rate Manual)8.New for 2000: The key learnings from ALL projects (whether successful or not) are being documented and PLE (within 12 months of launch date) are being completed for all projects
11、that are taken to market.The IPM Mandatories- for all Operating Companies8本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The Unilever IPM AccreditationDepending on the implementation status, each company falls into one of the following status:(i)Accredited(ii)Gold(iii)GreyFor fuller definitions of each re
12、fer to IPM Documentation under Info & Feedback databaseIPM Champion responsibility to apply - nomination form in I&FTo get the Unilever IPM accreditation, not only the system has to be implemented and users trained, but also IPM has to be at the heart of the company and become an ongoing process for
13、 managing innovation.China BG Unilever Taiwan AccreditedUnilever China (Foods)GoldUnilever China (HPC)GoldUnilever China (Ice Cream)GoldUnilever Hong KongGold9本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898KEY STATISTICS10本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM GLOBAL SUMMARY11本人有最新名师培训视频6千集，管理文档8千份。
14、想要的请联系QQ1589505898Inoplan & IPM IT ToolsetInnopad (HPC and Foods)chance for fame and glory, your wild ideas for new productsTeamworkwhere the raw data goes in (thats you)project managementPortfoliocollections of projects (Category or Business Group aggregation)Learnings Archives and General Archives
15、Toolbox (HPC only)storehouse of Brand success (technical, marketing, packaging, claims)12本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Structure of Inoplan13本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM: a game of 2 halvesManaging a ProjectCreating a ProjectGatesDocumentsReportsManaging a portfolio of Pro
16、jectsC/T matrixFunnels8QAPResource demandNetworks14本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898What is an Innovation Project ?nAn Innovation Project is any project involving the launch, or other material change to a brand in a given country and/or the innovative endeavour leading up to it.nExamplesPond
17、s Foaming CleanserPersil TabletsDove DeonCounter examplesOn-going cost saving programmesPromotional ActivitiesAdministrative Projects15本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Before starting a project.Before Startinglook in Toolbox (successful projects)look in Innopad (electronic suggestion box)loo
18、k in Inoplan (current projects in funnels)look in General/Learnings Archive (post mid-2000) for similar projects16本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898DEMO -Innopad 17本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898To start in Inoplan To Start a Projectauthorised person creates and supplies certain pro
19、ject codings in ideas phaseproject leader/deputy project leaderteam builds draft charterteam leader proposes charter to gatekeeperroll out or Fast Track project can be created further down funnel18本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Coding a project into a Teamwork.Definitions of fields within
20、Project Parameters19本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The Unilever IPM - definitions 1nOriginal Projectbrand innovation being undertaken for the first time in UnilevernRoll Out Projecta project involving the launch of either a new brand mix or product has been launched or is already in the pr
21、ocess of being developed by another Unilever company20本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The Unilever IPM - definitions 2An innovation project is any project involving the launch, or other material change to a brand in a given country and/or the innovation endeavour leading up to it includingn
22、Launch - a new brand name for the consumer in a country nRelaunch - a material change to an existing brand mix nNew variant - same brand, same product form but a new item in the range. nLine extension - takes the brand into a new category or sub-category nNew product format - same sub-category in a
23、new and materially different format nNo change project - no material change to the brand mix is intendednBrand migration - a project to merge part or all of the mix of one brand with that of one or more other brands21本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Managing a project in Inoplan - 1A Project
24、 Leader needs to be correctly defined in aXessor in order to gain edit access rights in Teamwork ie, before they can create a project. A project is created by an authorised Project Leader coding it to the Project Parameters area of the Teamwork database. Project Leader is responsible for adding Team
25、 Members/Guest Members.In comes the need for Picklists - Project Parameters are fed by the Picklists which are maintained by IPM Operations Centre.22本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898PickList ManagerThere are Picklists for:Category/Sub-CategoryCompanyBrandBusiness Group/CategoryCurrencyGateke
