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1、外贸英语（写作与套语）2012-3-26 目录第一章 绪论 acknowledgements第一节 书信的格式 formatBlock style 齐头式August 18,1997Dear Ms Devereux,Sincerely yours,TerryPresident第二节 书信的结构1. Heading 2. Date line3. Special designation4. Inside Address5. Attention line6. Salutation7. Subject or Re Line8. Body9. Complimentary closing10. Compa
2、ny name11. Signature12. Initials13. Copy notation14. Postscript 附言第二章 书信的要点 the key point of correspondence* Exactness - Thank you for your letter of Nov 14th- Buy low and sell high- This unusual offer will not be repeated.*Clarity and concisenessShould you wish to return the cargo,pls contact the u
3、ndersigned.The aggregate of casting mould amounts to US $2,500Dear Mr. Bonrell,WE ALL FORGET TO DO THINGS SOMETIMES!HAVE YOU FORGOTTEN TO SEND US YOUR LAST TWO PAYMENT?Perhaps both your July 15 and August 15 payment have just slipped your mind.Pls send the $1,500 in overdue payments to us before the
4、 end of the month.Dont forget to send you payments!Sincerelly,Tommy Lai第三节 言之有物 concretePls ship the goods to us no later thanWe can reduce our price by 2% if your order exceeds 5,000pieces.Dear Manager of Export Division:In repy to your fax of Apr. 2, we are enclosing thie order No. SX/0015.We acce
5、pt US $ 15.40 for Model A and US $19.60 for Model B, but must offer US $ 35.50 for Model C. The market is flooded with cheaper models so even the price is too high.Payment will be made by inrevocable L/C at sight. Please let us know when the goods are ready for shipment.Sincerelly,ZhangAlghough we a
6、re interested in your products, we find your price is so high that our margin of profit would be either very little or nil. As you probably know, the socks available at present on the market manufactured by several Hongkong factries are of superior quality and the price is 10-15% lower than yours.We
7、 hope, therefore,you will reduce your price so as to stand up to the competition.第四节 生动活泼 VIVIDWe usually accept payment by irrevocable letter of credit.I must make the final decision.第五节 周全体谅 considerateCourtesy, PositivePleaseThank youMay IYou are invitedI look forward to If you canIf you likeBest
8、 wishesThank you forWould you like to 第六节 前后连贯 coherenceAgain aslo and as a result at the same timeBesides but even so for exampleFurthermore however in spite of Like moreover nevertheless on the other hand otherwiseRather similarly still then therefore To illustrate unlike第三章 the principle for dref
9、ting a correspondence第一节 使用简单语言Conversational style 口语化As we discussed, Im sending you the pamphlet.Please be patient.Lets do this as quickly as possible.第二节 避免长句Although I was unable to reach you by telephone, I want to let you know that we havent received your payment of USD 2345.00The advantages
10、of their system over ours are that theirs:- eliminate all CDP forms.- Increse productivity by 40 percent- Reduces errors to near zero- Eliminate the necessity of typing customer notices and key punch sections.monthly in arrears 每月拖欠第五节 保持对应ParallelismThe opening part often gains the readers attentio
11、n,established the back ground,makes a transition,and introduces the material to follow.Pls complete the application form, sign it and send it to me.Enclosed is one set of shipping docs covering this consignment,as follows- One non-negotiable copy of b/l- Inv in duplicate- Packing list in triplicate- One copy of manufacturerss certificate of quality.- One copy of insurance policy.
