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1、 RETAILING IN CHINA 2010: A MARKET ANALYSIS Access Asia Limited, 2010 China Contact Publication date: February 2010 Published by: Access Asia Limited UK registered office: 130 Aztec, Axtec West, Bristol BS32 4UB, UK China contact address: 509 Shenxin Mansion, 200 Ninghai East Road, Shanghai 200021,
2、China Telephone: +86-21-6374-7484 Fax: +86-21-6374-7483 Malaysia contact address: Suite C-08-03, Plaza Mont Kiara, 2 Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia Telephone: +60-3-6203-5212 Fax: +60-3-6203-9212 E-mail: infoaccessasia.co.uk Copyright: All rights reserved to Access Asia Limite
3、d Disclaimer: Access Asia Limited has undertaken stringent efforts to ensure the accuracy of all information contained in this report. However, since not all data can be verified, errors or omissions may occur for which Access Asia Limited can accept no responsibility. Information contained within t
4、his report should only be used as an aid to assist the making of business and investment decision, not as the sole basis for such decisions. China Contact (an imprint of Access Asia Limited) All rights reserved. This document is under strict copyright and any reproduction in any forms whatsoever is
5、prohibited. No part of this publication may be reproduced, copied, stored in an electronic retrieval system or transmitted without written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988. Access Asia Limited, 2010 Page Contents INTRODUCTION.1 Report Cov
6、erage . 1 Abbreviations Used. 1 Other Relevant Reports from Access Asia . 2 1 NATIONAL RETAIL MARKET.3 1.1 Overview .3 1.2 Chinese Retail Statistics: Problems with Methodology. 4 1.2.1 Chinese Retail Statistics: Definitions.4 Retail Sales . 4 The Household Survey.4 Household Consumption in GDP.4 1.2
7、.2 Chinese Retail Statistics: Chinas Private Sector Hidden.4 1.2.3 Chinese Retail Statistics: So, How Big is the Consumer Market? . 5 1.2.4 Chinese Retail Statistics: The Mythical Chinese Middle Class.6 Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015.7 Table 1.2 TOTAL
8、 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015. 7 Table 1.3 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015 . 8 1.2.5 Chinese Retail Statistics: Developing Domestic Consumption.10 1.3 Total Retail Market Size .13 1.3.1 Total Market Size: The Total Value of the Retail Market in China.13 Table 1.4 TOTAL CURRENT VALUE RETAIL SALES, 2000-2009.13 Table 1.5 TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009.14 Table 1.6 PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009.