26、eperPicklists feed Teamwork, aXessor, Innopad so it is imperative they are kept up to date.23本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Managing Projects in Inoplan -2Project Leader ResponsibilitiesOnce a project has been coded in the Project Leader is responsible for: leading the project and the proj
27、ect teamnproposing the Gate document at each gate and moving the project through the funnelnamending the parameters (e.g. launch date) as and when necessary.Gate documents are cumulative. For instance an approved Charter becomes a draft Contract to which further information can be subsequently added
28、. If the Project changes nature so radically to require a fundamental rewrite, then this suggests that the project be closed and a new project begun. 24本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Gatekeeper ResponsibilitiesnHave an input to the strategynControl resources for the projectsnHave responsib
29、ilities for communicating project requirementsnHave the right information/experience to make decisionsnThree fundamental decisions:Kill the projectAsk for more information/clarificationApprove the move to the next phasetOnce approved the project will move into the next stage of the funnel (draft sta
30、tus).Managing Projects in Inoplan -325本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Funnel StagesThe originator provides some consumer evidence of merit and business relevanceThe consumer interest technical and commercial robustness are checked.,The brand mix will be developed & sourcing arrangements fin
31、alisedFine tune all mix elements, pipe line filling & support planEvaluate market performance consumer reactions.Project goes into Toolbox26本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Funnel Phases and Gates FeasibilityCapability Ideas ContractgateChartergateLaunchgateLaunch preparationRolloutgatePost
32、Launch evaluation L a u n c hRolloutContenderCharter:DraftProposedApprovedContract:DraftProposedApprovedLaunch:DraftProposedApprovedRollout:DraftRollout:DraftProposedRollout:Approved27本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898DEMO -Creating a project in Teamwork 28本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ15895
33、05898nINOPLAN is a set of FOUR databases which are provided to support the management of brand innovation in UnilevernIt is designed to help YOU to do your job - reflecting what you do and how you actually do it!nSaves time and money by reducing the need for physical meetingsnEasy communication betw
34、een a Gatekeeper and project leadersnTransparentnOnly do it oncenEmail facilitynGate Documents are cumulativenEnable cross-functional teamsBenefits of working in Teamwork29本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Project Leadersnediting and updating team documents, project parameters and gate docume
35、nts for presentation to gatekeepersTeam Membersnkeeping documentation up to dateQuality in - Quality out!It is down to you!Major board level decisions will be made on the basis of this information!Inoplan: Who needs to input?30本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Checklist for Project Leaders.31
36、本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Project Name must be uniqueIndicate whether Original or Rollout, if rollout then create project using the original name and add country abbreviation to indicate rolloutPositioning should be as per global recognized listingLaunch date status must be updated as
37、 the project progresses down the funnel.Company priority is an internal indicatorBusiness impact is a global indicator for the projectDefinition of Consume Value Perception and Enabling Technology must conform to the Unilever definition as per the Unilever IPM Team Member ManualIC Resource Allocated
38、 From must be agreed with the relevant parties before it is indicated in he project; and URL Resources Allocated must be part of Category Research Programme.Target Launch Date must be relevant through the life of the projectFinancial figures must be inputted in the denominations indicated.Team membe
39、rs and Guest members must be selected from the Unilever Name and Address book and not typed in as freetext.RISK SCANNING (Initial and Risk Quick Scan if needed).Post Launch Evaluation after 9-12 months of the launch.Checklist for Project Input32本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898- Trying out T
40、eamwork yourselfIPM - Live33本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Post Launch Evaluation34本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Funnel Stages - Recap.The originator provides some consumer evidence of merit and business relevanceThe consumer interest technical and commercial robustness are chec
