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1、专题17阅读理解广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。 命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋
2、出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。
3、体验高考广告应用类 2017北京卷BInspiring young minds!TOKNOW Magazine is a big hit in the world of childrens publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.What is so special about TOKNOW Magazine? Well, it has no ads or promotions insideinstead it is jampack
4、ed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy(哲学)and they will soon discover that TOKNOW feels more like a club than just a magazine.Whats inside? Every month the magazine introduces a fresh n
5、ew topic with articles, experiments and creative things to makethe magazine also explores philosophy and wellbeing to make sure young readers have a balanced take on life.Sounds too good to be true？Take a look onlineevidence shows that thousands of teachers and parents know a good thing when they se
6、e it and recommend TOKNOW to their friends.Happy Birthday All Year！What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day. SUBSCRIBE NOWAnnual SubscriptionEurope 55Rest of World 65Annua
7、l Subscription with Gift PackIncludes a Mammoth Map, a Passport Puzzle Booklet, and SubscriptionEurope 60Rest of World 70Refund Policythe subscription can be cancelled within 28 days and you can get your money back.59.Why is TOKNOW a special magazine?AIt entertains young parents.BIt provides serious
8、 advertisements.CIt publishes popular science fictions.DIt combines fun with complex concepts.60What does TOKNOW offer its readers?AOnline courses.BArticles on new topics.CLectures on a balanced life.DReports on scientific discoveries.61How much should you pay if you make a 12month subscription to T
9、OKNOW with gift pack from China?A55. B60. C65. D70.62Subscribers of TOKNOW would get _Afree birthday presentsBfull refund within 28 daysCmembership of the TOKNOW clubDchances to meet the experts in person【文章大意】 本文是一则广告，介绍了 TOKNOW杂志以其独特的观点和趣味性在儿童中很受欢迎。该杂志没有广告，内容创新，文章新颖，家长和父母都将其推荐给身边的朋友。59D细节理解题。根据文中“
10、TOKNOW makes complex ideas attractive and accessible to children”可知这本杂志寓教于乐，故答案为 D。60B细节理解题。根据文中“Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make”可知这本杂志内容新颖，故答案为 B。 2017江苏卷ACHRONOLOGICAThe Unbelievable Years that Defined HistoryDID YOU KNOW
11、 In 105 AD paper was invented in China? When Columbus discovered the New World? The British Museum opened in 1759?CHRONOLOGICA is a fascinating journey through time，from the foundation of Rome to the creation of the Internet. Along the way are tales of kings and queens，hot air balloonsand monkeys in
12、 space.Travel through 100 of the most unbelievable years in world history and learn why being a Roman Emperor wasnt always as good as it sounds，how the Hundred Years War didnt actually last for 100 years and why Spencer Perceval holds a rather unfortunate record.CHRONOLOGICA is an informative and en
13、tertaining tour into history，beautifully illustrated and full of unbelievable facts. While CHRONOLOGICA tells the stories of famous people in history such as Thomas Edison and Alexander the Great，this book also gives an account of the lives of lesserknown individuals including the explorer Mungo Par
14、k and sculptor Gutzon Borglum.This complete but brief historical collection is certain to entertain readers young and old，and guaranteed to present even the biggest history lover with something new！56.What is CHRONOLOGICA according to the text?AA biography. BA travel guide.CA history book. DA scienc
15、e fiction. 57How does the writer recommend CHRONOLOGICA to readers?ABy giving details of its collection.BBy introducing some of its contents. CBy telling stories at the beginning. DBy comparing it with other books.【文章大意】 本文是一篇广告应用文。文章主要介绍了历史书CHRONOLOGICA的内容、特点、合适的读者群体等。57. B写作方法题。通读全文可知，本文首段介绍该书内容，接着说明该书的时间跨度，其中含有对罗马皇帝等内容的介绍，据此可知，本文是通过介绍部分内容的方法向读者推荐该书的。故B项正确。 2017全国卷APacific Science Centre GuideVisit Pacific Science Centres St
