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1、 2022年6月英语四级阅读理解100篇精析（80）【手机用户】点击进入免费试听【CET4】 * 【CET6】【电脑用户】点击进入免费试听四六级考试课程！Taste is such a subjective matter that we don”t usually conduct preference tests for food. The most you can say about anyone”s preference, is that it”s one person”s opinion. But because the two big cola(可乐) companies Coca-C
2、ola and Pepsi Cola are marketed aggressively, we”ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either C0ca-Cola or Pepsi fans: Find your brand in a blind tasting.We invited staff volunteers who
3、had a strong liking for either Coca-Cola Classic (传统型)or Pepsi, Diet (低糖的)Coke, or Diet Pepsi-These were people who thought they”d have no trouble telling their brand from the other brand. We eventually located 19 regular cola drinkers and 27 diet cola drinkers.We eventually located 19regular cola d
4、rinkers and 27diet cola drinkers. Then we fed them four unidentifiedsamples of cola one at a time, regular colas for the one group, diet versions for the other. We asked themto tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants ”choi
5、ces with what mere gum-work would have accomplished.Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7out of19regular cola drinkers correctly identified theirbrand of choice in all four trials.
6、The diet-cola drinkers did a little worse -only 7of27identified all four samples correctly.While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants
7、 did about as well on the last round of tasting as on the first, so fatigue, or taste burn out, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.练习题：Choose correct answers to the
8、question:1. According to the passage the preference test was conducted in order to _.A. find out the role taste preference plays in a person”s drinkingB. reveal which cola is more to the liking of the drinkersC. show that a person”s opinion about taste is mere guess-workD. compare the ability of the
9、 participants in choosing their drinks2. The statistics recorded in the preference tests show _.A. Coca-Cola and Pepsi are people”s two most favorite drinksB. there is not much difference in taste between Coca-Cola and PepsiC. few people had trouble telling Coca-Cola from PepsiD. people”s tastes dif
10、fer from one another3. It is implied in the first paragraph that _.A. the purpose of taste tests b to promote the sale of colasB. the improvement of quality is the chief concern of the two cola companiesC. the competition between the two colas is very strongD. blind tasting is necessary for identify
11、ing fans4. The word “burnout“(Line4,Para.5) here refers to the state of _.A. being seriously burnt in the skinB. being unable to burn for lack of fuelC. being badly damaged by fireD. being unable to function because of excessive use5. The author”s purpose in writing this passage is to _.A. show that
12、 taste preference is highly subjectiveB. argue that taste testing is an important marketing strategyC. emphasize that taste and price are closely related to each otherD. recommend that blind tasting be introduced in the quality control of colas参考答案1.A 第1段第3句提到，由于两大可乐公司的营销如此具有攻击性，我们不由想知道对味道的偏好在品牌忠诚度上
13、起多大的作用，A与之相符。2.B 第4段第2、3句说明可口可乐和百事可乐在味道方面并无多大差异，B与之相符。A、D不是试验数据所说明的事情，故排解;C与原文的意思不相符，也排解。3.C 由第1段第3句中Coca Cola and Pepsi Cola are marketed so aggressively可知两大公司竞争极为剧烈，应选C。4.D 文章最终一段第3句中，fatigue与taste bum out之间用or连接，说明两者语义比拟接近，比照四个选项，D符合，表示味觉疲惫、麻木。5.A 文章第1句Taste is such. food说明味觉偏好是非常主观的，且下文讲到的试验结果也更进一步印证了该观点，应选A。