41、ked.,The brand mix will be developed & sourcing arrangements finalisedFine tune all mix elements, pipe line filling & support planEvaluate market performance consumer reactions.Project goes into Toolbox35本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Post Launch EvaluationDo not propose the project before
42、 at least LEARNINGS have been typed in.36本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ15895058981.The following two new sections to the gate document have been added: Section 13 : “Team Learnings” to capture a few short learnings on all completed projects : whether they make it as far as launch or not.Section 14
43、: “Summary of Post Launch Evaluation” for the headlines on the performance of the launched project in its local market. This section is to be completed within 12 months of launch and is applicable both for projects recommended as Rollout Contenders, and for projects that have been less successful (i
44、n order to capture learnings for the future).2.A separate Post Launch Evaluation Form in Team Documents has been added for a more extensive description of the same.3.A second archive facility called the “Learnings Archive” has been added. There will be one archive for each Category and one archive f
45、or each Business Group. These summaries require no human intervention and will be electronically aggregated from the Project documentation to give the key Project description and learnings.Sharing the Key Learnings from all projects37本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Project successfully pass
46、es the Launch Gate (9-12 months from the launch):a) Original Projects that are very successful are proposed to ROLLOUT CONTENDERS.to be done:- filling Post Launch Evaluation Form- offer Learnings in Gate Documents- briefly summarise the Post Launch Evaluation in Gate Documents.B) Original Projects t
47、hat are less successful, are not proposed as rollout contenders.to be done:- filling Post Launch Evaluation Form- offer Learnings in Gate Documents- ARCHIVINGC) Rollout Projects, regardless of their success:- filling Post Launch Evaluation Form- offer Learnings in Gate Documents- ARCHIVINGFor detail
48、s please refer to: The Unilever IPM Project Completion Discipline & Sharing the Learnings. Post Launch Evaluation38本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Learnings should be added to a project as soon as the project is terminated (whether successful or not), before the team disbands.Projects that
49、have been archived with learnings: a summary of the project parameters with the learnings and the Post Launch Evaluation form (if the project launched) will go to the Learnings Archive.Learnings archives are arranged by Business Group and by Category (like the portfolio) eg. China Learnings and Deod
50、orants Learnings.Projects without learnings (eg. projects created in error) and a full copy of the projects that have been archived with learnings will be sent to the General Archive (arranged in the same way as Teamwork) eg China/Deo.For details please refer to: The Unilever IPM Project Completion
51、Discipline & Sharing the Learnings. Learnings & GeneralArchives39本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Innovation Process ManagementIPMIdea GenerationCreativityConsumer CreativityInopadToolbox Project PlanningProject FacilitationMicrosoft ProjectDraft Project CharterInoplan TeamworkDefine Busines
52、s Strategy(HAX)Project CompletionStop ProjectLaunchPropose Roll-OutInoplanToolboxLearnings ArchiveManage Portfolio of ProjectsInoplan Portfolio Graphics(CTM, 8Q Activity Plan, Funnel, Resource)Key go/no go decisionsGatekeeping Identify Gaps in Current Portfolio(CTM, 8Q Activity Plan, Funnel)Implemen
53、t and Manage ProjectInoplan TeamworkRisk Management IT ToolsIT Tools40本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Access Management41本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Teamwork Access- Anyone Unilever employee can access a Teamwork BUT only see the projects they are working on.There is one databa
54、se for each Business Group/Category combination (e.g. CAME/Laundry). This is where projects are created and managed by project teams.There are three separate access levels within this database Project Leader - the user can create projects and publish documents into the Portfolio database, Team Membe
55、r - the user can read and create documents for a project Guest Member - the user can read documents for a projectIPM Access - Standard Access42本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM Access - Standard Access. Portfolio Access- By Category (global portfolio)- By Business Group: 3 levels:- entire
56、 BG Portfolio- category within a BG- company within the BG43本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM Access - Standard AccessToolboxThere will be one database for each of the 17 categories (currently only available for HPC and Ice Cream categories) with two access levels: basic access - basic pr
