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1、Dear SirsTechnical Proposal to Operational Due Diliaence Services for Marketino Co of Yunnan ProjectThank you for giving ICIS China the opportunity to enter a bid to carry out the above study according to the terms of your Request for Proposal documentation dated 27,h April 2013.ICIS China has broad
2、 experience of oil wholesale and retail projects consulting and is well placed to evaluate retail sites operation information being sought by Aramco Asia.We are therefore pleased to submit the following proposal which will be conducted jointly with the global ICIS Consulting team.1 STUDY BACKGROUNDP
3、etroChina is building a refinery in Anning of Kunming city, Yunnan province (Yunnan Projecf). Aramco Asia was invited to acquire equity participation in the Yunnan Project. Additionally, parties agreed to extend their cooperation to the marketing area (wholesale and retail businesses) for oil produc
4、ts in Yunnan province.The Yunnan Project includes development and construction of a 260 MBD high conversion green-field refinery in Yunnan province, PRC, which is designed mainly to process Arabian Crude.The refinery will produce high quality product slate designed to meet the stringent ultralow sul
5、phur fuel specifications (Euro IV at least) that are expected to be gradually adopted in all China through next five to ten years. The crude feedstock will be delivered to the refinery gate via the 440 MBD Sino-Myanmar crude oil pipeline system currently being constructed by another subsidiary of Pe
6、troChina. The pipeline is under construction and is expected to be completed prior to the completion of the Yunnan Project, possibly in the first half of 2015. The refinery will also produce some basic petrochemical, which are mainly propylene and mixed-xylene.In light of the above, Aramco Asia is s
7、eeking bids from Consultants to conduct an operational due diligence services on acquiring targets wholesale and retail business of oil products in Yunnan province, specifically the oil sites assets, operation, marketing, HSSE management and their logistic efficiency.Based on the results of the due
8、diligence study, Aramco Asia will decide whether it is worth to acquire by the evaluation on sales networks efficiency, risk, future growth and potential capital expenditure.Market efficiency ratio comparisonPetroChina nSinopecLJ2.3.9 Assess the cycle of network planning/development procedures from
9、site acquisition target identification to internal approval to negotiation and postinvestment review;Assess contentReview all terminals/depots to assess terminal supply envelop and distribution efficiency and operating standards;ZhiolongZhiolongUncangPuef Logisbcsto*，Planed pippin*Distribution of de
10、pots and sitesDepot capacity and location: Site location;Optimized trade flowPlaned pipelinesOperating time: Capacity;.Logistic efficiencyAverage logistic distance: Logistic frequency.Cost.Depot construction plan/strategyHistorical depot expanding; Ex pected depot ex pandingOperating standardsWorkin
11、g flow; Time guarantee. Safety guarantee;PetroChina logistics flowReview the terminal network development/optimization strategy in line with business plan.2.4 Review and Assessment of the OperationICIS China will base the assessment of petrol stations operation on its model for petrol stations margi
12、ns. The company will elaborate on the major factors that affect retail gross margins (including the development of these factors), the utilisation of resources, growth potentialand the efficiency of management.Market operation assessment modelIwoiMfs I I Employee Cepal I EqUpnwnt 11 I |Jrnanc71 arJ
13、wages | depoiciaBon replacement mSSm I 1| ceimbrsene I2.4.1 Review the retail outlets by sampling from JVs operational strength to assess its ability to deliver on the projected future business plans;Index for operation assessmentAimPetrol stations sales volumes (gasoline, gasoil)Growth potential of
14、 petrolstations is assessed through Petrol stations largest sales volumes in the past (when supply analysis of current operation was tight)Sales in the same period last year (year on year), last month (month on month)LocationScores for petrol stations managementScores for petrol stations serviceFutu
15、re value promotion is assessed through analysis of petrol stations management and serviceScores for petrol stations safety equipment Sales volumes of Samples (gasoline, gasoil)Retail price of gasoline and gasoil (CNY/litre)Assessing the efficiency ofpetrol stations operationPurchase costs (CNY/litre
16、)Operating costs (CNY)Number of petrol stations employeesAssessing the efficiency of supply and delivery to petrol stationsAverage capacity of oil tanker trucksAverage distance for delivery to petrol stations (km)Freight rates (CNY/km)Times of supply shortages of a single product2.4.2 Analyze of the sales and other performance KPI data (average vo
