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1、 2022年12月英语四级考试真题及参考答案(2)Passage OneQuestions 21 to 25 are based on the following passage. Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lays potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwis
2、e.” Potato chips are a snack food for the world,” said Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over hal
3、f of the parent companys $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas. Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in
4、 the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Pota
5、to chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associate the brand with the new world of global communications and business. With brand perception a cr
6、ucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the companys long-held marketing image of the “irresistibility” of its chips. would help facilitate the companys global expansion. The executives acknowledge that they try to swing national eating habits to a food
7、 created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “Were making products in those countries, were adapting them to the tastes of those countries, building businesses and employing people an
8、d changing lives,” said Steve Reinemund, PepsiCos chief executive. 21.It is the belief of Frito-Lays head of global marking that_.A) Potato chips can hardly be used as a weapon to dominate the world marketB) Their company must find new ways to promote domestic sales.C) The light golden color enhance
9、s the charm of their companys potato chipsD) People the world over enjoy eating their companys potato chips22.What do we learn about Frito-Lay from Paragraph 2?A) Its products use to be popular among overseas consumers.B) Its expansion has caused fierce competition in the snack marker.C) It gives ha
10、lf of its annual profits to its parent company.D) It needs to turn to the word market for development.23.One of the assumptions on which Frito-Lay bases its development strategy is that_.A)consumers worldwide today are attracted by global brandsB)local brands cannot compete successfully with America
11、n brandsC)products suiting Chinese consumers needs bring more profitsD)products identified as American will have promising market value24.Why did Riskey have the Frito-Lay logo redesigned?A)To suit changing tastes of young consumers.B)To promote the companys strategy of globalization.C)To change the
12、 companys long-held marketing image.D)To compete with other American chip producers.25.Frito-Lays executives claim that the promoting of American food in the international market_.A)wont affect the eating habits of the local peopleB)will lead to economic imperialismC)will be in the interest of the l
13、ocal peopleD)wont spoil the taste of their chipsPassage TwoQuestion 26 to 30 are based on the following passage. In communities north of Denver, residents are pitching in to help teachers and administrators as the Vrain school District tries to solve a $13.8 million budget shortage blamed on mismana
14、gement. ”Were worried about our teachers and principals, and we really dont want to lose them because of this,” one parent sail. “If we can help ease their financial burden, we will. ” Teachers are grateful, but know it may be years before the district is solvent(有综合力量的). They feel really good about
15、 the parent support, but they realize its impossible for then to solve this problem. The 22,000-student district discovered the shortage last month. “Its extraordinary. Nobody would have imagined something happening like this at this level,” said State Treasurer Mike Coffman.Coffman and district off
16、icials last week agreed on a state emergency plan freeing yp a $9.8 million loan that enabled the payroll(工资单) to be met for 2,700 teachers and staff in time for the holidays.District officials also took $1.7 million from student-activity accounts its 38schools.At Coffmans request, the District Attorney ha