57、oduct description full access - full mix details44本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM Access - Standard AccessInnopadThere is one database each for HPC and Foods. There are two access levels for this database: user - user can create new ideas and view published ideas publisher - user can pu
58、blish ideas, from their company, to the Unilever world.45本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The Access GuidePlease see the Inoplan Access and Security Guidefor more details (available in I&F, IPM Documents) 46本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM Access - Out of Standard AccessOut-of-St
59、andard REQUEST. In addition to their Standard Access Rights, users may also request additional Out of Standard Access (i.e. access privileges which fall outside the above policy) to other Portfolio databases and/or access levels. These requests are made by the Company IPM Champion to the relevant Ac
60、cess Owner(s). When approved by the Access Owner, these are known as Out of Standard Access Rights.47本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898IPM: a game of 2 halvesManaging a ProjectCreating a ProjectGatesDocumentsReportsManaging a portfolio of ProjectsC/T matrixFunnels8QAPResource demandNetworks48
61、本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Senior Management tool-enables instant viewing of a category/company/regions innovation portfolio - Unilever is for the first time transparent! - Strategic planning - Go/no go decisions - Resource allocation - Tracking of progress towards strategic goals - Sh
62、aring real time knowledgeInoplan Portfolio: Who is it for?49本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Demo - Portfolio50本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898-FOUR MAIN TOOLS:- the Funnel - Consumer Technology Matrix (CTM) - eight-quarter activity plan (8QAP) - resource allocationInoplan Portfolio
63、 Graphics: 51本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Key Unilever Innovation Process Support ToolsAn Integrated Set of ToolsResource Demand Chart1/954/957/9510/951/964/9601,0002,0003,0004,0005,000FTE (hours per month)DevelopmentMarketingResearchSupply ChainCapacityNew Core ProductNew BenefitImprove
64、mentVariantNo ChangeRadicalNext GenerationIncrementalBaseConsumer Value PerceptionEnabling TechnologyLowMediumHighBubble size indicates Resource UtilisationIndi icates URLSupportIndicates no URL SupportLocal Company ProjectBreakthroughPlatformDerivativeBrand SupportThe Consumer/Technology MatrixThe
65、8 Quarter Activity Plan (8QAP)Doing the right thingsThe Innovation FunnelInitial marketing and technical conceptsIdeaGenerationCharterContractLaunchProposalGatekeeperGatekeeperGatekeeperFeasibilityConceptrefinement and prototypecreationProductoptimisationCommercialisation Production &DistributionCap
66、abilityLaunch PreparationOne page description ofproposed project includingobjective, rationale anddevelopment routes. EarlyCommercial Assessment.Cross-functionaldevelopment planincluding project planas contract betweenteam & GatekeeperLaunch Plan including Final CEP approval.KEY= GATE= DOCUMENTLAUNC
67、HGatekeeperRolloutGatePost LaunchEvaluationReviewperformanceTrack success of& key learningsfrom first marketlaunchRolloutMarket extensionDoing things rightCan we do it all?Doing things at the right time Q1/Y1 Q2/Y1 Q3/Y1 Q4/Y1 Q1/Y2 Q2/Y2 Q3/Y2 Q4/Y2 ria52本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Fun
68、nel - doing things right.IdeasFeasibilityCapabilityLaunchPreparationRoll-outProject 1Project 2LAUNCHPost-LaunchEvaluationCharterGateContractGateLaunchGateRolloutGate53本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898The seven different ways in which a Project may be completed and then archivedLaunch GateSuc
69、cess of an Original ProjectSuccessof a Rollout ProjectFailureWithin 12 months EvaluateRollout Contender GateProposeApprovedApprovedApprovedIdeas PhaseFeasibility PhaseCapability PhaseLaunch Prep PhasePost Launch Evaluation PhaseRollout PhaseE:Mail alert to Toolbox OwnersApprovedLearnings ArchiveLaun
70、chContract GateCharter GateGeneral ArchiveAfter 2 years automatically archivedRejectedRejectedRejectedRejectedD o c u m e n t & A r c h i v e54本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Why Funnels ?Formalised project management processallows projects to be defined, tracked and revieweddiscipline !Mut
71、ated/evolved to Unilever needsInvolves senior management at an early stage55本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Start with more, end with lessInnovation is a difficult roadIdeasFeasibilityCapabilityRoll-outLAUNCHLaunchPreparation20%40%70%95%Probability of success56本人有最新名师培训视频6千集，管理文档8千份。想要的请联系Q
