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1、10:02AM We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days.10:02AM “我们在本周给各位准备了一个很棒的会议。共有超过57个国家、5200个参与者，而这我们只花了8天时间就办到了。10:02AM We apologize to folks who couldnt be here. this is the biggest place we can get, so. anyway. Laughs!10:02AM “我
2、们向那些无法与会的朋友们道歉，但这已经是我们可以安排的最大的会场了，笑10:03AM Were excited about this years conference and thrilled to have you here.10:03AM 今年的大会让我们感到很兴奋，我们也很高兴大家聚在这里”10:03AM I want to give you some updates, and I want to start with the iPad. Its changing the way we experience the web, email, photos, maps, video, you
3、 name it. Its a whole new way to interact with the internet, apps, content and media.10:03AM “我来分享一些最新的消息，先从iPad开始说起。它重新定义了人们上网，邮件，照片，地图，视频等很多其他方面的体验。它提供了一种和网络，程序，内容和媒体互动的方式”10:04AM It is magical, I know it because I got this email: I was sitting in a caf with my iPad, and it got a girl interested i
4、n me!. So theres proof. Huge cheers.10:04AM “它太神奇了，在我收到的一封邮件里用户写道：ipad让我在咖啡厅里泡到了马子！”。“这就是证据”巨大的掌声。10:05AM Were selling one every 3 seconds. Weve started shipping international. and we have a little real of press coverage, can we roll that? A clip of international coverage of the iPad.10:05AM “我们每3秒钟
5、就可以售出一台. 并且已经开始在其它国家发售。我们有一些其它国家的新闻报道，我可以和大家分享吗？”一段国际上关于ipad的报道。10:05AM Yes, people are freaking out all over the world about the iPad. Really really freaking out.10:05AM 是的，全世界的人民都在为ipad而疯狂。异常的疯狂！10:06AM Big cheers - and Steve is back out. Were in 10 countries today, well be in 19 by July. So there
6、 are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. Thats about 17 apps per iPad that have already been downloaded. Thats a great number. Let me show you a few.10:06AM 巨大的掌声-乔布斯又回来了。“目前已有10个国家发售ipad了，这个数字将在7月上升到19个。目前已经有8500个ipad
7、原生软件。ipad还可以运行iphone软件。这8500款软件已经被下载超过3500万次。也就是每台ipad已经下载超过17款软件。这是一个非凡的数字。让我来向你们展示其中一些优秀作品10:07AM Heres an app thats really cool - its called The Elements.10:07AM 这是一款非常酷的软件-它的名字是Elements”10:08AM A friend of mine wrote this, and he sent me an email and he said I could use it. I earned more in the
8、first day of selling Elements than I did in the past 5 years of Google ads on periodictable Ouch10:08AM “我的一个朋友在给我的电子邮件中说他能使用这个程序。在google过去5年的广告收益，我们在第一天的销售中就达到了，并且超将其过。”10:10AM Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. Were making some changes today - n
9、otes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.10:10AM 出版商反馈给我们的消息是ebook的销售额现在已经达到了22%，电子书的销售额竟然达到了22%。我相信我们在改变着一些东西，关于notes，你可以设置新的书签，并且可以在书签上打开新的标签页。10:10AM Were also adding PDF viewing in the app. Weve put a selector right up top, you can se
10、lect PDFs, you get a whole new bookshelf. They just look gorgeous.10:10AM 我们也在程序中添加了pdf浏览功能的支持，而且我们已经将其置顶作为重点推荐，您能够选择合适的方式浏览pdf，也能开始全新的书签体验，这一切看起来都是非常华美的。10:11AM So PDF viewing built right in. That enhancement will be out later this month. So that is my update for the iPad.10:11AM 现在，pdf浏览已经内置了，这一新的
11、改变将在这个月底推出，这是ipad的升级与更新。10:12AM Next, Id like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 - its a completely open, uncontrolled platform. And we fully support it.10:12AM 接下来，让我来谈谈关于应用程序商店（AppStore）的一些事宜，在这个之前，我们首先说明两个我们可以使用的平台，第一个是HT
12、ML5平台，这是一个完全开放的，而且没有限制的平台。10:12AM Anyone can write HTML5 apps. The second one is the App Store. Its the most vibrant app store on the planet.10:12AM 任何人都可以写HTML5平台上的应用程序。第二个就是关于应用程序商店（App Store）这是世界上最为热门而且丰富的地方。10:13AM So we have two platforms we support. Now youve heard about our process of approvi
13、ng apps. We get about 15k submissions a week. They come in at up to 30 different languages.10:13AM 这两个平台对我们来说，完全支持，完全开放。其次，就是关于应用程序审批的过程，每周，我们平均能够收到高达30多种不同语言不同国家的近15000份待审核的应用程序。10:13AM Guess what? 95% of all apps submitted are approved within 7 days.10:13AM 猜猜会如何？其中有95%上交的应用程序会在提交后的7天之内批准发布。10:14A
14、M What about the ones we dont approve? Well why is that? What are the reasons? 1: the app doesnt do what you said it would. 2: It uses private APIs. and if they change the app will break. and the third reason? They crash.10:14AM 为什么会有一部分没有通过审核？是什么原因？1、有的应用程序重复率太高，很相似；2、有的应用程序有加密的APIs，如果一旦他们被黑客破解，钻空子
15、.后果.而第三个原因是什么？就是太不稳定，总是崩溃。10:15AM If you were in our shoes, youd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on.10:15AM 所以这就是为什么只有95%的程序通过审核发布。10:16AM Id like to highlight the eBay app - a quote
16、 from John Donovan about the massive sales eBay has done in the iPhone app - $600m. Now Id like to talk about something else. Netflix, Netflix on the iPhone.10:16AM 这里我着重强调一下易趣（eBay）的应用，通过iphone上易趣买宝贝，易趣老大John Donovan稳赚了近6亿美元的收入10:16AM Reed Hastings from Netflix is out!10:16AM Reed Hastings来了。10:16AM We
