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1、Business with Marketing Report of HND Grade Unit 2 ContentsSummary-31. Introduction-32. Planning-3 2.1 The Service Strategy of the Global IELTS Training School-3 2.2 Research Objectives-3 2.2.1 The Types of Products-3 2.2.2 The Service of the Corporation-4 2.2.3 The Quality of the Service-4 2.3 User
2、s of the Report-4 2.3.1 The Managers of the Corporation-4 2.3.2 The Customers of the Corporation-4 2.4 Reasons for the Topic-4 2.5 Reasons for the Company-5 2.6 Information Sources-5 2.6.1 The Secondary Information Source-5 2.6.2 The Primary Information Source-5 2.7 Market Research Methods-6 2.7.1 S
3、econdary Research-6 2.7.2 Primary Research-6 2.8 Theory Criteria-7 2.8.1 Market Mix-7 2.8.2 Product Life Cycle-7 2.8.3 Market Positioning-7 2.8.4 Target Market-7 2.8.5 Promotion-7 2.9 Timescale-9 2.10 Group Division-9 2.11 Materials-93. Developing-10 3.1 The Current Situation of Chinas English Train
4、ing Market-10 3.1.1 The Situation of the Market and the Global IELTSs Position-10 3.1.2 The Analysis of degree of Satisfaction Questionnaires-11 3.2 The Service Strategy of the Global IELTS Training School-23 3.2.1 The Training Items-24 3.2.2 The Price Strategy-25 3.2.3 The Cooperation Strategy-26 3
5、.2.4 The Training Flow of the Global IELTS Training School-27 3.2.5 Staff Training Management-29 3.2.6 The Site Selection of the Global IELTS Training School-31 3.2.7 Teaching Facilities-33 3.3 The Evaluation of the Strategies-37 3.3.1 The Evaluation of the Training Items-37 3.3.2 The Evaluation of
6、the Price Strategy-39 3.3.3 The Evaluation of the Cooperation Strategy-40 3.3.4 The Evaluation of the Training Flow-40 3.3.5 The Evaluation of the Staff Training Management-41 3.3.6 The Evaluation of the Site Selection of the Training School-41 3.3.7 The Evaluation of the Facilities-424. Evaluation-