72、Q1589505898Ideas phase and ChartersDraft charter Refine concept from initial consumer evidenceAssess strategic fitAssess fit with brand architectureAssess business opportunityCommunicate idea Explore possible technology routesDraw up resource plan for Feasibility Finalise the CharterIdea has consume
73、r meritIdea is relevant to business strategyThere is some indication of how it might be done There are resources to explore its feasibilityTasksCriteria to pass Gate57本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Feasibility phase and ContractsRefine and test conceptsConfirm branding (if applicable)Demon
74、strate practicable technologyCreate and refine prototypesBegin product/process developmentBegin packaging development and designBegin advertising developmentInitial development of product mix for quantitative testAssess manufacturing, supply chain and capital issuesDraw up resource plan for the Capa
75、bility Prepare the ContractGatekeeper is confident that the proposed innovation is worthwhileIt can be realised to a degree of confidence that justifies the allocation of material company resources and/or capital in order to bring it to marketTasksCriteria to pass Gate58本人有最新名师培训视频6千集，管理文档8千份。想要的请联系
76、QQ1589505898Capability phase and Launch ProposalComplete product, process and packaging development including Proven technology route Patent protection Claim substantiation Refine all key mix elements and test final mix Refine commercial assessment Install production capability Evaluate final mix te
77、st results and build demand forecast Plan launch support material Prepare Launch ProposalThe brand mix is complete in all essentials, it is robust and is ready for launch.TasksCriteria to pass Gate59本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Launch/Post-Launch Evaluation and Roll-outFine tune the adve
78、rtising mixFine tune production and document final specificationsProduce launch stockImplement launch support planReview business performance in launch market(s)Assess key learning and findings of the project team Prepare Roll Out proposalProject team disbandsThere is sufficiently robust evidence of
79、 success in the market place to declare the project a contender for Roll Out TasksCriteria to pass GatePre-launchPost-launch60本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/T MatrixThe CTM is used to:Describe the strategic significance of individucal projectsProvides a perspective view on entire innovat
80、ion portfolioThe characteristic dimensions for project positioning are:Enabling TechnologoyConsumer Value Perception61本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Consumer Technology matrix - doing the right thingsConsumer Value PerceptionEnabling TechnologyBaseIncrementalRadicalNext generationNew Core
81、ProductNew BenefitImprovementVariantNo ChangeResource:HighMediumLowBrand supportDerivativePlatformBreakthrough62本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/T matrix - technologyRadicalfirst implementation of technology that sets a new category performance benchmarkNext GenerationSignificant innovatio
82、n leading to major enhancement in product performance and claim strengthIncrementalImprovement in current technologyBaseexploitation of technology that is freely available63本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/T matrix - consumer valueNew core productnew product form that stimulates consumer u
83、sage and expands/creates a new categoryNew BenefitSignificant qualitative change that delivers new benefits with scope for a new brand or repositioningImprovementIncremental product that yields consumer discernible product enhancement relative to existingVariantParity with competing products but new
84、 featuresNo changeno perceivable change to products64本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/T matrix - project typesBreakthroughfirst to market, new core productsustainable dominancehigh riskPlatformsuperior products, increased sharesustainable segmentationmedium riskDerivativeextension to exist
85、ing productsdistinctive claimslow riskBrand supportminimal changes to maintain imageperhaps catch-up with competitorstiny risk65本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898C/T matrix - strategic stuffConsumer Value PerceptionHigh competitive strengthHigh riskTechnical benefits not communicatedEnabling
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88、s69本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898Demo - Inoplan Info & Feedback70本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898TOOLBOXThe concept of Toolbox is easy access to factual marketing, technical, and commercial information on products that have been successful in at least one country and are recommen
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