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1、JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION保利保利茉莉公馆茉莉公馆新形象创作汇报PLUS+ 2011.6JASIMINE
2、MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION给上海楼市一缕清香JASIMINE MANSION JASIMINE MANSION JASIMI
3、NE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION由案名引发的形象传播好一朵美丽美丽的茉莉花What a beautiful jasmine！JASIMINE MANSION JASIMINE MANSION
4、JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION创作关键如何表达项目的美丽价值美丽价值？1、美在哪？即价值体系价值体系2、怎么美？即形象体系形象体系JASIMINE MANSION JASIMIN
5、E MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION1、价值体系JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMIN
6、E MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION五五枝枝茉茉莉莉说公馆品牌之美：优雅公馆之美：醇香区域之美：洋派建筑之美：精雅圈层之美：丛生保利保利1919年年 凝成一脉香凝成一脉香风华万千风华万千 香自老公馆香自老公馆繁华静处繁华静处 意式生
7、活场意式生活场优雅名筑优雅名筑 精致醉时光精致醉时光小园香径小园香径 响彻时代音响彻时代音美JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE M
8、ANSION好一朵美丽美丽的茉莉花品牌之美公馆之美区域之美建筑之美圈层之美气气质质|低调内敛优雅实实力力|名列前茅大型国企作作品品|上海8年8盘人人文文|名流传奇建建筑筑|万国风情文文化化|融汇中西品品位位|意式风尚地地位位|城市主轴高端静区区区位位|南外环新浦江层层级级|城邦规划礼序空间品品级级|低密度石材建筑等等级级|上海保利旗舰服服务务|业主活动凝聚你我邻邻里里|围合空间亲切交往会会所所|城堡会馆名流舞台JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE
9、 MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION定位语公馆影响上海公馆影响上海JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION
10、JASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION2、形象体系JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JAS
11、MINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION茉莉五种感觉品品茉茉莉莉视觉嗅觉听觉味觉触觉JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMI
12、NE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION视觉形象体系基础形象现场形象线上形象LOGOVI运用LOGO墙户外看板精神堡垒道旗围挡接待人员服装户外报广JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE
13、MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION基础形象LOGOVI运用方案1方案2方案3JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MAN
14、SION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION线上形象户外户外报广JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE M
15、ANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION线上形象户外报广报广报广方案1：手绘系列淡淡，是人生最浓的境是人生最浓的境无论走在繁华喧闹，还是行在锦簇高处，内心始终有一方淡香宁静地，那里是家，那里是保利-茉莉公馆。以优雅以优雅，鉴别血统的纯正鉴别血统的纯正或者与老公馆一脉传承，或者中西文化融萃，或者建筑工艺集锦，或者人物风格荟聚保利-茉莉公馆，只以优雅，鉴别属我与非属我。一曲留声一曲留声 一栋流香一栋流香动人曲调，从民间唱到世界；臻品公馆，集萃世界归属民间。被时光沉淀，经年代流传，于是成为一种文化、一种经典。在茉莉公馆，表现为一种生
16、活。报广方案2：建筑系列好一朵美丽的茉莉花好一朵美丽的茉莉花循着老公馆，回味上一个百年；走进茉莉公馆，留香下一个百年好一朵美丽的茉莉花好一朵美丽的茉莉花那些浓荫深院，藏着几多上海风华，重又在茉莉公馆，再度优雅地芬芳好一朵美丽的茉莉花好一朵美丽的茉莉花唯砥砺时光之作，赢得时光的尊重；在茉莉公馆，往日的寻常，往后的非凡好一朵美丽的茉莉花好一朵美丽的茉莉花无数公馆人的传奇，被历史书写，你，正被历史等待报广方案3：美丽系列美得心动，常常让人等到心痛美得心动，常常让人等到心痛 茉莉公馆，浦江镇等了你十年，等到配套都成熟了 时代喧嚣，岁月静好时代喧嚣，岁月静好 茉莉公馆，1公里直达浦星公路，正好闹中取静
17、美，由时间养成，等阅历发现美，由时间养成，等阅历发现 茉莉公馆，纯粹意大利风格建筑，那里可是“文艺复兴”的发源地 关于美，我们有共同的看法关于美，我们有共同的看法茉莉公馆，把会所放在社区中央，方便大家交朋友 手绘系列建筑系列美丽系列JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JAS
18、MINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION嗅觉形象体系线上与物料现场包装礼品报广、DM、户型折页等在印刷时带茉莉香氛如香卡形状的DM茉莉香氛茉莉盆栽茉莉干花香包茉莉香水JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANS
19、ION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION盆栽香包香水JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSIO
20、N JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION听觉形象体系听觉形象体系线上现场包装礼品用用茉莉花茉莉花做背景乐的广播做背景乐的广播VCR与项目网站的背景乐与项目网站的背景乐茉莉花茉莉花背景音乐背景音乐茉莉花茉莉花电话铃声电话铃声众歌星演绎众歌星演绎茉莉花茉莉花车载车载CDCD如：宋祖英如：宋祖英 蔡琴蔡琴 黑鸭子黑鸭子JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANS
21、ION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION车载CD背景音乐电话铃声JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE
22、MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION味觉形象体系味觉形象体系现场接待茉莉糕点茉莉糕点 茉莉花茶茉莉花茶 茉莉香粥茉莉香粥JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMIN
23、E MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION茉莉香粥茉莉糕点茉莉花茶JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JAS
24、MINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION触觉形象体系触觉形象体系礼品茉莉丝巾 茉莉洋伞 茉莉LOGO项链JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MAN
25、SION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION茉莉项链茉莉丝巾茉莉洋伞JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSION JASIMINE MANSIONJASMINE MANSIONJASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSION JASMINE MANSIONTHE END & THANKS
